Global Pitch Guide 2011
Transkrypt
Global Pitch Guide 2011
Don’t miss out on this opportunity to be part of realscreen’s 2nd annual Global Pitch Guide. US We’re talking with the broadcasters/networks from all the major territories to determine their current programming needs, and we’ll be sharing this intel with our 6,600+ subscribers worldwide as well as distributing 2000 copies of the guide at MIPCOM. If you want to be top of mind with this influential list of buyers, commissioners, broadcasters and distributors then keep reading! Territories that will be covered include United States, UK, Canada, Germany, France, Australia, Italy, Asia, Latin America and Central/Eastern Europe. We’ll let you know what key commissioners at major broadcasters in these regions are looking for to fill their non-fiction/factual slates. Realscreen’s Global Pitch Guide is an annual that will be referenced throughout the year and the content will also be hosted at www.realscreen.com. If you invest in just one advertisement this year make this one count. UNITED STATES A&E NETWORK A&E we produce 20 series for primetime per year, plus four to five for daytime,” he says. “For Bio Channel we will produce approximately 10 original series per season.” WHAT HE’S NOT LOOKING FOR: Sharenow says that they are not really a comedy network and that shows can be funny, but they should always evolve out of a more naturalistic place. ROB SHARENOW, SVP, NON-FICTION & ALTERNATIVE PROGRAMMING US NEVADA FILM OFFICE Your Imagination. Our Locations. 877.638.3456 RS.17748.Nevada.indd 1 RETIREMENT LIVING TV (RLTV) • 702.486.2711 WHAT HE’S LOOKING FOR: RLTV’s age demo is 50-plus, skewing female. This year RLTV WHAT HE’S LOOKING FOR: There is an emphasis on the ‘real’ in reality at A&E, the home to a wide-range of non-fiction programming such as documentary series Intervention and Hoarders, crime and justice series such as The First 48 and Manhunters, and character-driven series including Dog the Bounty Hunter, Billy the Exterminator , Steven Seagal: Lawman and Gene Simmons Family Jewels. “We really try to stay ahead of the curve and as a result we are fairly open to anything that feels truly fresh and original,” says Sharenow. “That said, I think authenticity and human drama need to be at the core of what we do.” Sharenow says the connecting thread between all of A&E’s non-fiction offerings is that they depict real people in their real worlds; hence the network’s “Real Life” tagline. A&E programs approximately 300 hours of original content for primetime, 50 hours for daytime, and 160 hours of original content for Bio Channel. Nearly all of A&E’s primetime is original commissioned content. “For •commissioned/produced nevadalm.com 106 hours of original content. Jacobson predicts a 50/50 split between commissions and acquisitions by 2011. “We are looking for programming that doesn’t just appeal to our demo, it should also involve and 24/08/10 4:43 PM include them,” says Jacobson. The price range for RLTV US.indd commissions, from low to high end, is $60K - $260K. One-offs aren’t a focus but will be considered. Series run 10-13 eps. RLTV is also interested in copro. HOW TO PITCH: There is a formal pitching process that requires the signing of a release and certain format requirements. The RLTV team will look at both fully developed shows with bibles or brief outlines. Tape is not needed, but it can help with talent pitches. Contact Kristin Culverwell, director of programming - [email protected]. HOW TO PITCH: Every pitch requires different materials. “If you are pitching a format, paper is fine. If you are pitching a world, you need to have specific access agreements worked out for that world or don’t bother to bring it in,” says Sharenow. The same can be said for talent. “Never pitch anyone you don’t have a relationship with,” he advises. If the pitch is completely character dependent, Sharenow strongly recommends having tape of the characters. A&E prefers to have pitches come through legitimate agencies, but is open to non-represented pitches, providing a release is signed. Contact development executives through their assistants: Neil Cohen through [email protected]; Scott Lonker and Laura Fleury through [email protected]; and Elaine Frontain Bryant through [email protected]. US SPIKE TV WHAT HE IS LOOKING FOR: Spike wants original series to complement the line-up of male-skewing series, which include Deadliest 9 Warrior, The RADARSCREEN: realscreen’s Global Pitch Guide Ultimate Fighter, 1000 Ways to Die, Pros vs. Joes, and late night comedy series MANswers. Spike is made up of 75% original programming in primetime. “We always make room 25/08/10 5:47 PM for quality, distinctive original programming from a guy point-of-view,” says Weinstock. The network is willing to look into coproductions if the project resonates with Spike. 9 ELLIOT JACOBSON, SVP, PROGRAMMING AND PRODUCTION WHERE TO FIND HIM: Realscreen Summit, MIPDOC, MIPCOM, Banff, Factual Entertainment Forum, WestDoc, NATPE. HOW TO PITCH: Weinstock recommends producers go through an agent or attorney. Once you’ve got the network’s attention, producers should know that Spike is looking for fresh, creative ideas that resonate with male audiences aged 18 to 49. As for what not to do, Weinstock advises against trying to pitch recycled ideas and unfamiliarity with the brand. SMITHSONIAN CHANNEL THE STYLE NETWORK WHAT HE’S LOOKING FOR: Smithsonian Channel has recently entered a major distribution deal with Comcast which will expand the audience over the next year. Presently, the channel is commissioning about 30 original hours and 40 hours of coproductions. One-offs and series are both part of the mix. The channel has a number of recurring strands including ‘Inside the Music,’ ‘Women in Science,’ ‘History & Mystery’ and ‘War Stories.’ Acquisitions, which make up about 30% of the programming, need to be all HD and entirely new to the American television audience. “We are always looking for entertaining programs about popular culture, and especially music,” says Royle. They are not, however, looking for concert films. Other areas of interest include natural history, science, aviation, art, music, astronomy and history. Smithsonian is always looking for new coproductions and partners, after successfully coproducing with BBC’s ‘Timewatch,’ and broadcasters including Channel 4, Five, Discovery Canada, ARTE, ZDF, ORF and NHK. WHAT SHE IS LOOKING FOR: Buchanan says Comcast-owned The Style Network is looking for “series with strong, unique, stand-out personalities with an irreverent tone.” Programming that relates to the home, body image and weddings are also good fits. Food, travel and dating aren’t. Style acquires and commissions original programming at a ratio of 25% and 75% respectively. Style’s target demo is women, aged 18 to 49. Style has four key destination nights for reality and format series, Monday, Wednesday, Saturday and Sundays. Buchanan adds, “We’re looking for distinct, stand-out shows for our daytime and afternoon dayparts.” For new series, Style typically orders in eight to 10 episodes. 20 DAVID ROYLE, EXECUTIVE VICE PRESIDENT, PROGRAMMING & PRODUCTION HOW TO PITCH: After filling out Smithsonian’s submission form, found on smithsonianchannel.com, producers should send a succinct proposal to the head of development, Chris Hoelzl, at [email protected]. HOW TO PITCH: Style mainly accepts pitches through represented producers and talent. Producers should contact Grace Borrero in the Development and New Series group ([email protected]). RADARSCREEN: realscreen’s Global Pitch Guide US.indd 20 JOE WEINSTOCK, DIRECTOR OF DEVELOPMENT, ORIGINAL SERIES MARKETS: Worldwide markets. KATIE BUCHANAN, VP, PROGRAMMING & ACQUISITIONS All types of material are accepted. Tape’s recommended. You’ll need to sign a submission release. WHERE TO FIND HER: Realscreen Summit, NATPE, MIPTV and MIPCOM, Banff and WestDoc. 21 RADARSCREEN: realscreen’s Global Pitch Guide 25/08/10 5:54 PM US.indd 21 25/08/10 5:54 PM ADVERTISING RATES: Double-page spread, plus interstitial on www.realscreen.com for 10 business days between July 1-December 31, 2011 $6,995US Inside front cover, plus leaderboard on www.realscreen.com for 10 business days between July 1-December 31, 2011 $4,595US Inside back cover, plus Rectangle on www.realscreen.com for 10 business days between July 1-December 31, 2011 $4,095US Full page, plus banner on www.realscreen.com for 10 business days between July 1-December 31, 2011 $3,750US Half page, plus wide 4 unit on www.realscreen.com for 10 business days between July 1-December 31, 2011 $2,250US Quarter page, plus wide 2 unit on www.realscreen.com for 10 business days between July 1-December 31, 2011 $1,575US Booking deadline: July 8, 2011 | Material due: July 15, 2011 | Street date: August 2, 2011 Global Pitch Guide 2011 Effective March 2011 Ad Sizes (w x h) Live Area (Non Bleed) Trim Area Bleed Area Full Page 4 3/8" x 7 3/4" (112 mm x 197 mm) 5" x 8" (127 mm x 203 mm) 5 1/4" x 8 1/4" (133 mm x 210 mm) 1/2 Page (Horizontal) 4 3/8" x 3 3/4" (112 mm x 94 mm) 5" x 3 7/8" (127 mm x 98 mm) 5 1/4" x 4" (133 mm x 102 mm) 1/4 Page (Horizontal) 4 3/8" x 1 3/4" (112 mm x 44 mm) 5" x 1 7/8" (127 mm x 48 mm) 5 1/4" x 2" (133 mm x 51 mm) Please leave 1/4” on binding side of page for all sizes. Global Pitch Guide inside full page (not to scale) Global Pitch Guide Cover (not to scale) Full Page Live Area (Non-Bleed) Realscreen reserved area from top of trim size (4-3/8" w x 1-5/8" h) (112 mm x 41 mm) (4-3/8" w x 7-3/4" h) (112 mm x 197 mm) Trim Area (5" w x 8" h) (127 mm x 203 mm) Bleed Area (5-1/4" w x 8-1/4" h) (133 mm x 210 mm) Full Page Live Area (Non-Bleed) (4-3/8" w x 7-3/4" h) (112 mm x 197 mm) Half Page Live Area (Non-Bleed) Trim Area (5" w x 8" h) (127 mm x 203 mm) (4-3/8" w x 3-3/4" h) (112 mm x 94 mm) Trim Area Bleed Area (5" w x 3-7/8" h) (127 mm x 98 mm) (5-1/4" w x 8-1/4" h) (133 mm x 210 mm) Bleed Area (5-1/2" h) (140 mm h) (5-1/4" w x 4" h) (133 mm x 102 mm) Quarter Page Live Area (Non-Bleed) (4-3/8" w x 1-3/4" h) (112 mm x 44 mm) Trim Area (5" w x 1-7/8" h) (127 mm x 48 mm) Bleed Area (5-1/4" w x 2" h) (133 mm x 51 mm) Realscreen reserved area from bottom of trim size (4-3/8" w x 7/8" h) (112 mm x 22 mm) NOTE: * There will be production charges for file preparation, pre-flight, trouble shooting and processing of all full page ads. MECHANICAL REQUIREMENTS Coated paper, CTP, Heatset Screen Ruling: Four-color Process TRAPPING: Since our ripping system automatically traps all files please remove all trapping from ad artwork (including support files). If you wish to manually trap your work ensure a minimum 2 point trap and please inform us that you would like us to use your specified trapping. (1) PRINT OPTIMIZED PDF’s (Please embed all fonts) Color (CMYK) PDF’s - must not contain RGB, LAB or Indexed colors At your request, we can supply our print quality Acrobat Distiller job options to ensure the best quality pdf * We cannot check detailed trapping in print-quality PDFs. Please ensure that all colors are trapped correctly prior to writing your PDF, paying extra attention to any files created in Adobe Illustrator. All color pictures should be converted to CMYK (no RGB), and should contain no JPEG encoding. $50 US-CMYK (four color) ads • Additional designer time for any ad is $50/hr. Should your preflighting exceed 1 hr you will be advised of additional charges. We reserve the right to refuse any and all ad material that is not delivered to specifications. Publisher does not accept responsibility for reproduction when materials supplied do not meet the above specifications. Publisher reserves the right to charge back to Advertiser or Agency costs of all work incurred for conversion of material supplied into these specifications. Go to www.realscreen.com/upload to upload files. ™ realscreen and “the best in non-fiction” are trademarks of Brunico Communications Ltd. For more information on advertising in realscreen contact your sales rep at 416.408.2300 or 1.888.988.REAL BRUNI CO COMMUNICATIONS LTD. 366 Adelaide St. West, Suite 100, Toronto, Ontario M5V 1R9 | T 416.408.2300 F 416.408.0870 www.realscreen.com RS.19103.Pitch.Guide.Specs All information subject to change.