Media Pack 2012

Media Data
4-480X
ISSN 123 249
Nr ind. 344
chnika dla
–
t
s z t a
w a r
–
n i k a
e c h
d e l
h a n
2012
9,70 zá
Cena8%
VAT)
(w tym
w w w. a
utoexp
(170)
ert.pl
2|2011
M A G A Z I N E
motoryzacji
I N T E R N E T
nia
ez zaciąga
je
Jak funkcjonu any
ywow
hamulec akt azuje
Ok
elektrycznie?
wiele
siĊ, Īe jest
rozwiązaĔ
moĪliwych
4-480X
ISSN 123
249
Nr ind. 344
Strona 14
motoryzacji
iem
d ciĞnien
u dozoru
Opona po
Serwis system
oponie
ciĞnienia w
atkowego
wymaga dod
i sporej
wyposaĪenia
cznej
wiedzy techni
Oczy i uszy
w
nia táokóów
daniu
m wy
W tym
ERTTAA rozpoEXPPER
autoEX
ą
l opisujący
czynamy cyk ów
táoków,,
ttáok
uszkodzenia i uká
w
dów
w k adó
tuleei,i, zaworó ych
ow
áokkow
-táo
woo-t
bow
korrbo
utoexp
(173)
ert.pl
5|2011
y rodzaje
Przedstawiam onowakcj
i sposoby fun sowasto
nia czujników odach
och
sam
w
h
nyc
4-480X
ISSN 123
249
Nr ind. 344
Strona 16
owa
NIA
OGUMIE
SERWIS
NE
ZAMIEN
CZĉĝCI
77)
(177
ien
i nymi
czĊĞciami zam
toryzacji
i
i akcesoriam owiá siĊTechnika dla mo
om
zad
re
dob
na
Poland
i
in
e
e
ad
eci
j CzerwiĔsk
M
ern
w Int
Prof. Andrze ą
now
prezentuje
akumulatora
konstrukcjĊ
skonaáa
Spoina do
ycznym
iem elektr
nadwozia
Nowoczesne
coraz
wymagają
k
zych techni
ejs
zni
tec
sku
mentów
áączenia ele
Strona 44
Strona 47
Strona 36
toryzacji
Ze świata mo
Urodziny
giganta
¿rma
W tym roku
obchodzi
Robert Bosch
ny. Prezentu125. urodzi
iĊ koncernu
jemy histor
ika
zasilania siln
?
paliwem LPG
Strona 42
Strona 20
toryzacji
Ze świata mo
odowa
a wiedza zaw
procedury
Opisujemy
pomiarem
związanee z
ieszenia
zaw
w
ukáadó
profesjona
Strona 46
na 26
Strona
ej:
ej
4-4
ISSN 123 napraw
erttyy rynkow
ofer
i 249
ind. 344
zegląd of
Prze
miaNrru
om
po
p
80X
toryzacjii
Ze świata mo
ch
najlepszy
do
Systemy
Ċczne
zĊdzia rrĊ
NarzĊ
zwyciĊzców
Prezentujemy
kursu
8. edycji kon
u
na Produkt Rok
Strona 50
ARS
ĩENIE W
WYPOSA
I NIA
OGUMIE
SERWIS
eĞniiaa
ą ek wrzeĞn
Począt
znakiem
upáynąá pod
toryzacji
Cars. Ze świata mo
Targów Inter
jak byáo
kcesu
,
cie
acz
Zob
ziarz
Teoria su
Tadeusz Ma
czym
Strona 52
wyjaĞnia, na
polega sukces u
zys
Strona 55
w czasach kry
ej
ej:
ice
erttyy rynkow
ownic
aĪĪo
Przegląd of
ontta
i mon
ki
WywaĪar
tory
Akumula
Strona 61
Strona 33
na 70
Stron
9,70 zá
Cena8%
VAT)
(w tym
w w w. a
(178)
utoexp
ert.pl
11|2011
JI
1
11
01
20
na 63
Stron
M OL
O E
zacji
motory
Technika dla
Zamiast be
nzyny
y proces
Przedstawiam ników
row
adaptacji ste
u
wtrysku gaz
Strona 30
toryzacji
Ze świata mo
Paris, Paris
...
na odwieCo czekaáo
yskie targi
dzających par
1?
EquipAuto 201
Strona 34
Technika dla
Systemy
motoryzacji
sieciowe
ega
Na czym pol
ych
transmisja dan ami
poá
miĊdzy podzes
samochodu?
Strona 12
cji
toryza
Ze świata mo
z prawem
a zgodna
aĞnia,
Diagnostyk
an Boluk obj
Rom
y czekają
jakie zmian
li pojazdów
stacje kontro
m czasie
w najbliĪszy
meru:
Tematy nu
IE
RSZTAC
IT W WA
LENIE
OĝWIET
Strona 37
Strona 40
ej:
erty rynkow
Przegląd of
tyczne
nos
Linie diag
mowanie
Oprogra
P
Inter Cars
ZTATÓW
meru
a: –
i k
n nu
Tematy
t e c h
dwozia
ad
na
ro TO JE
ny
R
67 YZ
–8
AC
2
toryzacji
Ze świata mo
t
s z t a
w a r
d e l
h a n
–
D
LA
Najlepsi z
IA
KCESOR
ENNE I A
I
M
A
Z
I
E
CZĉĝC
ZACYJN
MOTORY
USàUGI
meru:
Tematy nu
listów
Targów
Za sprawą
toryzacyjnej
Techniki Mo
siĊ motoPoznaĔ stanie ą Polski
licą
lic
sto
ą
jną
acy
ryz
O
Zmiana us
Targi dla
kóá
tawienia
D RO
LA G
M RA
st OT M
ro
ny OR OW
47 YZ A
–6
AC N
6
JI IE
Praktyczn
rg
ow
e
ne
ycczn
cji
zah
cotowryyc
pneumat
dlaulmo
am
wnikha
NarzĊdzia
á dó
Tech
ukáa
gi uk
ug
oblem
ia do obsá
Urządzen
Gazowy pr Jak poprawiü jakoĞü
Strona 26
motoryzacji
Technika dla
ta
an
ze sterow
10|2011
e
Strona 59
ej:
ej:
tyy rynkow
zegląd ofert
ego
Od prawidáow zaleĪy
ów
montaĪu táok
ca
poprawna pra wej
Ċdo
jednostki nap
pert.pl
ni
Strona 40
(w
ex
w. a u t o
w w w.
W
yd
a
–
n i k a
t e c h ty numeru:
Tema
d e l
h a n
–
t
s z t a
w a r
od
a wiedza zaw
Praktyczn
zá
na 9,70
taĪ táoków
Mon
VAT)
tym 8%
Ce
Strona 37
Pr
(w tym
w w w. a
systemu
waa
wooddoow
a wiedza zaw
Praktyczn
pll
czĊĞĞcci.i.p
del
de
sprzedam
Kwitnąący han
–
9,70 zá
Cena8%
VAT)
toryzacji
nika dla mo
Tech
Rynek
–
n i k a
t e c h
Strona 10
Uszkodze
t
s z t a
w a r
d e l
h a n
st
Technika dla
Strona 65
www.autoexpert.pl
licensed by
Druk
Online
BASIC INFORMATION
Media Data 2012
ISSN 1234-480X
Nr ind. 344249
t e c h n i k a
–
w a r s z t a t
–
Cena 9,70 zá
(w tym 8% VAT)
h a n d e l
w w w. a u t o e x p e r t . p l
t e c
h n i
k a
Ze świata motoryzacji
Teoria sukcesu
(178)
Tadeusz Maziarz
wyjaĞnia, na czym
polega sukces
w czasach kryzysu
Ry
ne
kL
PG
AU
TO
G
NA
11|2011
Technika dla motoryzacji
Zamiast benzyny
Technika
ek
n
Ry G
LP
Zmiana
Co czekaáo na odwiedzających paryskie targi
EquipAuto 2011?
Strona 59
W
xpert
zá
.pl
10|2011
Strona 20
a wiedza
zawodo
wa
ustawien
ia kóá
Strona 26
Ze świat
a motor
yza
Systemy sieciowe
Diagnostyka zgodna z prawem
(177)
(w tym 9,70
8% VAT
)
autoe
cji
Najleps
i z najle
pszych
Technika dla motoryzacji
no
st a n w
có
a ry row n a li z z au
Na czym polega
Ĕk ie
A
ka
c ji
ka d la liwa .
st a Pols ji
transmisja danych
o
ery
ac
st ią o p a ilość 9 r.
am buch ee
fi k
w
),
y
0
k
miĊdzy podzespoáami
te g u n a
sy
tu ż
65 w w a przz w
20
d
k la c u, wtn ą ość
w
-19
n laró
js
te j
80 riaáó nt
Is to stę pn w z g lę , ż e
łó
samochodu?
o t ow
m ie c z o łd .
(18 ate pate s. d etr
do
z e a z uje c ji)
P
g
w
i
P
m
im
o
j
a
e
G
g
a
ty
w
in od
ra
c
ó
s
ast
uk
3. p
LP
ell
Ko
d ru ę d ą
sw
50 hilliipp y z rz
uw
na
Strona 12
Sn ert
k u z e m 6 050 n a
B
nie
w
r.
ę
d
a
P
to
ó
w
n
o
).
p
eś
z
si
a
g
ę
ji
p
ra
w, .
ma eks 1913 anu lowi spra
ocz
zła
to g c zb ą ła si st ac n k in iąć
ala jedn 1.)
z
rajó Płd
li
a
the raz
p ycie
0
ie
n
k
ra
w
w
0
b
w
z
O
o
i
s.
.
ro
o
(z jdo
c
r
Ī
p
so zku
ch
ka
śl i
(77
yc h
ając (Ry moch ore ac ji
ik
a
lte
Ze świata motoryzacji
ająą jĊ
aá
aáo
Pols przed chy
z n u rc ją ost a ły c ji. Je y ż sz w K a st w
de
sa
Wa chem rzed ukc i (z daw ynala
li
a.
i
ło
ę
T
w
y
z
a
w
p
c zb n iż
w
iW
z a h p o 0 st ie p o ls c e
czb PG, ingu
rood sow ie z
nio
,w
ski h, s
a li ię c e j bse r0
o
k
c
łud urcją ponia agę li m L
n
6
n
P
c wą p hilip ciąą n jego
n
i.
a
o
1
h
b
y
o
k
P
ra
m
T
o
e
w
ła
z a z rost
yw
rz c
e w o do
k Ja d uw aliw ę w India olrea i za
i P noĞ
sw
sáo
m ia ow ie ę, ż d a p a ra z k im
o
p
je ja
my n ko w p e w o Ğ c i
(P
ąi
y w d z ie
a si
osi
p
Roman Boluk objaĞnia,
js
w
a
zycj kra iąć p ych
od
g
uż
jac olsk OGP 009
pe
.d
gę z uje rz y p
z
ie
n
Fra ), z j wart
n2
ok e u ro
h d e c h,
och sła
a
lasu ą, P rtu P
2 p
tak śli w ędza
m
w
a ru jakie zmiany czekają
as
tac
saz
w
ok k m
,p
sam y nio ,5
o
o)
leu wistee
Je nap
u n n k u h la ie mc
e w a kc y
2
w
rcja dnio z rap nneg
ść
tys. to
ic
na
G
k.
ic h a ry
y jn
Tu
rto
w
czy
70
ołu
ły
ło
st
atn w N a kc ż ono e st y
dó
ʘʘʘ 53 stacje kontroli pojazdów
wa a LP nej o a zojest reą P anych zu P h 21 . By
aż
i je ji. N
g
ost liw
w
atr m ro
ów ʘʘʘʘʘ
m
d
o
a
le
ac
G
ykttó
w
lsce paliw licz ież
i
a
a
rc
K
uk
g
g
re
G
P
o
w najbliĪszym czasie
o in
a
p
o
rz
e
u
,
odu
o
P
d
(w acji
T
eta w n yko
prrod
p
(z
u
ji
dro
i L rcji
an
il n
ion
ej
–k
rze
ce
ch
ró
accje
yd
nk
ta
ow st ac st a b L P G z y n
niz ę po cjam w Tu ech k im
en
sam o ry eda ż any ia. W enia - p Pols
w
a
ez
c
i
Pr
z
sz
g
w
śc
n
no e d la z p o ą .
W j Org ło si stala niż
ejs
en
Strona 37
we
ilo orz o
a
sprz PG (z sowa urząd kuch
Wło urop przy
in iej
iw
ie
e
ra c y jn
ie
sz
ni
n
w
e
65
o
w
z
en
ro
so
e
sk
.
ie
i
o
w
L
n
w
ʘ
ʘʘ
a
) 48bu
ru
p
w
ch ta
n
w
r.
w
aw
m
niia
st
r.ʘ
ów
an
ʘʘʘʘ
po dów
az
n a 1eʘ
wa
zast wo
t m niż
odZest
ia
raju chod aliwe oew
ma- ra
0 8 y st ry
amow
am
ʘʘʘʘʘʘʘ
i fi
2010 SD. G żne
lsc
r
lat trzyro
ʘ
ʘʘ
2
ali silan wan w aero k r. ocho s. au ięcej m k
i
gr
k
ji
j
d
p
o
Po
og
c
0
p
rw
d
ac
w do e ć
m
U
m ochok IT
ró
yzza
ty
a
y
so
m
z
w
za
orry
ie 2 a oop oda o
ko
ot
si
s.
50
ne ch. zę wów
sto ż ga Jedn ę
ksz
y sa nia ty ry
uto
ło
dn
m ld ma o ja
ospa m
si
)
g
o 1 30 ty ajw ię liczb zapo
rt:sam dia 9 r.specjaclist
taż
e
kła a firm i Gdl
wo y te y m.
ród
je
Przegląd oferty rynkowej:
d
on
3
do
Ra
ek ękuw iInopinie
u
n
lem
lsc
y m z.
k
się ch, ź , pali
0
cz
o 1 ym
em napę ry na ryn
a
20
czn ając
je
Po mija pols sport do m
ch
y
d
z
g
si
u
y
ch
ty
ij
w
lę
a
ja
aliz
w
to
o
y
e
cz
st
w
ie
a
ij
P
ku
G
po
zw st au
ran ie „...
lejn wzg ch d icznAn
ew zow ysło
sm
zw
47
OG
ln
LP m ro ierwsz a T
y
ko ie ro
a
n
d
grz
an
am
ty
G ro u P 1 m
G je
p
po
h g rzem yśle
zn
rstw żnie
saW
sow dy n cji LP port w ie
m am ic ia LP
kac ch p
iste powa
ie
gdy
ba
sto zo
n
rze
n
an
z ra pra .
ala
u
li, d Min
sta
licz olsce
rd
cesa w p j dy
yst
ej
P
o
Ba h inst nych k raju lem
rzy
c
ie
różku
lu
dn
korz
w w w.
Opisujemy
proced
związa
ą ne z pom ury
iare
uká
ukáa
k adó
dów
w zawiesz m
enia
Strona 34
um
Blum
ej Blu
ej
ejj
acciej
Maaci
.M
fot.
fot
Cena
problem
Praktyczn
Ze świata motoryzacji
RT
h a n
d e l
Jak popraw
iü jakoĞü
zasilania
silnika
paliwem
LPG?
Paris, Paris...
PO
–
dla motor
yzacji
Gazowy
Przedstawiamy proces
adaptacji sterowników
wtrysku gazu
Strona 30
RA
ISSN 123
Nr ind. 4-480X
344249
w a r
s z t
a t
Prof. And
rzej
prezentuje CzerwiĔski
now
konstrukcjĊ ą
akumulato
ra
Strona 33
AZ
–
Made in
Poland
Prezentujem
8. edycji y zwyciĊzców
kon
na Produk kursu
t Roku
Strona 50
Ze świat
a motor
yzacji
Inter Ca
Począte
ą k wrz
Ğnia
ia
upáynąá pod eeĞn
Targów Inte znakiem
Zobaczcie, r Cars.
jak byáo
Tematy numeru:
IT W WARSZTACIE
OĝWIETLENIE
Linie diagnostyczne
Oprogramowanie
Automotive technology
Przegląd
rs 2011
Strona 52
oferty
Teema
T
matty
yn
nu
ume
um
mer
ru:
WYPO
SAĩEN
Jak
IE WA
SERWIS
RSZOTAoĞü ponad ce
IS OGU
lej TÓW n
Ċ ʘʘ
wG
MIENIA
ʘʘʘʘ
VO
ʘʘʘʘ
ʘʘ
IE
68
ʘʘʘʘ
WywaĪ rynkowej:
arki i m
AN JI
ontaĪo
A umul
Ak
wW
atory
OniceC
M YZ A
RA TOR –66
G
7
Strona 40
RO MO ny 4
OP DLA stro
Strona 65
Workshop
Anal
ui
opin
ie sp
ecja
listó
w
obro
tu ol ʘʘʘʘ
ʘʘʘʘ
ejam
i
72
7–
AM y6
DL stron
Ole
ejje
en
is
o zm kop
op
Wal
ka
Prre
ze
nieej
jszen ioáo
ie em we
ʘʘʘʘ
isj
si
ʘʘ
ʘ
CO
O
nta
ccjje
p
rod
2
uktó
w ʘʘ
ʘʘʘʘ
74
76
Trade
autoEXPERT
Specialist magazine for all professionals in the Polish motor trade. The editorial concept is
tailor-made to specifically suit this market and provides articles from all the major market
segments of the motor trade. Supplemented by detailed training and further training section
featuring the latest syllabus subjects.
Launched: 1995
Circulation: 8000 copies
Size of the magazine: 205x290 mm
Frequency: monthly (11 issues per year)
autoEXPERT readerships: managers and chief technicians of workshops, maintenance and
repair personnel, managing directors of car dealers, managers in the field of automotive
accessories and spare parts as well as the top management of the automobile industry.
rynk
JI
EJE AC
OL ORYZ
82
OT
Str
S
t ona
55
Str
S
t ona
61
Characteristics
Target group
iza
Aspe
kty
praw
ne
The Polish edition of autoEXPERT magazine is licensed by the Vogel Business Media GmbH
& Co. KG. (located in Wϋrzburg, Germany). AutoEXPERT sister magazines are: “kfz betrieb”,
“autofachmann” and “autokaufmann”.
Topics
The magazine informs about new technologies and products, market trends, management,
finance, environmental and legal topics, as well as other interesting issues essential for executives
in the Polish automotive business. The inner part work section provides practical and theoretical
professional information.
Structure of the magazine
Advertising to editorial section ratio
Advertising section
25%
Editorial content
Sections in the magazine:
News & products review – presenting its latest products launched on the automotive
market and informations from the current branch events,
Technique for the automotive - describing modern solutions in automotive technology,
Practical knowledge for professionals - articles written by practitioners, describing the
methods of diagnosis and repair of cars,
From the automotive world - in this section we present the latest information from the
national and the international automotive market,
The market – informations about equipment and tools for car worksops, presentations
firm and their offers.
CONTACT
Maciej Blum
Editor-in -chief
phone: + 48 71 78 23 190
e-mail: [email protected]
2
MAGAZINE
Druk
Editorial section
75%
Analysis of editorial section
Reports,
special supplements
23%
Market
17%
Law & management
2%
Editorial - covers, contents, previews
5%
News & products review
12%
Technique
for the
automotive
16%
From the
automotive world
9%
INTERNET
Practical knowledge
for professionals
16%
Media Data 2012
DISTRIBUTION & RESEARCH
Distribution
Repair & Services
Free of charge – via controlled circulation, the readership is specifically selected
(from the Vogel database) according to the editorial content of each issue.
The magazine is also distributed by subscription, at trade fairs and branch events.
We permanently collect and actualize data about automotive firms. We analyze trends
and directions of the Polish automotive market development.
Trend of the repair’s amount (previous 12 months)
The circulation and method
of distribution are audited by ZKDP
moderate decrease
23%
Związek Kontroli Dystrybucji Prasy (non-profit organization) is a member of the International
Federation of the Audit Bureaux of Circulations. Its principal aim is helping to establish the ethical
and business standards regulating the Polish press market by supplying objective and carefully
verified press circulation and distribution data. Each of the members submits a monthly statement
of the circulation and distribution of the controlled title. Following the end of each year, auditors
authorized by the Board verify the data declared by the publishers against their financial records.
Automotive database of autoEXPERT offers:
over 72 000 entries of firms from the automotive branch,
names and functions of the recipients - executives, decision makers,
information about the specializations of the firms.
significant decrease
2%
significant increase
9%
no change
40%
moderate increase
41%
Workshop equipment
1%
1%
8%
is my equipment
I plan to buy
(through next 12 months)
1%
The database is updated constantly.
9%
4%
6%
4%
Analysis of the distribution
6%
Trade fairs, branch events
10%
4%
3%
1%
27%
47%
Diagnostic line
Exhaust gas analyzing device/ smoke meter
50% 74%
Electronic system testers
Electronic wireless car body measuring system
49%
Wheel geometry tester
13% 41%
Device for servicing air-conditioner
6%
Workshops distribution system for consumable fluids
40%
Painting cabins
Manager
5%
77%
Balancing machine/ tire dismantling device
Other
5%
Specialist
7%
65%
Workshop lifting device
Automotive specialists are readers of autoEXPERT magazine.
89%
Repair pit
Readers
87%
Computer
Via post
90%
Internet
3%
Value of the planned investments in service stations (in PLN)
Over 100000 PLN
6%
50000-100000 PLN
5%
20000-50000 PLN
17%
Owner
83%
Not planned
4%
Up to 5 000 PLN
21%
Company size breakdown
11-20 employees
13%
Over 20 employees
7%
1 employee
18%
5000-20000 PLN
49%
CONTACT
Paweł Kruk
5-10 employees
23%
2-4 employees
39%
MAGAZINE
publishing director
phone: +48 71 78 23 195
e-mail: [email protected]
INTERNET
3
P U B L I C AT I O N P R O G R A M
Media Data 2012
Trade fa
(additio
Dates
Issue
1/2012
2/2012
3/2012
4/2012
5/2012
6/2012
7/8/2012
Submission of ads
Submission of
materials
Publication of issue
Main topics
10/2012
11/2012
12/2012
Comparisons
Batteries
Suspension geometry equipment
Diagnostics
Electronic and electromechanical systems
Engines - repairs and diagnostics
Comparison of exhaust-gas analyzers
and smoke meters
19-01-2012
23-01-2012
03-02-2012
Spare parts
Car adhesives, sealants and car
care products
Car paint manufacturers and distributors
Workshop equipment
Brake systems
Pneumatic tools
16-02-2012
20-02-2012
01-03-2012
Diagnostics
Drive transmission systems
The LPG market –
manufacturers and distributors
LPG
Workshop equipment
15-03-2012
19-03-2012
30-03-2012
Workshop equipment
Sensors
Spare parts
Workshop tools
13-04-2012
17-04-2012
30-04-2012
Spare parts and accessories
Special repairs
List of car body measurement
and repair systems
Diagnostics
Car paint consumables
Electrically-controlled brake system
maintenance equipment
18-05-2012
22-05-2012
01-06-2012
Engines
Engine supply
Review of the offer of tool manufacturers
and distributors
OBD diagnostics
List of engine and transmission oils
and lubricants
List of electric system test equipment
Car electronics
Drive transmission systems
Workshop equipment
The latest
automotive technologies
Diagnostics
Car tuning
LPG, CNG, H2 fuels,
hybrid drive systems
Workshop equipment
The workshop of the future
9/2012
Also in the issue
19-12-2011
23-12-2011
05-01-2012
22-06-2012
26-06-2012
06-07-2012
16-08-2012
20-08-2012
31-08-2012
Spare parts
17-09-2012
20-09-2012
02-10-2012
Workshop equipment
Workshop equipment
Car electronics/
electrical systems
19-10-2012
24-10-2012
02-11-2012
IT in the workshop
14-11-2012
19-11-2012
30-11-2012
Workshop equipment
Car accessories
Air conditioning maintenance equipment
Painting
Diagnostics
Painting guns
Batteries, rectifiers
and consumable materials
Comparison of wheel balancers
and tire changers
Diagnostics
(Warsaw Show
-07.08.2
012)
Diagnostic test
equipment
TTM A
Technoutomotive
(Poznań logy Fair
, 12-15
The automotive
market
in Poland
(Moto P utoShow
rofil,
26-27.0 Katowice,
5.2012)
.04.201
2)
ProfiA
Workshop tools
Body repairs
Batteries
Diagnostics
Review of software
Lights
Comparison of diagnostic lines
Air conditioning and heating
systems
Workshop lifts
OE, OEM,
AM parts –
review
of the market
Oils for
the automotive
industry –
review
of suppliers
Tires and wheels
Diagnostics and repairs of cargo
trucks
Gas
Oils
and lubricants
Changes and modifications of vehicles –
offers for workshops
Contest
Product of the Year
2012
New products and innovations
for the automotive industry
Inter C
(Warsaw ars Trade F
air
, Septem
ber 201
2)
MeCaTe
(Wrocła ch Easy Fair
w, 19-2
0.10.20 s
12)
Software
for the automotive industry
Brakes, clutches and suspensions
Car parts and accessories
The car body repair
and painting market
Turbocharger balancing machines
Maintenance of consumable materials:
filters, liquid change equipment,
hoses, plugs, etc.
Brakes, clutches and suspensions
Motor industry in 2011 and 2012
(opinions, comments, conclusions
and forecasts)
Inspections
of workshop equipment
Torque wrenches
Fleet maintenance
Special issue
(December 2012)
1/2013
18-12-2012
21-12-2012
03-01-2013
Catalogue of products and services with the mechanic’s calendar for 2013
Diagnostics
Electronic and
electromechanical systems
Batteries
Suspension geometry equipment
Engines – repairs and diagnostics
Comparison of exhaust-gas analyzers
and smoke meters
Motor industry in 2012 and 2013
(opinions, comments, conclusions
and forecasts)
The editors reserve the right to change the schedule of publications.
4
irs
nal
distribu
tion)
Reports and
special supplements
MAGAZINE
Druk
INTERNET
Media Data 2012
Sizes and prices of insertions
Size
R A T E
C A R D
Discounts
Price
Width x Heigh in mm (symbol)
1/1 page
2 825 €
205 x 290 (A)
3/4 page
2 100 €
148 x 290 (C)
205 x 214 (D)
2/3 page
1 890 €
34 x 290 (E)
205 x 190 (F)
1/2 page
1 420 €
101 x 290 (G)
205 x 137 (H)
1/3 page
1 050 €
70 x 290 (I)
205 x 89 (J)
1/4 page
795 €
54 x 290 (K)
101 x 137 (L)
205 x 70 (M)
1/8 page
460 €
54 x 137 (N)
101 x 70 (O)
205 x 36 (P)
II cover (1/1 page)
3 190 €
205 x 290 (A)
III cover (1/1 page)
3 190 €
205 x 290 (A)
IV cover (1/1 page)
3 550 €
205 x 290 (A)
According to the series and space contracts
(for advertisements placed within a period of 12 months).
Discounts
Series contract
full page
other sizes
6x1
20%
10%
9x1
25%
15%
11x1
30%
20%
A sample must be submitted before order can be confirmed.
All prices are net in EUR.
Surcharges
Printing and binding process, printing materials:
10% for special position.
Loose inserts
0,20 EUR per copy to the whole circulation, 0,29 EUR per copy to the selected part of the
circulation. Maximum size – 200x285 mm, weight – up to 90 g.
For non-standard inserts: please inquire.
please send printing materials in digital form,
format of graphic file: PDF, TIFF or JPG,
printing quality, resolution: min. 300 DPI,
colour: CMYK,
proof printout for colour advertisements (if not, no colour guarantee can be given).
SPECIAL OFFERS
banderola
R
Bellyband
A bellyband in the form of thin paper strip
is manually placed around the complete
magazine and fixed with a transparent
adhesive dot.
ADVERTISEMENT FORMATS
1/1
205 x 290 mm
3/4
148 x 290 mm
plus 3 mm trim
1/4
54 x 290
plus 3 mm trim
plus 3 mm
trim
A
Okładka
C
K
2/3
205 x 190 mm
kalendarz
Calendar Supplement
Calendars folded to different formats are
also a suitable supplement. Readers can take
them out and use them unfolded to full size.
1/3
70 x 290 mm
plus 3 mm trim
plus 3 mm
trim
1/4
205 x 70 mm
M
plus 3 mm trim
E
1/2
101 x 290 mm
plus 3 mm trim
plus 3 mm trim
I
1/4
101 x 137 mm
plus 3 mm trim
L
H
F
J
Bleed charges
10 % of the gross price of a b/w page. Standard page
size plus 3 mm bleed per edge. This extra charge also
applies for single-side bleed only.
1/8
54 x 137
mm
1/8
O
101 x 70 mm
plus 3 mm
trim
plus 3 mm trim
plus 3 mm trim
Extended Front or Back Cover
Extended, unfoldable page at the front and rear
cover – the ideal presentation for companies.
Your order a minimum 3 pages.
MAGAZINE
plus 3 mm trim
1/2
205 x 137 mm
1/3
205 x 89 mm
Booklet on Carrier Advertisements
A small booklet of different volume and size
is glued on carrier advertisement with removable glue. The number of pages depends on
the paper weight.
2/3
134 x 290 mm
D
Postcard Inserts
Postcards can be inserted in the magazine
in different ways e.g. as loose supplement,
glued on the advertisement, printed on
an extended cover or as bound insert with
perforation.
plus 3 mm trim
R R
R
R
3/4
205 x 214 mm
1/8 205 x 36 mm plus 3 mm trim
P
G
N
CONTACT
Krzysztof Faściszewski
advertising sales director
phone: +48 71 78 23 185
e-mail: [email protected]
Anna Kruk
key account manager
phone: +48 71 78 23 186
e-mail: [email protected]
INTERNET
5
INTERNET ADVERTISEMENT
Media Data 2012
Advertisements at www.autoexpert.pl
Bilboard (dimensions: 750x100 pixels, location: main page)
Superbaner (dimensions: 648x60 pixels, location: subpages)
Rotating placement and visible on the top navigation bar. Large size makes this
format of advertisement most noticed by the users.
PProduct advertising
P
Presentation
of the product with one opening photo, placement in the section “News
ffrom the market”. Information can contain up to 1500 characters. Time of emission:
330 days, including 5 days link on the main page.
Banner (dimensions: 270 x 60 pixels, location: :main page and/ or subpage)
Advertisement placed in right column, under the cover of current issue of the
magazine. Banner can be emitted along with other banners placed in this column.
A maximum of five ads of this format can be displayed.
Editorial advertising
Information with advertising content, with one opening photo and a maximum of
three photographs illustrating the article. Material can contain up to 9000 characters
and can be publishing on 3 pages. Time of emission: 30 days, including 5 days link on
the main page.
Box (dimensions: 270 x 200 pixels, location: main page and/ or subpage)
Technical requirements and additional information:
standard of advertising creatives: GIF, JPEG, SWF, HTML Flash,
ad unit sizes & file size should be in accordance with specifications,
linking URL should be provided,
ads must be tested before for approval,
advertising should be provided at least 3 days before planned emission.
Advertising nearly square-shaped, located in the right column close to links with
articles about automotive technics and technologies. The advertisement is emitted
in the rotating system (maximum: 3 ads of this format).
Online advertising rate
CONTACT
Name
Location
Dimensions
(pixels)
File size
(max kB)
Price
(per month)
Billboard
main page
750 x 100
30
990 €
subpage
648 x 60
25
625 €
Box
main page
270 x 200
20
450 €
Banner
main page
270 x 60
20
390 €
Banner
subpage
270 x 60
20
250 €
Superbaner
Krzysztof Faściszewski
advertising sales director
phone: +48 71 78 23 185
e-mail: [email protected]
6
Anna Kruk
Product advertising
max 1500 characters + 1 photo
190 €
key account manager
phone: +48 71 78 23 186
e-mail: [email protected]
Editorial advertising
max 9000 characters + 4 photos
540 €
MAGAZINE
Druk
All prices are net in EUR.
INTERNET
Media Data 2012
Editorial and office address
ul. Grabiszyńska 163, 53-439 Wrocław, Poland
phone: +48 71 78 23 180, fax: +48 71 78 23 184
e-mail: [email protected]
www.autoexpert.pl
© Copyright of the trademark „Auto Expert” by Vogel Business Media GmbH & Co. KG,
97082 Wurzburg/Germany.
Publisher:
Raven Media sp. z o.o.
ul. Grabiszyńska 163, 53-439 Wrocław
NIP 897-17-67-168, REGON 021366963
Paweł Kruk (publishing director)
Contact languages: Polish, English
phone: +48 71 78 23 195
e-mail: [email protected]
C O N T A C T
Editorial staff
Maciej Blum (editor-in-chief)
Contact languages: Polish, English, German
phone: +48 71 78 23 190
e-mail: [email protected]
Magdalena Mania-Jungiewicz (editorial secretary)
Contact languages: Polish, English
phone: +48 71 78 23 191
e-mail: [email protected]
Advertising
Krzysztof Faściszewski (advertising sales director)
Contact languages: Polish, German
phone: +48 71 78 23 185
e-mail: [email protected]
Anna Kruk (key account manager)
Contact languages: Polish, English
phone: +48 71 78 23 186
e-mail: [email protected]
Raven Media is a licensed business partner of Vogel Business Media. Its publishing activity on the Polish market includes magazines: autoEXPERT
(on the license of titles: „kfz-betrieb”, „autoFACHMANN”, „autoKAUFMANN”) and “MM Magazyn Przemysłowy” (on the license of “MM MaschinenMarkt”).
Raven Media is also a sales representative of Vogel’s magazines: „Automobil Industrie”, „kfz-betrieb”, „Konstruktionspraxis”, „Elektronikpraxis”,
„Elektrotechnik”and international magazines from the “MM” brand, which are published in 12 different countries.
Vogel Business Media is one of the major German specialist publishers for trade and industry. The numerous specialist media created by Vogel are nearly always
among the leading names in their sector. These provide access to markets and industrial sectors, pick up on interdisciplinary topics and keep their communities
of professionals well-informed in a competent and targeted manner.
Vogel was founded as a publishing company in Pössneck in the German state of Thuringia in 1891 by Carl Gustav Vogel and has been based in Würzburg/
Germany since 1952. It is also located in five other towns in Germany. The company activities are focused on German-speaking countries and the emerging
markets in Eastern Europe and Asia. Apart from traditional printed publications, since 2006 Vogel brand names can also be found on the Internet in the form of
innovative, digital information portals, offering lead generation possibilities. Vogel’s portfolio comprises over 100 printed publications and some 60 corresponding websites, partly in the form of business efficiency portals offering users a high level of efficiency.
CSR MAGAZIN
Unternehmen. Verantwortung. Gesellschaft.