Spring 2015

Transkrypt

Spring 2015

DRAWING
WITH
CLASSIC
CLASSIC
COCKTAI LS
THE MASTER
ER GU
GUIDE TO
How to Create and Customize Original Characters of Japanese Animation
Salvatore Calabrese
pg 26
pg 49
pg 34
pg 6
Porches &
Outdoor Spaces
pg 60
pg 86
pg 79
pg 11
pg 58
pg 81
From the Editors of COSMOPOLITAN
BO N
DA
BO N G E
US
CO RD !
IN CL UD
ED
69
SHADES
S
OF
COSMO
THE KINKY SEX GAMES EDITION
pg 12
pg 73
60
✽
Quick Knit
BABY
Essentials
SWEATERS, TOYS, BLANKETS & MORE IN CHERUB FROM CASCADE YARNS
pg 3
pg 47
pg 7
pg 50
Powered by TCPDF (www.tcpdf.org)
STERLING
69 Shades of Cosmo
The Kinky Sex Games Edition
The Editors of Cosmopolitan
What's even better than 50 shades? 69 shades . . . of Cosmo! This sexy kit, with its naughty
activities, is for bold and adventurous couples only. If you're ready to play, just pick a game card
from the deck—originally from Cosmo's Kinky Sex Games—like Master/Servant or S&M
Challenge. And when you want to get really kinky, use the cord that's included in the package for
a little light bondage.
Publisher: Hearst
Published: January 2015
208 pages
978-1-6183-7183-6
$12.95 ($14.95 Canadian)
Card Deck
all in color, 120 cards
4X5
Territory: World with exclusions*
RELATED TITLES
Big Bad Ass Book of Sex
Nancy Armstrong
Publisher: Sterling
Published: September 2014
352 pages
978-1-4027-4787-8
$9.95 ($10.95 Canadian)
Paperback with Flaps
all in 2-color
5 1/4 X 6 1/2
Territory: World
eBook
978-1-4549-1529-4
$6.99
Cosmo Kama Sutra The
Sex Deck
99 Sex Positions That’ll Blow
Your Mind
Publisher: Hearst
Published: November 2014
112 pages
978-1-6183-7161-4
$9.95 ($10.95 Canadian)
Card Deck
112 full-color cards
3 3/8 X 4 3/8
Cosmo's I Love What
You Do To Me
The Sexy Couple's Book of
Questions
Magazine
Publisher: Hearst
96 pages
978-1-6183-7160-7
$9.95 ($10.95 Canadian)
Hardcover
all in 2-color
6X9
STERLING
Classic Cocktails
Revised Edition
Salvatore Calabrese
Salvatore Calabrese is one of the world's foremost cocktail experts—and now his bestselling
guide is thoroughly revised and updated! It features loads of new images, newly uncovered
historical tidbits, and up-to-the-minute information on cocktail trends, tastes, and techniques.
Fifty new recipes include long-buried favorites like the turn-of-the-century New Orleans classic
Absinthe Suissesse, along with DIYs for essential cocktail ingredients and advice on throwing the
best cocktail parties ever.
Publisher: Sterling Epicure
Published: April 2015
256 pages
978-1-4027-8628-0
$19.95 ($22.95 Canadian)
Hardcover
all in color; 150 illustrations
5X8
Territory: World
eBook
978-1-4027-9391-2
$9.99
RELATED TITLES
American Whiskey,
Bourbon & Rye
A Guide to the Nation's Favorite
Spirit
Clay Risen
Revised Edition
Published: October 2015
384 pages
978-1-4549-1688-8
$24.95 ($27.95 Canadian)
Hardcover
all in color
5X9
Territory: World
eBook
978-1-4549-1712-0
$11.99
The Complete Home
Bartender's Guide
Revised and Updated
Salvatore Calabrese
280 pages
978-1-4027-8626-6
$14.95 ($15.95 Canadian)
Hardcover Concealed Spiral
all in color
6X9
Territory: World
eBook
978-1-4027-9382-0
$9.99
The PDT Cocktail Book
The Complete Bartender's Guide
from the Celebrated Speakeasy
Jim Meehan, illustrations by
Chris Gall
368 pages
978-1-4027-7923-7
$24.95 ($26.95 Canadian)
Hardcover with Jacket
all in color
5 3/8 X 8 1/4
Territory: World
Coconut
The Complete Guide to the World’s
Most Versatile Superfood
by Stephanie Pedersen
ISBN 978-1-4549-1340-5 | $14.95 ($16.95 Canada)
Paperback | 7 x 8 | 192 pages (all in 2-color) | Territory: World
Carton Qty: 32 | February 17, 2015 | Sterling
erfect for dishes both savory and sweet, coconut is
delicious—and even better, it’s a nutritional powerhouse
with myriad health benefits. Find out how to choose, use, and
store every bit of the coconut, along with 75 recipes ranging
from coolers and smoothies to lunch bowls (like Mexicali Quinoa
Pilaf), salads, sandwiches, dinners, desserts, and more. And,
in addition to informative sidebars, there’s advice on making
coconut-based beauty supplies!
P
Stephanie Pedersen, MS, CHHC, AADP, is a nutritionist,
certified holistic health counselor, and author of more than
20 books, including Sterling’s Chia: The Complete Guide to
the Ultimate Superfood and Kale: The Complete Guide to the
World’s Most Powerful Superfood. In addition to hosting her
weekly radio show (YourBigLife on Universal Energy Radio), she
is a busy speaker, cooking instructor, and working nutritionist.
To learn more about her, visit StephaniePedersen.com
creamy millet porridge
M A K E S 2 S E RV I N G S
I love millet, a seed that is high in minerals,
fiber, protein, and antioxidants. This recipe is
a fun, different take on hot cereal, with millet
playing the leading role.
2
⁄3 cup uncooked millet
1 ½ cups unsweetened coconut milk
(homemade or from can, aseptic box,
or refrigerated carton)
1 cup coconut water or plain water,
preferably at room temperature
1
⁄2 cup chopped nuts or sunflower seeds
Sweetener of choice
1. Place millet in a food processor, blender,
or even a clean coffee grinder and pulse 2 or
3 times until the millet is coarsely ground.
Don’t overdo this—you don’t want flour!
4. Slowly add coconut milk and water, and stir.
5. Bring millet to a gentle simmer and,
stirring occasionally, cook until mixture is
porridge-like.
M A K E S A B OU T 1 C U P
6. Ladle into serving bowls and top with
chopped nuts and sweetener.
red berry sauce
Looking for something yummy to spoon on your oatmeal, pancakes, or anything else?
Enjoy this fresh-tasting recipe for homemade sauce.
1 1⁄2 cups frozen strawberries,
raspberries, or a mix
11⁄2 cups water
1
Squirt lemon or lime juice
1 1⁄2 tablespoons chia seeds
1. In a medium saucepan over medium heat, combine the frozen berries and
coconut nectar. Cover and simmer, stirring frequently.
2. Cook about 5 minutes, or until berries are soft and beginning to break down.
3. Remove from heat and add lemon juice.
4. Lightly mash the berries with a fork or potato masher to desired chunkiness.
5. Stir in chia seeds and transfer mixture to an airtight container. Allow to firm up
in refrigerator 3 hours or overnight before using.
1 teaspoon coconut oil
1
toasted coconut
amaranth porridge
Are you familiar with amaranth? It’s a
Mexican seed that contains 26 g of protein and 13 g of fiber per cup! The same
amount also provides large percentages of
the daily recommended allowances of magnesium (119 percent), iron (81 percent),
vitamin B6 (55 percent), and calcium (30
percent). There is a downside to amaranth,
though: It is slightly bitter—but can easily
be made tasty with a little coconut! This
recipe passes the picky kid test with
flying colors.
78 r C O C O N U T
⁄2 cup uncooked amaranth
Pinch of salt
M A K E S 2 S E RV I N G S
3 tablespoons coconut nectar
t Author will create a weeklong tele-summit around the
book; blog and write magazine articles about coconut; use
speaking engagements to promote (and sell) Coconut; talk
up Coconut on her radio show (YourBigLife); create a video
series around Coconut; and work with her publicist to book
radio, television, and speaking appearances
Do you want to know the easiest way to add
coconut to your hot cereal? Simply replace
water with an equal measure of coconut milk
or coconut water, and substitute butter or the
oil you usually use with coconut oil or coconut butter. If you use sweetener, switch to
coconut sugar or nectar. And for a fun texture,
add a flurry of shredded coconut. Easy-peasy!
2. Warm coconut oil in a small saucepan
over medium heat.
berry good!
t The fourth book in Sterling’s successful “superfood” series
after Chia, Kale, and Super Seeds
EASY “COCONUTTY” PORRIDGE
3. Add pulsed millet to the saucepan and sauté
for 2 to 4 minutes, or until lightly toasted.
1 tablespoon unref ined coconut oil
KEY SELLING POINTS
t Author will host a series of cooking demonstrations
throughout CT, NY, NJ, and PA to show off coconut’s
versatility and tastiness
⁄2 cup coconut milk (homemade or from can,
aseptic box, or refrigerated carton)
1
⁄4 cup unsweetened shredded dried coconut
1
⁄4 cup chopped walnuts, pecans, or almonds
Optional: coconut sugar, coconut nectar, or
other sweetener, to taste
1. In a small saucepan with a tight-fitting lid,
bring water to a boil. Add the amaranth and
salt, reduce heat, and cover, simmering for 20
minutes, or until the water is absorbed.
t Author will launch an aggressive social media strategy,
including talking about the book on her radio show, as well
as tweeting, blogging, and using Facebook and Pinterest to
help promote the book
2. Remove from heat and stir in the coconut
oil, coconut milk, shredded coconut and
chopped nuts.
3. Serve immediately with optional
sweetener.
B R E A K FA S T: S TA R T YO U R DAY W I T H C O C O N U T r 79
Also Available
MARKETING & PUBLICITY CAMPAIGN
t Review copy mailing to trade publications
t Review copy mailing to food and diet/nutrition magazines
and newspaper editors
t Outreach to lifestyle and women’s publications
t Outreach to food, lifestyle, and women’s interest bloggers
t Pitch local TV producers
Chia
Kale
Super Seeds
978-1-4027-9943-3
$14.95 ($17.95 Canada)
Paperback
7x8
978-1-4549-0625-4
$14.95 ($15.95 Canada)
Paperback
7x8
978-1-4549-1278-1
$14.95 ($15.95 Canada)
Paperback
7x8
t Digital support on author’s platforms
t Included in the digital culinary catalog
t Galley (digital and print)
t Author event at ALA
3
STERLING
Lace Yarn Studio
Garments, Hats, and Fresh Ideas for Lace Yarn
Carol J. Sulcoski, author of Sock Yarn Studio
Knitters who think lace-weight yarn is difficult to work with or only for old-fashioned shawls are
in for a surprise! These 25 patterns break beautifully free from the flowery, heirloom mold. The
fresh ideas range from an asymmetric tank top and beaded skirt to airy infinity scarves. The
comprehensive basics section offers tips on avoiding tangles, knitting with a lifeline, and more.
Publisher: Lark Crafts
144 pages
978-1-4547-0861-2
$19.95 ($22.95 Canadian)
Paperback
all in color
8 X 10
Territory: World
RELATED TITLES
Chunky Knits
31 Projects for You & Your Home
Knit with Bulky Yarn
Ashley Little
Lovely Knitted Lace
A Geometric Approach to
Gorgeous Wearables
Brooke Nico
Sock Yarn Studio
Hats, Garments, and Other
Projects Designed for Sock Yarn
Carol J. Sulcoski
128 pages
978-1-4547-0871-1
$19.95 ($21.95 Canadian)
Paperback
all in color
8 X 10
Territory: World
Published: March 2014
128 pages
978-1-4547-0781-3
$19.95 ($21.95 Canadian)
Paperback
all in color
8 X 10
Territory: World
144 pages
978-1-4547-0285-6
$19.95 ($21.95 Canadian)
Paperback
all in color
8 X 10
Territory: World
STERLING
Graphic Clay
Ceramic Surfaces & Printed Image Transfer Techniques
Jason Bige Burnett
For anyone working with clay, this project-driven guide is an unmatched teaching tool and a
fount of inspiration. Focusing on surface processes and skills ranging from letterpress to painting,
it offers a wealth of techniques for transferring images onto clay vessels. The topics include
staining sculptural work, glazing, brush application, screenprinting patterns, and more. Q&As
with top artists reveal how they discovered their signature style.
160 pages
978-1-4547-0775-2
$27.95 ($31.95 Canadian)
all in color
8 1/2 X 11
Territory: World
RELATED TITLES
Ceramic Sculpture:
Making Faces
A Guide to Modeling the Head
and Face with Clay
Alex Irvine
Published: July 2014
128 pages
978-1-4547-0776-9
$24.95 ($26.95 Canadian)
Paperback
all in color
8 1/2 X 11
Territory: World
The Complete Guide to
Mid-Range Glazes
Glazing and Firing at Cones 4-7
John Britt
Pinch Pottery
Functional, Modern
Handbuilding
Susan Halls
192 pages
978-1-4547-0777-6
$29.95 ($33.95 Canadian)
all in color
8 1/2 X 11
Territory: World
Published: January 2014
128 pages
978-1-4547-0413-3
$21.95 ($24.95 Canadian)
Paperback
all in color
8 1/2 X 11
Territory: World
STERLING
Chain Mail Jewelry
Contemporary Designs from Classic Techniques
Terry Taylor & Dylon Whyte
Thanks to its easily mastered techniques and elegant lines, chain mail—the classic art of linking
metal rings—is enjoying a creative renaissance among jewelry makers. Along with
computer-generated illustrations that show every step and key construction procedures, this
attractive guide features 30 projects, from a simple pendant encasing a large semiprecious stone
to a flat chain-mail neckpiece with copper and blue titanium rings.
Figure Drawing Studio
Drawing and Painting the Nude Figure from Pose Photos
Butch Krieger and Live Model Books
Welcome to your very own Figure Drawing Studio, where artist Butch Krieger guides you through
the fundamentals of learning to draw and paint the human form using photographs of models
posing as they would for an art class. Innovative step-by-step exercises based on these images
will boost your skills and prepare you to draw from life. A companion disk features 1,536
additional photos.
New in Paperback
Published: February 2015
144 pages
978-1-4547-0903-9
$17.95 ($20.95 Canadian)
Paperback
all in color
8 1/2 X 10
Territory: World
Publisher: Sterling
184 pages
978-1-4027-6127-0
$24.95 ($27.95 Canadian)
Paperback & CD
all in color, with 8-page gridded
paper insert
8 1/2 X 10
Territory: World
STERLING
More Creative Lettering
Techniques & Tips from Top Artists
Jenny Doh
Creative Lettering was so popular that crafters wanted MORE. Welcome this fabulous follow-up,
featuring 15 entirely new contributors. All the artists provide tips on their favorite forms of hand
lettering and tools, complete alphabets, and how-to projects based on their signature styles.
From posters and cards to collages and journals, this eye-catching collection will inspire readers
as they do their own work.
Popular Mechanics Man Crafts
Leather Tooling, Fly Tying, Ax Whittling and Other Cool Things to Do
The Editors of Popular Mechanics
As its servicemen returned home at the end of World War II, the US Army turned to Popular
Mechanics to help them find new occupations. A series of ten pamphlets were created, teaching
skills that were “fun to do and profitable too.” Reprinted here in a single volume, in vintage style
with all the original artwork, these mini instructional courses capture the "can-do" spirit of an era.
Published: June 2015
144 pages
978-1-4547-0892-6
$19.95 ($22.95 Canadian)
Paperback
all in color
8 1/2 X 10
Territory: World
New Edition
Publisher: Hearst
Published: February 2015
176 pages
978-1-6183-7164-5
$14.95 ($16.95 Canadian)
Hardcover
5X7
Territory: World
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The New Passover Menu
by Paula Shoyer, author of The Holiday Kosher Baker
ISBN 978-1-4549-1440-2 | $24.95 ($27.95 Canada)
Hardcover with Jacket | 8 x 10 | 160 pages (all in color)
Territory: World | Carton Qty: 20 | February 3, 2015 | Sterling Epicure
assover celebrates freedom—and Paula Shoyer’s innovative
Passover collection celebrates culinary freedom, while still
honoring the holiday’s dietary rules. Her 65 recipes will set you
free, combining the nostalgic pleasure of family favorites with
contemporary creations. Covering both seders and all eight days of
the holiday, Shoyer redefines Passover dining with an updated and
global menu that includes Banana Charoset, Peruvian Roast Chicken
with Salsa Verde, Moroccan Spiced Short Ribs, Sweet Potato
Tzimmis, and much more. And don’t forget the desserts (many glutenfree) that are Shoyer’s speciality, including Opera Cake and Pear
Frangipane Tarts. Use the eight full menus as is—or mix and match!
P
Paula Shoyer, a former attorney, graduated from the Ritz Escoffïer
pastry program in Paris. She teaches French and Jewish baking
classes in the DC area and also conducts large-scale baking
demonstrations across the United States and Canada. Paula is the
author of Holiday Kosher Baker (Sterling) and TheKosher Baker: Over
160 Dairy-Free Recipes from Traditional to Trendy (Brandeis), and is a
contributing editor to several kosher websites, including kosherscoop.
com, as well as to magazines such as Joy of Kosher, Whisk, and
Hadassah. She has appeared on Food Network’s Sweet Genius,
and edited the popular cookbooks Kosher by Design Entertains and
Kosher by Design Kids in the Kitchen (both Mesorah). Paula lives in
Chevy Chase, MD.
KEY SELLING POINTS
Will be
released in
time for
Passover 2015
(April 3)
t Paula Shoyer does media in the DC area, including
holiday dessert segments on TV and in magazine
pieces
t Paula uses Facebook to drive traffic to her website
(paulaspastry.com) and blog (kosherbaker.blogspot.
com), where she posts holiday-themed articles
t Paula is in the top 20 Jewish lifestyle experts on
Twitter, and tweets about menus and recipes every
Jewish holiday
t Paula appears before at least 200-300 people almost
every month to capture new fans
t Advance blad mailing to long-lead media outlets and
national producers
t Review copy mailing to Jewish, cooking, and kosher eating
publications and newspaper editors
t Even many nonobservant Jews maintain Passover—
which is one of the hardest holidays to plan for: this
offers an array of unique and global options that
make Passover easier and more enjoyable
t Online outreach to Jewish, cooking, and the kosher eating
community for reviews, interview opportunities, and exclusive
book giveaways
t Offers complete menus for both seder nights and
every day of the holiday, plus suggested plans for
lunches and other meals
t National and local TV outreach
Also Available
t National and local radio interviews
The Holiday Kosher Baker
978-1-4549-0714-5
$35.00 ($38.50 Canada)
Hardcover
8 x 10
t Recipe postcard for giveaway at retailers
t Advertisement in Jewish publications leading up to Passover:
March: Jewish Herald, Jewish Advocate, and e-blast to
subscribers at various Jewish publications
t Jewish Book Council tour
t Blads (digital and print)
t Author is available for additional events
6
Nut Butters
30 Nut Butter Recipes and Creative Ways
to Use Them
by Mary Loudermilk
ISBN 978-1-4549-1452-5 | $12.95 ($14.95 Canada)
Hardcover | 7 x 7 | 128 pages (all in color) | Territory: World
Carton Qty: 20 | March 3, 2015 | Sterling
ure, they’re great on toast, but there’s no limit to what
nut butters can do! Not only does this book provide
the basics for several easy-to-make varieties, but it also
introduces fresh and unusual flavor combinations—like
chocolate bourbon hazelnut and bacon pistachio.
Delicious recipes for chicken, shrimp, cookies, pancakes,
and more accompany the butters, inspiring you to create
your own variations.
S
Mary Loudermilk is the author and founder of the blog
The Kitchen Paper, where she writes about a variety of
recipes, with an emphasis on desserts and baked goods.
She believes in real ingredients, recipes without shortcuts,
and truly enjoying your food. When she isn’t in the kitchen,
she enjoys running marathons, yoga, cycling, surfing,
cross-country skiing, and exploring the outdoors. Mary
lives with her husband, Derek, in Bozeman, MT.
KEY SELLING POINTS
t Attractive to protein-seeking Paleo dieters
t Great resource for peanut allergy sufferers
t Creative way to add nuts to your diet
t Cute, gifty package with a low price
t Review copy mailing to women’s interest and food
magazines and food editors at newspapers
t Outreach to local TV producers
t Outreach to food blogs and websites
t Inclusion in the digital culinary catalog
22
Trick Out Your Dish
110 New Twists on Your Favorite Foods
The Editors of Redbook Magazine
ISBN 978-1-61837-158-4 | $14.95 ($16.95 Canada) | Board Book | 5 x 8
48 pages (all in color) | Territory: WEX* | Carton Qty: 32 | March 3, 2015 | Hearst
hese fast, fun twists on favorite dishes make cooking easy! No need to sweat
mealtime when you can do variations on 20 standards—like hot dogs made
five ways, including Greek, sian Banh Mi, Bourbon Street, Taco, and Reuben. Or
trick out pancakes, potatoes, pasta, chicken, salad, grilled cheese, quesadillas,
and loads of desserts. All the recipes are short and generously illustrated.
T
Redbook is a trusted friend, personal shopper, and stylist in one. Redbook
scours the market, curating the very best products and ideas to help readers
enjoy their nonstop lives. As an iconic brand thriving in print, online, mobile, and
social, Redbook makes every day fun and fabulous for its nine million readers.
6 WAYS TO
3
Cool Cucumber
TRICK OUT YOUR
YOGURT
RT
Thinly sliced cucumber,
lemon zest, chopped
fresh dill, salt
It’s a healthy must-eat,
but we’ve OD’d on Greek
yogurt. Time for new
toppings! Plain, yes.
Boring? Never again.
gain.
5
Tropical Crunch
1
Bunny Lunch
Bu
ch
Diced fresh pineapple, kiwi,
and mango; dried papaya;
toasted coconut; roasted
macadamia nuts
Shredded carrots, raisins,
Shr
S
s
salted
pumpkin seeds,
salted peanuts, a drizzle
of honey
2
G
Garden
Fresh
Sliced radishes, chopped
Slice
S
chives,
chives, salted pistachios, mint,
cum
min, rradish sprouts
cumin,
Even More Tricks!
E
Chocoholic’s Dream Melted
Peach Cobbler Sliced fresh
peaches, ground cinnamon,
chopped toasted pecans,
a drizzle of maple syrup
The Elvis Melted peanut butter;
KEY SELLING POINTS
t Distinctive and highly visual board-book format
4
Grape Nutty
t Short, easy-to-do recipes with a new twist that
will appeal to the target readers: busy women
with families
Red and green grapes, GrapeNuts cereal, sliced almonds, a
sprinkle of brown sugar
t Support from Redbook both online and in print
6
Berry Crumble
bittersweet chocolate, chocolate shavings, cacao nibs
Raspberries, blueberries, and
strawberries; granola; pomegranate seeds; a drizzle of
maple syrup
chopped banana and roasted
peanuts; crumbled bacon
12
t Each chapter includes special tip boxes with
even more great ideas
13
LUNCH
6 WAYS TO TRICK OUT
YOUR
UT YO
Cherry tomatoes, Feta cheese,
Kalamata olives, chopped fresh
mint
BAKED
O
POTATO
Sautéed onion and wilted spinach,
blue cheese, crisp bacon
t Food blogs/website campaign
t Cross promotions with Redbook magazine and
its digital platforms
Shrimp and slivered snow peas
stir-fried in peanut oil, Thai
peanut sauce, chopped salted
peanuts
2
Brunchy
Smoked salmon, creamy
horseradish sauce, chopped
fresh dill, grated lemon zest
3
Antipasto Plate
Prosciutto, roasted bell
peppers, Fontina cheese,
chopped fresh parsley
t Recipe card for booksellers
5
Sweet & Sour
Sliced kielbasa and Granny
Smith apple browned in
butter, sauerkraut (drain it
first), coarse mustard
Even More Tricks!
Southwestern Chili Spicy chili,
shredded Monterey Jack
cheese, salsa, chopped
avocado, sour cream, cilantro
16
t National and local broadcast coverage
6
Thai Stir-Fry
Fast, delicious, fresh . . .
but why so forgotten? Let
us reintroduce you to the
spud, dressed up to satisfy
every craving.
1
Steakhouse Classic
t Press outreach to women’s interest
and food magazines and food editors
at newspapers
4
Greek Diner
Pepperoni Pizza Mini pepperoni,
marinara sauce, shredded
mozzarella cheese, chopped
fresh basil
Samosa Curry powder, sautéed
onion, steamed green peas,
plain yogurt
17
23
STERLING
Good Housekeeping Grilling
Mouthwatering Recipes for Unbeatable Barbeque
The Editors of Good Housekeeping
Fire up the grill—and everyone’s appetite! These 65 sure-fire recipes from Good Housekeeping
make it easy to prepare everything from the perfect burger to Grilled Pesto and Mozzarella Pizzas, MojitoRubbed Chicken with Pineapple, and Corn on the Cob with Molasses Butter. All the basics are here,
including advice on accessories, marinades, ideas for flavoring the fire, and instructions for preparing
many faves indoors.
Publisher: Hearst
128 pages
978-1-6183-7155-3
$16.95 ($19.95 Canadian)
Hardcover
all in color
7 3/8 X 9 1/4
Carton Quantity: 20
Good Housekeeping magazine is an American icon of consumer protection and quality assurance.
Each issue reaches 24 million readers and, with 15 editions published worldwide, it is an internationally
recognized brand that sets the standard to which all other women’s service magazines aspire.
- Previous editions of this book (Good Housekeeping Grill It!) have sold more than 100,000 copies
- Good Housekeeping has more than 24 million readers each month and will support the book with
editorial coverage
Good Housekeeping Juices & Smoothies
Sensational Recipes to Make in Your Blender
The Editors of Good Housekeeping
Got a blender? Then have a blast with these 100 juices, smoothies, and other treats. From a healthy
Blueberry Blast to an indulgent Mocha Malted Milkshake, they’re easy to make and fun to drink. Enjoy
Papaya Punch, Frosty Cappuccino, Root Beer Float, or a tropical cocktail-like the Miami Mojito. With
a chapter on whole-food juices plus recipes for soups and dips, this collection will keep your
blender whirring.
- Previous sales of this great title (Blend It!) are more than 80,000 copies
- Good Housekeeping has more than 24 million readers each month and will support the book
with editorial coverage
Also Available
Good Housekeeping
Comfort Food
Good Housekeeping
Vegetarian
Scrumptious Classics
Made Easy
Meatless Recipes Everyone
Will Love
The Editors of
Good Housekeeping
Publisher: Hearst
128 pages
978-1-6183-7154-6
$16.95 ($18.95 Canadian)
Hardcover
all in color
7 3/8 X 9 1/4
The Editors of
Good Housekeeping
Publisher: Hearst
128 pages
978-1-6183-7152-2
$16.95 ($18.95 Canadian)
Hardcover
all in color
7 3/8 X 9 1/4
24
Publisher: Hearst
128 pages
978-1-6183-7153-9
$16.95 ($19.95 Canadian)
Hardcover
all in color
7 3/8 X 9 1/4
Carton Quantity: 20
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Fit to Be Bride
The Complete Wedding Workout
by Bonne Marcus
ISBN 978-1-4549-1519-5 | $14.95 ($16.95 Canada) | Paperback
5 ½ x 8 ¼ | 144 pages (all in 2-color) | Territory: World | Carton Qty: 60
March 10, 2015 | Sterling
very bride wants to look gorgeous as she walks down the aisle.
This adorable, gifty guide helps make it happen. Personal trainer
extraordinaire Bonne Marcus explains how to shape up—physically,
emotionally, and mentally. Her program, which includes a variety of
exercises you can do without ever entering a gym, will leave you glowing
on your wedding day . . . and beyond.
E
Bonne Marcus is a columnist for Village Connection Magazine and
guest blogger for Bridal Guide (bridalguide.com). Bonne has also written/
contributed to many national bridal magazines including Modern Bride,
Brides, Bridal Guide, InStyle Weddings, and Manhattan Bride. Bonne has
also written and/or contributed to over 40 national publications including Self,
Shape, Marie Claire, Family Circle, and Fitness magazines and has appeared
on both local and national television including ABC Evening News, Inside
Edition, Extra, News12 Long Island, Crunch Fitness (ESPN), and Fox Morning
News. She lives in NY
KEY SELLING POINTS
t Gifty, fun approach to wedding fitness
t Mailing to newspapers, women’s magazines, and wedding magazines
t Positive tone emphasizes the benefits
of fitness
t Mailing to health/fitness magazines and fitness writers
t Includes exercises specific to certain styles
of dresses
t Local New York/New Jersey TV outreach
t Pitch author to write articles for wedding magazines and websites
t Fitness tip card for brides
t Outreach to women’s interest and wedding websites and blogs
t Outreach to fitness/health blogs
37
t Author has over two decades of experience
in fitness
The 7-Day Superfood Cleanse
by Stephanie Pedersen
ISBN 978-1-4549-1623-9 | $14.95 ($16.95 Canada) | Paperback | 6 x 9
160 pages (8-page color insert) | Territory: World | March 17, 2015 | Sterling
arness the power of superfoods to detox deeply and quickly—
and see what a difference a week can make! Superfood expert
Stephanie Pedersen explains how detoxes work, what makes
this one special, how to begin the cleanse, and how to keep the
goodness going once you’re done. Her easy recipes range from
green drinks and smoothies to healthy vegetarian dishes.
H
Stephanie Pedersen, MS, CHHC, AADP, is a nutritionist, certified
holistic health counselor, and author of more than 20 books, including
Sterling’s Chia: The Complete Guide to the Ultimate Superfood and
Kale: The Complete Guide to the World’s Most Powerful Superfood.
In addition to hosting her weekly radio show (YourBigLife on Universal
Energy Radio), she is a busy speaker, cooking instructor, and working
nutritionist. To learn more about her, visit StephaniePedersen.com.
KEY SELLING POINTS
t From the author of Sterling’s popular Superfood series
(Chia, Kale, Super Seeds, and Coconut)
t Author will launch an aggressive social media strategy,
including talking about the book on her radio show, as
well as tweeting, blogging, and using Facebook and
Pinterest to help promote the book
t Review copy mailing to food, diet/nutrition,
lifestyle, and women’s magazines
t Users will see results quickly: in just seven days on this
cleanse, you can lose up to ten pounds, drop a size,
get glowing skin, and even relieve carb cravings
t Newspaper coverage in food sections
t Outreach to national and local TV producers
t Inclusion in our digital culinary catalog
t Two very popular topics coming together: superfoods
and detoxes
t Outreach to food bloggers
t Coverage in food, lifestyle, and women’s
interest sites
t Social media and digital promotion on
author’s platforms
t Blads (Digital and Print)
38
The New York Times Book of Medicine
More Than 150 Years of Reporting on the Evolution of Medicine
Edited by Gina Kolata,
foreword by Abraham Verghese
BOOK OF
ISBN 978-1-4549-0205-8 | $24.95 ($27.95 Canada)
Hardcover with Jacket | 6 x 9 | 400 pages | Territory: World
Carton Qty: 12 | March 17, 2015 | Sterling
hanks to medical advances, we live longer than ever. It’s hard to
imagine what the world was like in 1851, when the New York Times
began publishing. These 150 articles from the newspaper’s archives
chart the ongoing insights into conditions ranging from typhoid and
tuberculosis to Alzheimer’s and AIDS, the development of vaccines
and drugs like antibiotics and AZT, and the understanding of genetics.
Every illness has its tale, skillfully told by the Times’s top reporters.
T
k
Edited by
Foreword by
G I N A K O L ATA
ABRAHAM VERGHESE
Gina Kolata is a senior writer at the New York Times, where she
reports on science and medicine; and a two-time Pulitzer Prize
finalist. She has written several books, including Rethinking Thin:
The New Science of Weight Loss—and The Myths and Realities of
Dieting, which was a finalist for the Quill book awards, and the national
bestseller Flu: The Story of the Great Influenza Pandemic of 1918 and
the Search for the Virus that Caused It (both Farrar, Straus and Giroux).
KEY SELLING POINTS
t The New York Times is an award-winning
paper in the field of science. Many Pulitzer
Prize winners are part of this collection
Also Available
t A fascinating look at our changing knowledge
of diseases, including scientific missteps and
ethical lapses
t Review copy mailing to men’s and health
magazines and newspaper editors
The New York Times
Book of Mathematics
978-1-4027-9322-6
$24.95 ($26.95 Canada)
6x9
The New York Times
Book of Physics
and Astronomy
978-1-4027-9320-2
$24.95 ($26.95 Canada)
6x9
t Outreach to men’s interest, health, and
medicine blogs and websites
The New York Times
Book of Wine
t Goodreads promotion
978-1-4027-8184-1
$24.95 ($29.95 Canada)
6x9
t Pitch for Dads & Grads gift guides
t Ad in New York Times
t Galleys
43
Designer Crochet
32 Patterns to Elevate Your Style
by Shannon Mullett-Bowlsby
ISBN 978-1-4547-0872-8 | $22.95 ($25.95 Canada)
Paperback | 8 ½ x 10 | 224 pages (all in color)
Territory: World | April 21, 2015 | Lark Crafts
esigner Crochet is the answer to sophisticated and figureflattering garments with great drape and shape. Using
lightweight yarns and a beautiful variety of stitch patterns and
motifs, you’ll create jackets and cardigans, a layering tank and a
floor-sweeping skirt, and more. This is a complete wardrobe in a
single book for sizes small through 5X.
D
Shannon Mullett-Bowlsby is the co-owner and creative director
of Shibaguyz Designz. He has authored five crochet pattern
books and one knitwear pattern book and has had over 150
patterns published in books and magazines, including Crochet!
Magazine, Crochet Today, Inside Crochet, and Knitting Today. He
is a member of the Crochet Guild of America, the Knitting Guild
of America, the Crochet Liberation Front, and the National Needle
Arts Association, and is a Craft Yarn Council Certified Teacher.
He lives in Seattle, WA.
KEY SELLING POINTS
t Patterns are written for sizes small to 5X, the widest size
selection among most crochet pattern books. These
are garments with flattering shapes for a variety of body
types, sized and graded for proper fit and proportion
t All yarn will be labeled with the CYCA designation for
easy yarn substitution, ensuring that crocheters can use
a yarn that fits their lifestyle and budget
t A handy conversion chart will help crafters around the
world convert US crochet symbols to the symbols used
in their region
t Review copy mailing to craft, crochet and plus size style
and beauty magazines
t Outreach to craft, crochet and plus size style and
beauty blogs
t Offer giveaways to top bloggers
t Promote across all of author’s digital platforms
t Blog posts on Larkcrafts.com
52
STERLING
The Crafter’s Guide to Patterns
Create and Use Your Own Patterns for Gift Wrap, Stationary,
Tiles, and More
Jessica Swift
Design well-constructed patterns by hand! Aimed at crafters who want to turn their creative ideas into
reality, this easy-to-follow guide covers everything all the basics and beyond, from finding inspiration and
choosing colors to creating backgrounds, borders, and full-scale repeats. Step-by-step tutorials show how
to apply patterns to multiple surfaces; interviews plus stunning galleries offer inspiration; AND you get 20
free downloadable motifs!
144 pages
978-1-4547-0905-3
$19.95 ($22.95 Canadian)
Paperback with Flaps
all in color
7 1/2 X 9 1/2
Territory: US/Can
Jessica Swift is a full-time artist, surface pattern designer, and author. Her artwork is licensed by
companies and manufacturers for iPhone cases, fabric, stationery, and much more. She is coauthor and
illustrator of The Declaration of You! How to Find It, Own It and Shout It from the Rooftops, published by
North Light Books in 2013. Jessica blogs and displays her colorful creations at jessicaswift.com. She lives
in Portland, OR.
- The first book on the subject aimed at a wide general crafter audience (the only competition focuses
exclusively on fabric design)
- Contains step-by-step instructions for designing and applying patterns to multiple surfaces
- Extensive galleries of contemporary work and interviews by a range of crafters provides a wealth of ideas
and inspiration
- Includes 20 free, downloadable motifs to use and adapt
Lace Yarn Studio
Garments, Hats, and Fresh Ideas for Lace Yarn
Carol J. Sulcoski
Knitters who think lace-weight yarn is difficult to work with or only for old-fashioned shawls are in for a
surprise! These 25 patterns break beautifully free from the flowery, heirloom mold. The fresh ideas range
from an asymmetric tank top and beaded skirt to airy infinity scarves. The comprehensive basics section
offers tips on avoiding tangles, knitting with a lifeline, and more.
Carol J. Sulcoski is a knitwear designer, writer, hand dyer, and teacher. Her books include Sock Yarn Studio
(Lark), Knit So Fine (Interweave), and Knitting Socks with Handpainted Yarns (Interweave), and Carol’s
work has also appeared in such magazines as Vogue Knitting, KnitSimple, Interweave Knits, KnitScene,
and Noro Magazine. Carol’s hand-dyed yarn can be purchased at blackbunnyfibers.com. She lives in
Villanova, PA.
- A sequel to the popular Sock Yarn Studio (Lark), which sold nearly 10,000 copies
- Lace-weight yarn = savings: Since bulk fibers are sold by the pound, lightweight lace-weight yarns are
the most economical-and all patterns use no more than 3 skeins
- Book features contributions from top knitwear designers such as Franklin Habit, Véronik Avery, and
Brooke Nico (author of Lark’s Lovely Knitted Lace), and each will promote the book heavily online
- Lace-weight yarns create airy, lightweight garments that are suitable for all climates and seasons
Also Available
Sock Yarn Studio
Hats, Garments, and
Other Projects Designed
for Sock Yarn
Carol J. Sulcoski
144 pages
978-1-4547-0285-6
$19.95 ($21.95 Canadian)
Paperback
all in color
8 X 10
Territory: World
53
144 pages
978-1-4547-0861-2
$19.95 ($22.95 Canadian)
Paperback
all in color
8 X 10
Carton Quantity: 30
Territory: World
Cover To Cover 20th Anniversary Edition
Creative Techniques For Making Beautiful
Books, Journals & Albums
by Shereen LaPlantz
ISBN 978-1-4547-0848-3 | $19.95 ($22.95 Canada)
Paperback | 8 1/2 x 10 | 144 pages (all in color) | Territory: World
Carton Qty: 30 | April 7, 2015 | Lark Crafts
irst published in 1995, Cover to Cover quickly became the
definitive bookmaking guide. This beautiful 20th anniversary
edition features full-color, updated photography and a fresh new
design—while retaining its foundational, step-by-step instructions.
It explains all the basics, and shows how to create, fold, assemble,
and stitch a range of books and journals, from simple pamphlets
to accordion-folded signatures, using a variety of materials.
F
Shereen LaPlantz is an internationally recognized book artist
and author. Her work has been represented in countless gallery
exhibitions and museums throughout the USA, Canada, Great
Britain, Europe, and Africa. Her basketry or artists’ books are
represented in numerous permanent collections, including the
National Museum of Women in the Arts in Washington, DC.
Also Available
KEY SELLING POINTS
t Cover to Cover has sold more than 112,000 copies
in its lifetime
t Author Shereen LaPlantz has a huge following and is
extremely well known in the bookmaking community
978-1-4547-0867-4
$19.95 ($21.95 Canada)
Paperback
8 ½ x 10
Highly Charged, Kathleen Amt, Plunder Press.
Untitled journal, Dorothy Swendeman.
Fish Messages, Judith Hoffman.
PHOTO: SHEREEN LAPLANTZ.
978-1-4547-0203-0
$21.95 ($26.95 Canada)
Paperback
8 ½ x 10
Bound
PHOTO: SHEREEN LAPLANTZ.
The Complete
Decorated Journal
PHOTO: EVAN BRACKEN.
t Features brand-new color photography and design
Ruled pad folder, Barbara Heisler.
River of Stars, Julie Chen and Edward H. Hutchins,
Flying Fish Press.
ideas have been included with each technique chapter.
Presentation is the look of the finished piece. A simple
example is a Christmas present. Regardless of what’s
inside, some gifts are wrapped so beautifully that the
wrapping itself becomes a joyful present. The last
chapter is on presentation.
OF A
Please continue the tradition and keep the explosion
alive by taking everything you learn from this book and
adapting it to your own taste and style. Choose your
favorite colors, paper, and fabrics. Add a visual “signature.”
This can be something as simple and effective as the
small collage of rice paper that Barbara Heisler added
to her untitled folder. The small bits of paper are
arranged into floral patterns that create her signature.
Finally, one of the great joys in art is transmutation.
We all learn from others’ ideas. The process of adapting
these new ideas to our tastes and needs is transmutation.
Hedi Kyle has been a driving force behind the explosion
in book arts and has taught new structures to many
people. Consequently, she promotes transmutation.
BOOK
In the following pages, you’ll learn several methods of
binding books and become familiar with some of the
many formats that books can have. Binding refers to the
basic mechanics
of how a book is held together—the
Tea (in Honor of Friends), Elaine S. Benjamin
manner in which it’s sewn, folded, or pasted. Format
indicates the style in which it’s made—its size, page
INTRODUCTION
6 shape, layout, and materials. Within a single type of
binding, books can have many, many different formats
Front Cover or
Front Board
Head
As shown in Figure 1, each part of a book has a name.
The cover consists of three boards—front, back, and
spine—which provide support to the book. Between Spine
each cover board and the spine is a groove that allows
the pages to be opened fully. The top of the book is
called its head, the bottom is the tail, and the side oppoBack Cover
site the spine is the fore edge. The endpapers are folded
or Back Board
sheets—often of specially decorated paper—placed at
the inside front and back covers.
The text block, or contents of the book, is made up of
groups of pages called signatures.
Groove/Joint
PHOTO: SHEREEN LAPLANTZ
THE PARTS
Edward H. Hutchins learned a structure from her and
suggested it to Julie Chen when they collaborated on
River of Stars. He also showed it to his friend Kathleen
Amt, who adapted it in Highly Charged.
INTRODUCTION
7
Endpaper
Fore
Edge
Tail
Text Block
Fig. 1
Making
Handmade Books
978-1-60059-587-5
$19.95 ($21.95 Canada)
Paperback
8 ½ x 10
Making Mini Books
In commercial bookbinding a signature consists of a
number of pages formed by folding a larger sheet, called
a parent sheet, one or more times. The number of sheets
in a signature can vary according to the thickness of each
page and the effect desired. In commercial book printing,
a signature is four sheets of paper that are folded and
printed on both sides, equalling 16 or 32 pages.
978-1-4547-0200-9
$19.95 ($21.95 Canada)
Paperback
9x9
If the parent sheet is folded once in half, it makes a
folio. If folded in quarters, it’s a quarto. If folded again,
it’s an octavo.
When working with parent sheets and signatures, the
imposition becomes important. Imposition is where each
page falls on the parent sheet. Page 1 can’t be printed
next to page 2 and still end up in the correct order in
the book. Figure 2 shows a rectangular sheet of paper
folded into quarters—a quarto. It also shows how you
would number the resulting pages. When the parent
sheet is reopened, the numbers indicate where each
page should be printed (Fig. 3).
PHOTO: SHEREEN LAPLANTZ
Untitled models, Dolores Guffey and Shereen LaPlantz.
Signatures and Imposition
Parent sheets that are folded more than once offer both
advantages and disadvantages for hand bookbinding.
They allow a larger number of pages to be printed at
once, which means less effort for printing, but more than
one fold per sheet causes wrinkles. One solution is to
print the parent sheet, cut it into sections, then fold each
section once in the center. Even if the parent sheet isn’t
being printed (e.g., for a journal), it’s neater to cut it
before folding.
Fig. 2
Untitled model, JoAnne Berke.
Fig. 3
BOOKBINDING BASICS
11
54
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The Seashell Collector
A Keepsake Box for Your Treasures from the Sea
Essay by Ilya Tëmkin, American Museum of Natural History
ISBN 978-1-4549-1521-8 | $24.95 ($27.95 Canada) | Kit
6 3/4 x 9 5/8 | 64 pages (full-color, journal, booklet + components)
Territory: World | Carton Qty: 6 | April 7, 2015 | Sterling Signature
his beautiful keepsake box set is the perfect gift for every beachcomber
and shell lover. Inside, you’ll find adjustable/removable dividers to help
store and display your treasures; 15 postcards showcasing different shells;
a 64-page journal; and an accordion-style booklet with stunning illustrations
from the American Museum of Natural History’s Rare Book Collection on
one side and an expert overview of conchology and shell types on the other. T
leIlya Tëmkin is a biologist specializing in mollusks and general evolutionary
theory. Currently, Dr. Temkin is an assistant professor at Northern Virginia
Community College (NOVA) and a Research Associate at the National
Museum of Natural History (Smithsonian Institution).
The American Museum of Natural History is one of the world’s preeminent
scientific, educational, and cultural institutions. Since the Museum was
founded in 1869, its collections have grown to include approximately
33 million specimens and artifacts. With 45 permanent exhibition halls,
including the Rose Center for Earth and Space, the Hayden Planetarium,
and the iconic Bernard Family Hall of North American Mammals, there is
plenty to experience. The Museum also produces temporary exhibitions,
ranging from Extreme Mammals to Einstein and Darwin to Creatures of
Light, with recent exhibitions on poison and pterosaurs. The American
Museum of Natural History is the only PhD degree-granting museum in the
Western Hemisphere, conferring a doctorate in Comparative Biology.
KEY SELLING POINTS
t The box has adjustable and removable dividers
making it easy to store and display shell
collections—or other small collectibles or jewelry
t A perfect hostess, birthday, or Mother’s Day gift
t Items with beach-related designs sell well,
especially in coastal and tourist areas
t The multiple components in the set will provide
value to consumers
t The expert overview on shell collecting will appeal
to both casual and more experienced collectors
t Pitch local magazines and newspapers in
coastal towns
t Summer fun with kids pitch to magazines,
newspapers and bloggers
t Cross promotions with American Museum of
Natural History
60
Also Available from the American Museum of Natural History
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STERLING
Get a clue!
Put your best foot forward with the help of these thoroughly modern and revised handbooks on style and
etiquette. Written with zest and humor, they’re the unstuffy guides to life.
From Clueless to Class Act:
Manners for the Modern Man
Jodi R. R. Smith
To make a favorable impression in his social and professional circles, a man has to have panache, style, and
excellent etiquette. With an eye toward contemporary issues, this witty and informative reference shows him
the best way to handle every situation, from dining and dating to attending parties and the theater, from proper
cell phone conduct to putting his best foot forward in the workplace.
From Clueless to Class Act:
Manners for the Modern Woman
Jodi R. R. Smith
Every woman wants to avoid those dreaded faux pas that turn off employers and coworkers, dates and friends.
Fortunately, this female-centered guide makes mastering good behavior simple and fun, enlightening women
on quandaries such as how to ask a guy out; how to navigate the world of women’s wear, from work suits to
the little black dress; and the proper protocol for applying makeup in public.
Jodi R. R. Smith, president and owner of Mannersmith, is an etiquette consultant who creates and leads seminars on social and professional conduct. Working with individuals, corporations, and other organizations, she
educates in a way that is both instructional and entertaining, helping her clients to increase their confidence
levels and achieve success in today’s world.
Revised Edition
Publisher: Sterling
176 pages
978-1-4549-1640-6
$9.95 ($11.95 Canadian)
all in 2-color
5x8
Territory: World
Revised Edition
Publisher: Sterling
176 pages
978-1-4549-1642-0
$9.95 ($11.95 Canadian)
all in 2-color
5x8
Territory: World
- These new editions contain 30% new material that brings them completely up to date
- Author continues to do national publicity, including recent articles in Real Simple and Forbes and an interview
on NPR; TV appearances are planned upon book’s publication
- Addresses up-to-the-minute subjects including managing social media presence and online dating
101 Ways to Say Thank You
Notes of Gratitude for All Occasions
Kelly Browne
Nothing says good manners like an elegantly crafted thank-you note, whether on paper or by e-mail. This
reissued etiquette classic—fully updated for the digital age—provides all the dos and don’ts, along with a
perfectly phrased “thank-you” for every occasion, from weddings and baby showers to business interviews and
charity events. You’ll never be at a loss for words of appreciation!
With her extensive background in the social graces, Kelly Browne has written hundreds of thank-you notes
and received numerous awards, including the prestigious United States President’s Volunteer Service Award.
In addition, she is authorized by the esteemed Protocol School of Washington® to teach Modern Manners
for Children. A former film and television development executive, Ms. Browne earned a BA in Cinema and
Television Arts as well as an MA in Communication/Screenwriting from California State University
at Northridge.
- In this world of instant communication this is a much-needed primer that addresses a young, hip audience
on the art of the proper thank-you note
- This book is endorsed by Crane Stationery, which will support it in their stores, in Office Max stores,
and on their website
- Contains foreword by Dorothea Johnson, founder of The Protocol School of Washington, and coauthor of
Modern Manners (Potter Style) with her granddaughter, actress Liv Tyler
63
Revised Edition
Publisher: Sterling
144 pages
978-1-4549-1560-7
$12.95 ($14.95 Canadian)
all in 2-color
5 3/8 X 8 1/4
Carton Quantity: 56
Territory: World
Superfood Snacks
100 Delicious, Energizing & Nutrient-Dense Recipes
by Julie Morris
ISBN 978-1-4549-0558-5 | $16.95 ($19.95 Canada)
Hardcover with Jacket | 7 ½ x 8 ½ | 160 pages (all in color)
Territory: World | May 5, 2015 | Sterling
ookies packed with protein. Savory crackers that help
balance blood sugar. Crave-worthy treats CAN be
abundantly healthy! From superfood standbys like the Green
Açai Bowl to adventurous must-tries like the Maqui Mint Truffles
or Brussels Sprout Crisps, these wholesome snacks and sweets
will nourish, delight, and energize the whole family. With benefits
like these, you’ll never look at snacks the same way again!
C
Julie Morris is a Los Angeles-based natural food chef and
advocate of whole, plant-based foods and superfoods. She has
worked in the natural food industry for close to a decade as a
recipe developer, writer, cooking show host, and spokesperson
and executive chef for Navitas Naturals, a fair-trade company
that specializes in 100% organic superfoods. Her mission is
simple: to share recipes and nutrition tips that make a vibrantly
healthy lifestyle both easy to achieve and delicious to follow.
To learn more about Julie and superfoods visit juliemorris.net.
KEY SELLING POINTS
t This is Julie Morris’s fourth “superfood” book with Sterling
t Review copy mailing to trade publications t The Superfood series has been extremely successful, with over
206,000 copies sold
t Review copy mailing to food, diet/nutrition, lifestyle,
and women’s magazines
t Author will support sales of Superfood Snacks with a limited tour
on publication, partially subsidized by Navitas Naturals
t Review copy mailing to newspaper editors
t Go to navitasnaturals.com/recipes/ to watch short videos of
Julie preparing superfood snacks and sweets like Maqui Fudge
Truffles and Triple Coconut Blueberry Muffins
t Outreach to women’s interest, lifestyle, and healthfood bloggers and the cooking community with
exclusive book giveaways
t Pitch national & local TV producers
t As the spokesperson for Navitas Naturals, the author is
contracted to 12 days a month with Navitas, which can be used
to showcase recipes, events, etc. to help support the book
t Cross promotions with Navitas Naturals and their
digital platforms, including their monthy e-newsletter
t Advertising:
April
Whole Foods Magazine
April 1 Booklist
April
Library Journal
Also Available
t Book tour across Los Angeles, Seattle, Portland,
Chicago, NYC, and Canada
t 20-city satellite media tour
t Inclusion in the digital culinary catalog
Superfood Kitchen
Superfood Juices
Superfood Smoothies
978-1-4549-0352-9
$24.95 ($26.95 Canada)
8 x 10
978-1-4549-1077-0
$16.95 ($18.95 Canada)
7½ x 8½
978-1-4549-0559-2
$16.95 ($18.95 Canada)
7½ x 8½
t Author is available for additional events
73
Baby Brights
Colorful Crochet Accessories
by Kathleen McCafferty
ISBN 978-1-4547-0876-6 | $17.95 ($20.95 Canada)
Paperback | 8 x 10 | 128 pages (all in color)
Territory: World | Carton Qty: 32 | May 5, 2015 | Lark Crafts
pple Tree Rattles, Owl Towels, and Jingle Balls: this
adorable collection of 30 crocheted projects celebrates
babies! Easy enough for beginners, the bright, bold, and fun
items include everything from hats and booties to blankets,
cuddly bath-time goodies, and nursery must-haves like
mobiles and bunting. With their unique, whimsical, and
eye-catching style, these accessories make perfect gifts to
cherish forever. A
Kathleen McCafferty, a packager and former editor at
Lark Crafts, holds an MFA in Writing from Sarah Lawrence
College. She is the author of Craft-In and Making Mini-Books,
and editor of the bestselling Making Handmade Books by
Alisa Golden (all Lark). An avid crafter, Kathleen lives in
Asheville, NC.
KEY SELLING POINTS
t A whimsical, cuddly collection of projects for crocheters
who want to make “special” gifts for new babies
t Projects are simple enough for beginners, with easy-tofollow instructions
t Mailing to newspapers, women’s magazines, and
crochet/knitting magazines
t Blogger outreach to crochet, mommy, and crafting blogs
t Posts and giveaways on LarkCrafts.com
76
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Craft Camp
Over 40 Fun Projects for Kids
Edited by Nathalie Mornu
ISBN 978-1-4547-0900-8 | $19.95 ($22.95 Canada)
Paperback | 8 x 10 | 144 pages (all in color) | Ages: 6 to 12
hen school’s out, it’s time for camp—craft camp! Kids (and
their parents) will love these 40 projects that include simple
beading, sewing, felting, bookmaking, and so much more. Create
colorful piñatas, eco-friendly mobiles, and up-cycled hats and
T-shirts. Boys and girls from 6 to 12 will all find something fun
to do. Helpful photographs, and how-to illustrations, explain the
techniques in an easy-to-follow way. W
Nathalie Mornu is a former editor for Lark Jewelry & Beading and
the author of several books, including A Is for Apron, Quilt It with
Wool, and Leather Jewelry (all Lark). She lives in Asheville, NC.
KEY SELLING POINTS
t Provides a fresh, modern take on the kids crafting trend
t Release is timed for the summer release of school, even
though the projects have year-round appeal
t Mailing to newspapers, women’s magazines, and
craft magazines
t Project postcards
t Outreach to craft and mommy blogs
t Contributors to post about the book on social media
with giveaways
79
Coastal Crafts
Decorative Seaside Projects to Inspire Your
Inner Beachcomber
by Cynthia Shaffer
ISBN 978-1-4547-0884-1 | $19.95 ($22.95 Canada)
Paperback | 8 x 10 | 144 pages (all in color)
hen life’s a beach . . . get crafty! Coastal Crafts carries
you straight to the shore, with projects that incorporate
seashells, ropes, fishing baskets, and nautical motifs. Learn how
to weather surfaces, make driftwood and sea glass, and cast with
sand. These beautiful items—from hanging jars to model sailboats
and shell-encrusted lanyards—celebrate summer all year long!
W
Cynthia Shaffer is a mixed-media artist, creative sewer, and
photographer. After earning a degree in textiles from California
State University, Long Beach, Cynthia worked for ten years
as the owner of a company that specialized in the design and
manufacture of sportswear. Numerous books and magazines
have featured her art and photography: she is the author of Stash
Happy Patchwork, Stash Happy Appliqué, and coauthor of Serge
It (all Lark). Cynthia lives with her husband Scott, sons Corry and
Cameron, and beloved dogs Harper and Berklee in Southern CA.
For more information, visit Cynthia online at cynthiashaffer.com or
cynthiashaffer.typepad.com.
It's a
Shore
Thing
WALL HANGING
KEY SELLING POINTS
t Coastal is popular: The newest home décor
collection at Target features fake driftwood, shells,
and even sea urchins. On Pinterest and Etsy,
searches for coastal-themed crafts yield thousands
of results (about 30,000 on Etsy)
WHAT YOU NEED
TO GATHER
9 pieces of driftwood
between 5 and 6 inches long
6 wood craft sticks, 4½ x 5⁄ 8
inches
¼ yard natural color drill fabric
24- 3⁄ 8 inch No 3 tacks
t There are no other books on coastal craft projects:
many of the best projects online are for sale, but
crafters want to replicate them Small hammer
Electric drill and drill bits
Wood glue
White glue
White cotton string 5 yards
3 sticks 8 inches long and
about ¼ inch in diameter
1
⁄ 8 hole punch
Large eye needle
t Opportunity for summer sales: Summer vacations
and book buying go hand in hand, but few craft
books have been able to capitalize
Acrylic paint: White, sea foam
green, aqua, yellow and dusty
red
Paintbrush
Pencil
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor.
Aenean massa. Cum sociis natoque penatibus et
Ruler
6 paperclips
1 quarter, 1 nickel, 1 penny
magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat
massa quis enim. Donec pede justo, fringilla vel,.
12
Coastal crafts
Basics
13
t Mailing to newspapers, women’s magazines,
and craft magazines
t Mailing to local newspapers in coastal towns
t Outreach to seaside and home decorating
blogs/websites
80
Country Living
Porches & Outdoor Spaces
by Cathy Cavender
ISBN 978-1-61837-156-0 | $24.95 ($27.95 Canada)
Hardcover | 8 ½ x 10 | 160 pages (all in color)
Territory: World exUK | May 5, 2015 | Hearst
he best outdoor living happens on a country home’s
welcoming porches, patios, decks, sunrooms, and gardens—
and here’s how to make the most of your outdoor space. Get
timeless good looks on a budget, revamp with paint and simple
furnishings, bring interiors outside, and incorporate classic
elements like farm-stand tables and wooden gliders. Whether you
want a major project or quick tips, this is the perfect book for you.
T
Each month, Country Living brings its lively reporting on the
casual, comfortable lifestyle to 1.6 million subscribers, a circulation
that makes it today’s largest shelter magazine. It is also the #1
newsstand seller in the shelter category.
KEY SELLING POINTS
t Country Living interior decorating books have been very
successful, with multiple reprints for Aged to Perfection
and Restore. Recycle. Repurpose.
t This is a popular subject: the quintessential statement
on every country home is the porch—and now Country
Living will show you how to decorate it, along with patios,
decks, sunrooms, and other outdoor spaces
t The magazine will support the book with editorial and
advertising coverage, as well as online
t Digital slideshows on high-traffic blogs and websites
t Review coverage in newspapers and magazines
t Cross promotions with Country Living magazine print
and online
81
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The Engineering Book
From the Elevator to the Electron Microscope,
250 Milestones in the History of Engineering
by Marshall Brain
ISBN 978-1-4549-0809-8 | $29.95 ($33.95 Canada)
Hardcover with Jacket | 7 5/16 x 8 7⁄16 | 528 pages (all in color)
Territory: World | Carton Qty: 12 | May 5, 2015 | Sterling
ngineering is where human knowledge meets real-world
problems—and solves them. It’s the source of some of our
greatest inventions, from the catapult to the jet engine, from the
cell phone to the Large Hadron Collider. Marshall Brain, creator
of the How Stuff Works series, provides a detailed look at 250
milestones in aerospace, architecture, chemistry, computer
engineering, and more, from ancient history to the present.
E
Marshall Brain is the bestselling author of the How Stuff Works
series and a professor at the Engineering Entrepreneurs Program
at NCSU. He has appeared on Oprah, Dr. Oz, Good Morning
America, CNN, and in many other media outlets to apply his
signature approach to unraveling the mysteries of life. Brain was
also the host of the National Geographic Channel’s The Factory
Floor TV show. He lives in NC.
KEY SELLING POINTS
t Previous Sterling Milestones volumes have been
published to great success domestically and
overseas, with a combined 120,000 copies shipped
and more than ten foreign-language editions
t No other illustrated trade book has ever tackled
the entire history of engineering and presented this
comprehensive a timeline—covering everything from
the invention of the wheel to new developments in
aerospace engineering—in such an inviting package
t Engineering is one of the most popular college majors,
and engineering as a job sector has some of the most
precipitous growth: a projected 61.7% job growth as
of 2012
t Review copy mailing to engineering, technology,
and science publications
t Author Q&A sheet
t Outreach to engineering/technology/scientific
websites and blogs
t Social media and digital promotion on
author’s platforms
t Digital advertising on science/engineering
special interest sites
t Goodreads promotion
t Author is available for events in Raleigh/Durham, NC
84
67(5/,1*
Sterling Milestones Backlist
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85
The Physics Devotional
Celebrating the Wisdom and Beauty of Physics
by Clifford A. Pickover, author of The Physics Book
ISBN 978-1-4549-1554-6 | $19.95 ($22.95 Canada)
Hardcover | 6 1/4 x 7 1/2 | 392 pages (all in color, with 366 illus.)
Territory: World | Carton Qty: 12 | May 19, 2015 | Sterling
rom Clifford Pickover comes an inspirational volume that
celebrates the beauty and wisdom of physics. This gorgeous
compendium features a physics quotation and stunning art
on every page, along with biographical facts and birthdays of
notable physicists like Christiaan Huygens, Niels Bohr, Enrico
Fermi, Richard Feynman, and Max Planck. Attractive and thought
provoking, The Physics Devotional makes a wonderful gift for
science and math enthusiasts.
F
Internationally renowned author Clifford Pickover has published
more than 40 books, translated into over a dozen languages,
on topics ranging from science and mathematics to religion, art,
and history. Dr. Pickover received his PhD from Yale University’s
Department of Molecular Biophysics and Biochemistry and
holds more than 200 US patents. His research has received
considerable attention from such media outlets as CNN, Wired,
and the New York Times, and his website, pickover.com, has
received millions of visits. He lives in Yorktown Heights, NY.
KEY SELLING POINTS
t Pickover’s Sterling books have sold more than 200,000
combined, with The Math Book and The Physics Book
accounting for a vast majority of sales
t Pickover’s Internet popularity is increasing: he now has
more than 11,000 Twitter followers
t Mailing to book review editors at newspapers and magazines
t Books by such physicists as Stephen Hawking, Carl
Sagan, Brian Greene, and Michio Kaku have combined
domestic sales of over five million and are always at the
top of science bestseller lists, no matter their pub dates
t Mailing to science/physics/math magazines
t Pitch author to write articles for print and online outlets
t Outreach to science, physics, and math blogs and websites
t The Intellectual Devotional, which originally adapted the
“devotional” concept to secular topics in history and the
pursuit of knowledge, was a mega-bestseller
t Author will promote on Twitter and his website
t The chunky format and simple layout of inspirational
quotes, paired with beautiful full-color art, make this an
essential gift for fans of physics
Also Available
The Mathematics Devotional
978-1-4549-1322-1
$19.95 ($21.95 Canada)
Hardcover
6¼ x 7½
86
The Big Book of Mod Podge
by PLAID Enterprises
ISBN 978-1-4547-0869-8 | $22.95 ($25.95 Canada)
Paperback | 8 1/2 x 10 | 240 pages (all in color)
Territory: World | June 2, 2015 | Lark Crafts
BIG
veryone loves Mod Podge—it’s one of the most popular
craft materials on the market. This big book features 90+ fun
decoupage projects, from trendy bracelets and picture frames to a
collaged headboard and refurbished dresser, all made new again
with Mod Podge. The contributors include such leading crafters
as Amy Anderson (author of Mod Podge Rocks!); Cathie & Steve,
hosts of Creative Juice on HGTV; Rachel Faucett; and
Mark Montano.
E
Featuring
90+
Projects
BOOK
OF
Plaid Enterprises, Inc., is one of the world’s largest, most
diverse manufacturers of creative do-it-yourself products and
the company behind the beloved product, Mod Podge. Plaid
has pulled together a top-notch cast of expert decoupage
contributors for an officially branded book of Mod Podge
projects. The company is located in Norcross, GA.
KEY SELLING POINTS
t This is a follow-up to the bestselling Mod Podge
Rocks!, which sold nearly 35,000 copies
t The Big Book of Mod Podge contains 90+ projects—
nearly twice as many as Mod Podge Rocks!
t Mailing to newspapers, women’s magazines,
and craft magazines
t Project postcard
t Cross promotional opportunities with Plaid Enterprises
Also Available
Mod Podge Rocks!
978-1-4547-0241-2
$14.95 ($15.95 Canada)
Paperback
8 ½ x 10
89
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The New Diabetes Cookbook
100 Mouthwatering, Seasonal, Whole-Food Recipes
by Kate Gardner, MS, RD
ISBN 978-1-4549-1432-7 | $21.95 ($24.95 Canada)
Paperback | 8 x 8 | 224 pages (all in color) | Territory: World
June 9, 2015 | Sterling Epicure
ooking—and eating—with diabetes can be a challenge. But
this cookbook makes life simpler and more delicious. Written
by an experienced dietician, it focuses on unprocessed, nutrient-rich
whole foods that are fresh, hearty, and inexpensive. Enjoy Artichoke
Baked Eggs, a Wasabi Salmon Burger, Curried Pumpkin and Lentil
Stew, and even yummy desserts like Baklava Bundles. Every recipe
includes nutrition information and helpful notes.
C
Kate Gardner, MS, RD is a registered dietitian and culinary
nutritionist specializing in whole foods for optimal health and
wellness. She received her master’s degree in Nutrition and Exercise
Physiology—and is currently a doctoral candidate in
Food and Nutrition Policy—at Columbia University’s Teacher’s
College. Gardner counsels patients in sports nutrition, weight
management, medical nutrition therapy, and diet modification
from her offices in Darien, CT, and White Plains, NY. In addition to
counseling, she has been a featured expert in print media, creates
recipes for various organizations, and has hosted hundreds of
cooking demonstrations.
Reconstructed
Serves 4
3 medium red potatoes
Salt and freshly ground
black pepper
4 tablespoons balsamic
vinegar
3 tablespoons olive oil
½ pound green beans,
trimmed
2 cans albacore tuna,
packed in water
2 eggs, lightly beaten
1⁄3 cup grated red onion
1⁄3 cup panko
2 tablespoons chopped
chives
2 tablespoon Dijon
mustard (divided in half)
1 tablespoon capers
1 tablespoon dried
parsley
Preheat the oven to 375°F. Using a mandoline, cut the potatoes into 1⁄16-inchthick slices. Layer the potatoes and cheese in four 6-ounce ramekins and
season with salt and pepper. Bake until potatoes are easily pierced with a
fork, about 25 minutes.
Meanwhile, whisk together the balsamic vinegar, 1 tablespoon of mustard,
2 tablespoons olive oil and salt and pepper to taste in a small bowl. Set aside.
Chop half of the green beans into ¾ inch pieces. Finely chop the remaining
green beans, uncooked, and set aside.
Drain the tuna fish and squeeze out the excess water. In a medium bowl,
gently mix together the tuna, eggs, red onion, panko, chives, 1 tablespoon of
mustard, capers, dried parsley, coriander, cumin, and garlic powder. Season
to taste with black pepper. Shape the mixture into 4 patties, either by hand or
by packing it into a 2-inch round cookie cutter.
Heat a skillet over medium heat and add the remaining 1 tablespoon olive
oil. Add the fish cakes and cook until lightly browned on each side. Remove
from the heat.
Divide the arugula between 4 plates or bowls. Top with the warm
potatoes, finely chopped green beans and the fish cakes. Garnish with the
longer pieces of green beans and drizzle with some of the balsamic Dijon
vinaigrette.
NO TE Contrary to popular
belief, consuming canned
tuna regularly (1–2 times
per week) does not put
you at risk for mercury
poisoning. In fact, canned
tuna has more omega-3
fatty acids than its
fresh counterpart and
is a fraction of the cost.
Choose tuna packed in
water rather than in oil.
Healthy oils from the fish
are lost when tuna packed
in oil is drained, but when
packed in water (and
drained), the fish retains
all beneficial fats.
1 teaspoon ground
coriander
½ teaspoon ground cumin
¼ teaspoon garlic powder
NUTRITION INFORMATION: SERVING SIZE:TBMBEr CALORIES:r CALORIES FROM FAT:r TOTAL FAT:
HSBNTr SATURATED FAT:HSBNTr CHOLESTEROL:NJMMJHSBNTr SODIUM:NJMMJHSBNTr TOTAL
CARBOHYDRATE:HSBNTr FIBER:HSBNTr PROTEIN: 25 grams
6 cups arugula, chopped
2
3
Artichoke
Baked Eggs
Artichokes might be my favorite spring vegetable, but the amount of cleaning and trimming they require is
daunting. That’s why I think this recipe is great—eating the artichoke from the inside out makes it the easiest,
no-hassle artichoke recipe I’ve ever tried.
Serves 6
2 tablespoons lemon
juice
3 cups cold water
3 artichokes
1 tablespoon chopped
marjoram
10 green olives, diced
Freshly ground black
pepper
2⁄3 cup nutritional yeast
or grated Parmesan
6 eggs
Preheat the oven to 375°F. Fill a bowl with the lemon juice and water. Trim
the bottom of an artichoke, pull off the outermost leaves, slice the artichoke
in half, and scoop out the inside of the fibrous choke with a spoon. After
cleaning each half, place it in the bowl of lemon water to prevent oxidation.
Repeat with the remaining artichokes.
Spray a roasting pan lightly with oil and set the artichokes inside, cut side
up. Season the artichokes with the marjoram, olives, black pepper, and then
sprinkle with the nutritional yeast (or Parmesan). Cover the pan with foil and
roast until the artichokes are cooked through and the edges are starting to
brown, about 30 minutes. (If you are making this recipe ahead, stop at this
step and refrigerate it a few hours or overnight.)
Reduce the oven temperature to 325°F. Uncover the pan and crack an egg
into each artichoke half, making sure that it is sitting evenly so that the egg
doesn’t spill over the side. Bake until the whites are set, about 10 minutes.
Note: An egg will be cracked in the center of each artichoke half, so make sure there is
enough space for an egg to fit without spilling out.
NOTE
Nutritional yeast, which is different from brewer’s yeast or active dry yeast for baking,
is packed with vitamins and minerals. Choose a variety rich in vitamin B12, which can
be difficult to find in many vegetarian foods. Nutritional yeast has a rich, cheesy flavor
without all the fat.
NUTRITION INFORMATION: SERVING SIZE:BSUJDIPLFr CALORIES:r CALORIES FROM FAT:r TOTAL
FAT:HSBNTr SATURATED FAT:HSBNTr CHOLESTEROL:NJMMJHSBNTr SODIUM:NJMMJHSBNTr TOTAL
CARBOHYDRATE:HSBNTr FIBER:HSBNTr PROTEIN:
4
t Author creates recipes for various large
organizations, including Cornell University and
the New York City Department of Health
t Author hosts hundreds of cooking demos throughout
the year at local greenmarkets and has trained the
NYC Greenmarket staff to do demonstrations, as well
t Author has her own blog (kategardnernutrition.com)
and has been featured in print media such as
Fitness Magazine and amNY
Niçoise Salad
Well balanced in texture and flavor, Niçoise salads have a heartiness that other salads lack. However, in the
winter and early spring, I prefer hot foods over cold salads, which inspired this delicious warm version.
½ cup grated cheddar
cheese
KEY SELLING POINTS
12 grams
93
Sterling Publishing Co., Inc.
1166 Avenue of the Americas 17FL
New York, NY 10036
tel 212.532.7160
• fax 212.213.2495
e-mail [email protected]
website sterlingpublishing.com
Orders and Customer Service
tel 800.367.9692 • fax 800.542.7567
Front cover art from Coastal Crafts, Decorative Seaside Projects to Inspire Your Inner Beachcomber by Cynthia Shaffer.
ISBN 978-1-60582-106-1

Spring 2015

Transkrypt

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