together for wlkp lech pils becomes main sponsor of kks lech poznań

together for wlkp lech pils becomes main sponsor of kks lech poznań

Poznań, 11 July 2014
TOGETHER FOR WLKP
LECH PILS BECOMES MAIN SPONSOR OF KKS LECH POZNAŃ
Lech Pils steps up its involvement and collaboration with the Lech football team. On July 11,
2014, the brand signed a 3-year contract with Poland’s vice-champion KKS Lech Poznań
whereby Lech Pils becomes the main sponsor of the team. Under the agreement, the main
sponsor’s logo will appear on the back of the footballers’ T-shirts, right under the player’s
number.
The sponsorship contract signed between KKS Lech Poznań and Lech Pils will be effective for three
years until 30 July 2017. Under the agreement, the brand will be represented in a visible place on the
back of each player’s shirt in all matches of the Major League EKSTRAKLASA, Poland’s Cup and
European Cups.
"We are pleased with the collaboration with Lech Poznań so far. We did our best and went beyond the
boundaries of sponsorship by running a number of activities for the people of Wielkopolska, and for
the fans of the Poznan Football Club in particular,” says Robert Wesoły, West Region’s Sales
Director in Kompania Piwowarska. "Both Lech Pils and Lech Poznań have become symbols of this
region and expansion of our collaboration has been a natural step. Over the past two years of our
working together, the football team won Poland’s vice-championship twice. We believe that with our
involvement the team will be able to achieve even more both at home and in Europe” he adds.
"When we announced our collaboration two years ago, we spoke about writing a new chapter of our
relationship. We were Poland’s vice-champions for two subsequent seasons then, and now we are
climbing one level up and it’s time to reach the throne again and we are going to fight for it. The Lech
Pils brand will now be visible on our T-shirts starting from this season – the logo will be placed under
the number of each adult player. I am delighted that Lech Poznań and Lech Pils, two very
recognizable tokens of Wielkopolska will stay together in their fight for the highest goals,” says Karol
Klimczak, Chairman of KKS Lech Poznań.
The rules of selling alcohol at the stadium during matches played by Lech Poznań will remain
unchanged. Kompania Piwowarska will sell those of its beer brands which meet the requirements set
out in the sobriety act. These will include Lech Ice Shandy, Lech Free (non-alcoholic beer) and Tyskie
Jasne Lekkie 3.5%.
Among initiatives taken by the brand during its collaboration with the team so far, there were several
projects run together with the fans and the club itself. Lech Pils was represented during events that are
important for the local community, such as anniversary celebrations of the outbreak of the Great
Poland Uprising, or at Piotr Reiss Benefit. The brand has sponsored fans’ tournaments in Ustronie
Morskie and Błażejewko. In addition, over 600 fans met with the Club’s legendary footballers, Jarosław
Araszkiewicz, Arkadiusz Bąk and Waldemar Krygier, at the Lech Brewery in Poznań. Over 4,000
tickets to the most attractive matches played by KKS Lech Poznań were distributed in consumer
competitions over the past two years of collaboration. The fans who took part in the game called
"Heaps of fun in Pils skybox” could watch the team’s matches from a special Lech Pils club in the
crown of the stadium.
***
Additional information:
The Lech Pils beer is brewed only in the Poznań Brewery by and for the people of Wielkopolska. It is a light lager of the Pilsen
type, with two types of hops used in its brewing: bitter and aromatic. The Wielkopolska-type of caring for the highest standards
of brewing Pils makes the beer very precious to the people of this region and to beer lovers across the whole country. Lech Pils
which won the Gold Medal and the title of the Best Beer in the category of "Full Light Beer with Wort Extract of 11.1 – 12.0 ºBlg"
in Poland’s largest consumer beer competition "Chmielaki Krasnostawskie” in August 2012.
Pils is strongly attached to and involved in matters of the region of its origin and, among other things, sponsors the best football
team in Wielkopolska, Lech Poznań, and supports the Culture Centre Zamek in Poznań.
Kompania Piwowarska - leader of the Polish beer industry
Kompania Piwowarska is the leader of the Polish beer industry in Poland. A team of excellent professionals, several hundred
years’ experience and modern technologies guarantee highest and unchanged quality of the beer brewed in KP breweries. The
company's brand portfolio includes best-selling Polish beers: Tyskie, Żubr, Lech, Dębowe Mocne, Redd's as well as
international premium brands, Pilsner Urquell and Grolsch, and specialities including Tyskie Klasyczne brewed in line with
traditional recipes and the Książęce collection. Fans of non-pasteurised beer can enjoy beer straight from the brewery (Tyskie
straight from the tank) offered in selected outlets. Since 2013 the KP product portfolio sports a novelty: the Green Mill Cider
produced from 100% apple juice. Kompania Piwowarska, established in 1999, operates three breweries (in Tychy, Poznań and
Białystok) and depots across the country. Kompania Piwowarska has been one of the leading sports sponsors for many years
and it is engaged in a number of social programs, addressing poverty-based social exclusion as well as educational programs
promoting responsible and moderate drinking. In the fiscal year ended on 31 March 2014, KP sales volume amounted to 13.3
mill hectolitres. Kompania Piwowarska is part of the international SABMiller brewing group.
SABMiller – one of the largest brewers in the world
Kompania Piwowarska is part of SABMiller plc, one of the world's largest brewers with brewing interests or distribution
agreements across six continents. The group's international portfolio of brands includes premium international beers such as
Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as market-leading local brands such as Aquila,
Castle, Miller Lite, Snow and Tyskie. SABMiller is also one of the largest Coca Cola bottlers outside the US. In the year ended
on 31 March 2014, SABMiller reported US$ 34.1 billion in revenues and EBITA of US$ 6.45 billion. SABMiller plc is listed on the
London and Johannesburg stock exchanges.
Enquiries:
Karolina Hasińska
Brand PR
KOMPANIA PIWOWARSKA SA
[email protected]
Mobile: +48 609 317 712