Price List of Advertising Products - Komunikat

Price List of Advertising Products - Komunikat

Price List of Advertising Products
Valid from September 2009
Prices do not include VAT
ADDITIONAL SERVICES
PRICE PER 1000 IMPRESSIONS (CPM)
Ad forms
Banner
Double Billboard
Billboard
Navibox
Price levels
Rectangle
InStream VideoAd up to
15” + Navibox
Half Page
Wide Billboard
InStream VideoAd up to
30’’ + Navibox
Multiscreening
Toplayer
Mailing HTML
Brandmark
(up to 25 kB)
Super Premium
100 PLN
160 PLN
200 PLN
Premium
50 PLN
80 PLN
100 PLN
Standard
25 PLN
40 PLN
50 PLN
ROS
12 PLN
20 PLN
25 PLN
60 PLN
Extra fee for Expand/Scroll/Push: +60%
Capping: +15%
Combined ads: price of the more expensive ad
form + 25% of the cheaper ad form
VideoAd (capping included):
- Video played automatically: +50%
- Video played after pressing button: +10%
Emission with sound (Up to 10 seconds. Sound
cannot be looped.): +30%
Emission in particular sequence: +10%
Emission only in specified hours: +15%
Emission on subpages: +30%
Additional logotypes on creatives: +15% each
(fee sum up)
Exceeded ad weight: +10% for every 10kB
Geo targeting: to a specified city +50%; to a
specified province +30%
E-mail targeting: +25% per each category, (fee
sum up, eg. 2 features = 50% extra fee)
Detailed information about availability of particular products in different sites is included in the expanded price list of advertising products available at reklama.interia.pl.
PRICE LEVELS
Price level
Sites
Behavioral profiles
Super Premium
Biznes, Deccoria, Dziecko, Finanse, Kobieta, Koneser, Motoryzacja,
Nowe Technologie, Smaker, Sport, Styl24, Turystyka
-
Premium
CZATeria, Dzieciaki, Elektroda, Facet, Fakty, Map24, Nextmag, PC Format,
Polska Lokalna, Projekty, RMF Classic, Strefa.pl, Ślub, Żyraffa
Businessmen
Motorization fans
Anglia, Aukcje, Astrologia, Blog, Bravo, Casino, CD Action, Chomikuj, Click, Encyklopedia, Erotyka,
Film, Flirtbox, Forum, Fotocyfrowa, Galeria, Gameboard, Gramy, Grupy, Gry, Interia 360, Interia TV,
Standard
Gamblers
Women of success
Kartki, Komiks, Komórka, Melo, Miasto Muzyki, Miasto WWW, Mobila, Moje Media, Megapliki, Muzyka,
Travelers
Trendsetters
Young parents
Taking care of their health
Youngsters
Cinema fans
Home cooks
Interested in education
Muzzo, Nieruchomości, Opony, Poboczem, Pogoda, Pomponik, Praca, Program TV, Randki, RMF FM,
RMF Maxxx, Student, Ściąga, Teledyski, Telewizor, Tłumacz, Twist, USA, Video, Znajomi, Zrobię to
Taking care of their beauty
ONE DAY CAMPAIGNS ON THE PORTAL HOME PAGE
Workday
Ad form
capping 1
capping 3
Weekend or holiday
flat fee
Billboard / Navibox
35 000 PLN
53 000 PLN
70 000 PLN
Double / Wide Billboard
56 000 PLN
84 000 PLN
112 000 PLN
Toplayer / Brandmark
70 000 PLN
105 000 PLN
-
Workday price
Multiscreening / XHTML
84 000 PLN
-
-
- 40%
Advertising bar 600x65
-
-
53 000 PLN
Advertising bar 465x35
-
-
40 000 PLN
REACH PACKAGES WITH CAPPING
Number of impressions
Ad form
Guaranteed number of Unique Users:
workday: 1 400 000
weekend: 1 100 000
Combined ads: price of the more
expensive ad form + 25% of the cheaper
ad form
REACH PACKAGES WITHOUT CAPPING
Number of impressions
Ad form
Billboard
Double Billboard
Billboard
Double Billboard
Toplayer / Brandmark
2 000 000
20 000 PLN
32 000 PLN
40 000 PLN
10 000 000
50 000 PLN
80 000 PLN
4 000 000
36 000 PLN
57 600 PLN
72 000 PLN
25 000 000
100 000 PLN
160 000 PLN
6 000 000
48 000 PLN
76 800 PLN
96 000 PLN
50 000 000
175 000 PLN
280 000 PLN
8 000 000
60 000 PLN
96 000 PLN
120 000 PLN
75 000 000
225 000 PLN
360 000 PLN
10 000 000
70 000 PLN
112 000 PLN
140 000 PLN
100 000 000
250 000 PLN
400 000 PLN
MAILING HTML - TARGETING POSSIBILITIES
Category
Criteria
gender
woman; man
age
any age bracket
education
elementary; vocational;
secondary; post-secondary;
bachelor; university;
province
any province
utilities; military / defence / rescue service; other sectors of industry or economic activity
less than 20 thousand;
20-50 thousand;
Internet shopping; computers and the Internet; white goods, RTV and electronics; news; law, taxes and insurance;
business and the economy; employment and personnel consulting; politics and public life; construction / real
city size
50-100 thousand; 100-200
thousand; 200-500 thousand;
500 thousand - 1 million;
over 1 million;
Category
Criteria
IT / software manufacturing / Internet services providers; media / publishing / printing; finance / banking / insurance;
Employment
sector
Interests
communications / telecommunications; accounting / consulting / auditing; Legal services / attorney’s offices /
notary’s public offices; education / schooling; wholesale and retail trade; construction / real property; medicine /
health care / pharmacy / welfare; government institutions / public administration; computer and electronic industry;
catering / hotel industry / tourism / leisure / entertainment / sport; transport / shipping / warehouse services; public
property; film and cinema; education / science / schooling; companies (manufacturing, trade, services);
photography; computer games; media (newspapers, radio, TV); medicine and health; fashion; cars; music; sport;
telecommunications; tourism and leisure; beauty and cosmetics; science-fiction; the flora and fauna; family issues;
cuisine (cooking); culture / art / entertainment / theatre; DIY and modelling; weather forecast
INTERIA.PL S.A. os. Teatralne 9a, 31-946 Kraków, tel. (0-12) 646 27 00, fax (0-12) 646 27 73
Al. Jerozolimskie 81, ORCO Tower, 02-001 Warszawa, tel. (0-22) 595 16 00, fax (0-22) 595 16 10
[email protected], http://reklama.interia.pl