Strategia Rozwoju Turystyki dla gmin Zwi zku Gmin Regionu

Transkrypt

1
METODOLOGIA ............................................................................6
1.1. WYDZIELENIE I OPIS ANALIZOWANEGO OBSZARU ..............................7
2
UWARUNKOWANIA ROZWOJU TURYSTYKI.......................9
2.1. UWARUNKOWANIA ZEWN
TRZNE ......................................................9
2.2. UWARUNKOWANIA WEWN
TRZNE ...................................................12
3
3.1.
3.2.
3.3.
3.4.
2.1.1
2.1.2
2.1.3
Uwarunkowania globalne (mi dzynarodowe) i krajowe............ 9
Uwarunkowania ogólnogospodarcze....................................... 11
Uwarunkowanie polityczne i prawne ....................................... 12
2.2.1
2.2.2
2.2.3
2.2.4
2.2.5
2.2.6
Uwarunkowania geograficzno-przestrzenne............................ 12
Uwarunkowania ekonomiczne.................................................. 13
Uwarunkowania społeczne....................................................... 13
Uwarunkowania infrastrukturalne........................................... 13
Uwarunkowania przyrodnicze i historyczno-kulturowe........... 14
Uwarunkowania polityczno-prawne i instytucjonalne ............. 14
ANALIZA TRENDÓW W TURYSTYCE...................................15
TURYSTYKA KRAJOWA .....................................................................15
TURYSTYKA NA WIECIE ..................................................................18
TURYSTYKA W EUROPIE ..................................................................19
PRZYSZŁE TRENDY W TURYSTYCE....................................................19
4
OKRE LENIE I OCENA WALORÓW TURYSTYCZNYCH
REGIONU ...............................................................................................22
4.1.
4.2.
4.3.
4.4.
WALORY NATURALNE ......................................................................22
WALORY ANTROPOGENICZNE (KULTUROWE)...................................29
IMPREZY ..........................................................................................36
DOST PNO KOMUNIKACYJNA .......................................................37
4.4.1
Wnioski dotycz ce walorów turystycznych Regionu ................ 39
5
STAN ZAGOSPODAROWANIA TURYSTYCZNEGO
REGIONU KUTNOWSKIEGO ...........................................................41
5.1. INFRASTRUKTURA TURYSTYCZNA ....................................................41
5.1.1
5.1.2
5.1.3
5.1.4
Baza noclegowa ....................................................................... 42
Baza gastronomiczna ............................................................... 43
Baza uzupełniaj ca .................................................................. 44
Wnioski dotycz ce stanu zagospodarowania turystycznego .... 50
6
DOMINUJ CE FORMY TURYSTYKI......................................51
7
ANALIZA SWOT...........................................................................55
7.1. ANALIZA SILNYCH I SŁABYCH STRON ANALIZOWANEGO OBSZARU W
ZAKRESIE ROZWOJU TURYSTYKI ................................................................55
7.2. ANALIZA SZANS I ZAGRO E OBSZARU OBJ TEGO PROJEKTEM W
ZAKRESIE TURYSTYKI ................................................................................56
8
8.1.
8.2.
8.3.
8.4.
ZAŁO ENIA ROZWOJU PRODUKTU TURYSTYCZNEGO ...
..........................................................................................................57
WIZJA I MISJA...................................................................................59
PRIORYTETY ROZWOJOWE................................................................59
SEGMENTACJA RYNKU NABYWCÓW .................................................63
IDENTYFIKACJA DOCELOWYCH GRUP ODBIORCÓW PRODUKTU.........67
9
STARTEGICZNE KIERUNKI DZIAŁA BUDOWY RYNKU
TURYSTYCZNEGO REGIONU KUTNOWSKIEGO ......................69
9.1. GŁÓWNE CELE STRATEGICZNE .........................................................69
10
PRIORYTET 1 – WYZNACZENIE I ROZWÓJ
WIOD CYCH FORM TURYSTYKI ORAZ WYKREOWANIE
MARKOWYCH PRODUKTÓW TURYSTYCZNYCH REGIONU....
......................................................................................................72
10.1. TURYSTYKA KULTUROWO – POZNAWCZA ........................................73
10.2. TURYSTYKA SPORTOWO-REKREACYJNA „KUTNOWSKA STREFA
SPORTU” ....................................................................................................86
10.3. UZUPEŁNIAJ CA OFERTA TURYSTYCZNA .........................................92
10.4. PROGRAMY I DZIAŁANIA ..................................................................94
10.5. EFEKTY WDRO ENIA PROGRAMÓW PRIORYTETU I ...........................97
11
PRIORYTET 2 – ROZWÓJ I MODERNIZACJA
INFRASTRUKTURY TURYSTYCZNEJ ...........................................99
11.1.
11.2.
11.3.
11.4.
11.5.
PODSTAWOWA INFRASTRUKTURA TURYSTYCZNA ............................99
ROZWÓJ INFRASTRUKTURY REKREACYJNO – SPORTOWEJ ..............100
ZAGOSPODAROWANIE PRZESTRZENI PUBLICZNYCH .......................100
PROGRAMY I DZIAŁANIA ................................................................101
EFEKTY WDRO ENIA PROGRAMÓW PRIORYTETU 2.........................104
12
PRIORYTET 3 – STWORZENIE ZINTEGROWANEGO
SYSTEMU WSPARCIA TURYSTYKI ORAZ ROZWOJU RYNKU
PRACY W TYM SEKTORZE............................................................105
12.1. PROGRAMY I DZIAŁANIA ................................................................106
12.2. EFEKTY WDRO ENIA PROGRAMÓW PRIORYTETU 3.........................107
13
PRIORYTET 4 - INTEGROWANIE DZIAŁA NA RZECZ
PODNOSZENIA ATRAKCYJNO CI TURYSTYCZNEJ I
BUDOWY WIZERUNKU REGIONU ...............................................109
13.1.
13.2.
13.3.
13.4.
OPRACOWANIE PROGRAMU IMPREZ ...............................................109
SYSTEM PROMOCJI REGIONU ..........................................................111
PROGRAMY I DZIAŁANIA ................................................................115
EFEKTY WDRO ENIA PROGRAMÓW PRIORYTETU 4.........................118
14
SYSTEM ZARZ DZANIA PRODUKTEM I
HARMONOGRAM WDRO ENIA ...................................................119
14.1. MODEL FUNKCJONOWANIA ............................................................119
14.2. HARMONOGRAM WDRO ENIA ........................................................122
15
SYSTEM MONITORINGU WDRA ANIA STRATEGII ..126
16
IDENTYFIKACJA RÓDEŁ FINANSOWANIA................130
16.1. FUNDUSZE STRUKTURALNE ............................................................130
16.1.1
Zintegrowany Program Operacyjny Rozwoju Regionalnego
(ZPORR) ................................................................................................ 130
16.1.2
Sektorowy Program Operacyjny Restrukturyzacja i
Modernizacja Sektora ywno ciowego oraz Rozwój Obszarów Wiejskich...
................................................................................................ 133
16.1.3
Sektorowy Program Operacyjny Wzrost Konkurencyjno ci
Przedsi biorstw ....................................................................................... 134
16.1.4
Inicjatywy wspólnotowe ......................................................... 135
16.2. KRAJOWE I ZAGRANICZNE FUNDUSZE WSPOMAGAJ CE PROGRAMY
OCHRONY DZIEDZICTWA KULTUROWEGO I PRZYRODNICZEGO .................135
16.3. DOTACJE RZ DOWE .......................................................................140
16.3.1
16.3.2
16.3.3
17
Ministerstwo Gospodarki, Pracy i Polityki Społecznej .......... 140
Ministerstwa Kultury.............................................................. 141
Ministerstwo Edukacji Narodowej i Sportu ........................... 142
BIBLIOGRAFIA ......................................................................144
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Wybór formy organizacyjnej podmiotu odpowiedzialnego za
realziacj Strategii
Priorytet 1
1.1 Program rewitalizacji zabytkowych zespołów dworsko parkowych
1.2 Program rozwoju tras turystycznych
1.3 Program rozowju strefy sportu
1.4 program dostosowania planów zagospodarowania
przestrzennego
1.5 Program wdra ania ofert turystycznych
1.6 Program promocji rozwoju turystyki na rynku wewn trznym
1.7 Program rozwoju nowych atrakcji turystycznych
Priorytet 2
2.1 Program promowania inwestycji turystycznych
2.2 Program rozowju infrastrutkry strefy sportu
2.3 Program zagospodarowania przestrzeni publicznych mał
architektur
2.4 Program długookresowych inwestycji gminnych i powiatowych
2.5 Program pozyskiwania zewn trznych rodków finansowych na
inwestycje turystyczne
2.6 Program podnoszenia jako ci rodowiska kulturowego
Priorytet 3
3.1 Program wspierania inicjatyw turystycznych
3.2 Program promocji agroturystyki na terenie powiatu
3.3program promocji drobnego przetwórstwa rolno - spo ywczego
Priorytet 4
4.1 Program budowy oraz kontroli wizerunku turystycznego Regionu
4.2 Program wdro enia jednolitego systemu promocji turystycznej
Regionu
4.3 Program imprez jako element budowy wizerunku Regionu
4.4 Program monitorowania stanu realizacji zada z zakresu turystyki
4.5 Program kształcenia kadr na potrzeby turystyki w Regionie
2005
2006
2007
2008
2009
2010
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Strategia Rozwoju Turystyki dla gmin Zwi zku Gmin Regionu

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