c:\Teksty\Zeszyty Naukowe MWSE w Tarnowie, 2001, nr 4\Zeszyty

Table of Contents
JÓZEFA FAMIELEC: Foreword . . . . . . . . . . . . . . . . . . . . .
5
Development Directions of the Marketing Strategies in
Polish Enterprises
ANDRZEJ SZROMNIK: Foreign Investments in Towns and Regions. Main Advantages
and Their Conditions . . . . . . . . . . . . . . . . . . . . . .
JÓZEFA FAMIELEC: Marketing Conditions for the Development Strategies of Small
and Medium Companies . . . . . . . . . . . . . . . . . . . . .
MARIA P£ONKA: Development of the Marketing Orientations of Polish Banks .
JOLANTA STANIENDA: Market Conditions for Restructurisation Activities of a Selected Enterprise from Tarnów Region . . . . . . . . . . . . . . .
RENATA ¯ABA: Marketing of Services — Characteristics . . . . . . . . .
7
21
31
51
63
Development and Aplication of the New Marketing
To o l s i n Va r i o u s I n d u s t r i e s
JAN SIEKIERSKI: Selection of the Marketing Concept in the Food Industry on the
Example of the Chosen Companies . . . . . . . . . . . . . . . .
JADWIGA BERBEKA: The Impact of Advertising on Consumers’ Behaviour on the
Market . . . . . . . . . . . . . . . . . . . . . . . . . . .
REGINA KLIMKOWSKA: The Poles and Advertising in the Nineties . . . . . .
STANIS£AW CIEŒLA: Direct Marketing in the Theory and Practice of the Food Industry Company . . . . . . . . . . . . . . . . . . . . . . . .
W£ADYS£AW SZCZEPANKIEWICZ: Logistic Concept of the Customer Service as a Factor of Forming the Competitive Advantage of a Company . . . . . . .
73
81
91
103
113
Marketing Impact on Other Fields of Corporate Studies
MA£GORZATA ROCZNIAK-WITKOWSKA: Marketing and Ethical Assessment of an Enterprise on the Example of the Selected Telecommunication Company . .
ADAM FIGIEL: The Influence of Consumer Ethnocentrism on the Development of
the International Marketing Strategies . . . . . . . . . . . . . . .
127
143
Materials. Information. Lectures
EWA MAJEWSKA: Use of the Internet in Teaching English to Business Students
STANIS£AWA PROÆ: Electronic Signature and the Security of Electronic Economy .
151
161
Summaries
171
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