Press Release

Press Release
ul. Pańska 97; 00-834 Warszawa
tel. 22 323 73 10
kontakt: Agata Szybieniecka
Specjalista ds. PR
[email protected]
Warsaw, February 23rd, 2006
Rzeczpospolita makes a good start
Rzeczpospolita holds on to its lead in the January ranking of the most opinion making media prepared
by the Institute of Media Monitoring. Its top position on the list results from the reports connected
with the Polish politics and the controversy over the dismissal of Treasury Minister Andrzej Mikosz.
However, it is Gazeta Wyborcza which was the most often cited medium of 2005, since its publications
were referred to 13602 times.
The January analysis has been made on the basis of 4641 press, radio and television publications registered
between January 1st and 31st, 2006. Journalists referred to the information reported by other media 6223
times (3004 press publications, 2163 TV and 1056 radio ones).
Most of the references related to Rzeczpospolita (Chart 1), which was quoted 1478 times. Rzeczpospolita
outruns Gazeta Wyborcza by 214 publications, extending its advantage gained in December 2005, when the
disparity between the dailies amounted to 92 materials. Życie Warszawy holds on to the third position (626).
There is a change on the fourth place, though. In January it is occupied by Wprost.
Rzeczpospolita also won in the ranking of media quoted the most frequently by sources other than press
reviews.
Chart 1. The most frequently cited media
1478
Rzeczpospolita
Gazeta Wyborcza
1264
Życie Warszawy
474
Wprost
198
Puls Biznesu
191
Gazeta Prawna
178
Fakt
172
Super Express
161
Polityka
145
Nowy Dzień
134
Trybuna
125
TVN 24
103
Newsweek
101
Radio ZET
82
RMF FM
76
0
200
400
600
800
1000
1200
1400
1600
Source: IMM
Given radio stations, Radio ZET continues to be a leader, owing its position to the reference about the Polish
politics and some interesting facts. Second position goes to RMF FM, while TVN24 continues to be the
leader of all TV stations. As far as the ranking of the most frequently quoted Internet portal goes, certain
reshufflings were reported in January –Interia took the first place, whereas Onet fell to the second position.
None of the information web sites was ranked in the top fifteen of the most frequently quoted media, though.
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January brought some new issues- media commented on the tragedy in Katowice, where nearly 70 people
died under the caved-in roof of the covered market; there were reports of the scandal connected with the
dismissal of Andrzej Mikosz, about Minister Wasserman allegedly searching for “goods”, about the
beatification process of John Paul II and the issue of vetting. Traditional mentions in press reviews, as well
as the Polish politics were most frequently quoted.
The Wprost weekly regained its leading position in the ranking of the most frequently quoted nationwide
weeklies. It was followed by Polityka- the runner-up, and Newsweek- ranked third. As for tabloids, Fakt is in
the lead, overrunning Super Express by 11 references.
86 percent references concerned nationwide media, while the remaining14 percent – local editions. Media
quotations from Mazowieckie province were the most abundant with Życie Warszawy holding to its
leadership.
The most opinion making media in 2005 - summary
Gazeta Wyborcza is the leader of the 2005 ranking with 13602 references, overrunning Rzeczpospolita by
787 materials.
Życia Warszawy holds on to its stable third
Chart 2. The most frequently cited media in 2005
position. The daily fell to the fourth place
Gazeta Wyborcza
only once in 2005– in March, when it gave
13602
Rzeczpospolita
12815
up its position to the Wprost weekly. As for
4889
Życie Warszawy
radio stations, Rado ZET came to the lead,
while TVN was the leader of all TV
2363
Wprost
stations. Onet.pl was ranked highest in the
2203
Fakt
ranking of all Internet portals. These media
1993
Trybuna
were the most frequently at the top of their
1662
Polityka
categories throughout the last year.
1657
Radio Zet
The media were usually quoted in press
1599
Super Express
reviews and in relation to the Polish politics
1523
Puls Biznesu
and social life. As far as the scandals and
1441
Gazeta Prawna
current affairs go, the following issues were
1392
mostly referred to: vetting, Orlen gate,
Newsweek
police scandals, Wildstein’s list, death and
1187
TVN
beatification process of John Paul II, the
981
Onet.pl
issue of Cimoszewicz- Jarucka statement,
933
RMF FM
as well as the privatization of PZU.
0
2000
4000
6000
8000
10000 12000 14000
The winner of the fierce Fakt vs. Super
Source: IMM Express competition in 2005 is the former.
Given the opinion making weeklies, the
leader of the ranking is Wprost, ahead of Polityka and Newsweek. The research involves 53834 press radio
and television publications registered between January 1st and December 31st, 2005 .
Each month, The Institute of Media Monitoring analyses all press cuttings, TV and radio releases, whose
authors cite other media’s reports. About 500 press titles, 8 TV stations and selected programs of 9 radio
stations are examined.
The January report in its basic version is available from the Institute of Media Monitoring website:
http://www.instytut.com.pl/raporty. To obtain a complete or personalized version of the report, please
contact: [email protected].
The Institute of Media Monitoring monitors about 600 press titles, TV and radio stations, as well as Polish Internet
resources. The Institute of Media Monitoring is a member of FIBEP – the elite association of over 80 media monitoring
companies of dozens of countries around the world. Since 2002, the Institute of Media Monitoring has been supporting
the Corporate Governance Forum.
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