The 4th Property Forum 2014 22-23 September 2014

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The 4th Property Forum 2014
22-23 September 2014
Warsaw, Sheraton Hotel
22 September 2014 9.00-9.30 registration of participants
9.30-11.30 inaugural session
Ground floor, The Grand Ballroom (ABCDE)
A focus on Poland – the significance and power of the Polish property market for European and global investors – the EU
Financial Framework 2014-2020
11.30-12.30 break
12.30-14.00 simultaneous thematic sessions
Ground floor, The Grand Ballroom
1st floor, London Room
(AB)
(CDE)
Shopping centres. Commercial
Offices Who will build the demand for
Foreign investments in Poland as a
concepts in cities of up to 100 thousand
offices in Warsaw? Necessary
driving force for the development of the
inhabitants
conditions for creating the brand of
real property industry
Warsaw as the major economic centre
in this part of Europe
14.00-14.30 break
(AB)
(CDE)
Investment areas. How do Polish cities
Shopping centres. The reconstruction
Offices An office of the future. How to
fight for investors?
project: shopping centres in Poland are
plan an efficient and friendly
ageing fast
workspace?
23 September 2014 9.00-9.30 registration of participants
(AB)
(CDE)
Hotels. Hotel concepts of the future –
Shopping centres. Are we witnessing
Green construction. Zero energy
trends that will change the hotel market
the end of the era of large shopping
buildings, or how environmental fair
in Poland – medical, business and
centres being located in the largest
play will change the developer’s
leisure tourism, as well as
urban complexes?
process
spa&wellness
11.00-11.30 break
(AB)
(CDE)
Hotels. Development of economy-class
The investment market. Poland from the
Shopping centres. How to increase
facilities
point of view of funds making
“traffic” in shops, or which marketing
investments in the commercial property
activities undertaken by shopping
market – attractive sectors and
centres are effective?
locations
12.30-13.30 break
(AB)
(CDE)
BPO. Beyond call centres –
Architecture. Design matters: trends in
Warehouses. The East-West Bridge –
implementation of the most advanced
the design of commercial and public
the influence of the development of the
business processes as the driving force
space
international logistics market versus the
for further growth of the BPO industry in
demand for modern warehouse and
Poland
logistics space in Poland
14.30-15.00 break
Ground floor, The Grand Ballroom (AB)
Ground floor, The Grand Ballroom (CDE)
Technologies. An innovation race – technologies that will
Warehouses. A motorway, a port and an airport: the map of
change commercial property in the near future
hot locations for logistics purposes
All thematic sessions of the Forum will be simultaneously translated: PL/EN
Preliminary subject area:
22 September 2014 9.30-11.30 inaugural session; Ground floor, The Grand Ballroom (ABCDE)
A focus on Poland – the significance and power of the Polish property market for European and global investors – the
EU Financial Framework 2014-2020

What needs to be done in order to increase the investment attractiveness of the commercial property market in
Poland?

A race for global capital – the position of Poland and the CEE region on the investment map of the world

A good climate for real property. Will the Polish market maintain its prevailing position in the CEE region?

Why is there still so much to do despite the last 20 years of market development/ – promising sectors and overheated
locations
Guests invited to take part in the thematic session (alphabetical list):
Grzegorz Hajdarowicz – Gremi Group; Sławomir Jędrzejewski – Associate Director, Office and Industrial Investment, JLL;
Franz Jurkowitsch – Chairman of the Board, Warimpex Finanz- und Beteiligungs AG; Przemysław Krych – Founder & CEO,
Griffin Real Estate; Rafał Kwiatkowski – Proxy, Member of the Board, Echo Investment SA; Wiesław Likus – Holding Liwa Sp.
z o.o.; Katarzyna Zawodna – Managing Director, Skanska Property Poland Sp. z o.o.
Moderation: Wojciech Kuśpik – Chairman of the Board of PTWP, Publisher, Propertynews.pl; Robert Posytek – Editor-inchief, Propertynews.pl
22 September 2014 12.30-14.00 thematic session; Ground floor, The Grand Ballroom (AB)
Offices
Who will build the demand for offices in Warsaw? Necessary conditions for creating the brand of Warsaw as the major
economic centre in this part of Europe

So far so good, but could it be better? The role of Warsaw authorities in building the demand for office space

Is there an office boom or, rather, a threat of a bubble? Success factors and a risk map of the Warsaw office space
market

Do the new always oppose the old? The future of older generation facilities
Artur Lebiedziński – Chairman of the Board, Polski Holding Nieruchomości SA; Jarosław Prawicki – Sales and Marketing
Director, UBM Polska; Arkadiusz Rudzki – Leasing and Asset Director, Skanska Property Poland Sp. z o.o.; Piotr Słupski –
Chairman of the Board, MS Towarzystwo Funduszy Inwestycyjnych SA; Maciej Zajdel – Chairman of the Board, IVG Poland
Sp. z o.o.
Moderation: Jakub Sylwestrowicz – Head of Tenant Representation Department, JLL
Presentation:

Jakub Sylwestrowicz – Head of Tenant Representation Department, JLL

Edyta Wołukanis – Associate, Hines Polska Sp. z o.o.
22 September 2014 12.30-14.00 thematic session; Ground floor, The Grand Ballroom (CDE)
Foreign investments
Foreign investments in Poland as a driving force for the development of the real property industry

How to attract business to Poland? Creation of Poland’s competitive advantages

Investment incentives – assumptions versus practice

Rivalry or specialisation – Polish regions in the fight for investors

Desired investments: innovations, services or manufacturing?
Arkadiusz Bąk – Undersecretary of State, Ministry of Economy; Marek Cieślak – Deputy Mayor of Łódź; Marek Foryński –
Director, BTS Group, Panattoni Europe; Agata Skowrońska-Domańska – Corporate Finance Director, Skanska Commercial
Development Europe
Moderation: Jacek Ziarno – Deputy Editor-in-chief, Nowy Przemysł Economic Monthly
22 September 2014 12.30-14.00 thematic session; 1st floor, London Room
Shopping centres
Commercial concepts in cities of up to 100 thousand inhabitants

Neighbouring centres: the potential of the Polish market for the implementation of small shopping centres and
arcades

Lower outlays, easier lending or faster implementation, or the advantages of convenience type commercial projects


The market of lessees of smaller shopping centres
Business for sale: small projects as seen by investment funds
Jarosław Dębowiak – Managing Director, Retailcenter Management GmbH; Jan Mroczka – Chairman of the Board, Rank
Progress SA; Piotr Niemiec – Owner, Gastromall Group; Ewa Szafrańska-Mądry – Managing Director, Balmain Asset
Management CEE; Piotr Zieliński – Plenipotentiary of the Board for Leasing, Rossmann Supermarkety Drogeryjne Polska Sp.
z o.o.
Moderation: Robert Posytek – Editor-in-chief, Propertynews.pl
Shopping centres
The reconstruction project: shopping centres in Poland are ageing fast

The new life of shopping centres: the investment potential of the older generation commercial facilities market

The largest shopping centre remodelling and reconstruction projects in Poland

Advantages of developers’ investments related to the reconstruction of shopping centres versus the construction of
new ones

A recipe for success. What do the older facilities have to change in order to adapt to new reality and requirements of
the lessees?
Marek Gładki – Director of Commercialization Team, Shopping Centres Department, Echo Investment SA; Renata Kinde-Czyż
– Chairman of the Board, Metro Properties Sp. z o.o.; Frederic Rouleau – Property Management Director, Mayland Real Estate
Poland; Gabriel Tayoun – Chairman, Chief Executive Officer, Europtima
Moderation: Agnieszka Mielcarz – Head of Retail Asset Management Department, Knight Frank
Presentation:

Agnieszka Mielcarz – Head of Retail Asset Management Department, Knight Frank
Offices
An office of the future. How to plan and implement an efficient and friendly workspace?

Offices of the future: increased efficiency and creativity and a desk as a non-obligatory environment

“Flexible workplace”: the philosophy of the now in the office space design

An office of the Y generation: mobility in the first place
Małgorzata Dankowska – Tax Advisor, Partner, TPA Horwath; Marta Domaradzka – Director of Administration, Accenture
Poland; Igor Grabiwoda – Director of Architectures Team, Hotels and Office Department, Echo Investment SA; Małgorzata
Grzyb – Director, Architecture Department, Martela; Arkadiusz Rudzki – Leasing and Asset Director, Skanska Property Poland
Sp. z o.o.; Artur Winnicki – Partner, Member of the Board, Reesco Sp. z o.o.
Moderation: Monika Rajska-Wolińska – Managing Partner, Colliers International Polska
Presentation:

Monika Rajska-Wolińska – Managing Partner, Colliers International Polska
Investment areas
How do local authorities and land owners fight for investors?

Strategies of creating a city brand

Effective incentives for investors

Good practice in the relations between local authorities and investors
Ilona Kowalska – Chairman of the Board, Agencja Mienia Wojskowego (Military Property Agency); Maciej Kowalski – Deputy
Director, Sales Department, PKP Energetyka; Jan Mroczka – Chairman of the Board, Rank Progress SA; Tomasz Sadzyński
– Chairman of the Board, Łódzka Specjalna Strefa Ekonomiczna SA (Łódź Special Economic Zone); Paweł Tynel – Partner,
Tax Advisory Department, EY; Andrzej Zabiegliński – Deputy Chairman, Member of the Board, Katowicka Specjalna Strefa
Ekonomiczna SA (Katowice Special Economic Zone), Chairman, Jastrzębie Zdrój and Żory Subzone; Tomasz Zagórski –
Deputy Director, Resource Management Team, Agencja Nieruchomości Rolnych (Agricultural Property Agency); Krzysztof Żuk
– Mayor of Lublin
Moderation: Jacek Ziarno – Deputy Editor-in-chief, Nowy Przemysł Economic Monthly
Presentation:

Investment offer of MPA - news and facilitation for investors. Zbigniew Prokopczyk – Director of Real Estate
Management and Marketing Department, Agencja Mienia Wojskowego (Military Property Agency)
22 September 2014 19.00
Prime Property Prize 2014 Gala
Shopping centres
Are we witnessing the end of the era of large shopping centres being located in the largest urban complexes?

The market in numbers – state-of-the-art commercial space saturation in the largest cities of Poland and Europe

The same sector, but different expectations – the market in the eyes of local authorities, developers and lessees

Where is there still space for new investments? Commercial projects being currently implemented in the largest urban
complexes and their influence on the existing facilities

Clients desire novelties, or how to construct an innovative offer for a shopping centre.
Krzysztof Apostolidis – Chairman of the Board, Fabryka Biznesu Sp. z o.o.; Andrzej Czarnecki – Development Director,
Euro-net Sp. z o.o.; Maciej Kiełbicki – Member of the Board, Mayland Real Estate Sp. z o.o.; Leszek Sikora – Managing
Director, ECE Projektmanagement Sp. z o.o.; Małgorzata Szychułda – Director, Department of Real Estate Commercialization,
Polskie Koleje Państwowe SA; Marek Tryzybowicz – Member of the Board, Bose International Planning And Architecture Sp. z
o.o.
Moderation: Anna Wysocka – Director, Department of Retail Leasing in Poland, JLL
Presentation:

Anna Wysocka – Director, Department of Retail Leasing in Poland, JLL
Green construction
Zero energy buildings, or how environmental fair play will change the developer’s process

Green construction. Is it still a craze or, rather, has it already become a standard?

Green technology today and tomorrow

The costs and benefits account: a developer, an owner and a lessee
Jarosław Bator – Member of the Board, Polskie Koleje Państwowe SA; Mirosław Czarnik – Chairman of the Board,
Górnośląski Park Przemysłowy Sp. z o.o.; Maria Dreger – Norms & Standards Manager, ROCKWOOL Polska Sp. z o.o.;
Marcin Skierkowski – Technical Manager, Knight Frank; Elżbieta Urbańczyk – Director, Environmental Management
Department, Metro Properties Sp. z o.o.
Moderation: Robert Posytek – Editor-in-chief, Propertynews.pl
Presentation:

IRS – Innovative Railway System. Bartosz Szubski – Project Manager, Department of Investments, Polskie Koleje
Państwowe SA

Green construction. Zero energy buildings, or how environmental fair play will change the developer’s
process. Mirosław Czarnik – Chairman of the Board, Górnośląski Park Przemysłowy Sp. z o.o.
Hotels
Hotel concepts of the future – trends that will change the hotel market in Poland – medical, business and leisure
tourism, as well as spa&wellness

Brand, location and offer. How to create a concept tailored to this era?

Costs versus results. How to construct and avoid overinvestment?

The new life of hotels, or the potential of existing real property


Medical, business and leisure tourism, as well as spa&wellness. Which one is likely to prove the most profitable?
The influence of modern congress infrastructure on the situation of the hotel industry
Rune Askevold – Chairman of the Board, Puro Hotels; Rafał Bakalarski – Chairman of the Board, Hotele Diament SA;
Gheorghe Marian Cristescu – Country Director, Best Western Hotels Finland, Baltic States and Poland; Bogdan
Czajkowski – Technical Director, Orbis Hotel Group; Magdalena Sekutowska – Development Director, Eastern Europe,
Hilton Warsaw Hotel & Convention Centre; Gonçalo Duarte Silva – Director-General, Starwood Hotels & Resorts Poland
Moderation: Janusz Mitulski – Partner, Horwath HTL Polska
Presentation:

Janusz Mitulski – Partner, Horwath HTL Polska
The investment market
Poland from the point of view of funds making investments in the commercial property market – attractive sectors and
locations

Commercial property in Central Europe. Investment attractiveness analysis for the capitals of the region

Trade, offices, hotels, or warehouses – what is worth investing in?

How to construct in order to ensure investment success of a project at the stage of sale?

Active investors and the largest transactions

Legal and tax barriers
Mieczysław Godzisz – Chairman of the Board, Hines Polska Sp. z o.o.; Damian Grzywacz – Senior Manager PL, Business
Development, Penta Investments; Michał Koślacz – Member of the Board, Capital Park SA; Agnieszka Beata Sawicka –
Associate Director, Senior Asset Manager Poland, AEW Europe; Michal Sternicki – Director-General, Aareal Bank AG –
Branch in Poland; Krzysztof Tokarski – Chairman of the Board, Towarzystwo Funduszy Inwestycyjnych PZU SA
Moderation: Wojciech Kuśpik – Chairman of the Board of PTWP, Publisher, Propertynews.pl
Shopping centres
How to increase “traffic” in shops, or which marketing activities undertaken by shopping centres are effective?

Popular post-sales actions pursued by shopping centres versus the expectations and results achieved by the lessees

Cooperation between lessees and managers. What proves effective and what turns out to be a failure?

A customer in the face of the crisis. Changes of shopping habits of Polish consumers

Convenient shopping: a new approach to commercial networks
Michelle Buxton – Group Managing Director, Toolbox Marketing in Poland; Grzegorz Czekaj – Managing Director, Galeria
Echo; Andrzej Czyż – Owner, AJC Business Consulting; Andrzej Jackiewicz – Managing Director, CHI Polska SA; Adrian
Zawadzki – Head of the Marketing and PR Department, Metro Properties Sp. z o.o.
Moderation: Elżbieta Dmowska-Mędrzycka – Chairman of the Board, Mediadem Communication
Hotels
Development of economy-class facilities

The supply of and demand for one- and two-star hotels in Poland

Investments in economy-class facilities being planned and implemented

A good standard at an affordable price, or the franchise economy-class networks’ offer for investors
Rafał Bakalarski – Chairman of the Board, Hotele Diament SA; Sébastien Denier – Vice-President Operations Central &
Eastern Europe, Louvre Hotels Group; Małgorzata Morek – Director of Franchise Development, Orbis Hotel Group; Łukasz
Płoszyński – Member of the Board, Focus Hotels Sp. z o.o.; Andrzej Wójcik – Deputy Chairman of the Board, Satoria Group
SA
Moderation: Janusz Mitulski – Partner, Horwath HTL Polska
Presentation:

Janusz Mitulski – Partner, Horwath HTL Polska
Architecture
Design matters: trends in the design of commercial and public space

The role of developers in creating public space

Sustainable development, or trends in the design of public and commercial space

The potential of Polish cities within the scope of creating state-of-the art commercial and public projects

Do cities and city dwellers need designer investments?

The expectations of investors versus the visions of architects. How to reach a compromise when it comes to costs
and design?
Gianmaria Bernardi – Co-Founder, OZONE Architectural Studio; Andrzej Chołdzyński – Owner, AMC – A. Chołdzyński Sp. z
o.o.; Magdalena Federowicz-Boule – Chairman of the Board, Tremend Sp. z o.o.; Ewa Kuryłowicz – Deputy Chairman of the
Board, Kuryłowicz & Associates; Kinga Nowakowska – Director-General, Art Norblin Sp. z o. o.
Moderation: Edyta Kochlewska – Editor-in-chief, dlahandlu.pl, Editor, propertydesign.pl
Warehouses
The East-West Bridge – the influence of the development of the international logistics market versus the demand for
modern warehouse and logistics space in Poland

The development of European logistics routes versus attractive locations for warehouse space developers

The place and significance of Poland on the logistics map of Europe

The role of distribution centres in Central and Eastern Europe in the global development of the logistics industry
Piotr Bzowski – Leasing and Development Director, PointPark Properties Sp. z o.o.; Robert Dobrzycki – Managing Partner for
Europe, Panattoni Europe; Radosław T. Krochta – Director-General, Deputy Chairman of the Board, MLP Group SA; Tomasz
Olszewski – Director, Warehouse and Industrial Space Department, JLL; Renata Osiecka – Managing Partner, Axi Immo
Group Sp. z o.o.
Moderation: Cezary Szczepański – Propertynews.pl
23 September 2014 13.30-14.30 thematic session; 1st floor, London Hall
BPO
Beyond call centres – implementation of the most advanced business processes as the driving force for further growth
of the BPO industry in Poland

Specialisation as a guarantee of stable growth – strengths of the Polish market for the BPO sector

Ongoing outsourcing. Which business processes may be implemented at service centres in the future?

Expertise and experience of Polish employees as the key to the further development of the industry. Does the
education system keep up with business needs?

How can particular regions make use of the dynamic development of the BPO sector in Poland?
Krzysztof Inglot – Director, Market Development Department, Work Service SA; Jolanta Jaworska – Chief of Public
Programs, IBM Polska; Karol Klin – Regional Leasing Manager, Skanska Property Poland Sp. z o.o.; Marcin Piątkowski –
Manager, Invest in Pomerania; Wojciech Popławski – Head of BPO Operations, Accenture Poland; Jarosław Prawicki –
Sales and Marketing Director, UBM Polska; Marcin Włodarczyk – Director, Investor Relations Office, Urząd Miasta Łodzi (The
City of Lodz Office)
Moderation: Iwona Chojnowska-Haponik – Director, Foreign Investment Department, Polska Agencja Informacji i Inwestycji
Zagranicznych SA (Polish Information and Foreign Investment Agency)
Technologies
An innovation race – technologies that will change commercial property in the near future

Are we pioneers? The level of innovation in Polish real property compared to the rest of Europe

Is it extravagance or a standard? The role of latest technology in the real property industry and its influence on the


competitiveness of commercial facilities
Innovative systems in the service for the industry: the new meaning of effective real property management
Investments of the future
Mirosław Czarnik – Chairman of the Board, Górnośląski Park Przemysłowy Sp. z o.o.; Marcin Jaczewski – Sales Manager,
Factory Automation Department, Mitsubishi Electric Europe B.V.; Jake Jephcott – Business Development Director, Olivia
Business Center; Wiesław Likus – Holding Liwa Sp. z o.o.; Jacek Parys – Deputy Chairman, Schneider Electric;
Tomasz Wuczyński – Owner, Chief Architect, Grupa Plus Architekci
Moderation: Robert Posytek – Editor-in-chief, Propertynews.pl; Emilia Wiśniewska – Propertydesign.pl
Warehouses
A motorway, a port and an airport: the map of hot locations for logistics purposes

Prospects for the development of transport infrastructure and their influence on new warehouse and logistics
investments in Poland

Hot locations for developers and lessees of warehouse and logistics space

The largest warehouse investments being planned and implemented in Poland
Mirosław Jarczyk – Director of Sales, GTB Metropolis Sp. z o.o.; Mirosław Koszany – Chairman of the Board, Biuro Inwestycji
Kapitałowych SA (Capital Investments Office); Jarosław Wnuk – Head of Capital Transactions, Goodman
Moderation: Danuta Dzierżak – Senior Consultant Industrial and Logistic, Axi Immo Group Sp. z o.o.
---------22 September 2014 14.30-16.30 seminar; 1st floor, Warsaw Room
Not only ownership - The implementation of investments in the Special Economic Zone on the basis of a lease
agreement

BTS type of investment - characteristics of the process, the benefits of a "tailor made" investment

Implementation of the BTS project in areas possessing status of Special Economic Zone

Leasing as a form of owning real estate
Lecturer: Marek Foryński – Director, BTS Group, Panattoni Europe
The seminar is organized by Panattoni Europe

The 4th Property Forum 2014 22-23 September 2014

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