Project description

Project description
project name: Promoting the Suwałki Region
beneficiary: Suwalska Izba Rolniczo - Turystyczna
region: poziom krajowy
fund: European Regional Development Fund
operational programme: Regional Programme of Podlaskie Voivodeship
project value: 1 020 021.63 zł
EU grant value: 870 357.63 zł
punktor projekt realizowany
w latach 2007-2013
Project description
Suwałki Region – a fairy-tale-like land was the motto of a campaign, co-financed by the European Union, to
promote one of the most beautiful corners of Poland that is attractive all year round.
The region stands out for its unspoilt nature, vast forests and shimmering, crystal-clear lakes scattered
among scenic glacial formations. Particularly noteworthy is the lovely Czarna Hańcza, the deepest lake in
Poland, and, flowing through it, the river of the same name, which is extremely popular with kayakers. Apart
from kayaking waterways, the fairy-tale land is criss-crossed by plenty of hiking and cycling routes, doubling
in winter as cross-country ski runs. Enthusiasts of winter sports can also enjoy the modern ski resort of
Szelment in Leszczewo near Suwałki.
In the summer, you can explore the region by taking a cruise around Lake Wigry or a ride on the historic
narrow-gauge train that now carries tourists from Płociczno to Krusznik.
Among the greatest attractions of the Suwałki Region are the Rospuda Valley, the Camaldolese Monastery
in Wigry and the unique Augustów Canal. While staying in the area, you must visit the open-air museum of
traditional architecture in Puńsk.
Suwałki itself plays host to a very popular summer blues festival. Another magnet for tourists is the colourful
traditions of the nations that live in this multicultural borderland (Lithuanians, Russians, Belorussians). These
are popularized at a variety of festivals and f˜tes presenting crafts, regional food as well as spiritual culture:
dances, songs, customs and rituals.
To promote the region, the basniowasuwalszczyzna.pl portal was developed, featuring a children’s game
based on local legends, tradition and history. The website also describes the nine most popular hiking trails
around Suwałki.
In the 5th contest Poland Even More Beautiful. Seven Miracles of EU Funds, this wide-scale promotional
campaign won the main award in the Promotional Product category.