Spot promoting Polish capital market on CNN

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Spot promoting Polish capital market
on CNN
On 17 June an international campaign promoting the Polish capital market will begin on CNN
International.The campaign is a joint initiative of Ministry of Treasury and Ministry of Foreign Affairs,
in cooperation with leading Polish companies – Warsaw Stock Exchange, PKO Bank Polski, PZU,
Grupa Lotos.
The campaign aims to promote Warsaw as a financial center of Central and Eastern Europe and
thus increase foreign investors' interest in the Polish capital market, particularly in investments on
the WSE. The campaign is to attract the attention of companies considering their IPO on WSE,
which is a leader among CEE stock exchanges.
The spot was created by Turner Commercial Productions (CNN production house). In a 30-second
ad, viewers will see a short speech of CEOs of four Polish companies, highlighting the important
role that capital market played in the development of their company:
●
Mr. Ludwik Sobolewski – CEO of Warsaw Stock Exchange
●
Mr. Paweł Olechnowicz – CEO of Grupa Lotos S.A.
●
Mr. Zbigniew Jagiełło – CEO of PKO BP S.A.
●
Mr. Andrzej Klesyk – CEO of PZU S.A.
The campaign will consist of an advertising spot, which is scheduled for broadcast in the EMEA
region (Europe, Middle East, Africa) and a banner on the CNN website. A 10-week campaign will be
divided into two parts. The first will last for three weeks and will begin on June 17. The second,
7-week part is scheduled for September this year. The spot will be aired 380 times, and online
banner displayed 2 000 000 times.
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Published by: Agnieszka Steindl
Last change: 16.06.2011
Author: Ministry of Treasury
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