Specification: advert standards in INTERIA.PL
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Specification: advert standards in INTERIA.PL
Specification: advert standards in INTERIA.PL Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: [email protected] Dział traffic: [email protected] CONTENTS General Rules ........................................................................................................................ 4 1. Advertising bar under Fakty module ...................................................................... 5 2. Advertising bar under Biznes module .................................................................... 5 3. Advertising bar under Wideo module ..................................................................... 5 4. Advertising bar under Styl Życia module ............................................................. 5 5. Billboard ............................................................................................................................. 5 6. Brandmark ........................................................................................................................ 6 7. CZATeria sponsoring ..................................................................................................... 7 a) Corner Pump-up ............................................................................................................. 7 b) Watermark ........................................................................................................................ 8 8. Comet Cursor ................................................................................................................... 8 9. Commercial Break .......................................................................................................... 9 10. Double Billboard ......................................................................................................... 10 11. Double Wideboard ..................................................................................................... 10 12. Expand Billboard ........................................................................................................ 11 13. Expand Corner ............................................................................................................ 11 14. Expand Half Page ....................................................................................................... 12 15. Expand Navibox .......................................................................................................... 13 16. Expand Rectangle ...................................................................................................... 14 17. Expand Double Billboard ......................................................................................... 15 18. Expand Triple Billboard............................................................................................ 15 19. Expand Wideboard .................................................................................................... 16 20. Half Page ....................................................................................................................... 17 21. In-Stream VideoAd ................................................................................................... 17 22. Sponsored Link ........................................................................................................... 18 23. Mailing ............................................................................................................................ 18 24. Multiscreening ............................................................................................................. 19 25. Navibox .......................................................................................................................... 20 26. Panel 200 ...................................................................................................................... 20 27. Panel 400 ...................................................................................................................... 20 28. Pushdown Billboard ................................................................................................... 21 29. Pushdown Double Billboard ................................................................................... 21 30. Pushdown Widelboard .............................................................................................. 22 31. Rectangle ...................................................................................................................... 23 32. Scroll Billboard ............................................................................................................ 23 33. Scroll Footer ................................................................................................................. 24 34. Toplayer......................................................................................................................... 24 Specification: advert standards in INTERIA.PL 2|Page Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: [email protected] Dział traffic: [email protected] 35. 36. 37. 38. 39. Toplayer Full-page..................................................................................................... 25 Triple Billboard ............................................................................................................ 26 VideoAd.......................................................................................................................... 26 Watermark (Wallpaper)........................................................................................... 27 Wideboard..................................................................................................................... 27 Specification: advert standards in INTERIA.PL 3|Page Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: [email protected] Dział traffic: [email protected] General Rules 1. The adverts cannot contain automatic forwarding to advertiser’s website or any elements downloaded from external servers. 2. The adverts are hosted on INTERIA.PL’s server. 3. The adverts cannot use scripts changing the appearance of the browser window, except those forms that contain such an effect by default. 4. The Adverts should not use more than 30% CPU of an average class processor (Intel Pentium 4). 5. The landing URL cannot be longer than 200 characters. 6. The adverts cannot read or modify the cookies from user’s computer. 7. The adverts cannot cause any warnings or errors during screening, or in any other way disturb the performance of the website where they are screened. 8. The names of advert files shouldn’t contain foreign characters or spaces, the files should be named according to the following pattern: advertiser/campaign_name_type_of_ad_size.filetype e.g.: interiapl_navibox_300x250.swf or type_of_ad_size.filetype e.g.: bar_950x60.swf 9. The sound can be activated only by the user (by rolling over or clicking) Specification: advert standards in INTERIA.PL 4|Page Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: [email protected] Dział traffic: [email protected] Advertising products specification 1. Advertising bar under Fakty module DESCRIPTION SIZE MEASUREMENTS TECHNOLOGY INNE : Static graphic ad located on Portal Main Page under Fakty module. : up to 15 kb : 560x100 and 335x100 piksels (obligatory in two sizes) : GIF, JPEG, PNG, JPG : INTERIA.PL reserves the right to approve the ad before screening 2. Advertising bar under Biznes module DESCRIPTION SIZE MEASUREMENTS TECHNOLOGY INNE : Static graphic ad located on Portal Main Page under Biznes module. : up to 15 kb : 560x100 and 335x100 piksels (obligatory in two sizes) : GIF, JPEG, PNG, JPG : INTERIA.PL reserves the right to approve the ad before screening 3. Advertising bar under Wideo module DESCRIPTION SIZE MEASUREMENTS TECHNOLOGY INNE : Static graphic ad located on Portal Main Page under Wideo module. : up to 15 kb : 620x100 piksels : GIF, JPEG, PNG, JPG : INTERIA.PL reserves the right to approve the ad before screening 4. Advertising bar under Styl Życia module DESCRIPTION SIZE MEASUREMENTS TECHNOLOGY INNE : Static graphic ad located on Portal Main Page under Styl Życia module. : up to 15 kb : 620x100 piksels : GIF, JPEG, PNG, JPG : INTERIA.PL reserves the right to approve the ad before screening 5. Billboard DESCRIPTION SIZE MEASUREMENTS TECHNOLOGY : Graphic rectangle placed in the middle-upper part of a website, animated or static. Larger than standard banner. : up to 40kB : 750x100 pixels : GIF, JPEG, Flash (SWF), HTML Specification: advert standards in INTERIA.PL 5|Page Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: [email protected] Dział traffic: [email protected] Flash Technology (SWF) 1. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main time line on the top layer. 2. The URL address to the GET URL action should be supplied together with the advertising materials. 3. For the advert to be accepted, all of the above-mentioned conditions have to be fulfilled. 6. Brandmark DESCRIPTION SIZE MEASUREMENTS TECHNOLOGY : Graphic ad, displayed over the site’s content. The ad contains a non-clickable upper strip, which can be used to drag the ad in browser’s window. There must be a visible close button “ZAMKNIJ X” in the upper-right part of the bar. On the left side of the close button there is a minimize „_” button, which leaves only the drag bar visible. : up to 60kB : up to 300x300 pixels : Flash (SWF), Flash Technology (SWF) 1. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button type object, placed in the main time line on the top layer. 2. The URL address to the GET URL action should be supplied together with the advertising materials. 3. The closing button, marked with an “X”, should be visible all the time during the advert’s screening, placed in the upper-right corner of the ad and be clearly visible on a non-transparent background. Font size - at least 12 px. The X button should be at least 14x14px. The entire button has to be active, not just the X itself. The button should contain a closing function: For Flash version 9 and higher: on (release) { flash.external.ExternalInterface.call(_root.fClose); } Specification: advert standards in INTERIA.PL 6|Page Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: [email protected] Dział traffic: [email protected] For Flash version 8 and lower: on (release) { getURL("javascript: "+_root.fClose); } The button should be placed above the main linking button. 4. Minimising function. a) The minimising buton should trigger the following function: For Flash version 9 and higher: flash.external.ExternalInterface.call(_root.fName,1); For Flash version 8 and lower: getURL("javascript: "+_root.fName+" (1)"); b) To bring back the original size, the button should trigger the following function: For Flash version 9 and higher: flash.external.ExternalInterface.call(_root.fName,0); For Flash version 8 and lower: getURL("javascript: "+_root.fName+" (0)"); The buton should be placed on the inactive drag bar, on the left side of the close buton. It should use the following symbol: “_”. 5. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled. 7. CZATeria sponsoring a) Corner Pump-up DESCRIPTION SIZE MEASUREMENTS DURATION TECHNOLOGY BACKGROUND : Graphic advert with a transparency effect, placed in the corner of the chat window. Transparency effect is mandatory. It is not animated or clickable. : up to 20 kB : max 200x200 pixels : Max. 60 s. : GIF (possible 2-frame animation) : white ( 255, 255, 255 ), the minimal value of RGB components for the pixels other than white is 150 (the darkest Specification: advert standards in INTERIA.PL 7|Page Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: [email protected] Dział traffic: [email protected] OPTIONS OTHER possible color is RGB 150,150,150), the average value of the RGB components may not be lower than 210 : alignment – lower right corner - appearance: banner expands from (0x0) to (200x200) (recommended), only the horizontal size changes, only the vertical size changes, banner moves diagonally without changing size, banner moves horizontally without changing size, banner moves vertically without changing size, banner is static, - screening in all chatrooms – the banner shows up for the whole cycle (appearing, screening for the set time, disappearing) - screening in a chosen chatroom (appears only once in the chosen chatroom) : INTERIA.PL reserves the right to approve the ad before screening. b) Watermark DESCRIPTION SIZE MEASUREMENTS TECHNOLOGY BACKGROUND OPTIONS OTHER : Graphic advert with transparency effect, placed in the background of the chat window. The transparency effect is obligatory. It is not animated or clickable. : up to 10 kB : recommended 128x128 pixels : GIF : white (255, 255, 255 ), at least 95% of pixels should be in the color of the background; the minimal value of RGB components for the pixels other than white is 235 (the darkest possible color is RGB 235,235,235) : alignment - centered, expanded, tiled - screening in all chatrooms and private rooms, - screening in a chosen chatroom and all the private rooms assigned to it - counting pageviews – each opening of a room or private room with the background is counted as one pageview. : INTERIA.PL reserves the right to approve the ad before screening. 8. Comet Cursor DESCRIPTION SIZE MEASUREMENTS TECHNOLOGY : Advert in the form of a graphic element following the mouse cursor. : up to 10kB : 50x50 pixels : GIF, JPEG, Flash (SWF) Specification: advert standards in INTERIA.PL 8|Page Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: [email protected] Dział traffic: [email protected] 9. Commercial Break DESCRIPTION SIZE MEASUREMENTS DURATION TECHNOLOGY : Graphic ad, shown with the top heading bar of the site it is screened on. The ad then disappears and the rest of the site is loaded. The ad must contain a visible close buton „ZAMKNIJ X” : up to 40kB : 750x450 or 950x450 depending on the width of the website. : Max. 10s. : Flash (SWF) Flash Technology (SWF) 1. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button type object, placed in the main time line on the top layer. 2. The URL address to the GET URL action should be supplied together with the advertising materials. 3. Automatic closing. After the animation – no more than 10 s. from the beginning - the advert should trigger a closing action: For Flash version 9 and higher: flash.external.ExternalInterface.call(_root.fClose); For Flash version 8 and lower: getURL("javascript: "+_root.fClose); 4. The close button, marked with “ZAMKNIJ X”, should be visible all the time during the advert’s screening, placed in the upper-right corner of the ad and be clearly visible on a non-transparent background. Font size of 12 px. The active button should be at least 14x14 px. The entire area should be active, not just the “X” mark. The button should contain a closing function: For Flash version 9 and higher on (release) { flash.external.ExternalInterface.call(_root.fClose); } For Flash version 8 and lower on (release) Specification: advert standards in INTERIA.PL 9|Page Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: [email protected] Dział traffic: [email protected] { getURL("javascript: "+_root.fClose); } The button should be placed above the main linking button. 5. For the advert to be accepted, all of the above-mentioned conditions have to be fulfilled. 10. Double Billboard DESCRIPTION SIZE MEASUREMENTS TECHNOLOGY : Graphic rectangle placed in the middle-top of a website, live or static. Larger than traditional banner, twice the size of a billboard. : up to 40kB : 750x200 pixels : GIF, JPEG, Flash (SWF), HTML Flash Technology (SWF) 1. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button type object, placed in the main time line on the top layer. 2. The URL address to the GET URL action should be supplied together with the advertising materials. 3. In order For the advert to be accepted, all of the above-mentioned conditions have to be fulfilled. 11. Double Wideboard DESCRIPTION SIZE MEASUREMENTS TECHNOLOGY : Graphic ad set in the middle-upper part of the website in place of a standard banner, but of a much bigger size. Only on websites with a wide layout. : up to 60kB : 950x300 pixels : GIF, JPEG, Flash (SWF) Flash Technology(SWF) 1. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 2. The URL address to the GET URL action should be supplied together with the advertising materials Specification: advert standards in INTERIA.PL 10 | P a g e Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: [email protected] Dział traffic: [email protected] 3. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled. 12. Expand Billboard DESCRIPTION SIZE MEASUREMENTS TECHNOLOGY : An interactive banner, which expands on rollover, providing extra space for promotion and presentation of products and services. : up to 40KB : 750x100 pixels before expansion and 750x300 pixels after expansion : Flash (SWF) Flash Technology (SWF) 1. Ad should be prepared using Flash version 9 or higher 2. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 3. The URL address to the GET URL action should be supplied together with the advertising materials 4. How to prepare the expansion effect: Create a 750x300px scene. Create a 750x100 px mask and put it over the scene. The upper left corners of the scene and mask should align. On the top layer there should be a button, which on rollover will cause the mask to expand to 750x300, revealing the whole advert. 5. Hiding the elements of the website that are covered by the expanding part: a. Expand should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "hidden"); b. Collapse should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "visible"); 6. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled. 13. Expand Corner DESCRIPTION SIZE MEASUREMENTS : The corner should be „flat” i.e. the site doesn’t appear to roll up. Instead, a transparency effect of the SWF file is used. The ad displays as an 120x120 px SWF in the upper-right corner of the site, which expands to 520x520 px on rollover. The ad rolls back after the cursor is moved away from the area of the ad. : up to 40kB : 120x120 pixels (520x520 pixels on expand) Specification: advert standards in INTERIA.PL 11 | P a g e Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: [email protected] Dział traffic: [email protected] TECHNOLOGY : Flash (SWF), Flash Technology (SWF) 1. Ad should be prepared using Flash version 9 or higher 2. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 3. The URL address to the GET URL action should be supplied together with the advertising materials 4. How to prepare the expansion effect: Create a 520x520px scene. Create a 120x120 px mask and put it over the scene. The upper left corners of the scene and mask should align. On the top layer there should be a button, which on rollover will cause the mask to expand to 520x520, revealing the whole advert. 5. Hiding the elements of the website that are covered by the expanding part: a. Expand should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "hidden"); b. Collapse should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "visible"); 6. In the upper-right corner (in the expanded and non-expanded state) there should be an active visible close button „ZAMKNIJ X” (font min. 12 px, the X sized min. 14x14 px), clearly visible on non-transparent background. The entire area of the button should be active, not just the X mark. Button should have the following function: on (release) { flash.external.ExternalInterface.call(_root.fClose); } 7. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled. 14. Expand Half Page DESCRIPTION SIZE MEASUREMENTS TECHNOLOGY : A large-sized graphic advertisement, placed in the upper part of the right column which expands to the left on rollover, providing extra space for promotion and presentation. : up to 60kB : 300x600 pixels before expansion and 600x600 after expansion : Flash (SWF), Flash Technology (SWF) Specification: advert standards in INTERIA.PL 12 | P a g e Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: [email protected] Dział traffic: [email protected] 1. Ad should be prepared using Flash version 9 or higher 2. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 3. The URL address to the GET URL action should be supplied together with the advertising materials 4. How to prepare the expansion effect: Create a 600x600px scene. Create a 300x600 px mask and put it over the scene. The upper left corners of the scene and mask should align. On the top layer there should be a button, which on rollover will cause the mask to expand to 600x600, revealing the whole advert. 5. Hiding the elements of the website that are covered by the expanding part: Expand should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "hidden"); Collapse should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "visible"); 6. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled. 15. Expand Navibox DESCRIPTION SIZE MEASUREMENTS TECHNOLOGY : An interactive navibox, which expands on hover, providing extra space for promotion and presentation of products and services. : up to 40kB : 300x250 pixels before expansion and 600x250 after expansion : Flash (SWF), Flash Technology (SWF) 1. Ad should be prepared using Flash version 9 or higher 2. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 3. The URL address to the GET URL action should be supplied together with the advertising materials 4. How to prepare the expansion effect: Create a 600x250px scene. Create a 300x250 px mask and put it over the scene. The upper left corners of the scene and mask should align. On the top layer there should be a button, which on rollover will cause the mask to expand to 600x250, revealing the whole advert. Specification: advert standards in INTERIA.PL 13 | P a g e Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: [email protected] Dział traffic: [email protected] 5. Hiding the elements of the website that are covered by the expanding part: Expand should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "hidden"); Collapse should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "visible"); 6. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled. 16. Expand Rectangle DESCRIPTION SIZE MEASUREMENTS TECHNOLOGY : An interactive graphic ad located in the middle of an article, which expands on rollover, providing extra space for promotion and presentation of products and services. : up to 40kB : 300x250 pixels before expansion and 600x250 after expansion : Flash (SWF), Flash Technology (SWF) 1. Ad should be prepared using Flash version 9 or higher 2. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 3. The URL address to the GET URL action should be supplied together with the advertising materials 4. How to prepare the expansion effect: Create a 600x250px scene. Create a 300x250 px mask and put it over the scene. The upper left corners of the scene and mask should align. On the top layer there should be a button, which on rollover will cause the mask to expand to 600x250, revealing the whole advert. 5. Hiding the elements of the website that are covered by the expanding part: Expand should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "hidden"); Collapse should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "visible"); 6. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled. Specification: advert standards in INTERIA.PL 14 | P a g e Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: [email protected] Dział traffic: [email protected] 17. Expand Double Billboard DESCRIPTION SIZE MEASUREMENTS TECHNOLOGY : An interactive banner, which expands on rollover, providing extra space for promotion and presentation of products and services. : up to 40KB : 750x200 pixels before expansion and 750x300 pixels after expansion : Flash (SWF) Flash Technology (SWF) 1. Ad should be prepared using Flash version 9 or higher 2. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 3. The URL address to the GET URL action should be supplied together with the advertising materials 4. How to prepare the expansion effect: Create a 750x300px scene. Create a 750x200 px mask and put it over the scene. The upper left corners of the scene and mask should align. On the top layer there should be a button, which on rollover will cause the mask to expand to 750x300, revealing the whole advert. 5. Hiding the elements of the website that are covered by the expanding part: Expand should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "hidden"); Collapse should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "visible"); 6. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled. 18. Expand Triple Billboard DESCRIPTION SIZE MEASUREMENTS TECHNOLOGY : An interactive banner, which expands on rollover, providing extra space for promotion and presentation of products and services. : up to 60KB : 750x300 pixels before expansion and 750x600 pixels after expansion : Flash (SWF) Flash Technology (SWF) 1. Ad should be prepared using Flash version 9 or higher 2. The advert should contain getURL command: Specification: advert standards in INTERIA.PL 15 | P a g e Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: [email protected] Dział traffic: [email protected] on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 3. The URL address to the GET URL action should be supplied together with the advertising materials 4. How to prepare the expansion effect: Create a 750x600px scene. Create a 750x300 px mask and put it over the scene. The upper left corners of the scene and mask should align. On the top layer there should be a button, which on rollover will cause the mask to expand to 750x600, revealing the whole advert. 5. Hiding the elements of the website that are covered by the expanding part: Expand should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "hidden"); Collapse should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "visible"); 6. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled. 19. Expand Wideboard DESCRIPTION SIZE MEASUREMENTS TECHNOLOGY : An interactive banner, which expands on rollover, providing extra space for promotion and presentation of products and services. : up to 40KB : 950x200 pixels before expansion and 950x300 pixels after expansion : Flash (SWF) Flash Technology (SWF) 3. Ad should be prepared using Flash version 9 or higher 4. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 4. The URL address to the GET URL action should be supplied together with the advertising materials 5. How to prepare the expansion effect: Create a 950x300px scene. Create a 950x200 px mask and put it over the scene. The upper left corners of the scene and mask should align. On the top layer there should be a button, which on rollover will cause the mask to expand to 950x300, revealing the whole advert. 7. Hiding the elements of the website that are covered by the expanding part: Specification: advert standards in INTERIA.PL 16 | P a g e Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: [email protected] Dział traffic: [email protected] Expand should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "hidden"); Collapse should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "visible"); 8. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled. 20. Half Page DESCRIPTION SIZE MEASUREMENTS TECHNOLOGY : A large-sized graphic advertisement, placed in the upper part of the right column. : up to 60kB : 300x600 pixels : GIF, JPEG, Flash (SWF), Flash Technology (SWF) 1. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 2. The URL address to the GET URL action should be supplied together with the advertising materials 3. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled. 21. In-Stream VideoAd TECHNICAL SPECIFICATION: DESCRIPTION DURATION : A form of advertisement, which allows screening of a television advertising spot before a video played by the user. Depending on the speed of the user's connection, it is displayed in one of the two different qualities allowing for smooth playback. INTERIA.PL converts the delivered source material for screening on the Internet. It is an active form of advertisement, it can be clicked to display the client’s website. : Max 30s. NECESSARY MATERIALS SPOT – high quality video file (min. 4000kb/sec) with resolution no lower than 1280x720. File formats: .avi, .mpg, .mp4, .mov, .flv. Possible size ratio: 16:9. The file Specification: advert standards in INTERIA.PL 17 | P a g e Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: [email protected] Dział traffic: [email protected] will be converted by INTERIA.PL to two different MP4 files (SQ and HQ) and subsequently sent for the client's approval. DEADLINE FOR PROVIDING MATERIALS 3 workdays before the start of campaign 22. Sponsored Link DESCRIPTION . LINK STRUCTURE : Text advert which allows placing links to websites at the top of the result list in the Google.interia.pl search engine. : Headline – max 25 characters including spaces. Description – one line, max 70 characters including spaces. URL – max 35 characters 23. Mailing DESCRIPTION : Mailing addressed to the users of INTERIA.PL’s free e-mail service. It can be targeted to specific demographics. NECESSARY ELEMENTS: - e-mail subject up to 80 characters (no Polish characters) - sender’s name (‘FROM’ box) - company address details (below the mail’s main body). - return e-mail (optional) - main body - graphic files (if needed, only applicable to HTML mailing) TECHNOLOGY : text, HTML, flash Technology: text 1. Email with plain text up to 3000 characters and 5kB file size. 2. Text without formatting (no bold, italics or underlines) 3. Maximum 70 characters in one line (including spaces). Technology: HTML 1. Basic filesize - 40 kB text or HTML (including graphic files and attachments), larger only after additional fee, according to the rate card. 2. Using scripts is not allowed (Java Script, VB Script, itp.). 3. Using frames is not allowed.. 4. HTML may not hotlink graphic files from external servers. 5. Polish characters coding: ISO-8859-2 or UTF-8. 6. Direct links to graphic files (<IMG SRC="filename.gif">). 7. Delivery of Flash (SWF) graphic files may be blocked by the user's e-mail client. 8. Tests of mailing should always be conducted in the INTERIA.PL domain. INTERIA.PL does not take responsibility for how the ad is displayed in other domains. Technology: flash (video mailing) 1. Basic filesize of the flash file (.swf) – 50kb Specification: advert standards in INTERIA.PL 18 | P a g e Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: [email protected] Dział traffic: [email protected] 2. The ad should contain a getURL action: on (release){ getURL(_root.clickTag, "_blank"); } The above action should be embedded into a “button” type object positioned on the main timeline, on the top layer. 3. Alternate in the form of a graphic file (jpg/png/gif) no bigger than 50kb. 4. In case of VIDEO mailing: a. Main file (.swf) acts as a player, using scripts to stream the file (.flv) provided by the Client. b. Video -.flv file with the highest possible quality (up to 30s), filesize max. 1MB. Video may play automatically, but only with muted sound, which can be enabled by the user after clicking a speaker icon or the play icon. The movie cannot loop. 24. Multiscreening DESCRIPTION SIZE MEASUREMENTS TECHNOLOGY : An advert combining Billboard or Double Billboard with the website’s background. The Billboard/Double Billboard is active and links to the client’s website. The margins remain inactive. : up to 85kB : Billboard - 750x100 px, Double Billboard - 750x200 px advertising on the margins (Group’s websites): graphic resolution 1024x768 or 1280x1024 depending on the website’s width. advertising on the margins (Portal’s Main Page): Two sizes of the wallpaper: - 1366x700px for the wide version of the Main Page (the graphic is placed underneath the 1260px wide version of the page, visible on the margins and under the creative displayed in the upper slot) - 1280x700px for the narrow version of the Main Page (the graphic is placed underneath the 1026px wide version of the page, visible on the margins and under the creative displayed in the upper slot) Each edge of the wallpaper should have a solid color, which will be set as the background color of the entire page. : GIF, JPEG, Flash (SWF), HTML for Billboard and Double Billboard; GIF, JPEG for the background (mainly the margins are visible) Technologia Flash (SWF) 1. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer Specification: advert standards in INTERIA.PL 19 | P a g e Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: [email protected] Dział traffic: [email protected] 2. The URL address to the GET URL action should be supplied together with the advertising materials 3. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled. 25. Navibox DESCRIPTION SIZE MEASUREMENTS TECHNOLOGY : : : : Graphic ad set in the upper part of the right column. up to 40kB 300x250 pixels GIF, JPEG, Flash (SWF), Flash Technology (SWF) 1. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 2. The URL address to the GET URL action should be supplied together with the advertising materials 3. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled. 26. Panel 200 DESCRIPTION SIZE ROZMIAR TECHNOLOGY INNE : Static graphic ad located on Portal Main Page under Sport module. : up to 60 kb : 1220x200 and 985x200 or 1220x100 and 985x100 piksels (obligatory in two sizes) : GIF, JPEG, PNG, JPG : INTERIA.PL reserves the right to approve the ad before screening 27. Panel 400 DESCRIPTION SIZE ROZMIAR TECHNOLOGY INNE : Static graphic ad located on Portal Main Page under Plotki module. : up to 60 kb : 1220x400 and 985x400 piksels (obligatory in two sizes) : GIF, JPEG, PNG, JPG : INTERIA.PL reserves the right to approve the ad before screening Specification: advert standards in INTERIA.PL 20 | P a g e Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: [email protected] Dział traffic: [email protected] 28. Pushdown Billboard DESCRIPTION SIZE MEASUREMENTS TECHNOLOGY : An interactive Billboard, which expands on rollover to 750x300, causing the content of the website to move down (the ad doesn’t cover up the site’s content) : up to 40kB : 750x100 pixels before expansion and 750x300 pixels after expansion : Flash (SWF) Flash Technology (SWF) 1. The ad should be prepared using Flash version 9 or higher 2. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 3. The URL address to the GET URL action should be supplied together with the advertising materials 4. Preparing the pushdown effect: Create a 750x300 scene Create a 750x100 px mask and put it over the scene. The upper left corners of the scene and mask should align. On the top layer there should be a button, which on rollover will cause the mask to expand to 750x300, revealing the whole advert. 5. Hiding elements of the website that are not covered by the expanding part Expand should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "hidden"); Collapse should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "visible"); 6. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled. 29. Pushdown Double Billboard DESCRIPTION SIZE MEASUREMENTS TECHNOLOGY : An interactive Double Billboard, which expands on rollover to 750x300, causing the content of the website to move down (the ad doesn’t cover up the site’s content) : up to 40kB : 750x200 pixels before expansion and 750x300 pixels after expansion : Flash (SWF) Flash Technology (SWF) Specification: advert standards in INTERIA.PL 21 | P a g e Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: [email protected] Dział traffic: [email protected] 5. The ad should be prepared using Flash version 9 or higher 6. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 7. The URL address to the GET URL action should be supplied together with the advertising materials 8. Preparing the pushdown effect: Create a 750x300 scene Create a 750x200 px mask and put it over the scene. The upper left corners of the scene and mask should align. On the top layer there should be a button, which on rollover will cause the mask to expand to 750x300, revealing the whole advert. 7. Hiding elements of the website that are not covered by the expanding part Expand should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "hidden"); Collapse should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "visible"); 8. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled. 30. Pushdown Widelboard DESCRIPTION SIZE MEASUREMENTS TECHNOLOGY : An interactive Double Billboard, which expands on rollover to 950x300, causing the content of the website to move down (the ad doesn’t cover up the site’s content) : up to 40kB : 950x200 pixels before expansion and 950x300 pixels after expansion : Flash (SWF) Flash Technology (SWF) 9. The ad should be prepared using Flash version 9 or higher 10. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 11. The URL address to the GET URL action should be supplied together with the advertising materials Specification: advert standards in INTERIA.PL 22 | P a g e Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: [email protected] Dział traffic: [email protected] 12. Preparing the pushdown effect: Create a 950x300 scene Create a 950x200 px mask and put it over the scene. The upper left corners of the scene and mask should align. On the top layer there should be a button, which on rollover will cause the mask to expand to 950x300, revealing the whole advert. 9. Hiding elements of the website that are not covered by the expanding part Expand should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "hidden"); Collapse should trigger the following action: flash.external.ExternalInterface.call(_root.fName, "visible"); 10. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled. 31. Rectangle DESCRIPTION SIZE MEASUREMENTS TECHNOLOGY : : : : Graphic ad set in the middle of an article on the chosen website. up to 40kB 300x250 pixels GIF, JPEG, Flash (SWF), Flash Technology (SWF) 1. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 2. The URL address to the GET URL action should be supplied together with the advertising materials 3. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled. 32. Scroll Billboard DESCRIPTION SIZE MEASUREMENTS TECHNOLOGY : A billboard, which remains visible to the viewer. It moves up and down when the user scrolls the page. The ad has a visible close button “ZAMKNIJ X” which makes it return to its slot at the top of the page. : up to 40kB : 750x100 pixels : GIF, JPEG, Flash (SWF), Specification: advert standards in INTERIA.PL 23 | P a g e Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: [email protected] Dział traffic: [email protected] Flash Technology (SWF) 1. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 2. The URL address to the GET URL action should be supplied together with the advertising materials 3. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled. 4. The close button is prepared by INTERIA.PL S.A. 33. Scroll Footer DESCRIPTION SIZE MEASUREMENTS TECHNOLOGY : Advertising strip at the bottom of the browser window. The ad remains in its place regardless of scrolling. It can contain text or graphic elements, both static and animated (animated GIF), which scroll horizontally on the strip. The horizontal scrolling of the footer is implemented byINTERIA.PL. There is an option of choosing the direction of horizontal scrolling (right or left). The ad must contain a visible close button “ZAMKNIJ X”: font size 12px, the size of the “X” mark: 14x14px, which remains active and visible on a non-transparent background in the upper right corner of the ad. : up to 10kB : 1300x30 pixels : GIF, JPEG, 34. Toplayer DESCRIPTION SIZE MEASUREMENTS DURATION TECHNOLOGY : A graphic, animated ad displayed over the site’s content in any chosen place. The maximum duration of the ad is 15 s. The ad should have a visible close button „ZAMKNIJ X”. The transparent layers cannot be clickable, and if possible, should not block clicking of elements under the transparent layer. : up to 60kB : no more than 50% of the browser window. : up to 15s., : Flash (SWF), Flash Technology (SWF) 1. The ad should be prepared using Flash version 9 or higher 2. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } Specification: advert standards in INTERIA.PL 24 | P a g e Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: [email protected] Dział traffic: [email protected] this action should be connected with a button-type object, placed in the main timeline on the top layer 3. The URL address to the GET URL action should be supplied together with the advertising materials 4. Terminating screening. After the animation finishes, no longer than 15 s. after it starts, the ad should trigger the following closing command: For Flash Player 9 or higher flash.external.ExternalInterface.call(_root.fClose); For Flash Player 8 or lower getURL("javascript: "+_root.fClose); 5. The closing button, marked with “ZAMKNIJ X”, should be visible all the time during the advert’s screening, placed in the upper-right corner of the ad and be clearly visible on a non-transparent background, with a font size of 12 px. The active button should be at least 14x14 px. The entire area should be active, not just the “X” mark. The button should contain a closing function: For Flash version 9 and higher on (release) { flash.external.ExternalInterface.call(_root.fClose); } For Flash version 8 and lower on (release) { getURL("javascript: "+_root.fClose); } The button should be placed over the main linking button. 6. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled. 35. Toplayer Full-page DESCRIPTION : A graphic, animated ad displayed over the site’s content in any chosen place. The maximum duration of the ad is 15 s. The ad Specification: advert standards in INTERIA.PL 25 | P a g e Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: [email protected] Dział traffic: [email protected] SIZE MEASUREMENTS should have a visible close button „ZAMKNIJ X”. The transparent layers cannot be clickable, and if possible, should not block clicking of elements under the transparent layer : up to 60kB : up to 100% of the browser window; If the prepared graphic is smaller than the window, the area around it will be filled with a monochrome background. 36. Triple Billboard DESCRIPTION SIZE MEASUREMENTS TECHNOLOGY : Graphic ad set in the upper-middle part of the site in place of a standard banner, but of a bigger size. : up to 60kB : 750x300 pixels : GIF, JPEG, Flash (SWF), HTML Flash Technology(SWF) 1. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 2. The URL address to the GET URL action should be supplied together with the advertising materials 3. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled. 37. VideoAd DESCRIPTION: VideoAd – An advertisement which allows screening of a television commercial. INTERIA.PL converts the source material for the Internet. The maximum duration of a video clip is 30 seconds. It starts playing when the ad is loaded, but with muted sound (the sound has to be turned on by the user by clicking or rollover). Maximum size of the video is 2 MB (after conversion). The video player has to include STOP and MUTE buttons. STRUCTURE: The creations, which the streaming emission is made of include: - the main advertisement (e.g. billboard or skyscraper) - streaming (i.e. animation) SCREENING: The adserwer emits the main advertisement, the scripts serving this advertisement examine the user's link and select the appropriate version, depending on the link and on the buffer time of the advertisement indicated by the client. NECESSARY MATERIALS: Specification: advert standards in INTERIA.PL 26 | P a g e Biuro Reklamy INTERIA.PL, 04-028 Warszawa, Al. Stanów Zjednoczonych 61A, Blue Point, VI p. tel. +48 (22) 595 16 00, reklama.interia.pl, e-mail: [email protected] Dział traffic: [email protected] a) the main advertisement - which should already be a player, and has appropriate scripts raises the video b) video, FLV file with the best possible quality (up to 30s.), max weight 2 MB. Video can be play automaticaly but mute. The voice is activated by the user, by pressing "play" or "mute" button. Video must not play over and over. DEADLINE FOR PROVIDING MATERIALS: 5 workdays before the start of the campaign. 38. Watermark (Wallpaper) DESCRIPTION SIZE MEASUREMENTS TECHNOLOGY OTHER : A graphic advertisement with low contrast and transparency (grayscale recommended), located on the margins of the website. The form is not animated or clickable. The graphic element on the ad needs to contain empty space on the margins so that it can be fitted to the website. The conditions of the service are decided on a case-by-case basis. : up to 10 kb : recommended 128x128 pixels : GIF, JPEG : INTERIA.PL reserves the right to approve the ad before screening. 39. Wideboard DESCRIPTION SIZE MEASUREMENTS TECHNOLOGY : Graphic ad set in the middle-upper part of the website in place of a standard banner, but of a much bigger size. Only on some websites (with a wide layout). : up to 40kB : 950x200 pixels : GIF, JPEG, Flash (SWF) Flash Technology(SWF) 1. The advert should contain getURL command: on (release) { getURL(_root.clickTag, "_blank"); } this action should be connected with a button-type object, placed in the main timeline on the top layer 2. The URL address to the GET URL action should be supplied together with the advertising materials 3. For the advert to be accepted, all of the above mentioned conditions have to be fulfilled. Specification: advert standards in INTERIA.PL 27 | P a g e