Contents - Czytelnia Czasopism on-line

Contents - Czytelnia Czasopism on-line

MBA.CE
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1
Contents
A R T I C L E S
3 | Marcin Matyja, Dorota Matyja, Krzysztof Przybyszewski, Grzegorz Banerski
Perception of Euro in Poland – Economic and Psychological Factors
26 | Paweł Korzynski
Overcoming Leadership Limitations: A Theoretical Study of Leadership Behaviors
and Methods
39 | Magdalena Krukowska
Determinants of Corporate Social Responsibility in Japanese Companies
S P E C I A L
S E C T I O N
58 | Jolanta Tkaczyk
How Is Value Created through Marketing?
60 | Lechosław Garbarski
Creating Value for the Organization through Marketing
70 | Grzegorz Mazurek
Network Value Creation through Marketing
78 | Dominika Maison
Values and Lifestyle Segmentation of Poles 55+ and It’s Implications for Consumers’
Attitudes and Behavior
95 | Marcin Awdziej
Time Value and Values Delivered by Marketing
109 | Ryszard Kłeczek
NPV-Relevant Product Description and B2B Marketing
– Contribution to Value Creation
118 | Tomasz Domański
Marketing of Higher Education: Future Challenges
133 | Teresa Taranko, Krzysztof J. Chmielewski
Brand as a Source of Value for Its Buyer and Owner
Vol. 22, No. 4(127), 2014
2 | MBA.CE
144 | Anna Olejniczuk-Merta
Marketing and Social Innovation – A Comparative Analysis
153 | Magdalena Krzyżanowska, Jolanta Tkaczyk
Shared Value Creation and Marketing
168 | Mirosław Antonowicz
Value for Clients Resulting from Rail Transport Market Regulation in Poland
179 | Adam K. Prokopowicz
The Value for Money For Transport Infrastructure Projects and Its Marketing
Components – Conceptual Thoughts and Reflections
194 | Jan W. Wiktor
Marketing Communication as Company Dialogue with the Market: Value Creation
and Integration Perspective
Vol. 22, No. 4(127), 2014