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Proces tworzenia strategii marketingowej. Rodzaje strategii
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Przewaga konkurencyjna i strategie konkurowania (%RJQD3LODUF]\N) ............ 74
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Zachowania konsumentów (+HQU\N0UXN) .......................................................... 88
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5RG]DMHGHF\]ML]DNXSRZ\FK .......................................................................... 1DE\ZF\LQVW\WXFMRQDOQL ................................................................................. 6.
Segmentacja – istota, kryteria, rola w marketingu (TP) (%RJQD3LODUF]\N) .... 107
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Strategia produktu i opakowania (+HQU\N0UXN) ............................................. 142
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14. Plan marketingowy (0DULD6áDZLĔVND) ............................................................... 272
,VWRWDLIXQNFMHSODQXPDUNHWLQJRZHJR ......................................................... (WDS\SURFHVXSODQRZDQLDPDUNHWLQJRZHJR ................................................. 6WUXNWXUDLSRGVWDZRZHHOHPHQW\SODQXPDUNHWLQJRZHJR ............................ .RQWURODG]LDáDOQRĞFLPDUNHWLQJRZHM0DULD6áDZLĔVND) ................................. 284
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