Readers Value Community Newspapers

Readers Value Community Newspapers
Community newspapers connect with readers by providing the news they need and advertising they rely on.
Two-thirds of residents in small U.S. communities read their local newspaper. In Indiana, nearly 3 in 4 adults
read a weekly community newspaper each month.
A recent survey of community newspaper readers concluded community newspapers are:
EDUCATIONAL
HELPFUL
ENGAGING
94% of readers
think local newspapers
are informative.
71% of readers
believe newspaper advertising
inserts help them make better
purchasing decisions.
72% of readers
are entertained by local
newspapers.
ENJOYABLE
DESIRABLE
ENLIGHTENING
80% of readers
look forward to reading
community newspapers.
82% of readers
would rather look through
newspaper ads than view them
on the internet.
78% of readers said they
and their families rely on
community newspapers for local
news and information.
COMPELLING
SHARED
IMPORTANT
Readers believe local newspapers
consistently provide quality
news coverage.
Community newspapers
average 2.48 readers
per copy.
Most readers
shared a story or link
from a newspaper
in the past year.
SOURCES: 2013 National Newspaper Association Readership Study, American Opinion Research.
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