Marketing internetowy w gabinecie stomatologicznym

Marketing internetowy w gabinecie stomatologicznym
Internet marketing in a dental office
dr n. med. Konrad Wroński, dr n. med. Roman Bocian
Piśmiennictwo/References:
1. Wroński K., Bocian R.: Dlaczego zakłady opieki zdrowotnej powinny badać satysfakcję
pacjentów z oferowanych przez siebie usług medycznych? Pielęg. Chir. Angiol., 2009 4(4): 127–
130.
2. Wroński K., Cywiński J., Bocian R.: Jakość usług medycznych. Ginekol. Prakt., 2008, 16, 2: 42–
45.
3. Feigenbaum N.L.: Marketing gone awry. Pract. Proced. Aesthet. Dent., 2002, 14, 6: 458.
4. Horowitz M.: How to find and contact new patients in your area. Dent. Manage., 1982, 22, 1: 46–
47.
5. Martindale W.: How to launch your dental website. Today's FDA, 2010, 22, 3: 53–55.
6. Weinstein S.: What makes patients click? Marketing your practice in cyberspace. Dent. Today,
2000, 19, 2: 106–107.
7. Maier F.: Choose to be the village dentist. Alpha Omegan, 2006, 99, 3: 115–116.
8. Abrams M.: Your practice – marketing on the internet. J. Mass. Dent. Soc., 2008, 57, 1: 10.
9. Lichtman S.: Marketing your dental practice. J. N. J. Dent. Assoc., 1989, 60, 4: 71–75.
10. Little P.: Effective website promotion. Alpha Omegan, 2006, 99, 3: 126–127.
11. Dalin J.B.: How to profit from Internet. Market your practice with attractive Web site. Dent.
Econ., 1998, 88, 6: 40–42.
12. Grosz P.: Marketing your practice. Do you need SWOT team? CDS Rev., 2002, 95, 3: 10–16.
13. Miller S.A., Forrest J.L.: Dental practice websites: creating a Web presence. Dent. Clin. North
Am., 2002, 46, 3: 463–475.
14. Wallin W.S.: Does your web site draw new patients? Am. J. Orthod. Dentofacial. Orthop., 2009,
136, 5: 746–751.
15. Schoenbaum T.R.: Establishing your practice in cyberspace: getting started. Dent. Today, 2008,
27, 7: 150–151.
16. von Heimburg P.: Promote your practice the legal way. CDS Rev., 2009, 102, 1: 24–25.
17. Finch T.: Marketing your medical practice with an effective web presence. J. Med. Pract.
Manage., 2004, 20, 3: 143–147.
18. McCollough L.: Internet marketing for dental practices. J. Okla. Dent. Assoc., 2008, 99, 12: 22–
23.
19. Colley R.H.: Defining advertising goals for measured advertising results. Association of
National Advertisers, New York 1961.
20. Kotler Ph.: Marketing. Dom Wydawniczy Rebis, Poznań 2005.