Formy reklamy zewnętrznej

Transkrypt

Formy reklamy zewnętrznej
I::BM
.
4
F
o
r
myr
e
k
l
a
myz
e
wn
ę
t
r
z
n
e
j
*J1D*)<)D+-D%
!
" #
!"
"
" " #)
!
" * " #"!
"
*
%
&!
!)
)
!
#)
"
" "#
"!"
"
*K3687<)D%
"!""!"
3?*J13<J%
,
!
,
",,
%,"&
"
"
"""
%
&"
'!
""
""
"
"',"
" !
"!"
6DL1@*%
!""!
!!
.4
;
(#
1
(#H
$
!
E
/ & H # ( / (
&
&
( &/ , ("
# % / # , ( ,(
(!
J
(H
E/
&
"E & (
!
(
&
#
(1(#
(#
E"E & &!(
&"
(
!?#
(
#H(
H(
$
!
"
( &
"J
(#(
& ,
,
"
($!
!#)
"(" &
&!
#E$
/ E
" (
!
(
!
!# !
!
E
(
!
(# # ! (
, # , ( ( . ,(
0
;%F
,(
(
0
## ,A
,A,
"
E\G 5
&()
( #, E!
D
e
f
i
n
i
c
j
ar
e
k
l
a
myz
e
wn
ę
t
r
z
n
e
j
1(#O (
( 5H
$&
P
#($
,
"H
&O #,P
&O(P
7 ( &E , ( ,
&
J
(
""E#
&
,"1(#H /
( & &HE
#
(
, $
. ($ <H
A#,
, ! #
!
$-
A
!
1
(# # A"
("( &0
(#
##
!
# H (
# "!
, OP6
((A(
! # !
E
/ !
# !
!
1
E
0
;#$ F+
,A
(G
$ F4H?H6(G" 2/
!
4D@-38+343*6313@3
& # ! E(
, ( #
" & &
E(
(
$0
#"
F G
((
( O ( I@P ( i!& O
! P
# $
,
(
E(
,A,((
& &
&
+(E
,(AE
(#
EA
A !"
,( <&
"
&(
!((
$
!
-
(
#
E
A"
, &.
( #!",
&
!
(
?
A
0
(
( A
(
"
E
O /
H(/P@#(E("E#
+
"E 0
A (
A
(
+(E(
AEE E &
(A !
& &
+ , ( $ #
"E(
$ &
&
,
"!
"! #
(
( &,
"(
!
#
(
,A
"(
((
"!
"
,$
E(#
""
"(
& &
2"(
%
#!
O
(!
!#
"P!
O
#
(
,A
"P
(
O
!
#
/
&P I
"E
$
%($((
(!&O
,(
( &P
O
,(
( (
( P
(O
( (
!#"#P(
$
,((
!
E (!& ((O( &(
P
$
O
, $ # !
(P:
?E
%F
!#EO
(P
,
I
:
E
(#
&
E.J&
1(1
(8`1(!
6(6"I:HIB
3?1(
:I
0*
(
!(6"MB
!
.4
;
(#
O
u
t
d
o
o
r
b
y
ł
i
j
e
s
t
j
e
d
n
y
mzn
a
j
p
o
p
u
l
a
r
n
i
e
j
s
z
y
c
h
ś
r
o
d
k
ó
wp
r
z
e
k
a
z
ur
e
k
l
a
mo
we
g
oi
z
a
p
e
wn
i
a
wy
s
o
k
ąc
z
ę
s
t
o
t
l
i
wo
ś
ćk
o
n
t
a
k
t
ó
wzk
a
mp
a
n
i
ą
r
e
k
l
a
mo
wą
.
Wi
e
l
ur
e
k
l
a
mo
d
a
wc
ó
wt
r
a
k
t
u
j
eg
o
j
a
k
os
wó
j
p
o
d
s
t
a
wo
wyn
o
ś
n
i
ki
n
f
o
r
ma
c
j
i
,
p
o
n
i
e
w
a
żr
e
k
l
a
maz
e
wn
ę
t
r
z
n
ad
o
c
i
e
r
ad
oo
s
ó
b
,
k
t
ó
r
en
i
eo
d
b
i
e
r
a
j
ąk
o
mu
n
i
k
a
t
ó
wr
e
k
l
a
mo
wy
c
h
p
r
z
e
k
a
z
y
w
a
n
y
c
hp
r
z
e
zi
n
n
eme
d
i
a
.
(GB!#
EA
(
#>(G+(E
AE
E &$ ((((
(
!
;(
$ EEFE#G
E
A,(( #!%F ( #
E
#G 1(#"E
>
:!
#!
O
E(
,A
!
!
%
# P< &
E &
,AO
EA #P
,A
,AO
& E P
+(E
,(AE(E !#$
J
>"
$
.
,(
$ &
(
!1$6
$&%F+E
(
E
"
"
e_f
(! !
A
J
(
( " #
]
,
G M0
&%F1
, !
,AG." (
"(#
& &(
A &
#E
" "EG N
B
M
N
&%''
$
('$(
]\^IIe
#%BNf
@6(
< ("
F0G:
6?&+4&
<?$
6(
JE
JE
!
4D@-38+343*6313@3
+
EA
E E
(
!
%F
EEA#
E "G* (, "E%F #
# EB
!( &(!"
##AG
;
(#
!A"E
J" , !
#
&
"E
,
(
,( &
O
!PJ
$8
("
( &,E
3
&# A
?E
(#
E
A
#!"
& &
&*#
E(
J" # A
&
( &
/
("E
#
E%F"E#(
!/G
1(#
"
#
E (!
6
E
(#
#
,
0(
##
!
$((( <
(#
E
&
(
! &
AF( !G0
,
(#(
&
E(, (
&( $
&($
"
!
#
(EE
F?(
!G
(
(
(EE , ( F
o
r
myr
e
k
l
a
myz
e
wn
ę
t
r
z
n
e
j
! " ("(## , !(
&#!"
!
4
E E "A # $ )
E
EA(
&
F*
G$
E
4
J
&"
("E#
.
,(
F
$
$
,(
& ( E
!#
(
#BBB
E E &
G0
,
A
E4
(
F,
!((E,
! A# G I
0!
(#
EA(
A,(1(
A (
I
JE
&%''
$
('$(
]\^IIe
#%BNf
@6(
6#F0G
JE
!
.4
;
(#
A
EO(P
(
"
&"
(
!"(
,( (
"E
&
("# &$
F# G
J" ( # & , ! # & 3
(
"
((
&E
B
i
l
l
b
o
a
r
d
y
* &$
(#U01
$)( &%((
(
(
&
, J$
(##
&
&
E#
(
( #@(
!
E #!" & &( & # &
((
"!"
&(E(
&
+((
&
#H
" &
" $
! &E &
"J
" & (
/
$ )
#
=" $ &
&#
#!
"4 Q!
:
+(E
,(AE
E
"
&
,"
(
+
((
"H(E
&(
, ,(H
$
@(!
E
#
&
/- ** ((
(((
"
&
R
e
k
l
a
myn
an
i
e
r
u
c
h
o
mo
ś
c
i
a
c
h
@
!( ( & & &
, 0(
A
!
, (
( (
,A E#E &0
!A
(6
((
"# E, ( &#
&
& &
1( ! E A &
, (
#
!"H
((
"H &
1((!
$
(
, , (
$ .
( &"(
(
( 0<S0
EE%F
(,!H(,
(,( &(
,A
"GB) #!##
:
B
J<(
"F0GMM
3(
( &F0GMBN
!
4D@-38+343*6313@3
#
,A ((
$
&
(
$
" ( & # +
(
$
!"((
( &(")
#( ! (!"
0
(
O
k
l
e
j
a
n
i
eś
r
o
d
k
ó
wk
o
mu
n
i
k
a
c
j
i
mi
e
j
s
k
i
e
j
-
$
(
(,
"
O
!""
"P
!
#
?
E(
,
(
# A#, (
@ !
(
EA
!#!
!$ A
""
#
,(
0
E$
(
"$0((Q
#
"
A(Q
N
?!
>
!
(
,
(F
(,
#
/ E
#0
(1(
$
,(
!
"G;
E
#0600
1!
( !# Q#
!
&+(E
AE
E
,(A $!E
!
O
,( 4
!
P
A &
GM
1( (
A
"
&
"
&4
EA" ,AE#
E
0 (
E(#
(
&
&,
"
0
&
!"!
E
#
B N
C
i
t
yl
i
g
h
t
y
<(!&O,
( P
((( .
( &
"O ,(P( !
# & & &%E&(
(
(
( " $ (
(!&
!
A(!
(!
(
E EA E (
$
A
!
"
" &"
0
EA$<(
M
N
6?&+4&
<?$
6(
4)!J EE$F0GN
JE
JE
&%''(
!''<(!&e
#%Bf
.4
;
(#
I
n
n
o
w
a
c
y
j
n
ąf
o
r
mąr
e
k
l
a
myj
e
s
t
o
k
l
e
j
a
n
i
e
ś
r
o
d
k
ó
wk
o
mu
n
i
k
a
c
j
i
(
p
o
c
i
ą
g
ó
w
,
t
r
a
mw
a
j
ó
w
,
a
u
t
o
b
u
s
ó
w)k
o
mu
n
i
k
a
t
a
mi
d
a
n
e
g
o
p
r
z
e
d
s
i
ę
b
i
o
r
s
t
wa
.
B
a
d
a
n
i
ap
o
k
a
z
u
j
ąb
o
wi
e
m,
ż
el
u
d
z
i
ec
z
e
k
a
j
ą
c
yn
aś
r
o
d
k
i
k
o
mu
n
i
k
a
c
j
i
mi
e
j
s
k
i
e
j
l
u
bp
o
r
u
s
z
a
j
ą
c
ys
i
ęn
i
mi
ma
j
ąc
z
a
s
,
a
b
yz
a
p
o
z
n
a
ćs
i
ęzt
r
e
ś
c
i
a
mi
r
e
k
l
a
mo
wy
mi
.
<&(0
(
ABB
,"(
&
&
(<84
A!#
( &
B:B(?
,"
&
!
"<8
, (!&*
(
(
,# &!(
&4
E
A &&(
&(
&
&
( &$
R
e
k
l
a
mywb
a
n
k
o
ma
t
a
c
h
0(
#O
" (PE,( &"
( &
&D
&%F,(
!E
!
&
#
$
!
(
)($
E
E
!
#@(!
E" A(
(!
E
k
r
a
n
yL
C
Dj
a
k
on
o
ś
n
i
k
i
r
e
k
l
a
m
D8<@
( &
,"(#
0
# "E & &% & & &
&
&3
" &
" #(
%F)
(H
"E (
#
! !
&!
(J!
A "
#@!(*!!
E(GI
D
#E(
&$ &0
!
!# " I
J@
,F0GMM
6.
)A
F0GM
JENI
4D@-38+343*6313@3
"8<@
,"(
#(
" ( E (
"% FJ
( +E
( "
E
$`
/
# O_P D ( # "
( !
G : 0 , !
,(
&*
, !
7 &
(
#(
@(!
$
( $
((
!
,!
(!
0
, 8<@ &
!!#
"
+(E
,(AE!
(
!A# $
E
$
(#8,
&
!
!
E(!
""
!A &!#@(!
,
&
"(
&
K
a
mp
a
n
i
er
e
k
l
a
mo
w
ewk
i
n
a
c
h
1(#"E *(
&
("(
& 6
" ( " 1(
# # " (
"E $
(
1(
( &, E , !
$(
?((
(
, , &(
, 1(
#E
# &
A
!
( # ,A
(" F(
G B0(
( &
E( &
(
( &
.(
!*#" F
# (
!
# &
G 0
EA
($FCEG&
(!
(
" &
!(
A$@ " &# !
,"
& &*## O
A#
!#$,(P $"<
(!
E!
!
:
B
0)(/1((F0GMN
@6(
6
(F0GMIN:
JENB
.4
;
(#
(
#
&5"
(
$(6I
0(
"E @#
( E( #
E( > "
N
i
e
s
t
a
n
d
a
r
d
o
wep
o
my
s
ł
ywy
k
o
r
z
y
s
t
y
w
a
n
ewr
e
k
l
a
mi
ez
e
wn
ę
t
r
z
n
e
j
- (
!
E" , !
#
&((""E#( &
E
&%F2"
&
/( &
, &
& &#A"E#
(
&
!
(.E
,A
(
(E
!
(! , #, (
( $6
(E( EO_P8(#$
(I@
"(
G
+
(
# &
/ ("3(
(A
( " ; &
!
E ( (
M
,"("E%
$
(U
!"H
$
#!
!
U
!
A
,
"
!
U
( #
J
"E( &$
(U
#
(E
(
#U
EA(O,(
( "E
&
&
/!$ &
! &"P
" $
"(
&
," (, %
(
&
&
&(
U
!
A
( & &
A ( U
M
6.
D$$F0GNNN
6?&+4&
<?$
6(IN
4D@-38+343*6313@3
&#!
EA
! +",( &
&( &
!A$#!
!$ (#
0
E
"
- &
E
#!
”
N
aA
l
l
e
g
r
omo
ż
ek
u
p
i
s
zt
ot
a
n
i
e
j
”
+ (
JE
)
&J","("#
" &
(( &G+3((!
E
G0
I
" &
&
)
&J &
0
#
"
0E2(!
& &
, ( & 0E &(
#
(
% FJ E # +3((!
:
&G0
!
" & (
& ( % F)#_ ( 3((!
(G N ”
N
i
ed
a
j
s
i
ęz
a
s
k
o
c
z
y
ćz
i
mi
e
!
”
2
!"## / " $2(
4O
&
&P
&F<
(GH#
AG6
#!
,
# & & 0
( 0
& ( A !
( & / & " &
!
!
( &
(#
&
>+( &
#
&
,!"
E
, ?
E( &##A( P
i
ę
k
n
ewł
o
s
y
!
(
#
$
(
$((@
"
#
!
/ &# A " ( " "
E
# !
(
&# A
&
"
!(($
<
03! 26
-$
"
!
E A!
7!
!
" #!(
"
"
N
J(#F@
n0nH1(
G
!
.4
;
(#
S
o
l
i
d
n
ema
t
e
r
i
a
ł
yb
u
d
o
wl
a
n
e
4/ "
6
!
,((
H!
$(
" &
&
(6 (
,(
, , , 1!
(
@I@ ( &
#(" H
$
#H!# &
"
Z
i
e
l
o
n
ap
r
z
e
s
t
r
z
e
ń
2
!(
6
(?." "
!
(/
&1
E
& #4
A#
"
!(,
A((?
&
#(
)E(
E#
# ,#
T
e
c
h
n
i
k
at
r
ó
j
wy
mi
a
r
o
w
a
(# & #, # &
(
!#"
4
( !A!#
!E
A!
"()
#
#
#(3A
$"
, #$
(#
.E(E
, #
(AE &
- "("
(
( !
@#!
# ((
,(#
P
r
z
e
k
r
a
c
z
a
n
i
eo
g
ó
l
n
i
ep
r
z
y
j
ę
t
y
c
hn
o
r
mwy
n
i
k
a
zt
e
g
o
,
ż
ef
i
r
myc
h
c
ąs
i
ęwy
r
ó
ż
n
i
ćzo
t
o
c
z
e
n
i
a
.
N
au
l
i
c
a
c
hs
ąd
z
i
e
s
i
ą
t
k
i
p
r
z
e
k
a
z
ó
wr
e
k
l
a
mo
wy
c
h
n
an
i
e
ma
l
k
a
ż
d
y
mk
i
l
o
me
t
r
z
ek
w
a
d
r
a
t
o
wy
m
wd
u
ż
y
c
hmi
a
s
t
a
c
h
.
D
l
a
t
e
g
ot
r
z
e
b
as
t
wo
r
z
y
ćt
a
k
i
p
r
z
e
k
a
z
,
a
b
yb
y
ł
i
n
n
yn
i
żws
z
y
s
t
k
i
e
.
Wt
y
mc
e
l
u
wy
k
o
r
z
y
s
t
u
j
es
i
ęc
z
ę
s
t
oa
b
s
t
r
a
k
c
y
j
n
ef
o
r
my
.
Wy
d
o
b
y
w
a
ćuo
d
b
i
o
r
c
ó
wg
wa
ł
t
o
wn
ee
mo
c
j
e
(
n
a
we
t
s
z
o
k
)mo
ż
n
an
awi
e
l
es
p
o
s
o
b
ó
w
.
J
e
d
n
y
m
zr
o
z
wi
ą
z
a
ńj
e
s
t
n
a
s
z
p
i
k
o
wa
n
i
ep
r
z
e
k
a
z
u
t
r
e
ś
c
i
a
mi
s
e
k
s
u
a
l
n
y
mi
.
4D@-38+343*6313@3
S
k
a
n
d
a
l
wr
e
k
l
a
mi
e
+"(
/?E #
, "E &!
& &
/,
(!
6 E%F(( (
( E / " ("
&(
&
(GI
E$
A (
(
(0
(
, "E
O
$(P(
% F1( &
!
(, #
B(M
&
#), &#!
&( @," ( A
&"!J &"
(#"EAO_PD(
(
(
" IG
0 !"(# &
!
E$ & #"EA
+( &"(
&(E(
E & &@(!
A
E (
# #
$
A
"!
O
P
E(
".
/
, (%F
(E
(
A
!
EA(
# E
&"O_P1
#
!
E
&
"
"
#
!
GI1
!(E
( !!
A &
("(
(
E "
!
!
#
A(
!
(*
"
3-@*II+ ((
] (
(
(" #0
#E "E (
)$(
"
#
"E(?
NN
+((
!(,
A#
##
)#F A
G
(
&# ((
?((
($ #-((
<
"
, BEI(
3 #
0( &
(O
,(P
E
#" &
%F (( I:G
I
I
I
II
I:
.J1((181(!
6(6"II
JE:
JE
JE
JE
.4
;
(#
) ( ( ($
"
0(- &
+( &(
# E &
" &!
,"
"
E"EA%((
E# ( ( &
"!
%F0EE
( !
(
#
GIB60((
E
/ (
6
D
,
# ((
"4 2 0(E%F
( , ,( ( # #
,A
&
"#
I1 ,(EE%F &
" &( &
"
E(
(,#"EAnI
J
&
3! (
!
!
,A#A*
(!
* (, %F!
!
( &# /
"$G IM@(!
E
$0(
" ! (
) $! E/ (E ,(A E #!
,A((
"
&#( &4
!
A" !(
E (!
/ E ((
!
&(E
&
#( ,A" !
(
&
& " !
A)6
4A(#
&,
"
ooo
##!(1
#!
#
#!
A
(
J
# A
(#" & &
E" B
" &"%<&
&*1
@$H &
F@([G" -5(
E"$
((0
(
!
((
, A
3 IB
I
I
IM
4K2
! F0G
JE
&%''N:('
''':M&e
#%INf
JEe
#%INf
4D@-38+343*6313@3
!
0
!
E" &$
(
#(
&
%F0
#
$
[G
0
*
0(
?(J(
(#), "
,"
(
&#(0
# #( ,
E(
%F
,((E
E# $
"7(
!
#
GIN
@ "
(
0
$
, ((6
#A (
#, &
"
%
("
+!( "E$E
(
&
"7E
E
!
(
#
EA!
<
# $
#(
+(E
,(AE( #$
!
A
/ (#
A $
A
&
+(
, "(
& 6
+
;
!
>M
E
E
& &;
"
#
!
!
E
37J1)D%
.
4
& &6@
6
*
7K"!
4
(
( &
&
#AEF6((
( #
!
GOPF@K"GH " ,AG OPF) !
!
GOMP(
E 0
; E ( " 0
! D% F0.
(<
H*( -GOMP
F44 -0
(GOMP-#(
( IN
&%''!(''NBN:NNIB&(e
#%BNf