Press release

Institute of Media Monitoring
Al. Jerozolimskie 53; 00-697 Warszawa
tel. +4822 323 73 10
contact: Agata Szybieniecka
PR specialist
[email protected]
Press release
Warsaw, 25 May 2006
Dziennik is hot on the podium’s heals
The third time in a row Gazeta Wyborcza was classified as a leader of the ranking of the most
opinion-forming media elaborated by the Institute of Media Monitoring. Remaining places on
the podium are taken by Rzeczpospolita and Życie Warszawy, which are directly followed by
Dziennik. The new daily has already outrun other tabloids and business dailies although it has
been in print since April 18.
In April the analysis was made on the basis of 4530 press cuttings, as well as radio and TV programs
published and broadcasted between 1 and 30 April 2006. The journalists referred to news spread by other
media as many as 5654 times (2185 times in press, 2222 on TV and 1247 on the radio).
Gazeta Wyborcza became April leader of the ranking of quotations already for the third month in a row. In
April, Gazeta was quoted 1258 times, which means it outperformed Rzeczpospolita by 300 publications.
High position of Gazeta Wyborcza in the ranking has been secured by reference information in the context of
press reviews, Polish politics, rankings and surveys, economic issues and a scandal linked to the collection of
money for Stocznia Gdańska by Catholic radio station Radio Maryja (RM) (there was also an issue of
investing NFI participation certificates on the stock market on behalf of RM audience and losing the
securities). The fourth place was taken by Dziennik (348 publications), which makes its debut in the ranking.
The new daily was ranked high although it appeared on the market only April 18. The daily owes its position
to an extensively discussed scandal concerning Paweł Piskorski.
Gazeta Wyborcza also prevailed in the ranking of the most frequently quoted media other than press reviews.
Chart 1.The most frequently quoted media
1258
Gazeta Wyborcza
946
Rzeczpospolita
Życie Warszawy
473
348
Dziennik
Puls Biznesu
200
Gazeta Prawna
171
Fakt
169
Newsweek
161
Nasz Dziennik
152
Super Express
143
Radio Maryja
126
Trybuna
98
Parkiet
92
Radio ZET
90
Wprost
75
Polityka
75
0
250
500
750
1000
1250
1500
Source: IMM
Catholic radio station Radio Maryja climbed up to the first place of all radio stations leaving Radio ZET
behind with 36 broadcasts. Programs aired by Toruń-seated radio station were usually quoted in the context
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of Polish politics and in news commenting on a radio feature by Stanisław Michalkiewicz reproached with
anti-Semitism.
The leadership of the most frequently quoted TV stations was reshuffled again - TVN24 became the leader
dethroning TVN. The third place of all TV stations goes to TVP1 whereas Onet.pl was the most often brought
up of all Internet portals. It was followed directly by Gazeta.pl portal. Nevertheless none of TV stations or
Internet portals were ranked in the first fifteen places of the most opinion-forming media.
April had media report on the following issues: Radio Maryja’s money collection and the purchase of NFI
certificates, a feature by S. Michalkiewicz aired on Radio Maryja, controversial actions of Self-Defense
(Samoobrona) (including illegal financing, blurred circumstances of establishing the party) and the scandal
linked to Paweł Piskorski. Mentions of Polish politics and media reviews were the most frequently referred
to. Newsweek remained the most frequently quoted nationwide daily followed ex-aequo by Wprost and
Polityka. Fakt is the leader among tabloids outperforming Super Express by 26 quotations.
Chart 2. Analysis of quotations of major dailies between January and April 2006
1258
1635
Gazeta Wyborcza
1357
1264
946
1033
Rzeczpospolita
1047
1478
473
496
Życie Warszawy
433
474
200
209
Puls Biznesu
194
191
171
194
Gazeta Prawna
180
178
169
176
Fakt
184
172
143
159
Super Express
162
161
152
136
Nasz Dziennik
115
71
98
121
Trybuna
107
125
92
102
Parkiet
81
48
0
200
400
Jan. 06
600
800
1000
Feb.06 March 06
1200
1400
1600
1800
April 06
Source: IMM
85 percent of quotations concerned nationwide media whilst remaining 15 percent – local publications. Great
majority of local media quotations came from Mazowiecki region where Życie Warszawy holds its ground.
Each month, Institute of Media Monitoring analyses all newspapers, as well as TV and radio broadcasts, which authors
refer to the news spread by other media. The research covers about 700 newspapers, TV stations and selected programs
of nine radio stations. Basic version of April report is available at the website of Institute of Media Monitoring:
http://www.instytut.com.pl/raporty. In order to receive full or profiled version of the report, do not hesitate to contact:
[email protected].
Institute of Media Monitoring monitors nearly 700 newspapers, TV and radio stations and Polish Internet resources.
Institute of Media Monitoring is a member of FIBEP – elite organization associating over 80 media monitoring
companies from several dozen of countries. Since 2002, Institute of Media Monitoring have supported the ventures of
Responsible Business Forum.
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