MPlan aE 2011 english.indd

MEDIA PACK
2011
POLAND
ISSN 1234-480X
Nr ind. 344249
t e c h n i k a
–
w a r s z t a t
–
Cena 11 zł
(w tym 0% VAT)
h a n d e l
w w w. a u t o e x p e r t . p l
Rynek
Dozór w warsztacie
(168)
Paweł Rajewski
z Urzędu Dozoru
Technicznego objaśnia,
jaki sprzęt warsztatowy
podlega regularnej
kontroli
12|2010
Strona 34
Technika dla motoryzacji
Prąd na mrozie
Objaśniamy, na czym
polega prawidłowa
obsługa akumulatora
przed okresem zimowym
Strona 14
Praktyczna wiedza zawodowa
Tajniki blendowania
Olej jest skomplikowaną mieszanką wielu
związków chemicznych.
Opisujemy ich wpływ na
poprawną pracę silnika
Strona 11
Praktyczna wiedza zawodowa
Tematy numeru:
AKCESORIA WARSZTATOWE
SIECI WARSZTATOWE
Zawory EGR
Stefan Myszkowski
wyjaśnia zasady
recyrkulacji spalin
silników i jej wpływ
na ich poprawne
funkcjonowanie
Strona 23
Przegląd oferty rynkowej:
Przegląd sieci warsztatowych
Strona 39
Zestawienie podnośników dostępnych w Polsce
Strona 42
Licensed by:
CHARACTERISTICS
ISSN 1234-480X
Nr ind. 344249
t e c h n i k a
–
w a r s z t a t
–
Cena 11 zł
(w tym 0% VAT)
h a n d e l
w w w. a u t o e x p e r t . p l
autoEXPERT
Specialist magazine for all professionals in the Polish motor trade.
The editorial concept is tailor-made to specifically suit this market,
and provides articles from all the major market segments of the
motor trade. Supplemented by a detailed training and further
training section featuring the latest syllabus subjects.
Technika dla motoryzacji
Alternatywna moc
(163)
Podstawowe różnice
między rodzajami
paliw gazowych
i sposobami
ich wykorzystania
6|2010
Strona 24
Technika dla motoryzacji
Wichajster...
Przy większości napraw
niezbędne staje się
użycie narzędzi
specjalistycznych.
Przyjrzyjmy się
niektórym z nich
Strona 16
TARGET GROUP
autoEXPERT readerships: managers and chief technicians
of workshops, maintenance and repair personnel, managing
directors of car dealers, managers in the field of automotive
accessories and spare parts as well as the top management
of the automobile industry.
Praktyczna wiedza zawodowa
Czujniki układu wylotowego
Stefan Myszkowski
wyjaśnia zasadę działania szerokopasmowych
czujników zawartości
tlenu w spalinach
Strona 33
Produkt Roku 2010
Jury już obraduje
Tematy numeru:
Rozpoczynamy kolejną
edycję konkursu.
Tym razem najciekawsze produkty zostaną
wybrane przez uznanych
fachowców
Strona 41
CONTENTS
The magazine informs about new technologies and products,
market trends, management, finance, environmental and legal
topics, as well as other interesting issues essential for executives
in the Polish automotive business. The inner part work section
provides practical and theoretical professional information.
PALIWA
WYPOSAŻENIE
WARSZTATÓW
Przegląd oferty rynkowej:
Klucze dynamometryczne
Kompresory
Strona 60
Strona 62
MAGAZINE PROFILE
Launched: 1995
Circulation: 8000–10 000
Size of the magazine: 205x290 mm
Type area: 185x266 mm
Frequency: monthly (11 issues per year)
The circulation and
method of distribution
are audited by ZKDP.
Publisher
Raven Media sp. z o.o.
Editorial office:
ul. Grabiszyńska 163,
53-439 Wrocław, Poland
Phone: (48) 71/ 78 23 180
Fax: (48) 71/ 78 23 184
www.autoexpert.pl
Editorial:
Maciej Blum
Phone: +48 71 78 23 190
[email protected]
The Polish edition of autoEXPERT
magazine is licensed by the Vogel
Business Media GmbH & Co. KG. KG
(located in Wϋrzburg, Germany).
AutoEXPERT sister magazines are:
“kfz betrieb”, “autofachmann” and
“autokaufmann”.
Advertising:
Krzysztof Fasciszewski
Phone: +48 71 78 23 187
[email protected]
Marketing:
Paweł Kruk
Phone: +48 71 78 23 195
[email protected]
DISTRIBUTION
DISTRIBUTION
Free of charge – via controlled circulation, the readership is
specifically selected (from the Vogel’s database) according to the
editorial content of each issue.
The magazine is also distributed by subscription.
READERS OF AUTOEXPERT
Readers by function
specialist
4%
other
6%
manager
9%
Jan Kowalski
ul. Wodna 10/1
00-001 Warszawa
Specified receiver
The firm from the automotive sector
owner
81%
Automotive database of autoEXPERT offers:
over 72 000 entries of firms from the automotive branch
the names and functions of the recipients- executives,
decision makers
information about the specializations of the firms
Readers by education
The database is updated constantly.
51%
STRUCTURE OF THE AUTOMOTIVE DATABASE*
The number of the firms
repair & services
trade
transport
production
education
other
40 700
25 100
9 500
2 200
700
300
32%
17%
The kinds of the specializations
Repair & services
car mechanics
car diagnostics
car electro-mechanics
body & painting repairs
services of tyres
38,0%
7,0%
5,9%
14,1%
4,4%
vocational
secondary
Readers by age
Trade
parts and accessories
vehicles
tyres
fuels, oils
university
46%
19,4%
6,8%
1,6%
7,7%
Transport
fleets, local & international transporrt
13,0%
Production
production of automotive industry
3,0%
18%
Education
vocational & technical schools, professional courses
Others
fairs, institutions, associations
* One firm can belong to several categories.
6%
1,0%
<30 years
0,4%
30-39 years
>39 years
PUBLICATION PROGRAM 2011
Deadlines
Issue
1/2011
Publication date
13-01-2011
Advertising
deadline
20-12-2010
Copy
deadline
23-12-2010
Major topics
Besides,
in the issue
Market reviews
Paint and body
repair
SKP (Vehicle
Inspection
Stations)
equipment
Batteries
Diagnostics
Wheel geometry
testers
Exhaust gas
analyzing devices
and smokemeters
The hardware for the
brake systems
Pneumatic tools
Supplements
2/2011
07-02-2011
21-01-2011
27-01-2011
Spare parts
Tire service
Adhesives, sealants
and chemical products for the automotive industry
Brake systems
3/2011
07-03-2011
18-02-2011
17-02-2011
Workshop
equipment
Repair of engines and
propulsion systems
Workshop Tools
Workshops distribution systems for
consumable fluids
4/2011
28-03-2011
11-03-2011
15-03-2011
Diagnostics
Air conditioning
systems
Tuning
Paint Supplies
Fair issue – AMITEC
Electronic system
testers
The hardware for the
air-conditioning
Fair issue –
TTM (Poznan)
Product Of
The Year 2011
Plebiscite
5/2011
04-05-2011
15-04-2011
19-04-2011
Spare parts
Automotive
services
Automotive market
Special services
Electronic
wireless car
Body measuring
systems
Producers and
distributors
of spare parts
Car and spare
part trade
Drive system
Fair Issue –
Profi Auto Show
Torque wrenches
Compressors
6/2011
31-05-2011
13-05-2011
17-05-2011
Workshop
lifting devices
Workshop
equipment
7/8/2011
04-07-2011
17-06-2011
23-06-2011
Suspension
Service vehicles
LPG, CNG, H2
supply
Electronics
Rectifiers and
Battery Testers
Paint market
Pneumatic tools
Fair Issue – Inter Cars
Producers and
distributors
of spare parts
Distributors devices
and materials for
painting workshops
Engine and gear oils
9/2011
31-08-2011
11-08-2011
16-08-2011
Spare parts
Workshop
equipment
10/2011
26-09-2011
09-09-2011
14-09-2011
Workshop
equipment
Tire service
Batteries
Tires and wheels
Body repair
Balancing machines
and tire dismantling
devices
Batteries
11/2011
31-10-2011
13-10-2011
17-10-2011
IT in workshops
Lighting
Diagnostics
Electronics
and electrical circuits
Computer programs
Software
for workshops
for workshops
Diagnostics lines
12/2011
05-12-2011
14-11-2011
18-11-2011
Hybrid drives
Lifting Devices
New technologies in
automotive industry
Workshop lifting
devices
16-12-2011
Paint
and body repair
SKP (Vehicle
Inspection
Stations)
equipment
Batteries
Diagnostics
Wheel geometry
testers
Exhaust gas
analyzing devices
and smokemeters
1/2012
09-01-2012
12-12-2011
Oils
Workshop lifting
devices
ADVERTISING SIZE AND RATES
Advertising rates (in EUR)
Surcharges
Size
Price
Symbol
2/1 pages
5 640
2xA
1/1 page
2 825
A, B
3/4 page
2 100
C, D
2/3 page
1 890
E, F
1/2 page
1 420
G,H
1/3 page
1 050
I, J
1/4 page
795
K, L, M
1/8 page
460
N, O, P
II cover
3 570
A
III cover
3 570
A
IV cover
4 220
A
FORMATS (in mm)
A
COVER
205x290
1/1
B
C
185x266
137x266
1/1
E
3/4
F
122x266
3/4
2/3
G
90x266
1/2
1/2
I
J
K
185x86
43x266
L
90x131
1/4
1/3
1/4
1/4
M
N
O
P
185x64
43x131
90x64
185x30
1/8
1/8
0,20 EUR per copy to the whole circulation
0,29 EUR per copy to the selected part
of the circulation
Maximum size – 200x285 mm
Weight – up to 90 g
For non-standard inserts: please enquire
Discounts
According to the series and space contracts
(for advertisements placed within a period
of 12 month)
volume discounts:
3 pages
10%
6 pages
20%
9 pages
25%
11 pages
30%
frequency discounts:
3 ads
5%
6 ads
10%
9 ads
15%
11 ads
20%
H
185x131
58x266
1/3
Loose inserts
A sample must be submitted
before order can be confirmed.
185x176
2/3
D
185x198
10% for special position
1/8
Printing and binding process,
printing materials:
Please send printing materials
in digital form.
format of graphic file: TIFF or JPG
resolution: min. 300 DPI
colour: CMYK
4 mm allowance on each side
(for full page advertising)
proof printout for colour advertisements
(if not, no colour guarantee can be given)