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BIZNESPLAN OPRACOWAŁ/A: ........................................................................................................................ imię, nazwisko, adres I. INFORMACJE O WNIOSKODAWCY 1.1. Wykształcenie, kwalifikacje zawodowe i posiadane umiejętności przydatne w działalności gospodarczej prowadzeniu ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... II. OPIS PLANOWANEGO PRZEDSIĘWZIĘCIA 2.1. Zamierzone cele, jakie chce osiągnąć firma ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... 2.2. Miejsce lokalizacji firmy, forma własności lokalu, powierzchnia lokalu, forma prawna zakładanego przedsiębiorstwa ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... 2.3 Opis podjętych działań na rzecz podjęcia działalności gospodarczej ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... str. 1 ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... III. ANALIZA RYNKU 3.1.1Podaj obszary, do których docierać ma produkt / usługa ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... 3.1.2Podaj liczbę potencjalnych odbiorców na Twój produkt / usługę na danym terenie ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... 3.1.3Dokonaj wstępnego oszacowania obrotu ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... 3.2 ANALIZA PRODUKTU / USŁUGI 3.2.1. Jaki rodzaj produktów będziesz sprzedawać bądź, jakie usługi będziesz oferować? ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... str. 2 3.2.2. Podaj cechy oferowanego produktu / usługi, opisz innowacyjność produktu lub usługi ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... 3.2.3. Czy sprzedaż danego produktu / usługi wymaga posiadania zezwoleń, koncesji? ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... 3.3 ANALIZA REKLAMY, PROMOCJI 3.3.1 Jakie środki promocji zastosujesz, aby zareklamować swoje produkty / usługi? ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... 3.3.2 Podaj planowaną wielkość wydatków (w skali roku) przeznaczonych na promocję, reklamę ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... 3.3.3 Sporządź wstępny plan działań reklamowych ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... 3.4. ANALIZA DOSTAWCÓW 3.4.1 Podaj dane o potencjalnych dostawcach ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... 3.5. ANALIZA KONKURENCJI 3.5.1Podaj liczbę firm wykonujących podobną działalność, wymień największych konkurentów, określ str. 3 mocne i słabe strony produktów / usług oferowanych przez konkurentów ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... Określ mocne i słabe strony produktów / usług oferowanych przez konkurentów Mocne strony ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... Słabe strony ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... 3.6. ANALIZA NABYWCÓW 3.6.1Do jakich klientów skierowany jest Twój produkt / usługa? ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... 3.6.2Czy zostały już nawiązane kontakty z potencjalnymi klientami, jeśli tak to jakie? ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... 3.6.3Określ sposób dostarczania przez Ciebie na rynek produktów lub usług ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... 3.7. ANALIZA POZIOMU CEN 2.7.1. Przedstaw politykę cenową i określ politykę stosowaną wobec nabywców (np. rabaty) ....................................................................................................................................................... str. 4 ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... IV. PLAN ORGANIZACYJNY 4.1 Przedstaw plan i harmonogram działania w pierwszych 3 miesiącach istnienia firmy ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... 4.2 Podaj liczbę osób, jaką zamierzasz zatrudnić w swojej firmie oraz orientacyjne daty ich zatrudnienia ....................................................................................................................................................... ....................................................................................................................................................... V. Uzasadnienie celowości i racjonalności wydatków jakie mają zostać poniesione ze środków Funduszu Pracy wskazanych w załączniku nr 2 do wniosku ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... str. 5 VI. ANALIZA SWOT Mocne strony ................................................................. ................................................................. ................................................................. ................................................................. ................................................................. ................................................................. ................................................................. Słabe strony ................................................................. ................................................................. ................................................................. ................................................................ ................................................................. ................................................................. ................................................................. Szanse ................................................................. ................................................................. ................................................................. ................................................................. ................................................................. ................................................................. ................................................................. Zagrożenia ................................................................. ................................................................. ................................................................. ................................................................ ................................................................. ................................................................. ................................................................. ...................................................................................... Miejscowość, data podpis: str. 6
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