Forrester Research : Analyst : Darika Ahrens

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Darika Ahrens
ANALYST SERVING INTERACTIVE MARKETING PROFESSIONALS
Darika serves Interactive Marketing Professionals. She focuses on content including mobile, online video, interactive TV,
search, social marketing, and the interactive brand ecosystem.
Darika has more than seven years of experience working in the UK with agencies, and she also covers European marketing
service providers.
Previous Work Experience
Darika spent the past four years running her own marketing and social media consultancy. Her comments have been featured
in The Financial Times, The Independent, New Media Age, and on BBC Radio 1.
Education
Darika studied at Victoria University of Wellington.
RESEARCH COVERAGE:
Advertising Agencies, Interactive
Marketing Strategy and Process,
Marketing Automation, Online
Marketing Technology, Social
Marketing, Social Media
DARIKA AHRENS'S RESEARCH
RECENT MEDIA CITATIONS
Most Recent Most Popular
For Interactive Marketing Professionals
REPORT: Develop Content Capabilities Now
Darika AhrensOctober 31, 2012
Marketers' traditional advertising tactics face a new disruption: paid content. Why? Because the number of
consumers buying online content in Western European countries will continue to swell ov...
Downloads: 193
For Interactive Marketing Professionals
REPORT: Innovate Interactive Healthcare Marketing Without Rocking The Boat
Darika AhrensAugust 17, 2012
Online healthcare marketing is a big opportunity; while interactive spending will grow rapidly over the next four
years, the overall industry remains conservative in spend and innovation. Digita...
Downloads: 388
Rating:
For Interactive Marketing Professionals
REPORT: Western European Search Engine Marketing Forecast, 2011 To 2016
Darika AhrensMay 17, 2012
Growth in Western European search marketing spend will pace faster than that of the US. But from 2012 search
spend will grow more slowly — particularly paid search advertising — than...
Downloads: 225
Rating:
For Interactive Marketing Professionals
REPORT: Boost Your Content Ecosystem With Video
Darika AhrensMay 02, 2012
Consumption of online video content is popular and growing. Yet most marketers rely on in-stream advertising as
their only marketing approach for online video. This report explains the advantage...
Downloads: 432
For Interactive Marketing Professionals
REPORT: Boost Your Content Ecosystem With Video
Darika AhrensMay 02, 2012
Consumption of online video content is popular and growing. Yet most marketers rely on in-stream advertising as
©2011, Forrester Research, Inc. All rights reserved.
"New Report Warns Brands
They’ll Soon Have Fewer
Chances To Reach Consumers
With Traditional Advertis"
The Economist
November 06, 2012
"Telegraph Paywall Is A Measured
Approach To Digital
Subscriptions"
The Guardian
November 02, 2012
their only marketing approach for online video. This report explains the advantage...
Downloads: 432
For Interactive Marketing Professionals
REPORT: Innovate Interactive Healthcare Marketing Without Rocking The Boat
Darika AhrensAugust 17, 2012
Online healthcare marketing is a big opportunity; while interactive spending will grow rapidly over the next four
years, the overall industry remains conservative in spend and innovation. Digita...
Downloads: 388
Rating:
For Interactive Marketing Professionals
REPORT: Western European Search Engine Marketing Forecast, 2011 To 2016
Darika AhrensMay 17, 2012
Growth in Western European search marketing spend will pace faster than that of the US. But from 2012 search
spend will grow more slowly — particularly paid search advertising — than...
Downloads: 225
Rating:
For Interactive Marketing Professionals
REPORT: Develop Content Capabilities Now
Darika AhrensOctober 31, 2012
Marketers' traditional advertising tactics face a new disruption: paid content. Why? Because the number of
consumers buying online content in Western European countries will continue to swell ov...
Downloads: 193
DARIKA AHRENS'S PLANNED REPORTS
JAN 2013
REPORT: Do Marketing That Doesn't Feel Like Marketing
CLIENTS WHO WORK WITH DARIKA AHRENS ALSO WORK WITH:
DAVID
TRUOG
JOANNA
O'CONNELL
INTERACTIVE
MARKETING
INTERACTIVE
MARKETING
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©2011, Forrester Research, Inc. All rights reserved.
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