Press Release - Instytut Monitorowania Mediów

Instytut Monitorowania Mediów
Al. Jerozolimskie 53; 00-697 Warszawa
tel. +4822 356 21 00
kontakt: Agata Szybieniecka
Specjalista ds. PR
[email protected]
Press Release
Warsaw, July 19th, 2006
PZU - The Winning Loser
The June ranking "Bosses of Polish Economy in Media” shows the victory of PZU chairman,
Jaromir Netzel. However, the publications mentioning or quoting the boss were mostly
negative. Thus, it is Igor Chalupec, head of PKN Orlen, who should be considered most
popular chairman of the ranking compiled by IMM. Mr. Chalupec came top of all possible
statistics.
June 2006 saw 1091 media pieces, 464 – radio and 552 TV broadcasts mentioning or quoting
Poland's largest firms' bosses. Such big number of publications stems from the widely-commented
events connected with PZU and PGNiG. Jaromir Netzel, president of PZU was mentioned the most
frequently (849 pieces) in June 2006. He was followed by: Bogusław Marzec, then president of
PGNiG (429 pieces) and Igor Chalupec, head of PKN Orlen (124).
Despite their victory in terms of the number of publications, Jaromir Netzel and Bogusław Marzec
cannot be considered most popular – majority of materials devoted to them had a negative
undertone. On the other hand, media spoke quite highly of the Lotos Group's boss, Paweł
Olechnowicz and former president of PKO BP, Andrzej Podsiadło. The most popular media figure
in June out of 50 bosses of major businesses is president of PKN Orlen, Igor Chalupec, who comes
top of all possible rankings.
Chart 1. Ranking of releases discussing presidents of the biggest companies in May 2006 – top 15
Wykres 1. Bosses of the Polish economy (broken down by the overtone of publications) –leaders of the ranking
Jaromir Netzel, PZU
504
Bogusław Marzec, PGNiG
Igor Chalupec, PKN Orlen
113
33
85
11
Maksymilian Klank, Kompania Węglowa74
3
1
Leszek Jarno, Jastrzębska Spółka Węglowa 55
Krzysztof Skóra, KGHM1 29
Stanisław Dobrzański, PSE
24
Jarosław Bauc, Polkomtel
18
6
Józef Wancer, BPH17
6
Marek Józefiak, TP12
Adam Pawłowicz, RUCH
1
0
2
28
Jan Krzysztof Bielecki, Pekao S.A.
1
Jacek Szwajcowski, PGF
83
11
1
86
Paweł Olechnowicz, Grupa Lotos
Andrzej Podsiadło, PKO BP
347
347
5
6
12
10
3
100
200
300
negative
400
neutral
500
600
700
800
900
positive
Source: IMM
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Jaromir Netzel was mostly written and talked about in the context of his controversial past– Mr.
Netzel was allegedly involved in an economic scandal connected with money-laundering. Media
also stressed that it was a man "from nowhere", who had no professional experience to head
Poland's biggest insurance company. The name of Bogusław Marzec appeared mostly in the context
of his resignation from the presidential post of PGNiG. This decision was influenced by the charges
lodged by prosecutors, according to which he mismanaged the funds of Szczecin Ship repair Yard
Gryfia, which he used to head. Igor Chalupec, on the other hand, was chiefly mentioned while
presenting PKN Orlen's strategy. The publications continued to comment on the purchase of
Lithuanian Mazeikiu refinery.
In June media usually mentioned the bosses' names or quoted their statements when presenting their
past and extra-professional activity.
The biggest number of press quotations and mentions referring to directors and presidents of entities
subject to the analysis originated from Gazeta Wyborcza – 101. TVN24 took the fist place of all TV
stations with 50 mentions, whereas Radio ZET came top of all radio stations with 69 pieces of
information.
The overtone of media pieces was mostly neutral – 54%. Negative information accounted for 41%,
whereas 5% was qualified as negative statements.
The "Bosses of the Polish Economy in Media” report compiled by the Institute of Media
Monitoring is based on the analysis of media publications that appear in press, radio and TV. The
research concerns presidents and directors of companies in Poland that are most often cited by
media. The list of companies’ presidents is based on Rzeczpospolita’s List 500 published in April
2005 – the list, along with the report “Bosses of the Polish Economy in Media” is available at
www.instytut.com.pl/raporty.
The analysis is based on a given month’s media publications that appear in press, radio and TV
stations that are currently monitored by the Institute of Media Monitoring (the list is available at
www.instytut.com.pl).
The Institute of Media Monitoring monitors about 700 press titles, TV and radio stations, as well as Polish Internet
resources. The Institute of Media Monitoring is a member of FIBEP – the elite association of over 80 media monitoring
companies of dozens of countries around the world. Since 2002, the Institute of Media Monitoring has been supporting
the Corporate Governance Forum.
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