professional diploma in mobile marketing

Szkolenie Digital Marketing Institute
PROFESSIONAL DIPLOMA IN MOBILE MARKETING
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Szkolenie: Digital Marketing Institute
PROFESSIONAL DIPLOMA IN MOBILE MARKETING
FORMA SZKOLENIA
MATERIAŁY
CENA
Stacjonarne
Tradycyjne
1495 EUR NETTO*
Stacjonarne
Tablet ctab
1595 EUR NETTO*
Metoda dlearning
Tradycyjne
1495 EUR NETTO*
Metoda dlearning
Tablet ctab
1495 EUR NETTO*
*(+VAT zgodnie z obowiązującą stawką w dniu wystawienia faktury)
INFORMACJE DODATKOWE
Czas trwania szkolenia
Lokalizacje
5 dni
Kraków - ul. Tatarska 5, II piętro, godz. 9:00 - 16:00
Warszawa - ul. Bielska 17, godz. 9:00 - 16:00
OPIS SZKOLENIA
Through dynamic lectures, case studies and practical exercises, participants will learn the latest methods, techniques and tools for
improving their organisation's mobile marketing and brand building efforts.The Digital Marketing Institute's panel of Subject Matter
Experts has specifically structured the syllabus to focus on current trends and best practices in Mobile Marketing. As well as producing
innovative and creative Mobile strategies, participants will also learn how to leverage these strategies to gain competitive advantage
for both their business and their career.Objectives & Outcomes:At the end of this course, you will understand the various channels
and activities required to plan, implement and manage a comprehensive mobile marketing plan. The Professional Diploma in Mobile
Marketing will give you the skills to:
- Clearly understand the value of mobile marketing and its place within the wider digital marketing campaign framework
- Plan, create and manage an effective mobile marketing campaign
- Drive new leads and sales through mCommerce channels
- Identify the value and relevance of mobile-specific technologies such as Games, Apps, Mobile Messaging and Video within your
marketing plans
Target Audience:The Professional Diploma in Mobile Marketing is suitable for individuals who are responsible for the planning,
execution or measurement of mobile marketing campaigns - mobile marketing specialists, mobile advertising executives, or anyone
who would like to pursue a career or enhance their marketing knowledge base in this area. The course is suitable for participants with
any level of skill or experience and will prepare them to engage specifically with mobile marketing within the overall digital marketing
domain.
Compendium Centrum Edukacyjne sp. z o.o.
ul. Tatarska 5, 30-103 Kraków, tel.: (12) 298 47 77
ul. Bielska 17, 02-394 Warszawa, tel.: (22) 417 41 70
Bank BPH Spółka Akcyjna
Oddział w Krakowie
Numer konta: 74 1060 0076 0000 3210 0022 6028
Szkolenie Digital Marketing Institute
PROFESSIONAL DIPLOMA IN MOBILE MARKETING
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PLAN SZKOLENIA
- Introduction to Mobile Marketing
- Mobile Messaging
- Mobile Sites
- Mobile Apps
- Mobile Advertising
- Mobile Video
- Mobile Games Marketing
- Mobile Commerce
- Cross-Channel Marketing
- Strategy and Planning
- Mobile Messaging
- Short Message Service (SMS) marketing
- Multimedia Messaging Service (MMS) marketing
- Rich Communication Services (RCS)
- Over-The-Top (OTT) content delivery
- Mobile Sites
- Responsive Web Design (RWD)
Compendium Centrum Edukacyjne sp. z o.o.
ul. Tatarska 5, 30-103 Kraków, tel.: (12) 298 47 77
ul. Bielska 17, 02-394 Warszawa, tel.: (22) 417 41 70
Bank BPH Spółka Akcyjna
Oddział w Krakowie
Numer konta: 74 1060 0076 0000 3210 0022 6028
Szkolenie Digital Marketing Institute
PROFESSIONAL DIPLOMA IN MOBILE MARKETING
Strona 3 z 6
- Top-Level Domain (TLD)
- Social Media Integration On Mobile
- Setting And Management Of Mobile Advertising Budgets
- Privacy Laws And Data Protection For Mobile
- Mobile Apps
- Features And Benefits Of Native Apps, Web Apps And Hybrid Apps
- Mobile App Development For Social Media Platforms
- Mobile App Analytics
- Emergent Trends Mobile App Development
- Mobile Advertising
- SMS Advertising
- Mobile Website Advertising
- In-App Advertising
- In-Game Advertising
- Mobile Search Advertising
- Mobile Coupon Advertising
- Mobile Ad Networks
- Proximity Marketing
Compendium Centrum Edukacyjne sp. z o.o.
ul. Tatarska 5, 30-103 Kraków, tel.: (12) 298 47 77
ul. Bielska 17, 02-394 Warszawa, tel.: (22) 417 41 70
Bank BPH Spółka Akcyjna
Oddział w Krakowie
Numer konta: 74 1060 0076 0000 3210 0022 6028
Szkolenie Digital Marketing Institute
PROFESSIONAL DIPLOMA IN MOBILE MARKETING
Strona 4 z 6
- Mobile Video
- Video Blogging (Vlogging)
- Mobile Video Apps
- Mobile Video Formats
- Mobile Video Advertising
- Mobile Games Marketing
- Cross-Screen Gaming
- Game Formats
- Brand Promotion Within Mobile Games
- Mobile Game Development Process And Life Cycle
- Analytics And Mobile Gaming Reporting (MAU And DAU)
- Mobile Commerce
- SoLoMo (Social/Local/Mobile) Integrated Technologies
- Near Field Communications (NFC)
- Mobile Commerce Website Planning And Creation
- Mobile Point Of Sale (POS) Technologies
Compendium Centrum Edukacyjne sp. z o.o.
ul. Tatarska 5, 30-103 Kraków, tel.: (12) 298 47 77
ul. Bielska 17, 02-394 Warszawa, tel.: (22) 417 41 70
Bank BPH Spółka Akcyjna
Oddział w Krakowie
Numer konta: 74 1060 0076 0000 3210 0022 6028
Szkolenie Digital Marketing Institute
PROFESSIONAL DIPLOMA IN MOBILE MARKETING
Strona 5 z 6
- Mobile And Social Customer Relationship Management (CRM)
- Cross-Channel
- Cross-Channel Consumer Journeys
- Brand, Product And Service Messaging Cross-Channel
- Measuring Analytics Cross-Channel
- Cross Channel Campaign Tracking
- Strategy and Planning
- Situation Analysis
- Setting Campaign Objectives
- Platform And Tool Selection
- Campaign Planning
- Monitoring, Analysis And Iteration
WYMAGANIA DLA UCZESTNIKA
Anyone can apply for the Professional Diploma in Mobile Marketing. A background in a related discipline is not required - the aim of
the Professional Diploma is to allow you to learn everything you need to know about mobile marketing; and to kickstart a new and
exciting career.
You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of
career. The only prerequisite is that you have in an interest in a digital marketing career.
CERTYFIKATY
Compendium Centrum Edukacyjne sp. z o.o.
ul. Tatarska 5, 30-103 Kraków, tel.: (12) 298 47 77
ul. Bielska 17, 02-394 Warszawa, tel.: (22) 417 41 70
Bank BPH Spółka Akcyjna
Oddział w Krakowie
Numer konta: 74 1060 0076 0000 3210 0022 6028
Szkolenie Digital Marketing Institute
PROFESSIONAL DIPLOMA IN MOBILE MARKETING
Strona 6 z 6
The participants will obtain certificates signed by Digital Marketing Institute (course completion).
This course help also to prepare for Professional Diploma in Mobile Marketing (PDMM) exam available through the Pearson VUE test
centers http://www.pearsonvue.com/dmi/
The Professional Diploma in Mobile Marketing is suitable for individuals who are responsible for the planning, execution or
measurement of mobile marketing campaigns - mobile marketing specialists, mobile advertising executives, or anyone who would like
to pursue a career or enhance their marketing knowledge base in this area. The course is suitable for participants with any level of
skill or experience and will prepare them to engage specifically with mobile marketing within the overall digital marketing domain.
PROWADZĄCY
Authorized Digital Marketing Institute.
Compendium Centrum Edukacyjne sp. z o.o.
ul. Tatarska 5, 30-103 Kraków, tel.: (12) 298 47 77
ul. Bielska 17, 02-394 Warszawa, tel.: (22) 417 41 70
Bank BPH Spółka Akcyjna
Oddział w Krakowie
Numer konta: 74 1060 0076 0000 3210 0022 6028