Data wydruku: 06.02.2017 13:00 Strona 1 z 3 Subject name E

Data wydruku: 06.02.2017 13:00 Strona 1 z 3 Subject name E

Subject name
E-business
Subject code
E:35375W0
Faculty
Department of Computer Architecture
Course name
Informatics
Learning area
technical sciences
Learning profile
general academic profile
Study year
3
Type of subject
Optional
Study semester
5
Study level
undergraduate studies
ECTS
2.0
Number of ECTS
credits
Learning activity of student
ch
Participation in didactic classes included in study plan
30
Participation in consultation hours
sh
2
Self-study hours
Sum
Name of lecturer
18
32
18
Total number of study hours
50
Number of ECTS credits
2.0
dr inż. Piotr Brudło (Main teacher)
Teachers:
dr inż. Piotr Brudło
Subject objectives
Introduction to e-business foundations and multi-disciplinary informatics-economical approach to business
Data wydruku:
04.03.2017 10:45
Strona
1 z 3
Learning outcomes
Course outcome
Subject outcome
Method of veryfication
K_W11
- student uses the knowledge
about models of internet business
management - student
determines multi disciplinary links
of e-business
[SU4] Assessment of ability to
use methods and tools
[SK4] Assessment of
communication skills
K_K06
- student categorises the
fundamentals of economics in
business practices - student
identifies the basic issues of
Internet marketing
[SK1] Assessment of group work
skills
[SU2] Assessment of ability to
analyze information
K_W20
- student analyses representative
instances of e-business successes
- student applies practical abilities
for e-business creation and
management
[SU3] Assessment of ability to
use knowledge gained in the
different modules
[SU1] Assessment of task
fulfilment
- student categorises the
fundamentals of economics in
business practices - student
identifies the basic issues of
Internet marketing - student uses
the knowledge about models of
internet business management student analyses representative
instances of e-business successes
- student applies practical abilities
for e-business creation and
management - student elaborates
student’s own design of ebusiness web page - student
determines multi disciplinary links
of e-business - student
appreciates the importance of
business approach in hi-tech
enterprises
K_U11
- student elaborates own design
of e-business web page - student
appreciates the importance of
business approach in hi-tech
enterprises
[SK2] Assessment of progress of
work
[SW2] Assessment of
presentation
[SU3] Assessment of ability to
use knowledge gained in the
different modules
- student categorises the
fundamentals of economics in
business practices - student
identifies the basic issues of
Internet marketing - student uses
the knowledge about models of
internet business management student analyses representative
instances of e-business successes
- student applies practical abilities
for e-business creation and
management - student elaborates
student’s own design of ebusiness web page - student
determines multi disciplinary links
of e-business - student
appreciates the importance of
business approach in hi-tech
enterprises
Mode of delivery
at the university
Prerequisites
Recommended
components
Data wydruku:
04.03.2017 10:45
Strona
2 z 3
Subject contents
1. Presentation of completion rules for the course
2. Basic foundations of any business
3. Foundations of economics in brief
4. Specifics of Internet for business - introduction
5. Starting an enterprise in the Internet
6. Classification of Internet websites
7. Segmentation of Internet market
8. Models of a virtual enterprise
9. Marketing and clienting in the Internet
10. Internet customer - classification
11. Strategies for e-business
12. Logistic processes and their management
13. Polish companies in the Internet
14. Stock markets specification and features
15. Investment decisions for companies of the new economy
16. Economic exchange and creation of new values
17. Virtual non-profit organisations in business
18. Creation and management an Internet company
19. Practical guidelines and summary
20. Completion colloquium
Recommended
and required
reading
Required reading
1. Armstrong D., Gates J. R., Rosenoer J.: Firma w Internecie. Jak z powodzeniem wykorzystać w biznesie
możliwości Internetu. Wydawnictwo Prószynski i Spółka, Warszawa.
2. Sleight S.: Sukces w E-biznesie. Wydawnictwo Wiedzy i Życia, Warszawa.
3. Maciejowski T.: Firma w Internecie. Oficyna Ekonomiczna, Kraków.
4. Teluk T.: E-biznes. Nowa gospodarka. Wydawnictwo One Press, Gliwice.
Recommeded reading
1. Kiełtyka L.: Multimedia w biznesie. Kantor Wydawniczy, Kraków.
Lesson type and
method of
instruction
Lesson type
Number of study hours
Lecture
Tutorial
Laboratory
Project
Seminar
15.0
0.0
0.0
15.0
0.0
Total number of study hours per semester
included in study plan
30
e-learning hours included: 0.0
Assesment
methods and
criteria
Subject passing criteria
Passing threshold
Percentage of the
final grade
Midterm colloquium
50.0
50.0
Project
50.0
50.0
Example issues / example questions / tasks being completed
Language of
instructions
Polish
Work placement
Not applicable
Data wydruku:
04.03.2017 10:45
Strona
3 z 3