homplex interiors - case study

Transkrypt

Homplexowe Wnętrza - Case Study
HOMPLEX INTERIORS - CASE STUDY
Homplex Interiors - Case Study
MAGDA KLONOWICZ
- CAD Projekt K&A Prize
- Audience Prize Living Room
- Homplex Special Honors
KLAUDIA TWORO
- Jury Special Honors Bedroom
- Bydgoskie Meble Prize
- StudioRasch.pl Prize
- Gurupa.pl Special Honors
KINGA ROJEK
- Jury Special Honors Living Room
JAKUB BORTKO
- Gurupa.pl Prize
- Kratki.pl Prize
PIOTR DEĆKO
- Grand Prize Living Room
ALEKSANDRA PIZOŃ
- Audience Prize Living Room
- Etap Sofa Prize
- Gurupa.pl Prize
- Kratki.pl Prize
The winners of the 1st edition of Homplex Interiors.
Expo XXI Centre in Warsaw, October 20, 2012.
Page 4
DOMINIKA LISIAK, ANNA HIRSZBERG
- Audience Prize Bedroom
- Bydgoskie Meble & Etap Sofa Special Honors
IGA SZELIGA
- Grand Prize Bedroom
ABOUT THE CONTEST
The contest HOMPLEX INTERIORS (pl. Homplexowe Wnetrza) is a unique event that boosts online product promotion
and serves as an effective marketing tool for the home and interior design industry. With its support, manufacturers
can reach several thousands of interior designers, as well as nearly two million Internet users annually, who are
looking to find or create beautiful arrangements. The task for participants of the quarterly contest was to prepare
photorealistic interior visualizations based on the home furnishings available in Poland.
The first edition was targetted primarily towards young designers. Homplex Interiors is an ambitious challenge for
them, which helped validate their knowledge and skills. In the competition there were 104 active designers who
have made a total of 143 projects, out of approximately 500 visualizations. All of the submited projects can be seen
on homplex.pl, which receives over 150,000 visitors per month of people who want to find or design interesting ideas
for living spaces.
Participants of this edition designed LIVING ROOMS and BEDROOMS by creating interior compositions with the
following products from our partners: sofas and corners by Etap Sofa, beds and cabinets by Bydgoskie Meble
tables and chairs offered by Myin.pl, lighting by BPM Lighting, fireplaces by Kratki.pl, pictures and photowallpapers
offered by Gurupa.pl, wallpapers by Rasch offered by StudioRasch.pl and floor tiles by Rako. Visualizations could
be designed in their own software or with the one provided by our main partner CAD Projekt K&A.
When creating the project, participants were able to choose from 10 housing plans and needed to consider 6
“personal profiles” which described personal preferences of the living space. 3D models and textures of the real
products from our partners were also provided to the participants. When the project was completed, participants
listed each element used in their design.
Homplex Interiors was an incredible success,
due to the unique format of the competition,
our great Partners’ support and engagement,
and our amazing participants, who faced the challenge
and delivered beautiful designs, full of awesome ideas.
Anna Walkowska, Managing Director - Homplex
Page 2
DWIE STUDENTKI
BLIŹNIACZKI (22)
1
2
PARA ON (32) I ONA
(25)
MATKA (42) Z CÓRKĄ
(17)
3
CONTEST CHALLENGE
ARANŻACJE
KONKURS :
1
The designers were given
a choice of 6 virtual customer profiles, for whom a living room or bedroom arrangement needed to
Witaj [email protected]
Wyloguj się
Anuluj wybór
Więcej...
Wybieram
Więcej...
Wybieram
Więcej...
Strefa Uczestnika Konkursu Homplexowe Wnętrza - KLIKNIJ
be created. Each personality
profile was different, with a number of specific preferences and requirements that had to be in
Kolory :
Kolory :
Kolory :
biel, czerwień, limonka, pomarańcz
kolory monochromatyczne oraz róż i
pomarańczowy, żółty
PRODUKTY
PRODUCENCI
PROJEKTANCI
MOJA TABLICA
KONKURS selected a virtual client,
line with
contest ARTYKUŁY
rules. Each
participant
and created an interior
that best reflected the
customer’s
fiolet jako akcenty
Materiały :
Materiały :
tworzywo sztuczne, szkło, skóra
Materiały :
tworzywo sztuczne, drewno,
Wyloguj się
dream
interior.
tworzywo sztuczne, drewno w
całkowita dowolność w kolorze
START
MODELE 3D
PLANY POMIESZCZEŃ
PROFILE MIESZKAŃCÓW
PRODUCENCI
MOJE PRACE
LICENCJA
FAQ
REGULAMIN Wzorzystość :
1
1
białym odcienu, jasne materiały
mało
Wybierz profil mieszkańców
Twin Students
DWIE STUDENTKI
(22)
BLIŹNIACZKI
(22)
ARANŻACJE
2
2
PRODUKTY
Couple, Him
PARA ON (32) I ONA
(32) & Her (25)
(25)
KONKURS :
START
PRODUCENCI
3
3
Mother (42) &
MODELE 3D
PROJEKTANCI
MATKA (42) Z CÓRKĄ
Daughter (17)
(17)
PLANY POMIESZCZEŃ
4
4
Wzorzystość :
średnia
Wzorzystość :
średnia
ARTYKUŁY
Couple, Her (32)
& Her (32)
MOJA TABLICA
5
5
PARA ONA (32) I ONA
(32)
KONKURS
Couple, Him (35)
& Him (35)
PARA ON (35) I ON (35)
PRODUCENCI
MOJE PRACE
66
Old Couple, Him
PARA DZIADKÓW ON
(72)
Her
(72)and
I ONA
(67)(67)
LICENCJA
FAQ
REGULAMIN
Wybierz profil mieszkańców
1
Anuluj wybór
Więcej...
Kolory :
biel, czerwień, limonka, pomarańcz
Materiały :
tworzywo sztuczne, szkło, skóra
Wzorzystość :
mało
4
PARA ONA (32) I ONA
(32)
DWIE STUDENTKI
BLIŹNIACZKI (22)
Kobieta, 22 lata, mieszkam w mieszkaniu z siostrą bliźniaczką.
Jesteśmy studentkami i zajmujemy dwupokojowe mieszkanie. Jeden pokój chcemy zagospodarować na salon
Wybieram
Więcej...
Więcej...
Wybieram
Więcej...
połączony z kuchnią,
ponieważ
robimy wiele imprezWybieram
i przyda nam
się przestrzeń wspólna,
natomiast
z drugiego
Kolory sypialnię.
:
Kolory
:
Kolory
:
Kolory :
Kolory :
chciałybyśmy zrobić
Lubimy jasne, duże
przestrzenie.
Cenimy prosty styl
nowoczesny
i skandynawski.
czerwień, beż, bile
szarość, beż, brąz
beż, błękit, jasna zieleń
kolory monochromatyczne oraz róż i
pomarańczowy, żółty
fiolet jako akcenty
Podoba nam się Materiały
jednak: jak biel jest przełamana krzykliwymi
dodatkami np. w kolorze
czerwieni,
czy ostrej
Materiały :
Materiały
:
:
Colors:
white, red, limone, Materiały
orange
jasne drewno, tworzywo sztuczne,
ciemne drewno, tworzywo sztuczne
drewno, szczególnie buk i
Materiały :
tworzywo sztuczne, drewno,
lub pomarańczy.
Chciałybyśmy, aby meble
nie były drewniane, a raczej z naturalne
tworzywa
sztucznego w kolorze
które ciężko porysować
czereśnia
tworzywo sztuczne, drewno w
całkowita dowolność wlimonki,
kolorze
Wzorzystość :
Materials:
plastic,
glass, leather
białym odcienu, jasne
materiały
Wzorzystość
:
najlepiej bezjak
wzorów,
Wzorzystość
Wzorzystość :
bieli lub czerni, w
grę wchodzą
także szklane elementy,
np.wszystko
blaty stołów. Podobają
nam: się skórzane kanapy,
może być, ale w duże wzory
jednolite
jak najwięcej
Wzorzystość :
średnia
Pattern:
little
materiał niespecjalnie trafia do naszego gustu. Podobają nam się też fototapety, ale utrzymane w graficznym,
średnia
oryginalnym stylu. Salon chciałybyśmy aby był wesoły i nowoczesny. Potrzebujemy dużej sofy i foteli, a także
Woman, 22 years old, living in an apartment
with twin sister.
stołu z przynajmniej
sześcioma krzesłami.
Wybieram
Więcej...
PARA ON (35) I ON (35)
Wybieram
Więcej...
PARA DZIADKÓW ON
5 are both students living6 in (72)
We
a two-room
would
like to
utilize
one mieć
room
as a dziennym dużo miejsca do siedzenia.
I ONA (67)
Często apartment.
odwiedzają
nasWe
znajomi
i rodzina,
dlatego
musimy
w pokoju
Aranżacje wnętrz
Media
Firma
Homplex Sp. z o.o.
living room with a kitchen, because weChciałybyśmy
love to party
and
needtrochę
common
space.
second
także
znaleźć
przestrzeni
na The
biblioteczkę
naroom
książki i jakąś komodę na nasze osobiste
Sypialnia
Targi
Mapa serwisu
ul. Długa 23/25
szpargały.
Mimo tego, że nie lubimy
wielu dekoracji, to chciałybyśmy
ozdobić nasze mieszkanie
jakimi ciekawymi
should be used as a bedroom.
Pokój dziecięcy
Artykuły
O inspiratorze
00-238 Warszawa
grafikami,
które ożywiłyby trochę białą przestrzeń. W sypialni
potrzebujemy dwóch łóżek i dużej szafy, która
Gabinet
Zarząd
Wybieram
Więcej...
Kolory :
czerwień, beż, bile
KRS 0000361414
ZespółIt looks
We like
bright,
big spaces. We appreciate
theJadalnia
simple
and modern
Scandinavian
style.
Kolory
:
NIPtakże
701-024-98-68
Pomoc
pomieściłaby
nasze wszystkie
ubrania,
a jest ich całkiem
sporo.
Każda z nas chciałaby mieć
dla siebie
Kuchnia
Regulamin
czerwień, limonka, pomarańcz
email. [email protected]
greatbiel,
when
the white is broken with garish
decorations
in spicy
red,
sharp
lime
or
electric
ordodatkowo
niedużą szafeczkę
obok
łóżka.
Leżąc
w
łóżku
lubimy
czytać,
oglądać
filmy
na
laptopie,
zdarza nam się
Łazienka
Blog
Filmy instruktażowe
Materiały :
Salon
Współpraca
Zgłośwhite
sugestię
tam
jeść czy
piżama
party.
Chciałybyśmy
tu plastic,
jednolite
ściany,
ange.tworzywo
We would
prefer
the
furniture nottakże
to be
made
ofrobić
wood,
rather
or black
glass najlepiej białe. Nie preferujemy
sztuczne,
szkło,
skóra
wzorzystych dywanów, ani poduszek. Do obu pomieszczeń dobrałybyśmy srebrne, lub czarne oświetlenie, głównie
is also
an option,
for table top for example.
We love leather sofas, textiles are not our favorites.
Wzorzystość
:
reflektory. Dzięki temu wszystko wyglądałoby nowocześnie. Ponad to w sypialni potrzebne jest nam także miejsce
mało
Photowallpapers
with original, graphicgdzie
style
would look nice. The living room should be cheery
mogłybyśmy się uczyć. Mogłoby to być wspólny stół, lub dwa oddzielne biurka, jest nam to już obojętne.
Więcej...
andWybieram
modern.Więcej...
We need big sofaWybieram
and armchairs,
and a table with minimum six chairs.
Kolory :
Materiały :
jasne drewno, tworzywo sztuczne,
które ciężko porysować
Wzorzystość :
może być, ale w duże wzory
szarość, beż, brąz
[...]
Materiały :
ciemne drewno, tworzywo sztuczne
Wzorzystość :
najlepiej bez wzorów, wszystko
jednolite
Kolory :
beż, błękit, jasna zieleń
Materiały :
naturalne drewno, szczególnie buk i
czereśnia
Our tastes
best suited
for these
inspirations:
Mojemu
gustowi
najbardziej
odpowiadają
te inspiracje :
SALON
LIVING
ROOM
SALON
LIVING
ROOM
Aranżacje wnętrz
Media
Firma
Homplex Sp. z o.o.
Sypialnia
Targi
Mapa serwisu
ul. Długa 23/25
Pokój dziecięcy
Gabinet
Jadalnia
Artykuły
Pomoc
Kuchnia
Łazienka
Filmy instruktażowe
Salon
Zgłoś sugestię
Page 3
Zobacz inne profile
Wzorzystość :
jak najwięcej
O inspiratorze
Zarząd
Zespół
Regulamin
Blog
SYPIALNIA
BEDROOM
00-238 Warszawa
KRS 0000361414
NIP 701-024-98-68
email. [email protected]
Współpraca
Aranżacja monochromatycznego
wnętrza salonu zatopionego we
wszechobecnej bieli. Proste,...
Zobacz aranżację
Nowoczesny styl salonu to głównie
zasługa mebli o prostych formach.
Do szklanego stołu ...
Zobacz przepis na wnętrze
Małe wnętrze z dopracowanym
rozmieszczeniem mebli. Wnękowa
szafa z dużym lustrem powięk...
Zobacz przepis na wnętrze
Anuluj wybór
am
uluj
wg
Wybierz plan pomieszczenia
2
ARANŻACJE
KONKURS :
A
PRODUKTY
START
A Plan A
PLAN A
PROJEKTANCI
PLANY POMIESZCZEŃ
ARTYKUŁY
MOJA TABLICA
PRODUCENCI
MOJE PRACE
.pdf
2. SYPIALNIA
Wybieram
Plan F
3
LICENCJA
B Plan B
B
.dwg
PLAN B
FAQ
1. SALON
REGULAMIN
2. SYPIALNIA
2. SYPIALNIA
1. SALON
.dwg
G Plan G
PLAN G
D
.dwg
Wybieram
C
Wybieram
.pdf
PLAN D
.pdf
Wybieram
2. SYPIALNIA
Wybieram
H PLAN
H
Plan
H
H
.dwg
E
PLAN E
.pdf
.pdf
.dwg
.dwg
PLAN G
D Plan D
D
.dwg
Wybieram
Wybieram
Anuluj
Wybieram
.pdf
PLAN D
.pdf
Wybieram
Wybieram
Wybieram
PLAN F
.pdf
Wybieram
1. SALON
Wybieram
1. SALON
Wybieram
1. SALON
Wybieram
SALON
2.1.
SYPIALNIA
Wybieram
Wybieram
2. SYPIALNIA
1. SALON
Wybieram
Wybieram
2. SYPIALNIA
Wybieram
2. SYPIALNIA
Wybieram
H
E
PLAN H
PLAN E
Wybieram
.pdf
.pdf
Wybieram
2. SYPIALNIA
Wybieram
Anuluj
J Plan J
J PLAN J
.dwg
G
PLAN G
.pdf
.pdf
.pdf
.dwg
.dwg
.dwg
.pdf
.pdf
2. SYPIA
.dwg
.dwg
H
P
Wybieram
Wybieram
Wybieram
1. SALO
2. SYPIA
.dwg
.dwg
.pdf
Wybieram
1. SALON
Wybieram
1. SALON
Wybieram
2. SYPIALNIA
Wybieram
2. SYPIALNIA
Wybieram
2. SYPIALNIA
Wybieram
.pdf
1. SALO
Wybieram
1. SALON
2. SYPIALNIA
1. SALON
.dwg
Wybieram
Wybieram
2. SYPIALNIA
2. SYPIALNIA
1. SALON
PLAN J
.pdf
The product set available for participants was defined primarily by our contest Partners. The choice of furniture was limited
to three brands
- Etap
Sofa, Bydgoskie Meble
I
PLAN J myin.pl. BPM Lighting supplied lighting fixtures, Rako provided tiles and
I PLAN
J and
PLAN F
Kratki.pl provided
StudioRasch.pl provided wallpapers and gurupa.pl supplied pictures. Other
F fireplaces.
I PLAN Iproduct category
choices were unlimited. After logging into homplex.pl, participants could download 3D models of other products or order them
from the virtual shop at BankModeli3d.pl.
am
J
2. SYPIALNIA
1. SALON
.dwg
.pdf
PLAN H
1. SALON
Wybieram
2. SYPIALNIA
F
Wybieram
E Plan E
.dwg
2. SYPIALNIA
1. SALON
I
Wybieram
2. SYPIALNIA
H
.dwg
1. SALON
I I Plan I
PLAN
1. SALON
Wybieram
1. SALON
2. SYPIALNIA
.dwg
Wybieram
2. SYPIALNIA
G
2. SYPIALNIA
1. SALON
.dwg
.pdf
C Plan C
PLAN C
am
wg
.pdf
2. SYPIALNIA
1. SALON
Wybieram
1. SALON
Anuluj
Wybieram
2. SYPIALNIA
G
.pdf
.pdf
Wybieram
1. SALON
PLAN C
PLAN B
1. SALON
KONKURS
Wybierz plan pomieszczenia
Wybieram
C
B
.dwg
Wyloguj się
1. SALON
F
.pdf
To bring the project closer to reality, real housing plans were added to the requirements list. Participants were given a choice
of 10 real-life home
layout plans. We provided files in .pdf and .dwg formats, allowing the participants to place them directly
in 3D design software. These layouts were used to create the foundation for the arrangements.
PRODUCENCI
MODELE 3D
PLAN A
A
.dwg
J
PL
1. SALON
Wybieram
1. SALO
2. SYPIALNIA
Wybieram
2. SYPIA
.dwg
Page 4
STATISTICS
PARTICIPANTS
PEOPLE WHO SUBMITTED DESIGNS
PREDOMINANT SEX
20%
Interior design is
WOMEN DOMAIN
80%
DESIGNS
39%
61%
104
420
designers of
registered submited designs for evaluation
DIGITAL PRODUCTS FROM PARTNERS
55
325
BPM
Lighting
Kratki.pl
OCTOBER 2012
DON’T LIKE
246
I LIKE
30
Myin.pl
AVAILABLE TEXTURES
Page 5
Gurupa.pl
27
REWARDED
Etap-Sofa
38
Rako
237
56
BEDROOMS
INTERNET USERS ACTIVITY
AVAILABLE 3D MODELS
Bydgoskie
Meble
87
LIVING ROOMS
19 i 8
1510
StudioRasch.pl
698
>140 K
VISITORS
> 30 K
VOTING
CONTEST IN MEDIA
MEDIA BUZZ
INTERNET
>100 publications
>300 shares
on Facebook.com & NK.pl
RADIO
7 interviews
15 news
of
>2 publications
designs
PRASA
4 press releases
TRADITIONAL MEDIA
INTERNET SERVICES FOR INTERIOR ARCHITECTS
RADIO STATIONS
Page 6
PROMOTION
SUPPORT FROM ART SCHOOLS
Academy of Fine Arts
Warsaw
POSTERS
1000 posters in
Warsaw, Poznań, Łódź, Cracow
+ Partners’ distribution network
Page 7
Academy of Fine Arts
Katowice
MASCOT
Redhair with press.
Partners’ products enter as input,
finished arrangements exit as output.
PJWSTK
Warsaw
School of Form
Poznań
BANNERS
Banners with mascot in different formats, adjusted to facebook and small formats of press releases. One telling about
the contest, the other encouraging the audience to vote.
CONTEST INFO WEBSITE: HOMPLEXOWEWNETRZA.PL
Site start date: 15.06.2012
Visits VI - X.2012:
15k visits, 32k views
Press materials with graphics for
websites
Detailed information about the
patrons, with links to their websites,
subscription and fanpages
CONTEST DESIGNS WEBSITE: HOMPLEX.PL
Exclusive designer profile displays the
designs from the 1st edition of the contest
(Projektanci -> Homplexowe Wnętrza”)
Designs are given in a list of inspirational
products used in visualization, and information
about point of sales where they can buy them
FACEBOOK FANPAGE
Every product has an individual product
sheet with basic measurements, buying
location and related inspirations
GOOGLE
http://www.facebook.com/HomplexoweWnetrza
Page 8
BENEFITS OF HOMPLEX INTERIORS
FOR PARTNERS
FOR PARTICIPANTS
FOR INTERNET USERS
1.
Increase product awareness among
interior designers and internet user
1.
Improve and show-off their
3D design skills
1.
See fresh and unique furnishing
ideas for living spaces
2.
Acquire rights of visualizations
submitted by participants
2.
Respond to real-world
requirements of potential
customers
2.
View a ready-made list of matching
products carefully selected
by the designers
3.
Promote products to the 2 mln
annual visitors of homplex.pl
3.
Promote name and talents to the
2 mln annual visitors of homplex.pl
3.
Impact winners’ selection through
the participation in the jury
View a shopping list with the names
and prices of the products used
in the project
4.
Access 3D models and textures of
products
4.
Reward and recognize individually
selected projects
5.
Win prizes and recognition
out of a total value of 50,000 zł
View a list of nearby locations
where can get the suggested
products
5.
Auto-estimate the cost of
the furnishing a room based
on room dimensions
6.
Discover new home furnishing
products available in your area
7.
Directly contact interior designers/
authors of a specific design
8.
Facebook integration allows you to
get opinions on a design or project
9.
Participate in competitions
by voting for the Audience Award
winners selection
4.
5.
6.
7.
8.
9.
Page 9
Ensure that your products are used
in participants’ designs
Exclusive rights to product
categories (e.g. be the only carpet
manufacturer or distributor)
6.
7.
Indirect promotion of brand via
competition media and exposure
8.
Be part of an advanced
web-based platform supporting
the competition operations.
9.
Gain media traction via Homplex
media coverage and exposure
For new designers, start to build
their own brand
Increase awareness of interior
design projects
Establish cooperation with
the contest organizers
and partners
CONTEST SCHEDULE FOR 2013
2
nd EDITION CONTEST
Rooms: bathroom, kitchen and dining room
Contest Dates: 1st February - 30th April 2013
3
rd EDITION CONTEST
Rooms: children’s room, youth room
Contest Dates: 1st May - 31st July 2013
Registration of Partners: 1.XI.2012 - 15.I.2013
Registration of Partners: 1.XI.2012 - 15.IV.2013
Partners’ products: bath accessories, kitchen accessories,
decorations, interior doors, bath carpets, carpets, paints,
photo wallpapers, radiators, home appliances, kitchen
furniture, bath furniture, tableware and kitchenware, pictures,
lighting, floor panels, wall panels, tiles, wood floors, blinds,
blinds, shutters, tables and chairs, wall Coverings, textiles,
light switches and power sockets.
Partners’ products: baby accessories, decorations, interior
doors, carpets, paints, office armchairs, photo wallpapers,
radiators, box furniture, sofas and armchairs, paintings,
prints, lighting, floor panels, wall panels, poufs, wooden
floors, blinds, tv, blind shutters, wall coverings, textiles,
switches and sockets, carpeting, and toys.
Q1 2013
4
Q2 2013
th EDITION CONTEST
Rooms: home office, hall and wardrobe
Contest Dates: 1st August - 31st October
Q3 2013
5
Q4 2013
th EDITION CONTEST
Rooms: living room & bedroom
Contest Dates: 1st November - 31st January 2014
Registration of Partners: 1.XI.2012 - 15.VII.2013
Registration of Partners: 1.XI.2012 - 15.X.2013
Partners’ products: accessories, decoration, interior and
exterior doors, carpets, paints, photo wallpapers, radiators,
fireplaces, home-office furniture, sofas and armchairs,
wardrobe furniture, hall furniture, paintings, prints, lighting,
floor panels, wall panels, tiles, wooden floors, blinds,
sculptures, electronics, blind shutters, tables and chairs, wall
coverings, textiles, switches and sockets.
Partners’ products: decorations, interior doors, carpets,
paints, photo wallpapers, radiators, fireplaces, box furniture,
sofa-like furniture, paintings, prints, lighting, floor panels,
wall panels, tiles, wooden floors, poufs, blinds, electronics,
sculptures, tables and chairs, blind shutters, wall coverings,
textiles, switches and sockets, and carpeting.
Page 10
PARTNERSHIP
PARTICIPATION IN FUTURE EDITIONS
We invite manufacturers and suppliers of home furnishing products to join Homplex Interiors 2013. It’s an effective
method to reach potential customers who are planning to furnish their apartments within the next two years. See
the previous Partners’ testimonials as confirmation of the value of participation in the contest.
As part of the competition, we provide all the benefits of Homplex Interiors, of which the most important is the
copyright acquisition to contest designs, and the platform to display them to millions of Internet users looking
for interior design ideas in Homplex. These visualizations can be used for further marketing activities including
promotion in traditional and modern media channels.
Reliable 3D models are necessary for ideal product presentation in digital visualizations. As part of the cooperation
we provide you professional 3D modeling of your product range and will share them on websites for interior
designers and decorators. This makes it more likely for designers to use your products in their visualisations.
Real estate developers are also invited to leverage their investments by providing designers a real layout plan of
apartments in Warsaw, Krakow, Wroclaw, Lodz and Tri-City. The resulting arrangements could perfectly complement
your standard housing offer, show furnishing capabilities, and deliver attractive images for client.
Businesses interested in participating in the contest as Homplex Interiors Partner are welcome to contact our sales
department at [email protected] or by telephone at +48 516 103 286.
Partner registration for all editions in 2013 is carried out from November 2012. The decision to join the contest
can be at least two weeks before the start of the new edition. However, it requires having your own 3D models and
selected products, which will be made available to designers. We hope you’ll enjoy your partnership with Homplex!
Page 11
ABOUT HOMPLEX
Homplex is an innovative solution for home furnishing and interior design. Whether its for a professional interior
designer, new home owner, or casual decorator, Homplex helps its users make good design decisions. The Homplex
interactive online platform combines design knowledge and technology, providing virtual arrangements and smart
shopping features so that every customer receives beautifully finished interiors and a sense of fulfilled dreams.
Virtual arrangements are displayed for Homplex visitors to view and get ideas about their own home renovations or
interior decoration. Homplex then provides a list of real-life products displayed in each virtual arrangement. Users
can view cost estimations and see nearby locations where they can purchase the products. Soon this functionality
will be extended with a virtual assistant to guide Homplex users navigate through interior design projects.
Homplex is the perfect platform for permission marketing, making the advertising message more effective, as
it is directed specificially ats customers seeking home solutions. Product placement via arrangements, tailored
appearance suggestive positioning and price home furnishing products, and indicated the place of purchase within
the customer’s location, make up the perfect composition combining the needs of customers and service providers
assortment of home furnishings.
Homplex is a place where people can start their adventures of renovation, interior design, or home furnishings. It
is an ideal tool for customers looking to perfectly design a space, and for distributors to directly interact and target
those customers in a natural and non-invasive way.
The organization of the “Homplex Interiors” context is an effort to show Internet users practical ideas for interior
design, while encouraging the designers to display their talents. The platform assists hopeful professionals to build
their own brand and develop a portfolio. By partnering with manufacturers and distributors, we expose their product
lineup and they receive awesome vizualizations of their products in real designs.
We invite interior arrangements businesses to partner with Homplex, and create the future of beautiful interior
design through technology.
Page 12
Page 13
CONCLUSIONS
EXPERIENCES
BENEFITS
PARTNERS OF THE 1ST EDITION CONTEST
The next section details Partner participation in the contest including:
Prizes awarded, available products, statistics of usage, and
Partners’ conclusions about the submitted designs
Page 14
PARTNER:
ETAP SOFA
www.etap-sofa.pl
CATEGORY:
SOFAS &
Sofas
(58)
(2)
ARMCHAIRS
AWARDS:
(15)
3.000 PLN
(29)
Corners
Stools
(5)
Poufs
(2)
6634681
HONORED
Extremely few people made products without a 3D model.
(23)
AWARDED
DESIGNS:
In some cases, sofas and armchairs were decorated with fabrics
outside of the contest products.
(0)
WORTH
(1)
LEGEND:
(1)
Tables
DESIGNS:
The designers mainly used elements from the Prosecco and Bacardi collection in their projects.
Only a few designers used other
leather staining than the one presented in thumbnails. Thus, the
white color dominated on most
sofas.
(32)
Armchairs
VOUCHER FOR SHOPPING
BRAND RANGE
CONCLUSIONS
Usage of products in designs
Living Room arrangements
The arrangements were dominated by products for which 3D
models were available.
Bedroom arrangements
(0)
6627438
6639052
6638126
6630636
Range of 3D models available to designers, used to create interior visualizations
6627298
Sofas (19)
Armchairs (12)
Corners (10)
Poufs (3)
Stools (4)
Tables (1)
60
47
29
23
28
1
arrangements
arrangements
arrangements
arrangements
arrangements
arrangement
of 16 3D models
of 11 3D models
of 9 3D models
no 3D models
of 1 model 3D
no 3D models
“
”
The competition proved to be a very interesting and successful experiment, a variety of arrangements of
Bydgoskie Meble and Etap Sofa Collection elements have been created, and each participant utilized them
in different ways. For a furniture manufacturer, it was a very valuable and inspiring experience to see real
products being used in such creative and unconventional ways.
Page 15
Dorota Wójcik, Exposition Specialist - IMS Group Poland & East Europe
PARTNER:
BYDGOSKIE MEBLE
www.bydgoskiemeble.pl
CATEGORY:
FURNITURE
AWARDS:
CONCLUSIONS
Beds
(0)
(51)
Cabinets
(3)
Cupboards
WORTH
3.000 PLN
(40)
Sideboards
(35)
(5)
Shelves
(20)
6620353
HONORED
3D models were made available
for 14 collections. Despite the
overwhelming popularity of the 2
listed above, this made it possible
to obtain a variety of compositions.
(5)
AWARDED
DESIGNS:
White furniture with shiny fronts
prevail in most of the arrangements, accompanied by purple,
green and red accents.
(43)
BRAND RANGE
Projects were dominated by two
collections: Corano and Inspire,
which determined in most cases
the modern interior style. Only a
few designers chose classic.
LEGEND:
(18)
Chests
DESIGNS:
(6)
Designers modified some of the
furniture by painting them and
choosing colors outside of the
contest.
(14)
6627438
6635575
6639052
6634276
6638126
6630636
6627298
Sideboards (19)
Cabinets (15)
Cupboards (15)
Shelves (10)
Cases (10)
Beds (9)
40
46
45
38
19
51
arrangements
arrangements
arrangements
arrangements
arrangements
arrangements
of 17 3D models
of 14 3D models
of 13 3D models
of 9 3D models
of 9 3D models
of 8 3D models
Chests (8)
Bookstands (7)
Desks (6)
Bedsides (5)
Mirrors (3)
TV Panels (2)
20
9
8
12
12
14
arrangements
arrangements
arrangements
arrangements
arrangements
arrangements
of 8 3D models
of 6 3D models
of 5 3D models
of 4 3D models
of 3 3D models
of 2 3D models
Page 16
PARTNER:
BPM LIGHTING
www.bpmlighting.com
CATEGORY:
LIGHTING
AWARDS:
(58)
Ceiling &
Wall lamps
(38)
(23)
WORTH
5.000 PLN
Some products were painted or
remained untouched.
(8)
Pendants
(7)
Plafonds
Participants preferred to use 3D
models for integrated luminaries
over others, for which 3D models
were not prepared upfront.
(3)
(3)
AWARDED
Contestants and viewers of the arrangements got familiar with the
product lineup of Crismosil wall
and ceiling integrated lighting.
The designers’ creativity in terms
of lamp location opened up new
and interesting potential.
(32)
Downlights
BRAND RANGE
CONCLUSIONS
DESIGNS:
6619620
LEGEND:
Ceiling (46)
and wall lamps
Downlights (25)
Pendants (3)
Plafonds (2)
96
55
15
6
arrangements
arrangements
arrangements
arrangements
of 16 3D models
of 2 3D models
of 1 3D model
no 3d models
“
”
Lighting design is a major challenge. The designers proved that great imagination and flair in lighting arrangements is not an easy task, but gives amazing results. For our company, the contest is a mine of knowledge
about lighting design. It will certainly will help us in the development of tools for architects and decorators,
so they can easily design a room using our products. The competition is a great enterprise that encourages
projects full of light and inspiration.
Page 17
Sławomir Stancelewicz, General Director - BPM Lighting
PARTNER:
KRATKI.PL MAREK BAL
www.kratki.pl
CONCLUSIONS
Of the available fireplaces, no
single model dominated. However,
the most conspicuous choice was
the “Hotel” model.
CATEGORY:
FIREPLACES
AWARDS:
BRAND RANGE
Bio-fireplaces
WORTH
(79)
(39)
5.000 PLN
AWARDED
DESIGNS:
6634681
LEGEND:
6635536
Projects varied from the standard
installation of bio-fireplaces, by
going beyond the traditional living
room and appearing in many bedrooms. This creativity contributes
the idea of a new trend in having
bedroom fireside.
Designers used all of the 20
shared 3D models, which resulted
in a variety of applications, and
sometimes surprising locations of
the products.
6638657
Bio-fireplaces (22)
118
arrangements
of 20 3D models
“
”
Homplex Interiors is a great idea which involves mainly young architects in the creation of original, usable interiors. Both the number of entries, as well as the creativity of the authors exceeded our expectations, which
is why it was very difficult to choose the winners. The biggest surprise, and joy above all, was the fact that
over 80% of the designs include our company products - Kratki.pl. Bio-fireplaces are still new to the market,
and with this type of events awareness of their existence and the desire to have significantly increases.
Patrycja Sobień, Marketing Department Manager - Kratki.pl
Page 18
PARTNER:
STUDIORASCH.PL
www.studiorasch.pl
CONCLUSIONS
Many designers preferred not
to experiment with patterns and
colors. Wallpaper was usually
covering one wall only, and was
accompanied by a solid color paint
to match the wallpaper pattern.
CATEGORY:
WALLPAPERS
AWARDS:
Wallpapers
(68)
BRAND RANGE
WORTH
(47)
Photowallpapers
Creativity in the use of decorative
Rasch wallpaper on the ceiling deserves attention.
(5)
(0)
2.000 PLN
The most popular pattern was
Spice Up 2013 790047
AWARDED
DESIGNS:
6634681
LEGEND:
6620353
6648498
6634530
Not all textures available were allowed to be used in designs due
to the incompleteness of the repeated motif.
6634387
6633370
6634766
6635536
Range of textures available to designers, used to create interior visualizations
Wallpapers (115)
Photowallpapers (5)
115
5
arrangements
arrangements
of 80 textures
of 5 textures
“
”
Taking part in the competition as a partner was very interesting experience for our company. It was not only
opportunity to promote our products among designers, but also allowed us to look at our own products in a
new light. We were pleased to see creative contestants using the provided wallpapers. The design offered by
StudioRasch.pl used in innovative projects has gained our special recognition. We would like to use the most
interesting solutions in our future marketing efforts.
Page 19
Bartłomiej Wysocki, Sales Manager - Horton Kirby Poland
PARTNER:
RAKO
www.rako.cz
CONCLUSIONS
Designers wanted tiles equivalent
to a traditional floor with wood
pattern. Tiles from the Zing, Wood
and Chateau collection became
top choice.
Kategoria:
CERAMIC TILES
Ceramic
tiles
(78)
(51)
LEGEND:
In many projects, the floor was
not well selected and the textures
were used unskillfully.
Attempts to convince designers to
choose ceramic tiles on the floor
of the bedroom was not successful. One can see that this solution
was selected contrary to their beliefs and often covered with a carpet, which was optically heat the
cold floor.
Designers were dissatisfied with
the lack of flooring options.
Ceramic (70)
tiles
129
arrangements
“
of 68 textures
”
The competition organized by Homplex.pl was for us, a manufacturer of ceramic tiles, an interesting source of
information. Our products database was given to a group of young and creative people, who had no previous
experience in working with our products, still designed interesting projects. For us they are source of information, which allows to assess the adequacy of collection selection for our customers.
Mariusz Wojmir-Woynarski , General Director - Kerpol
Page 20
PARTNER:
GURUPA.PL
www.gurupa.pl
CONCLUSIONS
Modern art looks best when
combined with designed interior.
Contestants empathized with the
art and used both images and
wallpaper with strong conviction.
CATEGORY:
PICTURES
PHOTOWALLPAPERS
AWARDS:
BRAND RANGE
WORTH
2.000 PLN
Pictures
artCanvas
Photowallpapers
artTapeta
(58)
(38)
(32)
In many projects, pictures often
played a leading role in decisions
about the style of an interior.
(23)
AND SPECIAL HONORS
WORTH 800 PLN
AWARDED
LEGEND:
DESIGNS:
Designers chose unconventional
pictures, but still made fantastic
connections between the graphics
and interior style.
6634681
6627438
Designers were able to discover
the amazing graphics that gurupa
offers, and learned that they could
transform their own graphics into
canvas prints and sell it online.
6623353
6637171
6634530
6620353
6634436
6622802
Pictures (815)
artCanvas
Photowallpapers (686)
artTapeta
96
55
arrangements
arrangements
of 815 textures
of 686 textures
“
”
In this competition, we saw how important modern art is for interior designers, and how much it contributes
to its character and style. For us it was a very positive experience and very surprising variety of concepts
and opportunities at the same time. This competition also allowed us to establish interesting contacts in the
industry. A truly professional approach of the organizers deserves recognition.
Page 21
Urszula Kaczmarek, Owner - Gurupa.pl
PARTNER:
MYIN.PL
www.myin.pl
WNIOSKI
CONCLUSIONS
CATEGORY:
TABLES AND CHAIRS
Chairs
(55)
(31)
AWARDS:
Side tables
(43)
(7)
BRAND RANGE
WORTH
Tables
(33)
2.000 PLN
AWARDED
(8)
Armchairs
6634681
(4)
(4)
DESIGNS:
Hockers
(7)
LEGEND:
The products offered
Asortyment
oferowany
by myin.pl
przez
myin
included
obejmował
several foreign
kilka brands,
marek
europejskich,
which
gave the participants
co dało uczesta wide
nikom dużą
variety
of choices.
różnorodność wyboru.
Mimo
to większość
projektantów
The majority
of designers
liked the
upodobała
sobie Chairs
stolik and
Zen seats
CroZen Cromo table.
mo.
Z
szerokiej
oferty
skorzystano
had a wide range of selection, but
jednak
wyborze
krzeseł
fomany ofprzy
the same
pieces
werei reteli,
które
pomiędzy
projektami
peated
through
the designs.
powtarzały się sporadycznie.
3D
models
were
ordered
Wszystkie
modele
powstały
by contestants
and3dcreated
in
w
wyniku
zamówień
projektantów
BankModeli3d.pl. Although not
w
BankModeli3d.pl
i
mimo
że
nie
all models perfectly reflected the
wszystkie
idealnie
odzwierciedlają
actual physical
object,
designers
oryginały,
w wizwere
able to
to umieszczone
use them effectively
ualizacji
doskonale
and
inspire
viewers toprezentują
buy the
możliwości
overall
look. urządzenia pokoju
z ich wykorzystaniem.
Chairs (45)
Side tables (6)
Tables (23)
Armchairs (7)
Hockers (7)
86
50
41
8
7
arrangements
arrangements
arrangements
arrangements
arrangements
of 24 3D models
of 3 3D models
of 2 3D models
of 1 3D models
of 3 3D models
“
”
Taking in the competition organized by Homplex was a great success. A multitude of interesting arrangements with the products offered by myin.pl confirmed our belief that our products were popular, , but also
has design elements in line with current market trends can perfectly complement any room.
Jakub Hoppe, Owner - myin.pl
Page 22
PARTNER:
CAD PROJEKT K&A
CONCLUSIONS
www.cadprojekt.com.pl
Designers who already knew the
program from studies or design
studio, handled it very well. The
project awarded for the best render was second to none.
CATEGORY:
CAD SOFTWARE
Participants who used CAD
Decor Pro software for the first
time found it difficult to learn and
effectively use the program within
the three months.
AWARDS:
GRAND AWARDS
& SPECIAL AWARD
- 3X LICENSES OF
CAD DECOR 2.0
If the temporary licenses were
supported with a dedicated
training of the advanced features,
the results could be better.
AWARDED
DESIGNS:
6634593
“
The first edition of the “Homplex Interiors” contest brought us satisfaction in many areas, and helped us
identify common project objectives and summary results. We wanted to make this project different from other
interior design competitions and give young designers a virtual substitute for the interior design process,
which refers to the personality of their potential customer. We wanted to make participants aware that the design starts with a thorough knowledge of the client needs, and habits, and I think we succeeded. We are also
very surprised by the popularity of the competition and the professionalism and freshness of the submitted
projects. “Homplex Interiors 2012” was for us a very pleasant and rewarding experience.
”
Justyna Drogowska, Marketing & PR Manager - CAD Projekt K&A
Page 23
THESE
DESIGNS
WON
STUNNING ARRANGEMENTS
A total of 45 Awards and Special Honors were given out.
27 designs won Jury, Partners and Audience appreciation.
These designs mark the success of the 1st edition contest.
Page 24
Page 25
WINNERS
Awards and Special Honors - Jury
Awards and Special Honors - Partners
Bedroom Category
Iga Szeliga - Grand Prize 2.000 zł and CAD Decor 2.0 z MRP
Klaudia Tworo - Special Honors 1.500 zł
A. Hirszberg, D. Lisiak - Audience Prize 1.500 zł
Living Room Category
Piotr Dećko - Grand Prize 2.000 zł and CAD Decor 2.0 z MRP
Kinga Rojek - Special Honors 1.500 zł
Aleksandra Pizoń - Audience Prize 1.500 zł
Magdalena Klonowicz - Audience Prize 1.500 zł
IMS Group (Bydgoskie Meble, Etap Sofa) Awards and Special Honors
Aleksandra Pizoń - Prize Voucher 3.000 zł
Klaudia Tworo - Prize Voucher 3.000 zł
Marta Gawlicka - Special Honors
Monika Saniternik - Special Honors
Karolina Stach - Special Honors
Anna Hirszberg, Dominika Lisiak - Special Honors
Paulina Selerowicz - Special Honors
Michał Rosiński - Special Honors
Kratki.pl Awards
Aleksandra Pizoń - Prize Voucher 3.000 zł
Paulina Wlazły - Prize Voucher 1.000 zł
Jakub Bortko - Prize Voucher 1.000 zł
BPM Lighting Award
Aleksandra Szymanska - Prize Voucher 5.000 zł
StudioRasch.pl Awards
Aleksandra Pizoń - Prize Voucher 250 zł
Klaudia Tworo - Prize Voucher 250 zł
Marta Tyszkiewicz - Prize Voucher 250 zł
Iga Szeliga - Prize Voucher 250 zł
Marta Chrzanowska - Prize Voucher 250 zł
Katarzyna Gruca - Prize Voucher 250 zł
Sebastian Bajer - Prize Voucher 250 zł
Paulina Wlazły - Prize Voucher 250 zł
Myin.pl Award
Łukasz Ciszewski - Prize Voucher 2.000 zł
Gurupa.pl Awards and Special Honors
Aleksandra Pizoń - Prize artCanvas
Marta Gawlicka - Prize artCanvas
Sabina Sadowska - Prize artCanvas
Jakub Bortko - Prize artCanvas
Iga Szeliga - Special Honors Voucher 200 zł
Klaudia Tworo - Special Honors Voucher 200 zł
Piotr Dećko - Special Honors Voucher 200 zł
Kinga Rojek - Special Honors Voucher 200 zł
Special Honors from the Organizers
Homplex Special Honors
Karolina Ruratowska - Special Honors
Agnieszka Strzelecka - Special Honors
Paulina Selerowicz - Special Honors
Paulina Kononowicz-Kwaśnik - Special Honors
Jakub Bortko - Special Honors
Klaudia Tworo - Special Honors
Magdalena Klonowicz - Special Honors
Main Partner Prizes
CAD Projekt K&A Award
Magdalena Klonowicz - CAD Decor 2.0 z MRP Prize
Page 26
DESIGN #6634436
Piotr Dećko
Grand Prize
Living Room
www.homplex.pl/6634436
Page 27
DESIGN #6634530
Iga Szliga
Grand Prize
Bedroom
StudioRasch.pl
Prize
Gurupa.pl
Special Honors
Page 28
DESIGN #6622802
Kinga Rojek
Jury - Special Honors
Living Room
Gurupa.pl
Special Honors
Page 29
DESIGN #6620353
KLAUDIA TWORO
Jury - Special Honors
Bedroom
Bydgoskie Meble
Prize
StudioRasch.pl
Prize
Gurupa.pl
Special Honors
Homplex
Special Honors
Page 30
DESIGN #6634681
Aleksandra Pizoń
Audience Prize
Living Room
Etap Sofa
Prize
Gurupa.pl
Prize
StudioRasch.pl
Prize
Kratki.pl
Prize
Page 31
DESIGN #6634593
Magdalena Klonowicz
Audience Prize
Living Room
CAD Projekt K&A
Prize
Homplexa
Special Honors
Page 32
DESIGN #6638284
ANNA HIRSZBERG, DOMINIKA LISIAK
Audience Prize
Bedroom
Page 33
DESIGN #6635536
Paulina Wlazły
Kratki.pl
Prize
StudioRasch.pl
Prize
Page 34
DESIGN #6638657
Jakub Bortko
Kratki.pl
Prize
Page 35
DESIGN #6636755
Łukasz Ciszewski
myin.pl
Prize
Page 36
DESIGN #6648498
Marta Tyszkiewicz
StudioRasch.pl
Prize
Page 37
DESIGN #6638833
Karolina Ruratowska
Homplex
Special Honors
Page 38
DESIGN #6619620
Aleksandra Szymańska
BPM Lighting
Awards
Page 39
DESIGN #6630636
Paula Selerowicz
Homplex
Special Honors
Bydgoskie Meble
& Etap Sofa
Special Honors
Page 40
DESIGN #6636927
Jakub Bortko
Homplex
Special Honors
Page 41
DESIGN #6637909
Paulina Kononowicz-Kwaśnik
Homplex
Special Honors
Page 42
DESIGN #6627438
Marta Gawlicka
Gurupa.pl
Prize
Bydgoskie Meble
& Etap Sofa
Special Honors
Page 43
DESIGN #6635575
Marta Gawlicka
Bydgoskie Meble
Special Honors
Page 44
DESIGN #6639052
Monika Saniternik
Bydgoskie Meble
& Etap Sofa
Special Honors
Page 45
DESIGN #6634276
Karolina Stach
Bydgoskie Meble
Special Honors
Page 46
DESIGN #6638886
Agnieszka Strzelecka
Homplex
Special Honors
Page 47
DESIGN #6634766
Sebastian Bajer
StudioRasch.pl
Prize
Page 48
DESIGN #6633370
Katarzyna Gruca
StudioRasch.pl
Prize
Page 49
AWARDS
1 x Voucher worth 5.000 zł
for shopping BPM Lighing
6 x Voucher worth 250 zł
for shopping in StudioRasch.pl
as Grand Prize
3 x CAD Decor 2.0 license
with Render Pro Module
for shopping Bydgoskie Meble
for shopping in myin.pl
as Special Honors
for shopping Etap Sofa
Vouchers worth 5.000 zł
for shopping in Kratki.pl
4 x Voucher worth 200 zł
for shopping in Gurupa.pl
as Audience Prize
4 x artCanvas from Gurupa.pl
worth 2.000 zł
45 x Diploma
6 x Crystal Awards
Homplex Interiors
Page 50
WWW.HOMPLEX.PL
Feel free to contact us:
Anna Walkowska - CEO Homplex
email: [email protected]
telephone: +48 516 103 286
Homplex Sp. z o.o.
NIP: 701-024-98-68 KRS: 0000361414
ul. Długa 23/25, 00-238 Warsaw
Office: ul. Bohomolca 15, 01-613 Warsaw
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homplex interiors - case study

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