Global Pitch Guide 2011

Transkrypt

Global Pitch Guide 2011
Don’t miss out on this opportunity
to be part of realscreen’s
2nd annual Global Pitch Guide.
US
We’re talking with the broadcasters/networks from all the major territories
to determine their current programming needs, and we’ll be sharing this intel
with our 6,600+ subscribers worldwide as well as distributing 2000 copies of
the guide at MIPCOM. If you want to be top of mind with this influential list of
buyers, commissioners, broadcasters and distributors then keep reading!
Territories that will be covered include United States, UK, Canada, Germany,
France, Australia, Italy, Asia, Latin America and Central/Eastern Europe. We’ll let
you know what key commissioners at major broadcasters in these regions are looking for
to fill their non-fiction/factual slates. Realscreen’s Global Pitch Guide is an annual that will
be referenced throughout the year and the content will also be hosted at
www.realscreen.com. If you invest in just one advertisement this year make this one count.
UNITED STATES
A&E NETWORK
A&E we produce 20 series for primetime per year, plus
four to five for daytime,” he says. “For Bio Channel we will
produce approximately 10 original series per season.”
WHAT HE’S NOT LOOKING FOR:
Sharenow says that they are not really a comedy
network and that shows can be funny, but they should
always evolve out of a more naturalistic place.
ROB SHARENOW, SVP, NON-FICTION &
ALTERNATIVE PROGRAMMING
US
NEVADA FILM OFFICE
Your Imagination. Our Locations.
877.638.3456
RS.17748.Nevada.indd 1
RETIREMENT LIVING TV (RLTV)
•
702.486.2711
WHAT HE’S LOOKING FOR:
RLTV’s age demo is 50-plus, skewing female. This year RLTV
WHAT HE’S LOOKING FOR:
There is an emphasis on the ‘real’ in reality at A&E,
the home to a wide-range of non-fiction programming
such as documentary series Intervention and Hoarders,
crime and justice series such as The First 48 and
Manhunters, and character-driven series including
Dog the Bounty Hunter, Billy the Exterminator , Steven
Seagal: Lawman and Gene Simmons Family Jewels. “We
really try to stay ahead of the curve and as a result we
are fairly open to anything that feels truly fresh and
original,” says Sharenow. “That said, I think authenticity
and human drama need to be at the core of what we
do.” Sharenow says the connecting thread between all
of A&E’s non-fiction offerings is that they depict real
people in their real worlds; hence the network’s “Real
Life” tagline.
A&E programs approximately 300 hours of original
content for primetime, 50 hours for daytime, and 160
hours of original content for Bio Channel. Nearly all of
A&E’s primetime is original commissioned content. “For
•commissioned/produced
nevadalm.com
106 hours of original content.
Jacobson predicts a 50/50 split between commissions and
acquisitions by 2011. “We are looking for programming that
doesn’t just appeal to our demo, it should also involve and
24/08/10 4:43 PM
include them,” says Jacobson. The price range for RLTV US.indd
commissions, from low to high end, is $60K - $260K.
One-offs aren’t a focus but will be considered. Series
run 10-13 eps. RLTV is also interested in copro.
HOW TO PITCH:
There is a formal pitching process that requires the
signing of a release and certain format requirements.
The RLTV team will look at both fully developed shows
with bibles or brief outlines. Tape is not needed, but it
can help with talent pitches. Contact Kristin Culverwell,
director of programming - [email protected].
HOW TO PITCH:
Every pitch requires different materials. “If you are
pitching a format, paper is fine. If you are pitching a
world, you need to have specific access agreements
worked out for that world or don’t bother to bring it
in,” says Sharenow. The same can be said for talent.
“Never pitch anyone you don’t have a relationship
with,” he advises. If the pitch is completely character
dependent, Sharenow strongly recommends having
tape of the characters.
A&E prefers to have pitches come through legitimate
agencies, but is open to non-represented pitches,
providing a release is signed. Contact development
executives through their assistants: Neil Cohen through
[email protected]; Scott Lonker and Laura
Fleury through [email protected]; and Elaine
Frontain Bryant through [email protected].
US
SPIKE TV
WHAT HE IS LOOKING FOR:
Spike wants original series to complement the line-up of
male-skewing series, which include Deadliest
9 Warrior, The
RADARSCREEN: realscreen’s Global Pitch Guide
Ultimate Fighter, 1000 Ways to Die, Pros vs. Joes, and late
night comedy series MANswers. Spike is made up of 75%
original programming in primetime. “We always make room
25/08/10 5:47 PM
for quality, distinctive original programming
from a guy
point-of-view,” says Weinstock.
The network is willing to look into coproductions if
the project resonates with Spike.
9
ELLIOT JACOBSON, SVP, PROGRAMMING
AND PRODUCTION
WHERE TO FIND HIM:
Realscreen Summit, MIPDOC, MIPCOM, Banff, Factual
Entertainment Forum, WestDoc, NATPE.
HOW TO PITCH:
Weinstock recommends producers go through an agent
or attorney. Once you’ve got the network’s attention,
producers should know that Spike is looking for fresh,
creative ideas that resonate with male audiences aged 18
to 49. As for what not to do, Weinstock advises against trying
to pitch recycled ideas and unfamiliarity with the brand.
SMITHSONIAN CHANNEL
THE STYLE NETWORK
WHAT HE’S LOOKING FOR:
Smithsonian Channel has recently entered a major
distribution deal with Comcast which will expand the
audience over the next year. Presently, the channel is
commissioning about 30 original hours and 40 hours of
coproductions. One-offs and series are both part of the
mix. The channel has a number of recurring strands
including ‘Inside the Music,’ ‘Women in Science,’ ‘History
& Mystery’ and ‘War Stories.’ Acquisitions, which make
up about 30% of the programming, need to be all HD and
entirely new to the American television audience.
“We are always looking for entertaining programs
about popular culture, and especially music,” says
Royle. They are not, however, looking for concert films.
Other areas of interest include natural history, science,
aviation, art, music, astronomy and history.
Smithsonian is always looking for new coproductions
and partners, after successfully coproducing with
BBC’s ‘Timewatch,’ and broadcasters including Channel
4, Five, Discovery Canada, ARTE, ZDF, ORF and NHK.
WHAT SHE IS LOOKING FOR:
Buchanan says Comcast-owned The Style Network is looking
for “series with strong, unique, stand-out personalities with
an irreverent tone.” Programming that relates to the home,
body image and weddings are also good fits. Food, travel
and dating aren’t.
Style acquires and commissions original programming at
a ratio of 25% and 75% respectively. Style’s target demo is
women, aged 18 to 49.
Style has four key destination nights for reality and
format series, Monday, Wednesday, Saturday and Sundays.
Buchanan adds, “We’re looking for distinct, stand-out shows
for our daytime and afternoon dayparts.” For new series,
Style typically orders in eight to 10 episodes.
20
DAVID ROYLE, EXECUTIVE VICE PRESIDENT,
PROGRAMMING & PRODUCTION
HOW TO PITCH:
After filling out Smithsonian’s submission form, found
on smithsonianchannel.com, producers should send a
succinct proposal to the head of development, Chris
Hoelzl, at [email protected].
HOW TO PITCH:
Style mainly accepts pitches through represented
producers and talent. Producers should contact Grace
Borrero in the Development and New Series group
([email protected]).
RADARSCREEN: realscreen’s Global Pitch Guide
US.indd 20
JOE WEINSTOCK, DIRECTOR OF DEVELOPMENT,
ORIGINAL SERIES
MARKETS:
Worldwide markets.
KATIE BUCHANAN, VP, PROGRAMMING &
ACQUISITIONS
All types of material are accepted. Tape’s recommended.
You’ll need to sign a submission release.
WHERE TO FIND HER:
Realscreen Summit, NATPE, MIPTV and MIPCOM, Banff and
WestDoc.
21
RADARSCREEN: realscreen’s Global Pitch Guide
25/08/10 5:54 PM
US.indd 21
25/08/10 5:54 PM
ADVERTISING RATES:
Double-page spread, plus interstitial on www.realscreen.com
for 10 business days between July 1-December 31, 2011
$6,995US
Inside front cover, plus leaderboard on www.realscreen.com
for 10 business days between July 1-December 31, 2011
$4,595US
Inside back cover, plus Rectangle on www.realscreen.com
for 10 business days between July 1-December 31, 2011
$4,095US
Full page, plus banner on www.realscreen.com
for 10 business days between July 1-December 31, 2011
$3,750US
Half page, plus wide 4 unit on www.realscreen.com
for 10 business days between July 1-December 31, 2011
$2,250US
Quarter page, plus wide 2 unit on www.realscreen.com
for 10 business days between July 1-December 31, 2011
$1,575US
Booking deadline: July 8, 2011 | Material due: July 15, 2011 | Street date: August 2, 2011
Global Pitch Guide 2011
Effective March 2011
Ad Sizes (w x h) Live Area (Non Bleed)
Trim Area
Bleed Area
Full Page
4 3/8" x 7 3/4"
(112 mm x 197 mm)
5" x 8" (127 mm x 203 mm)
5 1/4" x 8 1/4"
(133 mm x 210 mm)
1/2 Page (Horizontal)
4 3/8" x 3 3/4"
(112 mm x 94 mm)
5" x 3 7/8" (127 mm x 98 mm)
5 1/4" x 4"
(133 mm x 102 mm)
1/4 Page (Horizontal)
4 3/8" x 1 3/4"
(112 mm x 44 mm)
5" x 1 7/8" (127 mm x 48 mm)
5 1/4" x 2"
(133 mm x 51 mm)
Please leave 1/4” on binding side of page for all sizes.
Global Pitch Guide inside full page
(not to scale)
Global Pitch Guide Cover
(not to scale)
Full Page
Live Area (Non-Bleed)
Realscreen reserved area from top of trim size
(4-3/8" w x 1-5/8" h)
(112 mm x 41 mm)
(4-3/8" w x 7-3/4" h)
(112 mm x 197 mm)
Trim Area
(5" w x 8" h)
(127 mm x 203 mm)
Bleed Area
(5-1/4" w x 8-1/4" h)
(133 mm x 210 mm)
Full Page
Live Area (Non-Bleed)
(4-3/8" w x 7-3/4" h)
(112 mm x 197 mm)
Half Page
Live Area (Non-Bleed)
Trim Area
(5" w x 8" h)
(127 mm x 203 mm)
(4-3/8" w x 3-3/4" h)
(112 mm x 94 mm)
Trim Area
Bleed Area
(5" w x 3-7/8" h)
(127 mm x 98 mm)
(5-1/4" w x 8-1/4" h)
(133 mm x 210 mm)
Bleed Area
(5-1/2" h)
(140 mm h)
(5-1/4" w x 4" h)
(133 mm x 102 mm)
Quarter Page
Live Area (Non-Bleed)
(4-3/8" w x 1-3/4" h)
(112 mm x 44 mm)
Trim Area
(5" w x 1-7/8" h)
(127 mm x 48 mm)
Bleed Area
(5-1/4" w x 2" h)
(133 mm x 51 mm)
Realscreen reserved area from bottom of trim size
(4-3/8" w x 7/8" h)
(112 mm x 22 mm)
NOTE:
* There will be production charges for file preparation, pre-flight,
trouble shooting and processing of all full page ads.
MECHANICAL REQUIREMENTS
Coated paper, CTP, Heatset
Screen Ruling: Four-color Process
TRAPPING: Since our ripping system automatically traps all files please remove all trapping from
ad artwork (including support files). If you wish to manually trap your work ensure a minimum 2
point trap and please inform us that you would like us to use your specified trapping.
(1) PRINT OPTIMIZED PDF’s (Please embed all fonts)
Color (CMYK) PDF’s - must not contain RGB, LAB or Indexed colors
At your request, we can supply our print quality Acrobat Distiller job options to ensure the best quality pdf
* We cannot check detailed trapping in print-quality PDFs. Please ensure that all colors are trapped correctly prior to writing your PDF, paying extra attention to
any files created in Adobe Illustrator.
All color pictures should be converted to CMYK (no RGB), and should contain no JPEG encoding.
$50 US-CMYK (four color) ads
• Additional designer time for any ad is $50/hr.
Should your preflighting exceed 1 hr you will be advised of additional charges.
We reserve the right to refuse any and all ad material that is not delivered to
specifications.
Publisher does not accept responsibility for reproduction
when materials supplied do not meet the above specifications.
Publisher reserves the right to charge back to Advertiser or
Agency costs of all work incurred for conversion of material
supplied into these specifications.
Go to www.realscreen.com/upload to upload files.
™ realscreen and “the best in non-fiction” are trademarks of Brunico Communications Ltd.
For more information on advertising in realscreen contact your sales rep at 416.408.2300 or 1.888.988.REAL
BRUNI CO COMMUNICATIONS LTD.
366 Adelaide St. West, Suite 100, Toronto, Ontario M5V 1R9 | T 416.408.2300 F 416.408.0870 www.realscreen.com
RS.19103.Pitch.Guide.Specs
All information subject to change.

Podobne dokumenty