Marketing and Corporate Account Manager

Role Profile
Job Description
Job Title
Marketing and Corporate Account Manager, Poland
Directorate or Region
EU
Department/Country
Poland
Location of post
Warsaw
Pay Band
G
Reports to
Head Comms and
Marketing
Duration of job
1 year fixed term initially
Purpose of job:
70% marketing focus for teaching centre (Poland)
30% business development and corporate account management
Aim of post:
The post holder will be a core member of the Marketing and Teaching Centre Admin Team as well
as the Business Development Team, Poland and will promote British Council as a provider of
English language teaching for adults and young learners plus English for soft skill training to the
corporate sector across Poland
Marketing: Accountabilities, responsibilities and main duties:
To liaise with Teaching Centre Teams as well as Communications and Marketing colleagues to:
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Ensure teaching centre customer needs (internally) and the customer offer (externally) are
communicated effectively.
Ensure effective B2B and B2C marketing through online and offline activities including e-mail
marketing, online campaigns, events and act as a digital champion to generate business.
Lead on collating Market Intelligence for the teaching centres across Poland eg competitor
analysis, mystery shopping etc and analyzing data through online and offline reports.
Ensure that internal student feedback is collated through focus groups, face to face
interaction and other means in order to develop the offer and demonstrate value to the
customer. To act upon results of student feedback to ensure satisfaction levels are
maintained and student registrations maximised.
Lead on developing marketing collateral such as brochures, student note pads and
promotional items in accordance with brand guidelines, and liaise with printers / designers
Lead on marketing events such as open days and parties and co-ordinate with teaching,
admin and relevant teams.
Ensure relevant content is available in the appropriate language for online and offline
purposes, monitored for effective communication and result driven.
Co-ordinate content creation for blogs, newsletters and other channels (on/offline)
Contribute to the Marketing Action Plan and communicate customer requirements for
product and service development internally and ensure that a flexible, realistic offer portfolio
and pipeline is developed to meet their specific needs.
Corporate Account Management: Accountabilities, responsibilities and main duties:
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Building Relationships: Represent the British Council to key stakeholders within the Corporate
sector, so as to build successful mutually beneficial relationships with them.
Manage Relationships: Manage the internal / external relationships to ensure that the delivery
capability matches up to the offer made to customers. Manage the relationship with the client
via use of our CRM system
Sales: Plan and deliver financial targets from the corporate sector in liaison with English
department, involving other Strategic Business Units (Examinations, Arts and Education &
Society) whenever possible, through identifying and implementing customer focused sales
and delivery strategies.
Other
 Meet British Council and Polish legal standards in all materials and activity especially brand,
data protection, partner contracts, and Equal Opportunities and Diversity (EOD) and Child
Protection.
 Represent British Council Poland in sharing best practice across European Union Region (EU)
and beyond.
This post will not hold direct line management of staff, but will support Head Communications and
Marketing, Business Development Manager IELTS and Aptis and Teaching Centre Teams.
Key Relationships: (include internal and external)
External
Corporate stakeholders in both public and private sectors, including CEO’s, Marketing and Sales
Directors and HR Managers, in Poland and potentially UK.
B2C relationships for Young Professionals within the Corporate Sector
B2C relationships for teaching centre students and young learner parents
Internal
Poland Operational teams (eg Teaching Centre Teams, Examinations, Marketing).
Poland Business Development Team
Global, regional and other BC colleagues involved in marketing or corporate work
Other important features or requirements of the job
(e.g. travel, unsocial/evening hours, restrictions on employment etc)
Routine travel within Poland, occasional EU travel. Weekend and or evening hours as required.
Please specify any passport/visa
and/or nationality requirement.
Please indicate if any security or
legal checks are required
for this role.
Right to work in Poland and EU
N/A
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Person Specification
Essential
Behaviours
Connecting with Others (level more demanding) Actively
appreciating the needs and
concerns of myself and others
Desirable
Assessment stage
Interview
I find common ground and build
relationships and connections to
support British Council goals. I do
this by building trust with others,
by paying attention to their
concerns and needs, and showing
that I understand their interests. I
achieve understanding and trust
in a culturally sensitive way –
whatever my role.
Making it happen (level essential ) Delivering clear
results for the British Council
Not assessed during
recruitment
I deliver excellent results, achieve
challenging goals and develop
myself and others. I do this by
setting clear and demanding
objectives to deliver what is
required. I stay focused on
measurable outcomes, while
building longer-term capability. I
demonstrate standards of
excellence and deliver value for
money. I measure progress and
adapt plans when necessary.
Being accountable (Level More demanding) Putting the
needs of the team or British
Council ahead of my own
Interview
I show accountability and
commitment to the British Council
and I demonstrate resilience and
determination. I hold myself and
others responsible for delivering
goals in line with the shared
purpose of the British Council. I
give and accept constructive
feedback to maximise high
performance and manage underperformance.
Shaping the future (level -more
demanding) Exploring ways in
Interview
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which we can add more value
I achieve better business,
innovation and growth by using
my professionalism, knowledge
and expertise to create a clear
focus on what I want to achieve. I
spot opportunities, plan
appropriately and create
innovative solutions that
recognise ambiguity and deliver
business benefit.
Creating Shared Purpose (level
–Essential ) Communicating an
engaging picture of how we can
work together
Not assessed during
recruitment
I gain the active support of other
people so they are fully engaged
and motivated to contribute
effectively. I do this by
communicating our purpose in a
way that others can understand
and that achieves shared clarity. I
help them understand the part
they play, so that our aims are
clear to all.
Working together (level - more
demanding) Ensuring that others
benefit as well as me Knowing
that we will achieve more with
other people than we can do
separately, by sharing goals and
resources to add more value. I
work towards common goals with
others. I do this by agreeing
effective and respectful ways of
sharing success. I generate
mutual support, shared benefits
and promote interdependence.
Skills and
Knowledge
DEVELOPING BUSINESS Level 3
Interview
Short listing &
interview
Develops viable business
Defines and develops
products/programmes/services
which deliver British Council
goals on impact, income and
surplus within a defined area of
business that responds to market
opportunities and aligns to wider
corporate strategies.
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MANAGING ACCOUNTS AND
PARTNERSHIPS
Short listing &
interview
Level 2
Supports account management
Experience of communicating
regularly with stakeholders,
customers and/or partners to
build mutual understanding and
trust
Research and analysis
Analyse data as required by the
plan and present the information
clearly in a format appropriate to
the British Council's needs.
Short listing &
interview
Identify patterns in the data to
turn it into information.
Sales
Possess a detailed knowledge of
our products and services.
Short listing &
interview
Understand our customers' needs
and then match these with the
features and benefits of our offer.
Identify potential opportunities
for appropriate cross-selling
Deliver effective customer
service
Provide effective customer
service and support within
agreed budgets.
Short listing &
interview
Develop a proactive approach to
customer relationships by liaising
effectively and frequently with
customers and by ensuring
effective and timely provision of
service.
COMMUNICATING AND
INFLUENCING
Short listing &
interview
Level 2: Relates communications
to circumstances
Displays good listening, writing
and speaking skills, setting out
logical arguments clearly and
adapting language and form of
communication to meet the
needs of different
people/audiences and timely
provision of service.
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Using technology level 2
Works as an advanced
practitioner in the use of office
software and/or British Council
standard and social media
platforms and trains or coaches
others in their use.
Experience
Proven Sales experience
Proven experience in the
marketing arena using
appropriate data collection and
analysis tools
Short listing
Previous work
experience of
building
relationships in the
Education sector
Short listing and
interview
Marketing
Qualification to at
least certificate level
(eg the Chartered
Institute of
Marketing UK) or
willingness to take
this qualification in
year 1.
Short listing
Track record of achieving results
in generating income
Qualifications
Formal Education to at least
Degree level
Ability to operate in English &
Polish (both written and spoken)
at a business level equivalent to
CEF level C1.
Submitted by
Jenny Simms
Date
5 December 2016
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