High Streets in Poland

Transkrypt

2015
high
streets
WARSAW –
CREATIVE
CAPITAL FOR
FASHION
DESIGNERS
Capital’s perspectives
for Polish designers
WROCŁAW’S
FASHION HIT
THE SHOPPING
CENTRES
Tenants taking mall space
WHAT’S
COOKING IN
POZNAŃ
Catering and services
– where is the fashion?
KRAKÓW –
SHAPING
UP FOR
TOURISTS
Tailor-made offers
GROWTH
PERSPECTIVES
for the high street market in Poland
HIGH STREETS IN POLAND
CONTENTS
HIGH STREETS
What they offer?
Where is the luxury?
Where to find it in the future?
How much does it cost?
04-09
10-11
WARSAW – CREATIVE CAPITAL
FOR FASHION DESIGNERS
Capital’s perspectives for Polish designers
More space for absent brands
2
12-13
KRAKÓW –
SHAPING UP
FOR TOURISTS
Tailor-made offers
Contents
WROCŁAW’S
FASHION HIT
THE SHOPPING
CENTRES
Tenants taking mall space
14-15
16-17
18-19
WHAT’S COOKING
IN POZNAŃ
GROWTH
PERSPECTIVES
Catering and services
– where is the fashion?
for the high street market in Poland
3
HIGH STREETS
4
high streets
A
t the end of 2014, there was
over 11.5m sq m of modern
retail space in Poland.
Shopping centres are the
most common type of retail
schemes. Over 900,000 sq m constituted
projects located in central locations of
the 8 major cities, close to high streets.
In the well-developed European
retail markets, high streets provide
a supplement and alternative to
the traditional shopping centres.
High streets, perceived as the most
prestigious and attractive locations, are
streets with a high pedestrian traffic
situated in the core city centre.
What High Streets offer?
Where is the luxury?
Where to find it in the future?
How much does it cost?
The high street market in Poland has still
been in the initial phase of development
and is present only in several cities.
Due to historical factors, diversified real
estate ownership structure remains
the major obstacle for development
of the high street retail market in the
major cities (especially in Warsaw).
However, growing interest in high
streets not only among retailers from
the service and catering sectors but
also from the fashion sector has been
observed in recent years. More and more
prosperous brands, operating only in
shopping centres so far, are considering
expanding their offer in high streets
(e.g. drugstores: Dayli, Hebe, Rossmann,
Sephora, Superpharm, and groceries:
Carrefour Express, Delikatesy Centrum,
Delikatesy Frac, Piccola Italia). Moreover,
a number of foreign brands plans to
enter the Polish market, e.g. Dairy Queen,
Grill&Chill, Johnny Rockets, Superga,
Kusmi Tea, yet they will make their
decisions dependent on the high streets
development prospects.
Numerous upmarket and luxury brands
employ the high street locations in their
business strategies.
5
The development of the luxury sector in Poland is gaining momentum. At the end of
2014, 64% of luxury clothing, footwear and accessories retailers and 69% of luxury
watches and jewellery retailers were available in Poland”1. Simultaneously, it is
necessary to discard outdated beliefs that luxury brands have West-European and
American origins only.
An intense development of the Polish luxury brands or aspiring to such name has
been recently observed. Many of those retailers opened first stores or showrooms in
high streets (e.g. Robert Kupisz, Ewa Minge, Maciej Zień).
Tenant-mix structure in high streets
Poznań
Wrocław
Kraków
Warsaw
0%
10%
20%
30%
Catering
40%
50%
60%
70%
80%
Health & Beauty
Hotels
Services
Vacant
Other
Fashion & Accessories
Entertainment & Art
90%
100%
High streets in four leading cities in Poland are focused mainly on
catering (including deli stores) and services, with the growing share of
fashion and accessories retailers.
The luxury brands in Poland are mainly located in Warsaw, in Trzech
Krzyży Square, in Mokotowska Street and in the Vitkac department
store. In other cities, the luxury offer is available in multi-brand stores in
tenement houses or shopping centres. In regional cities, chain stores and
mid-market local brands prevail among fashion and accessories retailers
operating in high streets. The lowest number of fashion and accessories
units in high streets is observed in Wrocław (13% of all high street
retailers in the city), while the highest in Kraków (30%).
Retail high streets in Poland are also appreciated by services, mainly the
financial and banking sector. The highest share in number of such units
is held by Poznań (30% of the total number of high street units in the city),
while the lowest by Kraków (18%). Additionally, Kraków is distinguished by
a wide selection of hotels located in high streets.
Source: Knight Frank, as of 13.03.2015
1
6
KPMG Report „Luxury market in Poland. Edition 2014”
high streets
SHOPPING CENTRES*
11.5m sq m modern stock
900,000 sq m under construction
300 sq m/1,000
inhabitants saturation
*
HIGH STREETS**
15 km length
1,800 retail units / 62 vacant
Catering dominant sector
Source: Knight Frank, Q4 2014
Source: Knight Frank, as of 13.03.2015, including Warsaw, Kraków, Wrocław, Poznań
**
The majority of them choose Warsaw – the most perspective city with a potential for
further changes. Moreover, Warsaw has attracted numerous Polish designers who
have now started their expansion to other Polish and European cities (e.g. Risk made
in Warsaw, Mokobelle, Lilou, Mo61).
Knight Frank’s report analyses the current situation in the high streets market in
Warsaw and three regional cities (Kraków, Wrocław and Poznań). The main objective
is to determine growth perspectives for the sector in Poland.
European high street retail rents (EUR/sq m/month)
1200
1000
800
600
400
200
0
Pa
Lo ris
nd
on
Zu
ric
h
Vi
en
na
Du
bl
in
M
ila
n
Be
rli
n
M
a
Am dr
st id
er
da
Co
m
pe
nh
ag
e
Pr n
ag
ue
Br
us
se
ls
St Osl
o
oc
kh
ol
W m
ar
sa
w
Li
sb
on
“The high street market
in Poland has been
gaining in importance
recently, though it
has still been in the
development phase and
applies to only several
cities: in Warsaw,
Kraków, Wrocław and
Poznań. Well-prosperous
brands operating only
in shopping centres so
far and also newcomers
appear in high streets.
Moreover, those
streets have attracted
numerous Polish
designers.”
- Bożena Kozłowska,
Senior Consultant,
Research, Knight Frank
As of March 2015, asking rents for high street units usually ranged
between EUR 35 and EUR 80 per sq m per month depending on the
city. The most expensive retail location is Warsaw, where in the top-end
areas, such as Trzech Krzyży Square and Mokotowska Street, rents reach
EUR 100 per sq m per month. However, when compared to the European
capitals, lease costs are at a notably lower level (e.g. much lower than in
the Czech’s Prague), mainly due to the fact that Warsaw is perceived as
less attractive for tourism. Moreover, the Warsaw high street market is still
at the initial stage of development and not diversified in terms of luxury
retailers. As a comparison, prime high street rents in the best European
shopping destinations, e.g. London or Paris, amount to even EUR 1,000
per sq m per month.
Source: Knight Frank, Q4 2014
7
WARSaw
114 k sq m
RETAIL STOCK
UNDER CONSTRUCTION
5.6 km
660/26
HIGH STREETS LENGHT*
5,170 PLN
UNITS/VACANT*
SALARY
m
1.5 m sq m
4.3%
UNEMPLOYMENT RATE
sq
%
in 10
ha 0
bi 0
ta
nt
s
1.73 m
POPULATION
460
SATURATION
€ 60-80€
RENT/SQ M/MONTH**
kraków
2.2 km
Source: GUS, Knight Frank, end of 2014
*
As of 13.03.2015
**
Rates of rent for prime available units
8
5.2%
4,140 PLN
42 k sq m
UNDER CONSTRUCTION
360/6
UNITS/VACANT*
SALARY
m
UNEMPLOYMENT RATE
sq
1.2 m sq m
RETAIL STOCK
%
in 10
ha 0
bi 0
ta
nt
s
760 k
POPULATION
580
SATURATION
€ 50-80€
RENT/SQ M/MONTH**
wrocław
55 k sq m
RETAIL STOCK
UNDER CONSTRUCTION
2.5 km
314/17
4,040 PLN
UNITS/VACANT*
SALARY
m
1 m sq m
4.3%
UNEMPLOYMENT RATE
sq
%
in 10
ha 0
bi 0
ta
nt
s
630 k
POPULATION
650
SATURATION
€ 35-45€
RENT/SQ M/MONTH**
poznań
4.7 km
3.2%
4,420 PLN
107 k sq m
UNDER CONSTRUCTION
463/13
UNITS/VACANT*
SALARY
m
UNEMPLOYMENT RATE
sq
900 k sq m
RETAIL STOCK
%
in 10
ha 0
bi 0
ta
nt
s
550 k
POPULATION
800
SATURATION
€ 35-50€
RENT/SQ M/MONTH**
9
więt
ok r z
ys k a
Emi
lii P
l a te
r
WARSAW...
Alej
e
N
ałub
ińsk
10
at
Nowy Świat and Chmielna Streets are one of the most attractive
tourist destinations in Warsaw with high footfall, with every second
lii Pl
The most expensive and most prestigious high streets in Warsaw
are Trzech Krzyży Square and Mokotowska Street. Numerous
luxury brands (e.g. Burberry, Carolina Herrera, Ermenegildo Zegna,
Escada) and multi-brand boutiques with upmarket offer (Chiara,
PlacTrzechKrzyży 3/4, See Me Boutique) are located in these
top streets. It should be indicated that Warsaw stands out from
the regional cities in terms of a number of Polish fashion brands
located in high streets. A range of famous Polish designers (e.g.
Łukasz Jemioł, Robert Kupisz, Tomasz Ossoliński, Maciej Zień)
and many fashion start-ups of young designers (e.g. Risk made
in Warsaw, Mokobelle, Maciej Sieradzky) have opened their stores
and showrooms there. Fashion retailers are the most common
tenants in Trzech Krzyży Square and in Mokotowska Street (30% of
all retailers in these streets). Additionally, the closely located Vitkac
department store (with luxury brands, e.g. Louis Vuitton, Gucci)
affects the attractiveness and the profile of this area.
Emi
iego
…CREATIVE CAPITAL FOR
FASHION DESIGNERS
unit specialising in catering. Moreover, there is a wide selection of
popular and upmarket fashion brands.
Marszałkowska Street and part of Jerozolimskie Avenue (from
Marszałkowska Street to Nowy Świat Street) benefit from good
accessibility, both from public and private transport. A wide offer of
banking and other services (35-40% of all high street units in these
streets) makes this area a supplement to the most prestigious
high streets. Fashion retailers are mainly situated in the Wars Sawa
Junior department store in Marszałkowska Street.
Moreover, Świętokrzyska Street is gaining in importance as a new
retail destination. It is located in the intersection of two metro lines,
accessible to pedestrians and cyclists, with limited car traffic. Just
refurbished Świętokrzyska Street has gained a pedestrian character
and creates a new urban space.
In the Warsaw high streets, there are several mixed-use and office
schemes with a high-standard retail space on the lower floors, e.g.
Ethos, Astoria, Nowy Świat 2.0, Cedet and Centrum Marszałkowska,
which makes it a possibility for newcomers to enter the market.
N owo s i e j s k
K
Jasn
a
Szko
t
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ok r z
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icza
pi
4
lims
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K r z yż y
ejs
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600 m
ka
za
a zd ows k
K ruc
Aleje Uj
113 units
3 vacant
szał
sk a
ko t
ows
ka
ie
k ow
Mo
Matejk
street lenght
550 m
121 units
4 vacant
ji
eryka
Chopina Fryd
ytuc
la c
DOMINANT SECTORS
ec
iad
n
CateringŚ
Fashion
N owow i e j s k a
Mixed
DEPARTMENT STORES
1. Vitkac
2. Domy Towarowe Wars Sawa Junior
OMPLETED OFFICE PROJECTS
C
WITH RETAIL SPACE
3. Mysia 3
4. Chmielna 25
5. Plac Trzech Krzyży 3/4
6. Dom Dochodowy o Trzech Frontach
7. Mokotowska Square
Ko
sz
yk
ow
a
al. Róż
street lenght
600 m
Natolińsk
a
K o nst
Plac
Plac Unii
Unii
City
City Shopping
Shopping
1,1 km
1.1
a
h
k ic
KEY
c Tr
6
Pięk na
Pi ę k n a
P
N owo s i e j s k a
40 units
1 vacant
street lenght
5
za
Wilc
a
ater
Kosz ykowa
a
7
Pi ę k n
300 m
3
za
Wilc
ańsk
lii Pl
za
Książęca
a
Hoż
Pozn
Emi
Wi l c
ka
óln
Wsp
lna
Wspó
a
Hoż
Mar
a
2
street lenght
Pla
a
H oż
3
wia
Żura
bar y
ólna
Wsp
ac
iat
1
Św
sia
My
wia
Żura
wa
ingo
Park
ańsk
wia
wy
e
Alej
zo
J e ro
d zk a
ogro
w
o
N
Po z n
Bar
Św.
1
Br
Żu ra
lna
No
ok
k ie
dzka
ogro
w
o
N
Smo
za
lims
a
K ruc
A
rozo
117 units
3 vacant
NOWY ŚWIAT
4
Złote Tarasy
Tarasy
Złote
600 m
m
600
Je
leje
ieln
al
a
Krucz a
Wi d
a
s
Fok
OFFICE PROJECTS WITH
RETAIL SPACE UNDER
CONSTRUCTION
1. CEDETal. Wyzwolenia
2. Nowy Świat 2.0
3. Ethos
4. Astoria
5. Centrum Marszałkowska
HOTELS
MOTELS, APARTMENTS FOR
RENT
ISTANCE TO
D
SHOPPING CENTRE
64 units
6 vacant
Fashion
Catering
ALEJE
JEROZOLIMSKIE
a
ieln
od
lna
iech
Chm
Chm
ta
Zg
900 m
iat
Sz
a
aż W
sk a
Pa s
k ow
Złot
sk
iego
y Św
szał
Gór
2
street lenght
N ow
Mar
Sie
w
nk ie
PLAC TRZECH
KRZYŻY
niu
CHMIELNA
Mo
Kop
na
5
MOKOTOWSKA
Jas
ernik
a
lna
warsaw
ealth &
H
Beauty
inancial
F
services
Multimedia
Other services
Hotels
Accessories
Vacant units
Entertainment
11
Ka
KRAKÓW…
G
rm
eli
icza
a
ska
sk ich
udsk ie
oleń
go
sk
Zw
…SHAPING UP
FOR TOURISTS
Kraków is one of the most attractive tourist destination in Poland,
with approximately 7m tourists visiting annually. As a result, the
structure of high streets’ tenants is dominated by catering retailers
(40% of all high street units in the city). Fashion and accessories
(including souvenirs) occupies another 30%. Furthermore, Kraków
stands out in terms of a number of hotels and hostels situated in
high streets.
Similarly to the other regional cities, there are no clearly established
the upmarket clusters in the Kraków’s high streets.
12
The Main Square (Rynek Główny), as a tourists destination, host
a wide offer of restaurants and entertainment facilities (65% of all
high street retailers in this area). The fashion offer is available in
the exclusive boutique – Rynek 13 Passage. Grodzka Street and
Floriańska Street with high footfall are highly diversified in terms of
tenant-mix offering location for jewellery, souvenirs, fashion units
and a number of restaurants and cafes, which complements the
Main Square offer.
rło
ws
ka
Po w
iśle
ier
z
jk i
ate
ark
a
Ju
lia
na
św
Du
.M
i
ńsk
r ia
św.
sk a
św.
Ma
rk a
ki
M ik
Zamenho
Brack a
Sto l a r s k a
Grodzk a
a
z yż
jsk a
M i ko ł a j s
ka
D ominik ańsk a
te
FLORIAŃSKA
lna
Pasaż 13
Wi ś
124 units
2 vacant
M ikołaja K o pernik a
ia
ka
oła
650 m
nna
street lenght
300 m
110 vacant
Fashion
Wi
Catering
Stra
s ze w
sk ie
Po s e l s k
a
z
56 units
o
street lenght
lat
ny
ńs
a
rp
ł ów
zk a
riac
ana
ier
te g
te
kG
is
nc
Sie
R
yn
e
Fl o r i
Zw
ka
wię
W
es
kG
ne
Ry
ny
łęb
Ma
nek
Głó
w
sk iego
ec
aŚ
GRODZKA
ny
p l.
n ny
ich
Go
asz
na
łó w
Ry
św
.A
i
yn
uch
ealth &
H
Beauty
po
elo
le
Multimedia
Other services
Hotels
Entertainment
Sta
go
inancial
F
services
Vacant units
ro
Accessories
wi
Po s e l s k a
śln
a
KEY
ertrudy
ISTANCE TO SHOPPING
D
CENTRE
St
rad
om
sk a
ku
Die
Bonarka
Bonarka
Bonarka
Bonarka
City
Center
City
Center
City
Center
City
Center
3,6
3,6 km
3.6
km
Galeria
Galeria
Kazimierz
Kazimierz
1.8 km
km
1,8
tla
cze
am
zam
świętegoHOTELS
Sebastia
na
MOTELS, APARTMENTS FOR RENT
dzi
e
go
Po d
św. I
RETAIL PASSAGE
efa
iśle
DOMINANT SECTORS
Catering
Fashion
Mixed
J óz
e
amcz
Po d z
świętej G
p l.
Na
G ro d z k a
K an
G ro
o n ic
bla c
h
zna
ka
Po w
fa
Curie -Sk łodo
ł ów
ny
Jag
kG
Tom
ital
ne
iel
l oń
Ry
a
Fra
700 m
cD
św
. Kr
św.
a
Szp
sk
sk a
ew
y
eńsk
Pl a
Sła
wk
ow
Szp
a
a
street lenght
łowsk a
a
sk
Fl o
ck
ań
a
a
eli
ep
asz
Jan
rm
cz
Tom
Lubicz
R adziwił
Ka
Sz
nn
Zac
ka
Westerplatte
jew
na
P ijars
św.
Sz
św
.A
ow
taln
a
RYNEK GŁÓWNY
o
lerriiaa kaa
GGaarleakkoowwssk
KKra m
0m
44550
ieg
rba
szt
a
kraków
a
rsk
sk
Ga
i sze
Pl a
Ba
za
ws
cM
B a s z towa
13
wsk iej
Ks
WROCŁAW…
go Cie
szyńs
kiego
ko ł a
ja
Biało
Rzeź
skórn
icza
nicza
św.
Mi
Ru s
ka
ud
y
i e lk
r za W
eB
Psi
K a zi m i e
p
ie g
Kr
up
ni
cz
a
o
…FASHION HIT THE
SHOPPING CENTRES
14
The Market Square is one of the most attractive tourist destination
in the city. Consequently, this is the location for a wide selection of
restaurants and cafes, which occupy over 50% of the total number
of high street units in this area, while catering, accessories and
services performs only complementary functions.
SSkky
yTToow
331,1,6,6.3 weerr
3kkkm
m
km
m
Świdnicka Street is the natural shopping destination with the
highest number of fashion retailers, where a wide selection of chain
stores and local operators is situated. Nevertheless, upmarket
brands (in the Renoma department store) and Polish designers
merchandise (in Louve Boutique in Likus Concept Store) can also
be found in this location.
uzea
lna
The high streets in Wrocław, similar to other regional cities,
embrace the Market Square (Rynek) and surrounding streets,
e.g. Świdnicka Street and Oławska Street. In Wrocław, the fashion
sector constitutes the lowest share in the high street tenant-mix
(barely 13% of all retailers). This is due to the close location of
three shopping centres (Renoma, Arkady Wrocławskie and Galeria
Dominikańska) available within 10-minute walking distance from
the Market Square. Thus, the most extensive and diversified fashion
offer is available almost exclusively in these centres, with over 500
retail units in total.
Po
d
w
Witolda
Mo
iat
y Św
cki
rsyte
iwe
Uniw
ers
y
yteck
ch
Un
Plac
a
street lenght
850 m
Jodłow
a
Łacia
rska
51 units
2 vacant
a
Bisku
pia
ka
350 m
Fashion
Zam
kow
a
św i ę
cims
k ich
Kazimierza Wielki
ego
inancial
F
services
Multimedia
Other services
Hotels
Accessories
Vacant units
Entertainment
KEY
a
a
RETAIL SCHEMES
HOTELS
owa
DNISTANCE
TO SHOPPING
CENTRE
Świ
dnic
k
a
Piotra
Skarg
i
Teatraln
DOMINANT SECTORS
Catering
Mixed
cza
Wierzbo
wa
Menni
Wid
ok
Świd
nicka
Mennicz
plac T
eatral
ny
Podwa
le
Renoma
Czysta
Arkady
Bonarka
Arkady
Bonarka
Wrocławskie
City
Center
Wrocławskie
City
Center
3,6
500
km
m
3,6
500
km
m
Health &
Galeria
Beauty
Dominikańska
Catering
Likus Concept Store
wa
le
93 units
5 vacant
street lenght
Galeria
Galeria
Dominikańska
Kazn
Dominikańska
o
100 m
mdziejsk
100
Oła
wsk
a
O a
rO
Po
d
550 m
Wita
Stw
osza
Szews
Świdn
ic k a
pert
a
O a
r Ośw
ięcim
skich
street lenght
Pasaż
Pasaż
Grunwaldzki
Grunwaldzki
2.2 km
km
2,2
Kurz
y Ta
rg
R yn
ek
rska
ŚWIDNICKA
ska
k
olny
Gep
Kotla
R y ne
ek R
atus
Prze
z
jści
e
Prz
G
ar
ejśc
ie Ż ncarsk
elaź
ie
Suk
nicz
ien
e
nice
Ryne
k
Kiełb
aśnic
za
k
Ryn
plac
S
a
Łacia
r
Ryne
Pasaż pod
Błękitnym Słońcem
Szew
sk
Kuźn
icza
Wię
zi e
O dr z
ańsk
Igieln
a
Szew
sk a
y
96 units
2 vacant
Noż
own
icza
Rzeź
nicza
a ja
za
Kotl
arsk
a
nna
lżbie
t
a
św. E
Więzi
en
Mala
rska
Jatki
Kuźn
ic
na
a
na
Kiełb
aśnicz
Łazie
n
Nożo
wnic
RYNEK
Gar b a r
a
dzk
za
Now
Gro
Zauł
ek O
sso
lińs
ki
i
orsk
om
st P
wrocław
OŁAWSKA
Księcia
lda
ia Wito
Księc
Pod
wale
15
L
ola
lt
ibe
M
a
ajski
Rat e
a
l
ry
Cy
sk
łyń
a
go
23 luteg
aja
3m
Ratajczaka
Kazimie
rza Kan
taka
27 Grudnia
św. M
arcin
ary
Piek
Tacza
ka
Pasaż
a
jczak
Ogrod
Rata
ańców
Wielko
polski
ch
WHAT’S COOKING
IN THE CITY
ło m
iez
owa
ch
ny
Tad
eu
sz
aK
śc
in this street). The entertainment sector ocomplements
the offer of
iu s
zk
this area and occupies 20% of all retailers. Wrocławska
Street has
i
a similar structure but with a higher share of accessories.
Szkolna Street and Półwiejska Street are the area with the highest
share of fashion (30% of the total number of high street units in
this area). Location of the schemes offering modern retail space in
Półwiejska Street strengthen its retail character. This particularly
applies to two shopping centres: Kupiec Poznański and Stary
ow
Browar, and also to the mixed-use
project Półwiejska 2, which host
e
almost 300 retail units in total. j Jad
ól
Kr
The Old Market Square is a direction of tourist trips, which
determines a tenant structure in this area. An overwhelming
majority constitutes catering retailers (60% of all high street units
Apoll
o
Piek
POZNAŃ…
a
The high streets in Poznań include the Old Market Square (Stary
Rynek) and the streets leading to it, e.g. Szkolna, Półwiejska,
Wrocławska and Św. Marcin. A relatively low share of fashion in the
high street tenant-mix in the city (24% of all retailers) ensues from
a close vicinity of shopping centres e.g. Stary Browar, Poznań City
Center, which offer a very diversified tenant-mix. These projects
attract a significant number of fashion retailers (chain stores and
luxury brands) from the city centre.
o
Feliksa Now
owiejskieg
o
pl
.
w ig
i
16
S
a
ow
street lenght
550 m
56 units
2 vacant
W
PÓŁWIEJSKA + SZKOLNA
Ślusarsk
a
Stary R
ynek
Kozia
rn
a
Go
Gołęb
ia
łę
street lenght
800 m
151 units
2 vacant
Za Bram
Po
dg
ó
ką
a
Wrocław
ska
Kozia
S z k o ln
arcin
kow
skie
go
Żydow
ska
Stary Ry
nek
Stary
R
Sieroca
Ignacego Pader
ewskiego
al. K
arol
aM
Wroniec
ka
ynek
Franciszkań
ska
Klasztor
na
Gó
Stary Ryn
ek
poznań
STARY RYNEK
sł a
my
e
z
Pr
ra
Bazar Poznański
D om i
Rynkowa
Zamk
owa
23 lu
tego
Mokra
Świętosł
awsk
a
al. Karola Marcinkowskiego
Masz
talarska
św. Marcin
Szymańskiego
St
rze
lec
ka
rodowa
Og
Po
d
gó
rn
WROCŁAWSKA
Kupiec Poznański
Bo
les
ław
aK
ary
Piek
ry
se
wi
cz
a
ok a
Wys
Półw
iejsk
a
ary
Piek
naańń
aPrrokokzazan teerr
naP
BBoonittyy CCeennt m
km
m
CCi
, 6kkkm
113,3.5,56
a
Zielona
Długa
street lenght
250 m
59 units
3 vacant
a
Półw
iejs
k
1.1 km
Kw
iato
wa
110 units
5 vacant
a
Stary Browar
street lenght
i
k
elec
Strz
k
ba
Ry
Kw
i
at
ow
a
aki
Fashion
DOMINANT SECTORS
Catering
Fashion
Mixed
HOTELS
MOTELS, APARTMENTS FOR RENT
Łą
ko
wa
Ryb
KEY
ŚW. MARCIN
Str
z
ało
wa
Długa
ISTANCE TO SHOPPING
D
CENTRE
Krakowska RETAIL SCHEMES
ka
Krakows
Catering
ealth &
H
Beauty
inancial
F
services
Multimedia
Other services
Hotels
Accessories
Vacant units
Entertainment
17
Królow
ej
PERSPECTIVES
18
Growing number of
brands interested in
the high street locations
More and more retail chains, especially the upmarket retailers,
chose the high street location in line with their strategy in the
Western Europe markets instead of units in shopping centres.
Growing volume of good
quality retail space
In Warsaw, there are several mixed-use schemes and office
projects with a retail space situated along high streets. Growing
volume of modern retail space in prime locations attracts
newcomers to expand their chains in high streets.
In regional cities, a refurbishment of tenement houses
has improved the quality of retail premises in high streets.
Nevertheless, the popular shopping centres with high footfall,
located in the close vicinity, attract newcomers more than the
high streets.
The Reprivatisation
Act TO IMPLEMENT and
a long-term development
planning
Due to a diversified ownership structure of assets located in high
streets, the development of this segment is hampered.
The Reprivatisation Act implementation and a long-term
development plans for city centres prepared by local authorities
would be an opportunity for a dynamic growth of the sector.
18
PERSPECTIVES
Improving transport
infrastructure
Changes have been noticeable so far in Warsaw
– e.g. refurbishment of Świętokrzyska Street, which is directly
connected with two metro lines. Consequently, it is expected that
Świętokrzyska Street will become a new retail destination. In the
regional cities the infrastructure changes are limited due to the
historical character of the city centres.
High streets as
an opportunity for
the fashion and food
start-up’s
The rising interest of the high street locations from national retail
start-ups (e.g. Lilou, Fukki Store, Manufaktura Cukierków) has
been noted recently.
Polish investment
funds investing in the
commercial properties
looks favourably at high
streets
High street units occupied by prestigious tenants are more and
more frequently included in the real estate funds’ portfolios.
AGIO Commercial Properties FIZ AN (AGIO Nieruchomości
Komercyjnych FIZ AN) is looking for completed and leased retail
units located in the largest cities and in the city centres of the
medium-sized markets. Retail units are also the primary assets
of REAL ESTATE INCOME ASSETS FIZ AN fund, created by
Capital Park Group, Open Finance TFI and Noble Securities.
The portfolio assets are mainly premises located in high streets.
On the basis of announcements of new investment products in
the pipeline, this trend is expected to grow stronger.
19
19
Knight Frank is an international advisory group with its headquarters
in London. The company has been offering advice in real estate for
almost 120 years. Currently it employs over 12 000 specialists in 370
offices in 55 countries. Knight Frank’s Polish branch has 24 years
of experience and is one of the longest functioning international
teams that work in real estate in this area. Knight Frank Poland
employs over 120 specialists in Warsaw and six regional offices
(Gdańsk, Katowice, Kraków, Łódź, Poznań, Wrocław).
Contacts in Poland
RESEARCH
Elżbieta Czerpak
[email protected]
In the field of retail space, we offer comprehensive services that
comprise all stages of its functioning:
development and investment consultancy,
reation and implementation of the strategy that focuses
c
on the building of the value of property, through both
repositioning and revitalisation,
creating and implementing of the commercial strategy,
property management,
valuations of both single properties and portfolios,
ASSET MANAGEMENT
Monika A. Dębska - Pastakia
[email protected]
RETAIL ASSET MANAGEMENT
Agnieszka Mielcarz
[email protected]
market analysis.
Contact us at:
+48 22 596 50 50
www.KnightFrank.com.pl
© 2015, Knight Frank Sp. z o.o.
This report is published for general information only and not to
be relied upon in any way. Although high standards have been
used in the preparation of the information, analysis, views and
projections presented in this report, no responsibility or liability
whatsoever can be accepted by Knight Frank for any loss or
damage resultant from any use of, reliance on or reference to
the contents of this document. As a general report, this material
does not necessarily represent the view of Knight Frank in
relation to particular properties or projects. Reproduction
of this report in whole or in part is not allowed without prior
written approval of Knight Frank to the form and content within
which it appears.
RETAIL AGENCY
Paweł Materny
[email protected]

High Streets in Poland

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