Factsheet - Motor-Presse Polska Sp. z oo

Factsheet
ADVISOR TO THE DRIVER
auto motor i sport is considered as the most opinion leading car
monthly in Poland. It’s the first modern service car magazine which
makes drivers’ life easier.
auto motor i sport is focused on the driver. Especially on His/hers
needs on the field of safety and drive pleasure. That’s why auto motor
i sport tests cars, accessories and spare parts. Discovers and zooms automotive technique. Gives the drivers hints about financing & car usage.
Explains how to drive a car in a proper and economical way.
BASIC DATA
» copy price: 9,99 PLN
» frequency: monthly
» readership: 438 thous. (PBC, I-X’16; CCS)
» print run: 48 426 pcs. (I-X’16; ZKDP)
» copy sales: 23 624 pcs. (I-X’16; ZKDP)
WWW.AUTOMOTORISPORT.PL
SOCIAL MEDIA
» PV (page views): 552 717
» UU (unique users): 107 091
6 781 fans
Data of 08.11.2016
statistics 1.09.2016–30.09.2016 (Google Analytics)
PRICES AND DEADLINES 2017
2/1
420 x 280 mm
4c 120 000 PLN
1/1
1/2 V
1/2 H
185 x 238 mm
210 x 280 mm
4c 65 000 PLN
1/2 H – 185 x 115 mm
210 x 135 mm
1/2 V – 90 x 238 mm
100 x 280 mm
4c 38 000 PLN
issue
orders
materials
publication
02/2017
2016-12-23
2016-12-30
2017-01-20
03/2017
2017-01-20
2017-01-27
2017-02-17
04/2017
2017-02-17
2017-02-24
2017-03-17
05/2017
2017-03-17
2017-03-24
2017-04-14
06/2017
2017-04-21
2017-04-28
2017-05-19
07/2017
2017-05-19
2017-05-26
2017-06-16
08/2017
2017-06-16
2017-06-23
2017-07-14
09/2017
2017-07-21
2017-07-28
2017-08-18
10/2017
2017-08-18
2017-08-25
2017-09-15
11/2017
2017-09-15
2017-09-22
2017-10-13
12/2017
2017-10-20
2017-10-27
2017-11-17
01/2018
2017-11-17
2017-11-24
2017-12-15
Ad rates in PLN (VAT not included). More ad formats upon request.
Motor-Presse Polska Sp. z o. o.
ul. Ostrowskiego 7, 53-238 Wrocław Poland
Ad department: [email protected]
tel +48 71 780 66 11, fax +48 71 780 66 12
created 23.11.2016
Reader
ADVISOR TO THE DRIVER
SEX
women
AMIS readers are mostly men...
49%
men
85,1%
AGE
below 25
12,0%
25–49
67,7%
50 +
20,7%
… in the highest professional
activity …
ANNUAL MILAGE
15-20 k. km
19,5%
20-30 k. km
23,8%
30 k. km +
24,8%
… 68% with annual milage over
15 thousand km (country average)
…
ECONOMIC STATUS*
enough for daily expenses
46,7%
enough for all expenses
46%
wealthy
… 96% is satisfied with their
eco- nomic status…. 45% can
effort any purchase… 3% claims
to be wealthy…
3,3%
CARS OWNED
car owner
96,0%
bought as a new one
40,0%
car younger than 5 years
25,9%
PURCHASE PLANS
… 96% are car owners and 40%
of them has bought the car as a
new one…
... more than to 48% AMIS
readers plan to buy a car within
next 24 months …
9,7
48,1% plans car purchase within 24 mths
PURCHASE PLANS …
new car
43%
used car
49%
… 43% plan to buy a new car
49% used one, and 8%
are still not decided.
8%
not decided yet
Source: „BEST CARS 2015 Poland – survey”.
Motor-Presse Polska Sp. z o. o.
ul. Ostrowskiego 7, 53-238 Wrocław Poland
Ad department: [email protected]
tel +48 71 780 66 11, fax +48 71 780 66 12