Wieczerzycki Marcin The wisdom of e
Transkrypt
Wieczerzycki Marcin The wisdom of e
VALUE 2015 Creation and monetization of value in the global economy December 10th, 2015 FACULTY OF INTERNATIONAL BȱȱE Wieczerzycki Marcin Poznaʤ University of Economics and Business, Poznaʤ, Poland [email protected] The wisdom of e-crowds: can masses create value? ,FZXPSETVQUPLFZXPSET crowdsourcing, value creation, crowd, e-crowd, community, public 3FTFBSDIQSPCMFNSFTFBSDIRVFTUJPO The purpose of this paper is to conceptualize the phenomenon of e-crowds and to answer the question about their ability to create value – mostly in regards to crowdsourcing. .BJOSFTFBSDIGJOEJOHTQSFGFSBCMZJOGPSNPGCVMMFUFEMJTUVQUPTJHOT - Internet consumer groupings of incidental and short-lived character shouldn't be treated as communities, and have more in common with concepts of crowds and publics. - E-crowds are capable of collective action despite having no complex internal organization and are made whole by their shared object of interest. - E-crowds are capable of creating value when certain criteria (diversity, independence, decentralization and sincerity) are met. - E crowds can be aggressive, volatile and thus are hard to control. - Not every crowdsourcing project utilizes the collective wisdom of e-crowds.