Newsletter - IIT Bombay

The Alumni Newsletter
19TH APRIL, 2011
VOLUME I, ISSUE II
From the desk of HOD
Dear Alumnus,
It
gives
me
great
pleasure
to
introduce
the
Inside this issue:
“Admissions Special “edition of SJMSOM Alumni
Newsletter– “Alumni Connect”!!
Admission 2011
3
We recently completed the second phase of the admis-
Alum Speak
4
sion process for the coming batch of 2013 and we are
Reflections
5
ticipation from a great number of Alumnus who came
Campus News
6
down to the campus to evaluate and screen the prospective candidates. The
HR Continuum
7
exercise was very well executed and I would like to thank you all to have spared
Consulting Continuum
8
time to ensure that the right talent comes to campus.
International Relations
9
We look forward to more participation from the Alumni in all our activities and
Cultural events
10
in the events held at the School. We also look forward to better interaction
Placement Report
11
SOMA Council
1213
Prof. Karuna Jain
extremely glad to have had such an enthusiastic par-
with the alumni through online mentorship forums at the Connect portal. Further, we plan to institute awards to felicitate our distinguished Alumni for
their achievements.
All these things would be possible with your active participation which could be
through personal interactions as well as the Connect Portal.
Wishing each one of you good luck in your professional and personal lives.
With best wishes,
Prof. Karuna Jain
HOD
SJMSOM, IIT Bombay
Staying in Touch @ Admissions 2011
SJMSOM, IIT Bombay conducted the second
comfortable while judging their skills in a whole-
phase (GD/PI) of the admissions process for the
some way. We received an overwhelming feed-
coming batch of 2013 during 25th-28th of March
back and compliments from the candidates on
2011. A large number of Alumni Participated in
various online and offline forums on the quality
the process as judges on panels to test the stu-
and smoothness of the process.
dents on their knowledge and skills.
We believe that participation from the alumni in
the admissions screening process ensures that
we get the right students that fit into the culture of SOM and this gives way to a continual
increase in our brand equity.
It was one of the few times when so many Alumni
got together at the campus and gave us a chance
to interact with them. Apart from serious work
as panellists we got a bit of their time to share
their views and experience with us. We would like
to thank the Alumni for taking out time from
The event was an initiative by the students at
their busy
SJMSOM and was coordinated by them. It was
talent on campus year on year..!!
aimed at making the prospective candidates
schedules to help us get the right
Alum Speak..!!
Rajendra Nagapurkar
I am SOM 1997
concept of “2-Dimensional Segmentation” and
alumus.
After
“Framework for Improving Brand Relevance”. At
BE
SKF India as Head of Marketing my major contri-
Mechanical from
bution was improving brand visibility in target au-
Govt.
dience
completing
Engineer-
and
improving
channel
effectiveness
ing College Au-
through various initiatives. During my assignment
rangabad
I
with Mahindra and Mahindra as Manager Market-
worked with Ba-
ing Planning, I conceptualized and implemented
jaj Auto prior to
extremely innovative „marketing analytics system‟
joining SOM. During my SOM days I realized
that used internet, intranet and SAP. This popular
that I am more comfortable and inclined to-
system is known as IBIS (Integrated Business In-
wards marketing profession. My both projects
formation System) at Mahindra.
at SOM were in marketing.
Mahindra took over Punjab Tractors the same sys-
Right through my marketing journey I have
handled assignments mainly to establish marketing function in organizations where marketing is a relatively nonexistent entity.
My major contribution has been in defining key
elements of marketing road map, marketing
planning, team building, new product launch,
brand communication, customer engagement,
segmentation, market research and analysis. I
was fortunate to work on some of very interesting and exciting assignments for various
well known organizations.
As a Marketing Leader at PerkinElmer, a US
based analytical instruments company; I created Indian marketing function as a role model
for global reference as well. I introduced a
Later on when
tem was implemented at Punjab Tractors as well. I
also worked on „Deming Quality System‟ for Sales
and Marketing at Mahindra.
At my first marketing assignment after graduating
from SOM, at IFTEX-TEXACO Fuel Additives, I
launched fuel additives for passenger and commercial vehicle in India and China. This mainly involved
brand design, promotion, packaging, pricing and
retail network development.
This has been ex-
tremely exciting job considering that I was totally
new to marketing field. I believe that originality
of thought process, little bit of courage and patience is key to deliver what we believe in.
I always cherish my SOM days, where I made few
of my best friends for life and it was a great
learning experience to be with talented and passionate SOM97.
Reflections..!!
Lessons on Brand Management with Dove Brand Manager- Ms Saumya Donkada
Ms. Soumya Donkada (alumnus 2008), Brand manager for Dove at Hindustan Unilever Ltd. shared
her experience of her journey from Sales profile at
ITC to Brand Management at HUL, with the marketing enthusiasts of SOM.
She also guided the students about the profiles
which can be pursued in the field of marketing and
shared some insights on building a good resume during the third club session of Marktrix this year
(12th Feb).
It was another educative and interesting Marktrix
knowledge sharing session by a successful practitioner in the corporate world.
A session on “Profiles offered by industry” by Mr Neeraj Ghate
$ystem@tics Club, organized a session on
“Profiles offered by Industry” by Mr. Neeraj
Ghate , a 2007 batch Alumnus who is working
with Deloitte,Mumbai.
He discussed various profiles being offered in
different domains in the industry and answered numerous doubts of the participants.
Neeraj also gave a small prep talk on how to
go about preparing for final placements.
What to study? Who to talk to understand
the profiles better? When to start preparing? What do interviewers look for? Etc…
It was a great learning opportunity for all the
students of SJMSOM who could clarify their
doubts about various career paths.
Campus News..!!
B School Budget Analysis 2011 with NDTV
On 1st March, about 24 hours after Mr. Pranab
The panelists included Mr. Ajay Srinivasan,
Mukherjee delivered the most awaited speech of
Chief Executive, Financial Services, Aditya
the year at Sansad Bhavan, the students at
Birla Group and Mr. Kewal Handa Managing Di-
SJMSOM were involved in a critical analysis of
rector, Pfizer Limited. The discussion involved
the same on cameras with industry specialists..!!
participation
In our endeavor to be in touch with latest hap-
SPJAIN and NMIMS as well.
penings and getting a business perspective of
those, we organized a Post Budget Analysis Ses-
from
students
from
JBIMS,
NDTV Profit found it worthwhile to cover this
discussion between present and future business
sion inviting experts from the industry and aca-
leaders. The show was anchored by TV Journal-
demia to discuss the implications of budget on
ist - Ms. Manisha Natrajan and telecasted on
various sectors and economy as a whole with our
students.
NDTV Profit and NDTV 24X7 with the name
B-School Budget.
Continuums 2011
HR Continuum
HR Continuum‟11, conducted on 12th March, 2011
was the first Continuum of calendar year 2011. It



Mr. Sridhar, VP-HR, ITC
Mr. Sreekanth A, VP-HR, Britannia
Mr. Anil Sharma, Head – Learning & Development, Essar Oil Ltd.
The day started with the lecture from Mr.
Sreekanth who gave his insights on „Gaining competitive advantage in effective human resource
management‟. The next two speakers, Mr. KS
Kumar and Ms. Madhavi Lall, shared their views
on “The Role of HR in building strong employment
brand”.
Next was a panel discussion on the topic
“Strategies are encouraging Internal Competition – Constructive or Destructive”. The panel
was based on the theme “Gaining Competitive Advantage through Effective Human Resource Management”.
included Mr. Rajesh Srivastava, Head-HR, Birla
Sun Life Asset Management company, Ms. Madhavi Lall and Mr. R. Sridhar and was moderated
by Mr. Mathew Kuruvilla, Vice President, Talent
The HR continuum saw a diversified set of speak-
& Development, Deutsche Bank AG.
ers belonging to manufacturing, technical and ser-
Later on Mr. Sridhar shared his views on the
vice sector industries who spoke on a plethora of
topics ranging from effective human resource
management to dealing with external competition
to diversity management for managing global workforce and managing internal competition among
workforce.
The luminaries that delivered lecture at HR Con-
topic Innovation-Organization climate creation
perspective and Mr. Kamlesh Dangi, Chief People‟s Officer of Religare, discussed about the
creating HR impact. The last session was a highly
interactive session by Mr. Anil Sharma, Headlearning and development, Essar Oil limited who
spoke on diversity management.
tinuum 2011 included:

Ms. Madhavi Lall, Regional Head-HR, India &
South Asia, Standard Chartered

Mr. Kamlesh Dangi, Chief People Officer, Religare

Mr. KS Kumar, Executive VP - HR, Castrol
India
Overall, the HR continuum provided the future
managers of India with lot of thoughts to ponder
upon and some practices and procedures to be
imbibed in order to excel in their profession.
Continuums 2011
Continuums
2011
Consulting Continuum
The Consulting Continuum2011 was based on theme
and building a relationship based on trust with the
“Changing times, Evolving minds” . The session
client.
drew participation from a lot of speakers belonging
to consulting companies dealing with management
The post-lunch session of the continuum saw an
consulting, technology consulting, financial services
engaging and interactive session by Mr. Akshat
consulting, energy sector consulting and so on..
Rathee, MD, NODWIN group. He opined that
when a country seems to have a host of problems
The Consulting Continuum 2011 was inaugurated by
such as corruption, poverty, lack of infrastructure, it provides a plethora of opportunities for
the entrepreneurial minds.
Dr. Anand Patwardhan, Professor, IIT Bombay.
He stressed upon the need to find ways to transmit the learning of one generation to another.
Other speakers included Mr. Rajeev Kakkad, As-
The first speaker of the day, Mr. Sabyasachi
sociate Director –Protiviti Consulting, Mr. Ganesh
Chaudhury – India Head, consulting, Capgemini
Ramachandran, General Manager, Wipro Consult-
shared with the audience the customer relevancy
ing, Mr. Prakash Jayaram , Senior Principal, Info-
model and its implications.
sys Consulting and Mr. Satish S. Nair, Partner
Ms. Rachna Nath, Partner, Executive Director,
vices,
and Associate Director, MITKAT advisory ser-
consulting, PricewaterhouseCoopers had an interactive session with the audience where she talked
The Consulting Continuum 2011 was a grand suc-
about the five step model for effective consulting
cess with the student community gaining a lot of
– adding value to the client, communicating it with
knowledge and insights into the current trends in
impact, innovating continuously, disruptive thinking
the industry.
International Relations ..!!
With a focus on providing the much needed global exposure to the students SJMSOM has appointed a team
of dedicated students and a coordinator for International Relations.
Exchange Programs:
The School is privileged to
maintain International Linkages in the form of Student
and Faculty Exchange Programs and Joint Research
Activities with some of the
top B- Schools in the world
(like
Kellogg
Graduate
School of Management, National University of Singapore and Ontario Universities International from countries across the globe like USA, Canada, France, Turkey, Germany, Japan, Korea, Singapore, and many others.
Student exchanges at the school flagged off last year with one student going to TUM, Germany on exchange. This year, till now around ten students have already applied to different programs and confirmation
for three students from Germany and Canada has already been received. One of our research scholars also
has got an opportunity to attend summer school in Austria.
Participation in International Events:
Students have also started taking active interest in international events. We had two teams of our School
qualify for the Hult Global Case Challenge. Our students also participated in the Michigan based Next Billion Case Writing Challenge, whose results are awaited and have also an received invitation to present research paper at an International Conference (PICMET) in Oregon.
Visits:
Our School has hosted a record number of international guests from various universities from different
parts of the world, who have expressed keen interest in forging active relationships with our school. The
International Relations Team is working in close coordination with the administration and under the guidance
of the HoD and faculty members, is carefully studying the options available and is seeking to chart out the
growth story for the School in the field of International Relations.
EventsatatIIT..!!
IIT
Events
The World Cup Extravaganza..!!
A united “Go India Go” shout was the only thing one could hear amidst the noise and excitement that prevailed inside one of the most formal places in the IIT Campus. This is that place where the passing out
batch wait patiently with sparkling eyes to receive their degrees in front of proud families
and friends.
Yes, it is the convocation hall
whose aura had been completely
changed when the ICC World Cup
2011 was being screened live with
3000 odd painted faces screaming
their lungs out and dancing on
every boundary being hit by the
men in blue.
Many of our Alumni came down to
the campus to watch and celebrate India‟s victory. It was a
time when we all were united, be it our Alumni, students from SOM or other faculties. The entire hall was
resonating with cheers and each person in the hall had tricolour stripes across their faces.
The match ended with a high point with Dhoni lifting off the cup with a six which was celebrated by the
IIT community with dance, madness, hoots and cheers. It didn‟t end there as the celebrations continued
all through the night with the entire campus on the streets humming India‟s unforgettable victory. The
atmosphere was crazy and was one of those moments which make you want to stay in IIT forever and
never pass out..!!
PG CULT
Students from SOM were all over the place amongst the glitz and glamour at this year‟s PG Cult Competition. After days of toil and late night practice our students put up a great show at the fashion show
which looked none less than a professional performance. We bagged several awards including :
The coveted Mr PG Title won by Sumit Sharma ( the two finalists reaching the last stage were both
from SOM..!!)
Third place at the Institute level solo singing competition by Aakash
The event showed our creative side to the best and was a fun filled extravaganza.
Other cultural events at the campus included the SOM11 farewell party which struck the nostalgic note
amongst the passing out batch and was a fun filled event with games like paper dance, dedications and lots
more.
SJMSOM
reaches
Heights..!!
SOM Reaches
Heights..!!
Final Placements Summary for the batch of 2011..!!
The season kicked off with a slew of PPOs/PPIs from companies across the sectors like HSBC, Deloitte, Procter
& Gamble, Johnson & Johnson, Asian Paints, Capgemini Consulting, Colgate Palmolive, Global eProcure,
L’Oreal, Idea, GE and Tata Motors to name a few. While the batch size has increased by 16%, the placement
process has seen 30% new recruiters taking part in the process
Placement Statistics
Batch size
96
No. of students participated in placements
94
No. of recruiters
62
No. of offers made
119
Offers per student
1.27
Average compensation (Domestic)
13.87 lpa
Highest compensation offered (Domestic)
20.50 lpa
Lowest compensation offered (Domestic)
7.50 lpa
Median Compensation offered (Domestic)
12.75 lpa
The Big Names at Campus
The companies that visited the campus for Consulting recruits include Ernst & Young, KPMG, PwC, Accenture,
Deloitte, Capgemini Consulting, Avalon Consulting, Bristlecone, Cognizant and Global eProcure.
The BFSI sector is represented by domestic and multinational giants like JP Morgan Chase, Citibank, Nomura,
CRISIL, JM Financial, HSBC, ICICI, Yes Bank to name a few.
FMCG giants visited the campus including Procter & Gamble , Johnson & Johnson, Asian Paints, Godrej Consumer Products Ltd., Colgate Palmolive, Marico, Heinz, Coca Cola, L’Oreal etc.
The placement process at SJMSOM saw participation of companies from manufacturing sector like Cummins,
Tata Motors, UB Group, Dr. Reddy’s Laboratories, Bharat Heavy Electricals Ltd., Shipping Corporation of
India etc.
A slew of profiles ranging from project management to business development offered by technology giants led
by Microsoft, Amazon, HCL, Cognizant, Wipro and Infosys added a new dimension to placements 2011.
Conglomerates like Lodha Group, GE and Wellspun offered diverse profiles in the areas of Business Development, Leadership, Marketing and Finance.
Industry leaders like Vodafone, Idea and Mercator Lines made their presence felt by opening profiles in marketing, corporate finance, HR and operations domains
For more information on the final and summer placement statistics visit som.iitb.ac.in
School of Management Association (SOMA).!!
Rohit Nerurkar ([email protected])
Rohit is the General Secretary for the batch of 2012. He has completed his B.Tech in
Pharmaceuticals and Fine Chemicals from UICT, Mumbai in 2007. He has worked with Sojitz India Pvt limited as a Asst Manager Sales - in fine chemical and surfactant division
for 26 months.
Ashutosh Jain ( [email protected])
Ashutosh is the Treasurer for SOM for the year 2011-12. He is an alumnus of BITS
Mesra , Ranchi and has worked in TCS and handled his own business before he joined
SOM. He is interested in pursuing a career in finance and is an active member of the Finesse club.
Jubin Varghese ( [email protected])
Jubin is the Placement Team Representative. He did his B.Tech in Electronics Engineering from NIT Calicut . He has 2 years of work experience with Analog Devices in its Design Team for Digital Signal Processors (DSP). He is interested in a career in Consulting
and is interning with Global e Procure.
Kshitij Rikh ( [email protected])
Kshitij is the Admissions Coordinator .He has done his B.Tech from JSS College, Noida
and has served in the Indian Army for two and half years. He wants to pursue his career
in Operations Management and would be interning in P&G (Product Supply).
Nisarg Gandhi (
[email protected])
Nisarg is the Secretary of the Alumni Relations Team. He is an Electronics Engineer
from Dharmsinh Desai University, Nadiad, Gujarat. He worked for 34 months at ISRO as
an embedded systems and digital logic designer. He has a keen interest in supply chain
management and is an active member of the E- Club.
School of Management Association (SOMA) is a governing body that has been created with an
objective to promote synergy among the students and interest groups from both within the
school and the Institute ,to facilitate on the regular basis the faculty student interface, to organize and co-ordinate events such as seminars, distinguished lectures, events, workshops etc,
to forge links with the School alumni and the industry, and explore areas of co-operative work.
School of Management Association (SOMA).!!
Vasisht Saketharram R ([email protected])
Vasisht is the Secretary of Public Relations Committee at SJMSOM. He completed his
Mechanical Engineering from PSG College of Technology, Coimbatore and the worked for
2 years with Ashok Leyland Ltd., Chennai as Deputy Manager, Manufacturing. He want to
pursue a career in Operations management and consulting preferably in the Automobile
Sector .
Ravi Shankar D ( [email protected])
Ravi is the Social Secretary for the batch of. He has completed his Electronics & Communication Engineering from NIT Calicut in 2008. After that he worked with Analog Devices as a Software Engineer in Automotive and Image Processing Domain. He has a keen
interest in Consulting and has a passion for Entrepreneurship .
Mahtab Masood ( [email protected] )
Mahtab is the Class Representative for Section A. He has done his B.Tech in Mechanical
Engineering from AMU, Aligarh (UP) in 2007 after that he worked in Accenture Services
Pvt in Financial Domain. He is a Systems & Technology enthusiast and is active member of
the Systematics Club & Technology Strategy Lab.
Gaurav Kawale ( [email protected])
Gaurav is the IT Coordinator for the batch. He has completed his engineering in Electronics and Telecommunications from Sinhgad College, Pune University. He has an experience of 2 years in IT industry. He is a Technology enthusiast and is also a member of the
Systematics club at SOM.
Pravaal Singh ( [email protected])
Pravaal is the Class Representative for Section B. He is a computer science engineer with
2 years of work experience in Infosys Technologies. He is a marketing enthusiast and is
an active member of the Marktrix Club of SOM.
Sachin Singh ( Sachin Singh" <[email protected])
Sachin is the Infrastructure Secretary for the batch. He is an engineer in Metallurgy
from NIT Nagpur and has 2 years of professional experience at Tata Consultancy Services, primarily responsible for the implementation of new technologies like WPS, CORBA
etc. He aspires to be an entrepreneur in the field of tele-medicine.
Dear Alumnus
The Alumni Newsletter is one of the initiatives that our team has taken up in our continual endeavor to
strengthen the Alumni Relations. We would like to thank all those who helped us put together pieces and give
shape to this letter which includes the Marketing, Systems and Consulting Clubs, the PR team, Admissions
Team, IR Team, Alumni Team, Placement Team and the Sports and Cultural Secretaries.
We would like to thank all the Alumni who came down to the campus and helped us with the Admissions process and other activities like club sessions. We hope to see more participation from you all in the events at
campus. We also hope to see you all at the National Alumni Meet which is due in August and at various summer Regional Alumni meets which would be organized in the month of June in various cities including Pune,
Delhi, Hyderabad, Chennai etc.
This newsletter is an attempt by us to connect more with you, We need your suggestions on how to improve
our interaction.
We also invite articles and views from the Alumni for the newsletter. You can also share your experiences at
the school.
We request you all to strengthen the database by updating your information regularly @ the Connect Portal.
Your suggestions and feedback are highly valued
Wishing you all a Happy Summer Season..!!
Ankit and Akansha
Editors, Alumni Connect
Contact us at :
[email protected]
www.som.iitb.ac.in/SJMSOM_Connect/