Specification: advert standards in INTERIA.PL

Transkrypt

Specification: advert standards
in INTERIA.PL
Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p.
tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: [email protected]
Dział traffic: [email protected]
CONTENTS
General Rules ........................................................................................................................ 4
1. Advertising bar under Fakty module ...................................................................... 5
2. Advertising bar under Biznes module .................................................................... 5
3. Advertising bar under Wideo module ..................................................................... 5
4. Advertising bar under Styl Życia module ............................................................. 5
5. Billboard ............................................................................................................................. 5
6. Brandmark ........................................................................................................................ 6
7. CZATeria sponsoring ..................................................................................................... 7
a) Corner Pump-up ............................................................................................................. 7
b) Watermark ........................................................................................................................ 8
8. Comet Cursor ................................................................................................................... 8
9. Commercial Break .......................................................................................................... 9
10. Double Billboard ......................................................................................................... 10
11. Double Wideboard ..................................................................................................... 10
12. Expand Billboard ........................................................................................................ 11
13. Expand Corner ............................................................................................................ 11
14. Expand Half Page ....................................................................................................... 12
15. Expand Navibox .......................................................................................................... 13
16. Expand Rectangle ...................................................................................................... 14
17. Expand Double Billboard ......................................................................................... 15
18. Expand Triple Billboard............................................................................................ 15
19. Expand Wideboard .................................................................................................... 16
20. Half Page ....................................................................................................................... 17
21. In-Stream VideoAd ................................................................................................... 17
22. Sponsored Link ........................................................................................................... 18
23. Mailing ............................................................................................................................ 18
24. Multiscreening ............................................................................................................. 19
25. Navibox .......................................................................................................................... 20
26. Panel 200 ...................................................................................................................... 21
27. Panel 400 ...................................................................................................................... 21
28. Pushdown Billboard ................................................................................................... 21
29. Pushdown Double Billboard ................................................................................... 22
30. Pushdown Widelboard .............................................................................................. 23
31. Rectangle ...................................................................................................................... 23
32. Scroll Billboard ............................................................................................................ 24
33. Scroll Footer ................................................................................................................. 24
34. Toplayer......................................................................................................................... 25
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35.
36.
37.
38.
39.
Toplayer Full-page..................................................................................................... 26
Triple Billboard ............................................................................................................ 26
VideoAd.......................................................................................................................... 27
Watermark (Wallpaper)........................................................................................... 27
Wideboard..................................................................................................................... 27
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General Rules
1. The adverts cannot contain automatic forwarding to advertiser’s website or any
elements downloaded from external servers.
2. The adverts are hosted on INTERIA.PL’s server.
3. The adverts cannot use scripts changing the appearance of the browser window,
except those forms that contain such an effect by default.
4. The Adverts should not use more than 30% CPU of an average class processor
(Intel Pentium 4).
5. The landing URL cannot be longer than 200 characters.
6. The adverts cannot read or modify the cookies from user’s computer.
7. The adverts cannot cause any warnings or errors during screening, or in any other
way disturb the performance of the website where they are screened.
8. The names of advert files shouldn’t contain foreign characters or spaces, the files
should be named according to the following pattern:
advertiser/campaign_name_type_of_ad_size.filetype e.g.:
interiapl_navibox_300x250.swf or type_of_ad_size.filetype e.g.: bar_950x60.swf
9. The sound can be activated only by the user (by rolling over or clicking)
10. Ads are displayed by the adserver working in asynchronic mode
a) Ads may not use events DOMContentReady and onLoad – instead, use the
following equivalents: Inpl.Ad.onReady and Inpl.Ad.onLoad
b) Advertising code may not use the method document.write
c) External adservers using the SCRIPT tag without the ASYNC parameter and ads
using document.write may be displayed using the solution recommended by the
IAB: Friendly IFrame (FIF)
(http://www.iab.net/media/file/rich_media_ajax_best_practices.pdf)
d) The ad may „know” that it has been embedded inside an FIF after reading the
inDapIF variable. If the ad is in an FIF, the variable becomes TRUE.
4|Page
Advertising products specification
1. Advertising bar under Fakty module
DESCRIPTION
SIZE
MEASUREMENTS
TECHNOLOGY
INNE
: Static graphic ad located on Portal Main Page under Fakty
module.
: up to 15 kb
: 560x100 and 335x100 piksels (obligatory in two sizes)
: GIF, JPEG, PNG, JPG
: INTERIA.PL reserves the right to approve the ad before screening
2. Advertising bar under Biznes module
DESCRIPTION
SIZE
MEASUREMENTS
TECHNOLOGY
INNE
: Static graphic ad located on Portal Main Page under Biznes
module.
: up to 15 kb
3. Advertising bar under Wideo module
DESCRIPTION
SIZE
MEASUREMENTS
TECHNOLOGY
INNE
: Static graphic ad located on Portal Main Page under Wideo
module.
: up to 15 kb
: 620x100 piksels
4. Advertising bar under Styl Życia module
DESCRIPTION
SIZE
MEASUREMENTS
TECHNOLOGY
INNE
: Static graphic ad located on Portal Main Page under Styl Życia
module.
: up to 15 kb
: 620x100 piksels
5. Billboard
DESCRIPTION
SIZE
MEASUREMENTS
TECHNOLOGY
: Graphic rectangle placed in the middle-upper part of a website,
animated or static. Larger than standard banner.
: up to 40kB
: 750x100 pixels
: GIF, JPEG, Flash (SWF), HTML
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Flash Technology (SWF)
1. The advert should contain getURL command:
on (release) {
getURL(_root.clickTag, "_blank");
}
this action should be connected with a button-type object, placed in the main
time line on the top layer.
2. The URL address to the GET URL action should be supplied together with the
advertising materials.
3. For the advert to be accepted, all of the above-mentioned conditions have to be
fulfilled.
6. Brandmark
DESCRIPTION
SIZE
MEASUREMENTS
TECHNOLOGY
: Graphic ad, displayed over the site’s content. The ad contains a
non-clickable upper strip, which can be used to drag the ad in
browser’s window. There must be a visible close button “ZAMKNIJ
X” in the upper-right part of the bar. On the left side of the close
button there is a minimize „_” button, which leaves only the drag
bar visible.
: up to 60kB
: up to 300x300 pixels
: Flash (SWF),
on (release) {
}
this action should be connected with a button type object, placed in the main
3. The closing button, marked with an “X”, should be visible all the time during the
advert’s screening, placed in the upper-right corner of the ad and be clearly
visible on a non-transparent background. Font size - at least 12 px. The X button
should be at least 14x14px. The entire button has to be active, not just the X
itself.
The button should contain a closing function:
For Flash version 9 and higher:
on (release)
{
flash.external.ExternalInterface.call(_root.fClose);
}
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For Flash version 8 and lower:
on (release)
{
getURL("javascript: "+_root.fClose);
}
The button should be placed above the main linking button.
4. Minimising function.
a) The minimising buton should trigger the following function:
flash.external.ExternalInterface.call(_root.fName,1);
getURL("javascript: "+_root.fName+" (1)");
b) To bring back the original size, the button should trigger the following
function:
flash.external.ExternalInterface.call(_root.fName,0);
getURL("javascript: "+_root.fName+" (0)");
The buton should be placed on the inactive drag bar, on the left side of the close
buton. It should use the following symbol: “_”.
5. For the advert to be accepted, all of the above mentioned conditions have to be
fulfilled.
7. CZATeria sponsoring
a) Corner Pump-up
DESCRIPTION
SIZE
MEASUREMENTS
DURATION
TECHNOLOGY
BACKGROUND
: Graphic advert with a transparency effect, placed in the corner of
the chat window. Transparency effect is mandatory. It is not
animated or clickable.
: up to 20 kB
: max 200x200 pixels
: Max. 60 s.
: GIF (possible 2-frame animation)
: white ( 255, 255, 255 ), the minimal value of RGB
components for the pixels other than white is 150 (the darkest
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OPTIONS
OTHER
possible color
is RGB 150,150,150), the average value of the RGB
components may not be lower than 210
: alignment – lower right corner
- appearance:
banner expands from (0x0) to (200x200) (recommended),
only the horizontal size changes,
only the vertical size changes,
banner moves diagonally without changing size,
banner moves horizontally without changing size,
banner moves vertically without changing size,
banner is static,
- screening in all chatrooms – the banner shows up for the
whole cycle
(appearing, screening for the set time, disappearing)
- screening in a chosen chatroom (appears only once in the
chosen chatroom)
: INTERIA.PL reserves the right to approve the ad before
screening.
b) Watermark
DESCRIPTION
SIZE
MEASUREMENTS
TECHNOLOGY
BACKGROUND
OPTIONS
OTHER
: Graphic advert with transparency effect, placed in the
background of the chat window. The transparency effect is
obligatory. It is not animated or clickable.
: up to 10 kB
: recommended 128x128 pixels
: GIF
: white (255, 255, 255 ), at least 95% of pixels should be in the
color of the background; the minimal value of RGB components
for the pixels other than white is 235 (the darkest possible color
is RGB 235,235,235)
: alignment - centered, expanded, tiled
- screening in all chatrooms and private rooms,
- screening in a chosen chatroom and all the private rooms
assigned to it
- counting pageviews – each opening of a room or private room
with the background is counted as one pageview.
screening.
8. Comet Cursor
DESCRIPTION
SIZE
MEASUREMENTS
TECHNOLOGY
: Advert in the form of a graphic element following the mouse
cursor.
: up to 10kB
: 50x50 pixels
: GIF, JPEG, Flash (SWF)
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9. Commercial Break
DESCRIPTION
SIZE
MEASUREMENTS
DURATION
TECHNOLOGY
: Graphic ad, shown with the top heading bar of the site it is
screened on. The ad then disappears and the rest of the site is
loaded. The ad must contain a visible close buton „ZAMKNIJ X”
: up to 40kB
: 750x450 or 950x450 depending on the width of the website.
: Max. 10s.
: Flash (SWF)
on (release) {
}
this action should be connected with a button type object, placed in the
main time line on the top layer.
3. Automatic closing. After the animation – no more than 10 s. from the beginning
- the advert should trigger a closing action:
4. The close button, marked with “ZAMKNIJ X”, should be visible all the time during
the advert’s screening, placed in the upper-right corner of the ad and be clearly
visible on a non-transparent background. Font size of 12 px. The active button
should be at least 14x14 px. The entire area should be active, not just the “X”
mark.
For Flash version 9 and higher
on (release)
{
}
For Flash version 8 and lower
on (release)
9|Page
{
}
The button should be placed above the main linking button.
5. For the advert to be accepted, all of the above-mentioned conditions have to be
fulfilled.
10. Double Billboard
DESCRIPTION
SIZE
MEASUREMENTS
TECHNOLOGY
: Graphic rectangle placed in the middle-top of a website, live or
static. Larger than traditional banner, twice the size of a
billboard.
: up to 40kB
: 750x200 pixels
on (release) {
}
this action should be connected with a button type object, placed in the main
3. In order For the advert to be accepted, all of the above-mentioned conditions
have to be fulfilled.
11. Double Wideboard
DESCRIPTION
SIZE
MEASUREMENTS
TECHNOLOGY
: Graphic ad set in the middle-upper part of the website in place of
a standard banner, but of a much bigger size. Only on websites
with a wide layout.
: up to 60kB
: 950x300 pixels
Flash Technology(SWF)
on (release) {
}
timeline on the top layer
advertising materials
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fulfilled.
12. Expand Billboard
DESCRIPTION
SIZE
MEASUREMENTS
TECHNOLOGY
: An interactive banner, which expands on rollover, providing
extra space for promotion and presentation of products and
services.
: up to 40KB
: 750x100 pixels before expansion
and 750x300 pixels after expansion
: Flash (SWF)
1. Ad should be prepared using Flash version 9 or higher
on (release) {
}
4. How to prepare the expansion effect:
 Create a 750x300px scene.
 Create a 750x100 px mask and put it over the scene. The upper left
corners of the scene and mask should align.
 On the top layer there should be a button, which on rollover will cause the
mask to expand to 750x300, revealing the whole advert.
5. Hiding the elements of the website that are covered by the expanding part:
a. Expand should trigger the following action:
flash.external.ExternalInterface.call(_root.fName, "hidden");
b. Collapse should trigger the following action:
flash.external.ExternalInterface.call(_root.fName, "visible");
fulfilled.
13. Expand Corner
DESCRIPTION
SIZE
MEASUREMENTS
: The corner should be „flat” i.e. the site doesn’t appear to roll up.
Instead, a transparency effect of the SWF file is used. The ad
displays as an 120x120 px SWF in the upper-right corner of the
site, which expands to 520x520 px on rollover. The ad rolls back
after the cursor is moved away from the area of the ad.
: up to 40kB
: 120x120 pixels (520x520 pixels on expand)
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TECHNOLOGY
: Flash (SWF),
on (release) {
}
a. Expand should trigger the following action:
b. Collapse should trigger the following action:
6. In the upper-right corner (in the expanded and non-expanded state) there should
be an active visible close button „ZAMKNIJ X” (font min. 12 px, the X sized min.
14x14 px), clearly visible on non-transparent background. The entire area of the
button should be active, not just the X mark.
Button should have the following function:
on (release)
{
}
fulfilled.
14. Expand Half Page
DESCRIPTION
SIZE
MEASUREMENTS
TECHNOLOGY
: A large-sized graphic advertisement, placed in the upper part of
the right column which expands to the left on rollover, providing
extra space for promotion and presentation.
: up to 60kB
: 300x600 pixels before expansion and 600x600 after expansion
: Flash (SWF),
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on (release) {
}
 Expand should trigger the following action:

Collapse should trigger the following action:
fulfilled.
15. Expand Navibox
DESCRIPTION
SIZE
MEASUREMENTS
TECHNOLOGY
: An interactive navibox, which expands on hover, providing extra
space for promotion and presentation of products and services.
: up to 40kB
: Flash (SWF),
on (release) {
}
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
fulfilled.
16. Expand Rectangle
DESCRIPTION
SIZE
MEASUREMENTS
TECHNOLOGY
: An interactive graphic ad located in the middle of an article,
which expands on rollover, providing extra space for promotion
and presentation of products and services.
: up to 40kB
: Flash (SWF),
on (release) {
}

fulfilled.
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17. Expand Double Billboard
DESCRIPTION
SIZE
MEASUREMENTS
TECHNOLOGY
services.
: up to 40KB
: 750x200 pixels before expansion and 750x300 pixels after
expansion
: Flash (SWF)
on (release) {
}

fulfilled.
18. Expand Triple Billboard
DESCRIPTION
SIZE
MEASUREMENTS
TECHNOLOGY
services.
: up to 60KB
expansion
: Flash (SWF)
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on (release) {
}

fulfilled.
19. Expand Wideboard
DESCRIPTION
SIZE
MEASUREMENTS
TECHNOLOGY
services.
: up to 40KB
expansion
: Flash (SWF)
on (release) {
}
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
Expand should trigger the following action:

fulfilled.
20. Half Page
DESCRIPTION
SIZE
MEASUREMENTS
TECHNOLOGY
: A large-sized graphic advertisement, placed in the upper part of
the right column.
: up to 60kB
: 300x600 pixels
: GIF, JPEG, Flash (SWF),
on (release) {
}
fulfilled.
21. In-Stream VideoAd
TECHNICAL SPECIFICATION:
DESCRIPTION
DURATION
: A form of advertisement, which allows screening of a television
advertising spot before a video played by the user. Depending on
the speed of the user's connection, it is displayed in one of the
two different qualities allowing for smooth playback. INTERIA.PL
converts the delivered source material for screening on the
Internet. It is an active form of advertisement, it can be clicked
to display the client’s website.
: Max 30s.
NECESSARY MATERIALS
SPOT – high quality video file (min. 4000kb/sec) with resolution no lower than
1280x720. File formats: .avi, .mpg, .mp4, .mov, .flv. Possible size ratio: 16:9. The file
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will be converted by INTERIA.PL to two different MP4 files (SQ and HQ) and subsequently
sent for the client's approval.
DEADLINE FOR PROVIDING MATERIALS
3 workdays before the start of campaign
22. Sponsored Link
DESCRIPTION
.
LINK STRUCTURE
: Text advert which allows placing links to websites at the top of
the result list in the Google.interia.pl search engine.
: Headline – max 25 characters including spaces.
Description – one line, max 70 characters including spaces.
URL – max 35 characters
23. Mailing
DESCRIPTION
: Mailing addressed to the users of INTERIA.PL’s free e-mail
service. It can be targeted to specific demographics.
NECESSARY ELEMENTS:
- e-mail subject up to 80 characters (no Polish characters)
- sender’s name (‘FROM’ box)
- company address details (below the mail’s main body).
- return e-mail (optional)
- main body
- graphic files (if needed, only applicable to HTML mailing)
TECHNOLOGY
: text, HTML, flash
Technology: text
1. Email with plain text up to 3000 characters and 5kB file size.
2. Text without formatting (no bold, italics or underlines)
3. Maximum 70 characters in one line (including spaces).
Technology: HTML
1. Basic filesize - 40 kB text or HTML (including graphic files and attachments),
larger only after additional fee, according to the rate card.
2. Using scripts is not allowed (Java Script, VB Script, itp.).
3. Using frames is not allowed..
4. HTML may not hotlink graphic files from external servers.
5. Polish characters coding: ISO-8859-2 or UTF-8.
6. Direct links to graphic files (<IMG SRC="filename.gif">).
7. Delivery of Flash (SWF) graphic files may be blocked by the user's e-mail client.
8. Tests of mailing should always be conducted in the INTERIA.PL domain.
INTERIA.PL does not take responsibility for how the ad is displayed in other
domains.
Technology: flash (video mailing)
1. Basic filesize of the flash file (.swf) – 50kb
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2. The ad should contain a getURL action:
on (release){
}
The above action should be embedded into a “button” type object positioned
on the main timeline, on the top layer.
3. Alternate in the form of a graphic file (jpg/png/gif) no bigger than 50kb.
4. In case of VIDEO mailing:
a. Main file (.swf) acts as a player, using scripts to stream the file (.flv)
provided by the Client.
b. Video -.flv file with the highest possible quality (up to 30s), filesize
max. 1MB. Video may play automatically, but only with muted sound,
which can be enabled by the user after clicking a speaker icon or the
play icon. The movie cannot loop.
24. Multiscreening
DESCRIPTION
: An ad form integrating the top-slot banner and the site’s
margins. The banner is active (clickable) and links to the client’s
site. The margins (in their basic version) are not clickable.
WALLPAPER
The wallpaper creates a cohesive whole together with the topslot banner (Billboard, Double Billboard, Wideboard, Triple
Billboard, Double Wideboard).
 The wallpaper is visible to the user only on the margins - the
middle part of the graphic is covered by the site’s main content
part. Depending on the site, the main part may have a different
width (the attachment containing different websites’ widths will
be provided by our representative)
 The wallpaper may look different depending on the screen
resolution or the browser window size. That is why we
recommend placing the key elements near the margins.
 We recommend that the wallpaper ends with a solid color on the
sides – in such case a color code (hex) should also be provided
to set as the background color for the site (especially for
wallpapers that do not scroll together with the site).
 The wallpaper may scroll together with the site or not,
depending on the client’s preference.
 The wallpaper in its basic version is not animated.
 The wallpaper in its basic version is not clickable.
 Clickable wallpapers cannot have the same color as the native
color of the website's margins.
 We recommend sending over (together with the banner and
wallpaper) a visualization of how the wallpaper should be placed
on the site in relation to the banner.
: Banner: According to the specification of the chosen format
Wallpaper: 85 kB
: Top-slot format:

SIZE
MEASUREMENTS
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TECHNOLOGY
Billboard 750x100 px, Double Billboard 750x200 px, Wideboard
950x200 px, Triple Billboard 750x300 px, Double Wideboard
950x300 px.
Wallpaper:
We recommend that the wallpaper should have a universal size
(adapted to different site widths and screen resolutions). Most
Interia users use a screen resolution of 1366x768 px (we
recommend placing the key elements close to the margins, inside
the 1366 px area, but the full background may have the width of
1920 px, so it is visible to users with higher resolutions.
: GIF, JPEG, HTML5 for the top-slot format (Billboard, Double
Billboard, Wideboard, Triple Billboard, Double Wideboard); static
GIF, JPEG for the wallpaper (mainly margins)
on (release) {
}
fulfilled.
25. Navibox
DESCRIPTION
SIZE
MEASUREMENTS
TECHNOLOGY
:
:
:
:
Graphic ad set in the upper part of the right column.
up to 40kB
300x250 pixels
GIF, JPEG, Flash (SWF),
on (release) {
}
fulfilled.
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26. Panel 200
DESCRIPTION
SIZE
ROZMIAR
TECHNOLOGY
INNE
: Static graphic ad located on Portal Main Page under Sport
module.
: up to 60 kb
: 1220x200 and 985x200 or 1220x100 and 985x100 piksels
(obligatory in two sizes)
27. Panel 400
DESCRIPTION
SIZE
ROZMIAR
TECHNOLOGY
INNE
: Static graphic ad located on Portal Main Page under Plotki
module.
: up to 60 kb
28. Pushdown Billboard
DESCRIPTION
SIZE
MEASUREMENTS
TECHNOLOGY
: An interactive Billboard, which expands on rollover to 750x300,
causing the content of the website to move down (the ad doesn’t
cover up the site’s content)
: up to 40kB
: Flash (SWF)
1. The ad should be prepared using Flash version 9 or higher
on (release) {
}
4. Preparing the pushdown effect:
 Create a 750x300 scene
5. Hiding elements of the website that are not covered by the expanding part

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
fulfilled.
29. Pushdown Double Billboard
DESCRIPTION
SIZE
MEASUREMENTS
TECHNOLOGY
: An interactive Double Billboard, which expands on rollover to
750x300, causing the content of the website to move down (the
ad doesn’t cover up the site’s content)
: up to 40kB
: Flash (SWF)
on (release) {
}


fulfilled.
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30. Pushdown Widelboard
DESCRIPTION
SIZE
MEASUREMENTS
TECHNOLOGY
: An interactive Double Billboard, which expands on rollover to
950x300, causing the content of the website to move down (the
ad doesn’t cover up the site’s content)
: up to 40kB
: Flash (SWF)
on (release) {
}


fulfilled.
31. Rectangle
DESCRIPTION
SIZE
MEASUREMENTS
TECHNOLOGY
:
:
:
:
Graphic ad set in the middle of an article on the chosen website.
up to 40kB
300x250 pixels
GIF, JPEG, Flash (SWF),
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on (release) {
}
fulfilled.
32. Scroll Billboard
DESCRIPTION
SIZE
MEASUREMENTS
TECHNOLOGY
: A billboard, which remains visible to the viewer. It moves up and
down when the user scrolls the page. The ad has a visible close
button “ZAMKNIJ X” which makes it return to its slot at the top of
the page.
: up to 40kB
: 750x100 pixels
: GIF, JPEG, Flash (SWF),
on (release) {
}
fulfilled.
4. The close button is prepared by INTERIA.PL S.A.
33. Scroll Footer
DESCRIPTION
SIZE
MEASUREMENTS
TECHNOLOGY
: Advertising strip at the bottom of the browser window. The ad
remains in its place regardless of scrolling. It can contain text or
graphic elements, both static and animated (animated GIF),
which scroll horizontally on the strip. The horizontal scrolling of
the footer is implemented byINTERIA.PL. There is an option of
choosing the direction of horizontal scrolling (right or left). The
ad must contain a visible close button “ZAMKNIJ X”: font size
12px, the size of the “X” mark: 14x14px, which remains active
and visible on a non-transparent background in the upper right
corner of the ad.
: up to 10kB
: 1300x30 pixels
: GIF, JPEG,
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34. Toplayer
DESCRIPTION
SIZE
MEASUREMENTS
DURATION
TECHNOLOGY
: A graphic, animated ad displayed over the site’s content in any
chosen place. The maximum duration of the ad is 15 s. The ad
should have a visible close button „ZAMKNIJ X”. The transparent
layers cannot be clickable, and if possible, should not block clicking
of elements under the transparent layer.
: up to 60kB
: no more than 50% of the browser window.
: up to 15s.,
: Flash (SWF),
on (release) {
}
4. Terminating screening. After the animation finishes, no longer than 15 s. after it
starts, the ad should trigger the following closing command:
For Flash Player 9 or higher
For Flash Player 8 or lower
5. The closing button, marked with “ZAMKNIJ X”, should be visible all the time
during the advert’s screening, placed in the upper-right corner of the ad and be
clearly visible on a non-transparent background, with a font size of 12 px. The
active button should be at least 14x14 px. The entire area should be active, not
just the “X” mark.
For Flash version 9 and higher
on (release)
{
}
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For Flash version 8 and lower
on (release)
{
}
The button should be placed over the main linking button.
fulfilled.
35. Toplayer Full-page
DESCRIPTION
SIZE
MEASUREMENTS
: A graphic, animated ad displayed over the site’s content in any
chosen place. The maximum duration of the ad is 15 s. The ad
should have a visible close button „ZAMKNIJ X”. The transparent
layers cannot be clickable, and if possible, should not block
clicking of elements under the transparent layer
: up to 60kB
: up to 100% of the browser window; If the prepared graphic is
smaller than the window, the area around it will be filled with a
monochrome background.
36. Triple Billboard
DESCRIPTION
SIZE
MEASUREMENTS
TECHNOLOGY
: Graphic ad set in the upper-middle part of the site in place of a
standard banner, but of a bigger size.
: up to 60kB
: 750x300 pixels
on (release) {
}
fulfilled.
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37. VideoAd
DESCRIPTION:
VideoAd – An advertisement which allows screening of a television commercial.
INTERIA.PL converts the source material for the Internet.
The maximum duration of a video clip is 30 seconds. It starts playing when the ad is
loaded, but with muted sound (the sound has to be turned on by the user by clicking or
rollover). Maximum size of the video is 2 MB (after conversion). The video player has to
include STOP and MUTE buttons.
STRUCTURE:
The creations, which the streaming emission is made of include:
- the main advertisement (e.g. billboard or skyscraper)
- streaming (i.e. animation)
SCREENING:
The adserwer emits the main advertisement, the scripts serving this advertisement
examine the user's link and select the appropriate version, depending on the link and on
the buffer time of the advertisement indicated by the client.
NECESSARY MATERIALS:
a) the main advertisement - which should already be a player, and has appropriate
scripts raises the video
b) video, FLV file with the best possible quality (up to 30s.), max weight 2 MB. Video can
be play automaticaly but mute. The voice is activated by the user, by pressing "play" or
"mute" button. Video must not play over and over.
DEADLINE FOR PROVIDING MATERIALS:
5 workdays before the start of the campaign.
38. Watermark (Wallpaper)
DESCRIPTION
SIZE
MEASUREMENTS
TECHNOLOGY
OTHER
: A graphic advertisement with low contrast and transparency
(grayscale recommended), located on the margins of the website.
The form is not animated or clickable. The graphic element on the
ad needs to contain empty space on the margins so that it can be
fitted to the website. The conditions of the service are decided on a
case-by-case basis.
: up to 10 kb
: recommended 128x128 pixels
: GIF, JPEG
screening.
39. Wideboard
DESCRIPTION
SIZE
MEASUREMENTS
: Graphic ad set in the middle-upper part of the website in place of
a standard banner, but of a much bigger size. Only on some
websites (with a wide layout).
: up to 40kB
: 950x200 pixels
27 | P a g e
TECHNOLOGY
on (release) {
}
fulfilled.
28 | P a g e

Specification: advert standards in INTERIA.PL

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