Media Data - autoEXPERT
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Media Data - autoEXPERT
Media Data 2015 Media Data 2015 M A G A Z I N E Characteristics Specialist magazine for all professionals in the Polish motor trade. The editorial concept is tailor-made to specifically suit this market and provides articles from all the major market segments of the motor trade. Supplemented by detailed training and further training section featuring the latest syllabus subjects. I N T E R N E T l CHARACTERISTICS & DISTRIBUTION Target group ISSN 123 4-4 80X • Cza sop 344 249 • Nr ind. ism o dos tęp ne w pre num era cie • Cen a egz . 9,70 8% VAT zł (w tym autoEXPERT readerships: managers and chief technicians of workshops, maintenance and repair personnel, managing directors of car dealers, managers in the field of automotive accessories and spare parts as well as the top management of the automobile industry. ) 6 (207) – K A H N I T E C A T S Z T W A R Czerwiec D E L H A N – 2014 Topics Dodatek specjalny Sieci warsztatowe The magazine informs about new technologies and products, market trends, management, finance, environmental and legal topics, as well as other interesting issues essential for executives in the Polish automotive business. The inner part work section provides practical and theoretical professional information. 51 ISSN 123 4-4 80X • Nr • Cza ind. 344 249 sop ism o dos tęp ne w pre num era cie • Cen a egz . 9,70 zł (w tym 8% VAT ) Editorial content 5 (206) A T S Z T W A R – K A H N I T E C D E L H A N – Maj 2014 Blok tematyczny Układ napędowy 25-36 arki 18 Turbospręż nne 31 LPG 12 ęści zamie Cz Instalacje 27 pędowy Po godzinach e Układ na uć tę magię... i zarządzani meru Tematy nu Woda naprzódzłość przys Jak rysuje się dów zasilania pojaz owymi ogniwami paliw 10 SSN 123 4-4 80X • Cza sop mara Po kilku latach yjny rynek motoryzac się w górę zaczyna piąć tatem się montaż Stajemy się poten sprężarek 22 Kiedy opłaca w samochodzie naprawach turbo instalacji LPG dieslem? 14 w napędzanym zł 26(w tym ek . 9,70 egzężar a ospr turb Cen cieki•do 344 249 • Nr ind. ażar era Wyw wej num y rynko w pre ofertne iatęp Licensed by: w w w. a (210) – K A H N I T E C – 38 8% VAT ) 10 dos Zesta o wien ism A T S Z T W A R iem: z Jerzym Dudk Rozmawiamy bramki, 48 kiedyś mistrzem nicy dziś – kierow jakość Stawiamy na zmu anie Doładow w interesach ? Diesel z LPG Pocz Rynek s Technika i serwi s Technika i serwi Aktualności utoexp ert.pl autoEXPERT 4 201 Październik D E L H A N Sections in the magazine: News & products review – presenting its latest products launched on the automotive market and informations from the current branch events, Technique for the automotive - describing modern solutions in automotive technology, Practical knowledge for professionals - articles written by practitioners, describing the methods of diagnosis and repair of cars, From the automotive world - in this section we present the latest information from the national and the international automotive market, The market – informations about equipment and tools for car worksops, presentations firm and their offers. Dodatek specjalny zne 37 agnostyc Testery di ienne 24 m za ci 34 ęś Cz czne specjalisty Po godzinach sekund e Naprawy i zarządzani ą się ułamki meru Oleje dla motoryzacji Tematy nu 75 wprawy Czym grozi brak fikacji s Technika i serwi automat Wymagający dzenia s Technika i serwi i pilot? Czy leci z nam zne ronic Systemy elekt wcę kiero wspierające podczas jazdy 14 ofert Zestawienia uszko Co wpływa na i z czym w skrzyń biegó naprawa wiąże się ich 34 nost Testery diag y rynkowej Rynek s Technika i serwi mody Konsekwencje a oprogramowani sterowników 37 i być legalna Muzyka mus tu RTV Licz Launched: 1994 Circulation: 8000 copies Size of the magazine: 210 x 297 mm (A4) Frequency: monthly (11 issues per year) ch yjnych pasja O motoryzac amen rozmawiamy em Saletą 64 Płacenie abon muzyka Przemysław że nie sprawia, jest legalna 52 z w warsztacie yczne 48 w w w. a utoexp ert.pl Licensed by: ISSN 12 34- 480 34 424 X • Nr i nd. 9 • Cza sop ism o d ost ępn e w pre num era cie • Ce na egz . 9,7 0 zł (w tym 8% VAT The Polish edition of autoEXPERT magazine is licensed by the Vogel Business Media GmbH & Co. KG. (located in Wϋrzburg, Germany). AutoEXPERT sister magazines are: “kfz betrieb”, “autofachmann” and “autokaufmann”. ) 11 (211) 4 meru Tematy nu ory 17 Akumulat w a r – i kłaa55 tryczny 14 t po h in ko e cny O Napęd elek 25 ozi XXXIII dw na emia techniczna a Akad owanie e Napraw tryczne ham k i zarządzani s s Technika i serwi Technika i serwi Energia po nowemu szania żywotnoem Sposoby zwięk i akumulatorów Jazda z prąd się Aktualności zują a 19 ści i odpornośc zną Czym charaktery Ścisła czołówk pracę cyklic ków silniki stosowane ycznych? 12 na Ogłoszenie wyni EXPERTA” ach elektr „auto 10 w napęd w konkursie 2014 na Produkt Roku ofert Zestawienia y rynkowej y 20 Akumulator do opon runflat 63 ce Montażowni warsztatu Leasing dla u sprzętu 66 w w w. a IT dla motoryzacji j zy techniczne Dodatek wied we współpracy 39 przygotowanyffler z firmą Schae utoexp 201 Listopad Dodatek specjalny Elek Ryne zakup Finansowanie serwisów i urządzeń dla h samochodowyc a t s z t – d e l h a n 49 Distribution Free of charge – via controlled circulation, the readership is specifically selected (from automotive market database) according to the editorial content of each issue. The magazine is also distributed by subscription, at trade fairs and branch events. ert.pl Licensed by: meru Tematy nu 20 ietlenie 39 a 14 Ośw zamienne diagnostyk yczne 31 części ji dla motoryzac nost ag Oprogramowanie di e ny ni owa li Serwis sterrem Po godzinach tniejszy Jeszcze spry is is Technika i serw Aktualności gotowy Cadillac już marszałka Zabytkowe auto zostało 10 Piłsudskiego odrestaurowane ofert Zestawienia Technika i serw unikacją Problem z komzenia urząd Podłączenie do złącza OBD nie zawsze działa y rynkowej moc ra Niezwykła lase niebieskiego pcą Trwają prace eł LED 16 świat tyczne 34 Linie diagnos anie 66 Oprogramow nad nastę 28 kompute b komputer może t W jaki sposó serwisu 50 Najnowszy Smarątrz, ale duży wać pracę 46 plano – mały z zewnśrodku i wygodny w w w w. a utoexp ert.pl Licensed by: The circulation and method of distribution are audited by ZKDP Związek Kontroli Dystrybucji Prasy (non-profit organization) is a member of the International Federation of the Audit Bureaux of Circulations. Its principal aim is helping to establish the ethical and business standards regulating the Polish press market by supplying objective and carefully verified press circulation and distribution data. Each of the members submits a monthly statement of the circulation and distribution of the controlled title. Following the end of each year, auditors authorized by the Board verify the data declared by the publishers against their financial records. CONTACT Maciej Blum www.autoexpert.pl licensed by Editor-in -chief phone: + 48 71 78 23 190 e-mail: [email protected] 1 P U B L I C AT I O N P R O G R A M Media Data 2015 Dates Issue Technic and service 1/2015 17.12.2014 19.12.2014 07.01.2015 Diagnostics Electronics and Electromechanics Batteries Engines - pepair and diagnostics 2/2015 19.01.2015 22.01.2015 04.02.2015 Spare parts Brake systems Clutches Paintwork 16.02.2015 20.02.2015 04.03.2015 Spare parts engine and driveshaft repair Car windows Exhaust systemss 4/2015 18.03.2015 23.03.2015 03.04.2015 Electronics Spare parts Paintwork materials Air filters 5/2015 17.04.2015 20.04.2015 04.05.2015 Spare parts and accesories Diagnostics Special repairs Worshop equipment and tools 6/2015 20.05.2015 25.05.2015 04.06.2015 LPG - systems and parts Spare parts Engine Shock absorbers and springs Drivetrain 7-8/2015 22.06.2015 24.06.2015 06.07.2015 Cam Electronics Filters 9/2015 17.08.2015 20.08.2015 01.09.2015 Spare parts Clutches Paintwork Sensors and controls 10/2015 18.09.2015 22.09.2015 02.10.2015 Electronic and electrical systems Batteries Electric drive Body repair 11/2015 19.10.2015 22.10.2015 03.11.2015 Four-wheel drive Parts and accesories Diagnostics Alternators & generators Lighting 12/2015 17.11.2015 20.11.2015 02.12.2015 Ignition and injections systems Spark and Glow plugs Commercial vehicles Gear boxes 3/2015 The editors reserve the right to change the schedule of publications. Submission of ads Submission of materials Publication of issue Special issue (December 2015) 1/2016 17.12.2015 21.12.2015 05.01.2016 Workshop equipment Market and management Thematic supplement Suspension geometry equipment Automotive winter chemical products Special tools for repairs Customer service Professional trainings LPG Market Pneumatic tools Brake system testers Paint and body repair Cleaning & washing (building & vehicle care) GasShow FAIR/PREVIEW Diagnostic equipment Wheels and tires: Technology and the workshop Gas analysers and smoke meters Motorsport and automotive industry Body repair tools and equipment Regeneration of the parts Air Condition equipmen Current market value repair Diagnostic testers Automotive chemicals Turbocharger balancers Spare parts market (OE, AM) Law in workshop FAIR/PREVIEW Workshop networks Diagnostics equipment Oldtimer market Drive unit Diesel Injection Repair Equipment Customer service Presses & hydropneumatic equipment Automotive oils and greases Air conditioning Banks, warranties, insurances ProfiAuto Show Motorbikes Banks, warranties, insurances Product of the Year 2015 Modern automotive technologies Marketing in workshop Engine test benches Painting equipment Sanders & polishers Wheel balancers ant tire chcngers E-commerce Inter Cars EXPO of Spare Parts, Tools and Garage Equipment FAIR/PREVIEW Wheels and tires: Technology and the workshop Brakes and suspension Automotive oils Ecology in workshop Apparatus for lighting control Computer in workshop Diagnostic lines Market of SKP (Vehicle Inspection Stations) Diagnostics equipment Recykling in automotive Battery charger rectifiers Customer relationship management Software for automotive branches Jacks and lifting platforms Products and services catalogue with the Mechanician’s Calendar 2016 Diagnostics Electronics and Electromechanics Batteries Engines - pepair and diagnostics Suspension geometry equipment Law in workshop Gas analysers and smoke meters E-marketing Fairs, branch events, professional trainings in 2016 R A T E Media Data 2015 Sizes and prices of insertions Size Price Discounts According to the series and space contracts (for advertisements placed within a period of 12 months). Width x Height in mm (symbol) 1/1 page 2 825 € 210 x 297 (A) 3/4 page 2 100 € 149 x 297 (C) 210 x 220 (D) 2/3 page 1 890 € 133 x 297 (E) 210 x 197 (F) 1/2 page 1 420 € 102 x 297 (G) 210 x 148 (H) 1/3 page 1 050 € 71x 297 (I) 210 x 94 (J) 1/4 page 795 € 55 x 297 (K) 102 x 148 (L) 210 x 70 (M) 1/8 page 460 € 55 x 148 (N) 102 x 70 (O) 210 x 36 (P) II cover (1/1 page) 3 190 € 210 x 297 (A) III cover (1/1 page) 3 190 € 210 x 297 (A) IV cover (1/1 page) 3 550 € All prices are net in EUR. 210 x 297 (A) C A R D Surcharges 10% for special position. Discounts Series contract full page other sizes 6x1 20% 10% 9x1 25% 15% 11x1 30% 20% A sample must be submitted before order can be confirmed. Loose inserts Weight Printing and binding process, printing materials: please send printing materials in digital form, format of graphic file: PDF, TIFF or JPG, printing quality, resolution: min. 300 DPI, colour: CMYK, proof printout for colour advertisements (if not, no colour guarantee can be given). Price per copy Whole circulation (8000 copies) 25 g 0,30 € 2 400 € 26-50 g 0,45 € 3 600 € 51-75 g 0,60 € 4 800 € Over 75 g On request Maximum size – 200x285 mm. For non-standard inserts: please inquire. All prices are net in EUR. SPECIAL OFFERS banderola banderola R R R R R R R RR R R RR R R R R R R R R R R R R banderola banderola kalendarz kalendarz kalendarz kalendarz kalendarz banderola Bellyband A bellyband in the form of thin paper strip is manually placed around the complete magazine and fixed with a transparent adhesive dot. ADVERTISEMENT FORMATS 1/3 210 x 94 1/1 210 x 297 2/3 133 x 297 plus 3 mm trim plus 3 mm trim J 1/3 71 x 297 plus 3 mm trim 1/2 210 x 148 plus 3 mm trim plus 3 mm trim 2/3 210 x 197 mm H plus 3 mm trim Postcard Inserts Postcards can be inserted in the magazine in different ways e.g. as loose supplement, glued on the advertisement, printed on an extended cover or as bound insert with perforation. 1/4 210 x 70 M plus 3 mm trim A 3/4 149 x 297 mm 1/4 55 x 297 plus 3 mm trim Calendar Supplement Calendars folded to different formats are also a suitable supplement. Readers can take them out and use them unfolded to full size. E F Cover plus 3 mm trim 1/2 102 x 297 plus 3 mm trim I 1/8 210 x 36 plus 3 mm trim 1/8 102 x 70 1/4 102 x 148 P O plus 3 mm trim plus 3 mm trim L 3/4 210 x 220 mm plus 3 mm trim 1/8 55 x 148 plus 3 mm trim Extended Front or Back Cover Extended, unfoldable page at the front and rear cover – the ideal presentation for companies. Your order a minimum 3 pages. C K G CONTACT N Krzysztof Faściszewski Booklet on Carrier Advertisements A small booklet of different volume and size is glued on carrier advertisement with removable glue. The number of pages depends on the paper weight. Bleed charges 10 % of the gross price of a b/w page. Standard page size plus 3 mm bleed per edge. This extra charge also applies for single-side bleed only. advertising sales director Ph: +48 (71) 782 31 85 E: [email protected] Anna Kruk key account manager Ph: +48 (71) 782 31 86 E: [email protected] Renata Świderska key account manager Ph: +48 (71) 782 31 93 E: [email protected] D DIGITAL PORTRAIT Media Data 2015 Classic online advertising formats billboard billboard billboard banner banner banner banner banner banner skycraper large rectangle skycraper full banner billboard rectangle large rectangle full banner large rectangle skycraper full banner skycraper rectangle Article full banner Category page Main page Subcategory page Online advertising rate Weight Main page Category page Subcategory page Size (px) BILLBOARD 750 x 100 50 KB 1700 € SKYSCRAPER 120 x 600 50 KB 1700 € BANNER 270 x 60 35 KB 690 € FULL BANNER 468 x 60 45 KB 820 € RECTANGLE 210 x 150 40 KB 450 € LARGE RECTANGLE 320 x 250 45 KB 790 € (max) EDITORIAL ADVERTISING Article Price (EUR) (per month) Name 750 € All prices are net in EUR. – publication zone Technical requirements and additional information: standard of advertising creatives: GIF, JPEG, SWF, HTML Flash, ad unit sizes & file size should be in accordance with specifications, linking URL should be provided, ads must be tested before for approval, advertising should be provided at least 3 days before planned emission. 1. Web adress (URL): www.autoexpert.pl 2. Brief profile: At www.autoexpert.pl the publisher’s »autoEXPERT« magazine presents a multimedia, interactive online offering of technical, corporate and product information. The diverse portal profits from the know-how associated not only with »autoEXPERT« but also with the trade companies and associations, which are active on the Polish automotive market. Online service www. autoexpert.pl is thus able to maintain its focus on the entire automotive trade and provide daily news from the branch. The large range of news and specialist information is well structured into topic channels, and articles are easy to find using the built-in search function, true to the motto: “Finding is better than searching”. Content is supplemented with photo galleries, brand filters, a company and products database and other handy database functions. 3. Target group: owners, managing directors, and supervisors in automotive trade and service. NEWSLETTER Media Data 2015 Weekly newsletter with news from the last 7 days 1. Newsletter The »autoEXPERT« newsletter contains the latest weekly news from the automotive branch compiled by the editors of magazine. 2. Publisher: Raven Media Sp. z o.o. billboard text ad 3. Editorial office: ul. Grabiszyńska 163, 3-439 Wrocław Ph: +48 (71) 782 31 90, F: +48 (71) 782 31 84 4. Frequency: Weekly, Thursday, approx. 12:00 am box The following formats are available: full banner text ad BILLBOARD 750x100 px max: 50 KB FULL BANNER 468x60 px max: 50 KB BOX 180x150 px max: 50 KB text ad Text ad In section “The most important information” Text ad In one from the sections: “Products”, “Production”, “Management & Market” Magazine WWW Rates per mailing for the booked period: Newsletter Format Size (px) Price (EUR) per mailing BILLBOARD 750 x100 390 € FULL BANNER 468 x 60 190 € BOX 180 x150 290 € TEXT AD section “The most important information” TEXT AD sections: “Products”, “Production”, “Management & Market” Discounts: BANNER + TEXT AD 5% 2-5 mailings 10% 6-10 mailings 15% >10 mailings 20% Facebook ADVERTISING Krzysztof Faściszewski 290 € (advertising sales director) Ph: +48 (71) 782 31 85 M: +48 608 600 118 E: [email protected] 190 € Anna Kruk (key account manager) Ph: +48 (71) 782 31 86 M: +48 608 685 362 E: anna.kruk@ autoexpert.pl Renata Świderska (key account manager) Ph: +48 (71) 782 31 93 E: [email protected] C O N T A C T Media Data 2015 Editorial staff Editorial and office address ul. Grabiszyńska 163, 53-439 Wrocław, Poland phone: +48 71 78 23 180, fax: +48 71 78 23 184 e-mail: [email protected] www.autoexpert.pl Maciej Blum (editor-in-chief) Contact languages: Polish, English, German phone: +48 71 78 23 190 e-mail: [email protected] © Copyright of the trademark „Auto Expert” by Vogel Business Media GmbH & Co. KG, 97082 Würzburg/Germany. Sylwia Lewandowska-Klauza (editorial secretary) Contact languages: Polish, English phone: +48 71 78 23 191 e-mail: [email protected] Publisher: Raven Media sp. z o.o. ul. Grabiszyńska 163, 53-439 Wrocław NIP 897-17-67-168, REGON 021366963 Paweł Kruk (editorial director) Contact languages: Polish, English phone: +48 71 78 23 195 e-mail: [email protected] Advertising Krzysztof Faściszewski (advertising sales director) Contact languages: Polish, German phone: +48 71 78 23 185 e-mail: [email protected] Anna Kruk (key account manager) Contact languages: Polish, English phone: +48 71 78 23 186 e-mail: [email protected] Renata Świderska (key account manager) phone: +48 (71) 782 31 93 e-mail: [email protected] Raven Media is a licensed business partner of Vogel Business Media. Its publishing activity on the Polish market includes magazines: autoEXPERT (on the license of titles: „kfz-betrieb”, „autoFACHMANN”, „autoKAUFMANN”) and “MM Magazyn Przemysłowy” (on the license of “MM MaschinenMarkt”). Raven Media is also a sales representative of Vogel’s magazines: „Automobil Industrie”, „kfz-betrieb”, „Konstruktionspraxis”, „Elektronikpraxis”, „Elektrotechnik”and international magazines from the “MM” brand, which are published in 12 different countries. Vogel Business Media is one of the major German specialist publishers for trade and industry. The numerous specialist media created by Vogel are nearly always among the leading names in their sector. These provide access to markets and industrial sectors, pick up on interdisciplinary topics and keep their communities of professionals well-informed in a competent and targeted manner. Vogel was founded as a publishing company in Pössneck in the German state of Thuringia in 1891 by Carl Gustav Vogel and has been based in Würzburg/ Germany since 1952. It is also located in five other towns in Germany. The company activities are focused on German-speaking countries and the emerging markets in Eastern Europe and Asia. Apart from traditional printed publications, since 2006 Vogel brand names can also be found on the Internet in the form of innovative, digital information portals, offering lead generation possibilities. Vogel’s portfolio comprises over 100 printed publications and some 60 corresponding websites, partly in the form of business efficiency portals offering users a high level of efficiency. CSR MAGAZIN Unternehmen. Verantwortung. Gesellschaft.