Piar.pl_nr3_07_W_Branży_... 146 kB *
Transkrypt
Piar.pl_nr3_07_W_Branży_... 146 kB *
w bran¿y Czy uczelnie stosują PR? w bran¿y 9XU\TRN \cTXũb `bŖ\cN Y[X`JMcLN \]^MRJ YXMbYUXVX`N TXWT^[^S cN \XK c [NP^ũb ` XYJ[LR^ X YXUR]bT¢ LNWX` 7J Mũ^Ŗ\c VN]¢ SN\] ]X WRNTX[cb\]WN cJ[ß`WX MUJ LJũNS K[JWŖb SJT R MUJ YXSNMbWLcbLQ ^LcNUWR o cJ`\cN KX`RNV VXŖN YXSJ`Rî \R¢ T]Xĵ T]X cJXON[^SN WRŖ\c LNW¢ E _PRZ beRWíO` NZ]Le NeíĦNTPU bčLOeP `NePWYT ^TíRLUÙ [Z YL]eíOeTL [`MWTN ]PWL_TZY^ ?Z ZYP [ZebLWLUÙ bd]ÇŇYTÛ ^Tí YL _WP TYYdNS UPOYZ^_PV PO`VL NdUYdNSTOPNdO`UÙZ[ZedNUT^eVZčdBL]_Zeb]ÇNTÛ`bLRíŇPVZYV`]PYNUL YL _dX ]dYV` OZ_dNed YTP _dWVZ bLWVT Z VLYOdOL_L YL ^_`OTL LWP ]ÇbYTPŇ Z VLO]í YL`VZbZ w OdOLV_dNeYÙ V_Ç]L UP^_ b _dX []ed[LOV` kOZM]PX ]eLOVTXu ;]ZXZNUL `NePWYT bdŇ^edNS _Z _]`OYP eLOLYTP w bdXLRL `beRWíOYTPYTL [Z_]ePMbTPW`[ZOXTZ_ÇbV_Ç]dNSZNePVTbLYTL_]ePMLbeTÙÛ[ZO`bLRí []ed [WLYZbLYT` ^_]L_PRTT [`MWTN ]PWL_TZY^ PR oparty na tradycji []ZNP^`bdXTLYdXTíOedZQP]_Ù`NePWYTL[Z_]eP MLXT ^_`OPY_Çb w XÇbT []ZQ eb O] SLM 3PY ]dV8]`Ve,VLOPXTT0VZYZXTNeYPUb;ZeYLYT` wELOZbZWPYTLM^ZWbPYNTXZRÙMdÛUPOYdXeYLU ML]OeTPUbTL]dRZOYdNST^V`_PNeYdNS[ZOXTZ_Çb b[]ZNP^TPM`OZbLYTLXL]VT`NePWYTTUPU[]ZXZ bLYTLw[ZOV]PĦWL;]ZQP^UZYLWYLZ]RLYTeLNULeL]eÙ OeLYTL ]PWLNULXT e LM^ZWbPY_LXT ebTíV^eL ^V` _PNeYZĦÛOeTLčLď[ZOPUXZbLYdNS[]ePe`NePWYTí 6ZWPUYdXOZĦÛNeí^_ZbdVZ]ed^_dbLYdXYL]eí OeTPXUP^_OMLYTPZOZM]P]PWLNUPeZ_ZNePYTPX @NePWYTP []ZbLOeÙ YL _dX [ZW` LV_dbYZĦÛ b VZY_LV_LNS e ]ÇŇYdXT R]`[LXT OZNPWZbdXT 9TPbTPWP ^eVÇč bdŇ^edNS b ;ZW^NP b M`OZbLYT` bTeP]`YV` b ^[Z^ÇM `^d^_PXL_deZbLYd T VZY^PVbPY_Yd [Z^č`R`UP ^Tí _]bLčdXT bd]ÇŇYTVLXT B _dX eLV]P^TP ed^V`UÙ `NePWYTP [Lď^_bZbP V_Ç]P ^bZUÙ XL]Ví M`O`UÙ b Z[L]NT` Z OeTPOeTN_bZ /ZM]dX []edVčLOPX /eTLčLYTL[`MWTN]PWL_TZY^bPb^ePW UP^_ _` @YTbP]^d_P_ 5LRTPWWZď^VT 8T^UÙ @5 UP^_ MdNTP UPOYdX VTNS TY^_d_`NULNS _LVŇP PO`VLNdU e YLUWP[^edNS `YTbP]^d_P_Çb b 0`]Z[TP w _Z NPW Oč`RZZV]P YdNS Y[ ^eVZčLNS bdŇ^edNS YTP ^Zbd OZ V_Ç]PRZ `NePWYTL OÙŇd ZO ML]OeZ OLbYL ?]LOdNUL ^Ù []ePUĦNTZbÙ XZOÙ YTP ^Ù _PŇ OeTLčLYTLXTkZeOZMYdXTuZOP]bL ULVÙ ^Tí XZŇP [ZNSbLWTÛ M`O`UP UPU XL]Ví >eVZčd kXčZO^ePu T []dbL_YP V]P`UÙ ^bÇU bTeP]`YPV [Z[]ePe YdXT ZO T^_Z_d eLOLď `NePWYT 5LV ]PLWTeLNUíOeTLčLď;=[]ePULbTLUÙNdNS^Tí[ZOZMYTPULVb[]ed YL[T^Lč 5? 9ZWLY bP b^_í[TP OZ [LOV`QT]XVZXP]NdUYdNSbVTWV`ZM^eL]LNS=PR`WL]YTPT[]P k?SP[]LN_TNPZQ[`MWTN]PWL_TZY^u% NdedUYTP []ePVLe`UÙ XPOTZX TYQZ]XLNUP Z]RLYTe`UÙ VZYR]P^d k]ePNedbTĦNTPXLčdTO`ŇdMTeYP^ TTYYPTX[]PedOWL^č`NSLNedTLM^ZWbPY_Çb/ZOL_VZbZOeTLčLUÙ NZ]Le NeíĦNTPU [Z^_]ePRL [`MWTN beLV]P^TPbTe`LWTeLNUTZ]Leb^[Çč[]LN`UÙeZ]RLYTeLNULXTM]LYŇZ ]PWL_TZY^ ULVZ [ZXZN b ZO_bZ bdXTTZĦ]ZOVLXTeLR]LYTNeYdXTwEYL^ePRZ[`YV_`bTOePYTL ]ePYT`eL`QLYTL^[ZčPNeYPRZULVZ ML]OeZbLŇYdUP^_]ÇbYTPŇ;=bPbYí_]eYdwXÇbT/ZXTYTVL VZYTPNeYPRZ PWPXPY_` ^bZUPRZ 6`MLNVL VTP]ZbYTV ^_`OTÇb [ZOd[WZXZbdNS ;= b ,VLOPXTT ^`VNP^`u EL`QLYTP ^[ZčPNeYP 0VZYZXTNeYPU b 6]LVZbTP w /`ŇÙ bLRí []edbTÙe`UPXd OZ ULVZ PQPV_ OZM]PU ]P[`_LNUT T OZbÇO OZM]PRZ [ZŇÙOLYPRZ TY_PR]LNUT^[ZčPNeYZĦNTLVLOPXTNVTPUV_Ç]Ù_bZ]eÙ[]LNZbYTNd bTeP]`YV`UP^_[Z_]ePMYP`NePWYTZXOZ[]ZbLOePYTLb^ePW Z[TPV`YZbTP T ^č`NSLNeP ^_`OTÇb [ZOd[WZXZbdNS w OZOLUP VTNS OeTLčLďwPO`VLNdUYdNSb^eNePRÇWYZĦNT ;]ePO^_LbTNTPWP[ZW^VTNS^eVÇčbdŇ^edNSeRZOYTP[]edeYLUÙŇP 1cM 4[\Q l<aNXUO ^QXM`U[Z_ aOfQXZU OfeXU _fQcO NQf bOeTLčLYTLNS;=^_L]LUÙ^Tí]ÇbYTPŇ`beRWíOYTLÛ[L]_YP]^_bZ Na`ÈcOT[PfUv<aNXUO^QXM`U[Z_UZ_`e`aOVUaņe`QOfZ[ħOU eLM^ZWbPY_LXTw;]ePVčLOL^TíZYZYLbe]Z^_bL]_ZĦNTNLčPRZ \aNXUOfZQV \[P ^QPMWOVÚ 1ce 4[\Q 3PMĐ_W ! w bran¿y Promocja przez sport 8ZŇWTbZĦNT V^e_Lč_ZbLYT bTeP]`YV` eL]ÇbYZ b []ed[LOV` Z^ZMdULVTTY^_d_`NUTUP^_bTPWP5P^__ZXZŇWTbPXTíOedTYYdXT [Z[]ePe VZY_LV_d e XPOTLXT Z]RLYTeLNUí PaPY_Çb VZY_LV_d MPe[ZĦ]POYTP eL]eÙOeLYTP b V]ded^TP Z]Le M`OZbLYTP ZO[Z bTPOYTNS]PWLNUTbPbYí_]eYdNS5LVVZWbTPVeL]ÇbYZTY^_d_`NUP ]ÇbYTPŇ PO`VLNdUYP ULV T Z^ZMd b NZ]Le bTíV^edX ^_Z[YT` []edVčLOLUÙ bLRí OZ OeTLčLď []ZbTeP]`YVZbdNS _Z e O]` RTPU ^_]ZYd ]eLOVZ bdVZ]ed^_`UÙ XZŇWTbZĦNT ULVTP b []ZNP^TP _bZ]ePYTL bTeP]`YV` YTZ^Ù YL []edVčLO ^[Z]_d PV^_]PXLWYP /eTLčLYTL _LVTP OZ^VZYLWP ^[]LbOeLUÙ ^Tí []ed []ZXZNUT ^eVÇč bdŇ^edNS >[Z]_ bdebLWL PXZNUP [Z_íR`UP ZONe`NTL [ZM` OeL OZ OeTLčLYTL L YLbP_ [ZOĦbTLOZXTP YLVčLYTL OZ bd^TčV` >[Z]_ _Z ]ÇbYTPŇ `XTPUí_YZĦÛ ]LOePYTL ^ZMTP YTPUPOYZV]Z_YTP b ML]OeZ _]`OYdNS ^d_`LNULNS /eTíVT ^[Z]_ZX XZŇWTbP UP^_ []ePYTP^TPYTP YL MTZ]Ní bTeP]`YV` []ePOP b^ed^_VTX _LVTNS NSL]LV_P]d^_dV ULV% ZObLRL Xí^_bZ Z[LYZbLYTP eLLYRLŇZ bLYTPbd_]bLčZĦÛ`[Ç]T^TčL.PNSd_PXZŇYL_]LY^[ZYZbLÛ eL]ÇbYZ YL Z^ZMí ULV T YL ZMTPV_ V_Ç]PRZ []ZNP^ []ePXTLYd XL OZ_dNedÛ B WT[N` ]ZV` _]ÇUVL XčZOdNS W`OeT e =eP^eZbL T ZVZWTN [ZOUíčL bdebLYTP T bd]`^edčL YL [ZOMÇU YLUbdŇ^ePRZ ^eNed_` 0`]Z[d9TV_eYTNSYTP[]ed[`^eNeLčŇPbd[]LbLZOYTP^TP_LV ^[PV_LV`WL]YdXPOTLWYd^`VNP^BdULeOOZ1]LYNUTeLZbZNZbLč YTP_dWVZeOZMdNTPX^eNed_`LWP]ÇbYTPŇbTPWZXL[`MWTVLNULXT b[]L^TPWZVLWYPUbdbTLOLXTb]LOTZT?AL_dX^LXdX[]Z XZbLYTLUPOYPRZeVTP]`YVÇb^_`OTÇbV_Ç]Pb^bZUPUZQP]NTP [Z^TLOLBdŇ^eL>eVZčL4YQZ]XL_dVTTEL]eÙOeLYTLb=eP^eZbTP BeL^LOeTPVLŇOÙe[`MWTVLNUTTTYQZ]XLNUTXPOTLWYdNSULVTP`VL eLčd^Tí[Zbd[]LbTPYLWPŇdZONed_dbLÛbVZYZ_LNUT[Zed_db YPU9TP_dWVZ_d_`čdV_Ç]P[ZULbTLčd^TíbbTíV^eZĦNTXPOTÇb ]PRTZYLWYdNS_LVTNSULV%9ZbTYdk9L^eNedNTP0`]Z[du2LeP_L BdMZ]NeL k@NePWYTLYL bd[]LbL YL 8_-WLYNu LWP []ePOP b^ed^_VTX eLbL]_ZĦÛ L]_dV`čÇb T TNS QZ]XL b 9ZbTYLNS `VLeLč ^Tí Ob`^_]ZYYd ]P[Z]_LŇ e bd[]Lbd Z]Le XTY` _Zbd bdbTLO b ?A ĦbTLONedčd Z _dX ŇP XZŇYL V^e_Lč_ZbLÛ bTeP]`YPV`NePWYT[Z[]ePeXPOTL;]ePbLRL[Zed_dbYdNS^VZ UL]ePďYTP_dWVZbdebLWLbNed_PWYTVLNSeLXTP]eZYPZONe`NTL LWP bd]LŅYTP `VTP]`YVZb`UP TNS _ZV XdĦWPYTL YL []LV_dNeYP bdVZ]ed^_LYTP `XTPUí_YZĦNT ^_`OPY_Çb [ZMTP]LUÙNdNS YL`Ví b BdŇ^ePU >eVZWP 4YQZ]XL_dVT T EL]eÙOeLYTL b =eP^eZbTP 8POTL Z bd[]LbTP eZ^_Lčd NPWZbZ [ZTYQZ]XZbLYP OZ[TP]Z [Z `bTPďNePYT` UPU ^`VNP^PX B _PY ^[Z^ÇM UPU Z]RLYTeL_Z ]ed `^_]ePRWT ^Tí PbPY_`LWYdNS YTP[]edNSdWYdNS VZXPY_L]ed ELMPe[TPNePYTP YL bd[LOPV YTP[ZbZOePYTL MdčZ Z[čLNLWYP LNeVZWbTPV YTPVZYTPNeYP MZbTPX bTLOZXZ TŇ _dWVZ YTPWTNeYT XZRÙ[ZOPUXZbLÛ ^Tí _PRZ ]ZOeLU`bdebLď>LXL []ÇML UP^_ b _LVTX []ed[LOV` ^`VNP^PX B^[TP]LYTP OeTLčLď []ZXZNdU YdNS [Z[]ePe VZX`YTVZbLYTP e bdVZ]ed^_LYTPX ^[Z]_` UP^_ NTPVLbdX ]ZebTÙeLYTPX ^eNePRÇWYTP OWL [ZOXTZ_Çb V_Ç]P ZNePV`UÙ PV^_]PXLWYTP XZNYdNS ^VZUL]ePď @ed^VLYTP ZNePVT bLYPRZPQPV_`XZŇPUPOYLVYL^_Ù[TÛ_dWVZbXZXPYNTPbčLĦNT bPRZZV]PĦWPYTL[]TZ]d_P_Çb[]edRZ_ZbLYTLVLX[LYTT[]ZXZ NdUYPUT eLTY_P]P^ZbLYTL XPOTÇbOLYdXbdOL]ePYTPX Rita Schulz, Redaktor Prowadzący Home&Market dr Dariusz Tworzydło, prof. WSIiZ w Rzeszowie w :[]ÇNe ^_LYOL]OZbdNS OeTLčLď ]PVWLXZbdNS []ZbLOeTXd [ZWT_dVí ;= b ZM^eL]LNS Z]RLYTeLNUT bdOL]ePď V`W_`]LWYdNS Z eL^TíR` ]PRTZYLWYdX Z]Le ZRÇWYZ[ZW^VTX .PWPX w Z[]ÇNe OZM]PU eLMLbd w UP^_ []PePY_LNUL YL^ePU `NePWYT ULVZ []edULeYPU ^_`OPY_ZX Z_bL]_PU YL YZbP [ZXd^čd T ]ZebTÙeLYTL []ZXZ NdUYP Z]Le [ZebLWLUÙNPU YL XZŇWTbZĦNT ]ÇbYZWPRčPRZ ]ZebZU` [ZeLPO`VLNdUYPRZwXÇbT;TZ_]-`VL]_dVe2Ç]YZĦWÙ^VTPUBdŇ ^ePU>eVZčd 3LYOWZbPU b 6L_ZbTNLNS Człowiek i wizerunek 9TPeLWPŇYTPZO_PRZTWP[TPYTíOed`NePWYTL[]ePeYLNedYL]PVWLXí Ned [`MWTN ]PWL_TZY^ w YLUbLŇYTPU^edX NedYYTVTPX V^e_Lč_ZbLYTL bTeP]`YV``NePWYT^ÙW`OeTPLOZVčLOYTPVLO]LYL`VZbLBdYTVL _Z e QLV_` ŇP YL ]dYV` ^eVZWYTN_bL bdŇ^ePRZ ^_`OTL e eLV]P^` [`MWTN]PWL_TZY^YTP^Ù_`bdUÙ_VTPXXLXdOZNedYTPYTLe^d_` LNUÙ `UPOYZWTNPYTL ZQP]_d PO`VLNdUYPU E MLOLď []eP[]ZbLOeZ YdNS[]ePeBdŇ^eÙ>eVZčí0VZYZXTNeYÙb-TLčdX^_ZV`bdYTVL ŇP UPOYdX e YLUbLŇYTPU^edNS YZĦYTVÇb TYQZ]XLNUT Z `NePWYT ^Ù UPU^_`OPYNTTLM^ZWbPYNT:NedbT^_PUP^_ŇPYLUNeí^_^edX_PXL _PX[]ePVLedbLYdXYLePbYÙ_]e`NePWYTUP^_VLO]LOdOLV_dNeYL TLOXTYT^_]LNUL^eVZčd-LOLYTL[ZVLeLčdŇPLŇ#[]ZN]PV]`_Çb b^VLe`UPLM^ZWbPY_ÇbT^_`OPY_ÇbULVZRčÇbYPŅ]ÇOčZTYQZ]XL NUT Z ^eVZWP E _PRZ bdYTVL ŇP Z[TYTL Z VLO]eP XL bLŇYP eYL NePYTP OWL Z^TÙRYTíNTL eLXTP]ePď ]PV]`_LNdUYdNS ^eVZčd w LŇ ! []ZN]P^[ZYOPY_Çbw]PV]`_Çb[Z_bTP]OeTčZŇPVLO]L`NePWYT UP^_eTNS[`YV_`bTOePYTLML]OeZbLŇYLW`MYLUbLŇYTPU^eL Magdalena Szatkowska XLUNeP]bTPN 9LebL `NePWYT 6ZY_LV_ 6TP]ZbYTV ^_`OTÇb 9LebL ^_`OTÇb 4WZĦÛ 7TNeML RZOeTY eULeOÇb bdVčLOZbdNS 6]d_P]TL[]edUíÛ 7TNeML XTPU^N ! =Ze[ZNeíNTPYL`VT b]ZV`LVLO ! ,VLOPXTL 0VZYZXTNeYL TX 6L]ZWL ,OLXTPNVTPRZ b 6L_ZbTNLNS 6ZWPRT`X EL]eÙOeLYTL `W 8LUL " #" 6L_ZbTNP _PW " " $ bbbLPVL_ZbTNP[WVe VZWPRT`X+LPVL_ZbTNP[W O] ,YYL ,OLX`^ ;`MWTN =PWL_TZY^ 8L_`^edď^VL ! @VZďNePYTP^_`OTÇbbdŇ^edNS XLRT^_P]^VTNSWTNPYNULNVTNSW`M TYŇdYTP]^VTNS:[]edUíNT`OPNdO`UP VZWPUYZĦÛeRčZ^ePď ,VLOPXTL 0VZYZXTNeYL b 6]LVZbTP >eVZčL ;]ePO^TíMTZ]NeZĦNT T EL]eÙOeLYTL ,VLOPXTT 0VZYZXTNeYPU b 6]LVZbTP `W =LVZbTNVL " 6]LVÇb _PW $! ! bbb^[TeLPV]LVZb[W ^[Te+LPV]LVZb[W O] ;TZ_] -`čL ;`MWTN =PWL_TZY^ # :^ZMdeOd[WZXPXXLRT^_P]^VTX WTNPYNULNVTX^_`OPYNTZ^_L_YTPRZ ]ZV`^_`OTÇb ,VLOPXTL 0VZYZXTNeYL b ;ZeYLYT` ,W 9TP[ZOWPRčZĦNT [ZV , !$!" ;ZeYLď _PW ! # ! $ bbbLP[ZeYLY[W XL]TLLYO]ePUPb^VL+LP[ZeYLY[W O] ;TZ_] ,YO]ePUPb^VT ;`MWTN =PWL_TZY^ # 6ZWPUYZĦÛeRčZ^ePď >PXP^_]eTXZbd >PXP^_]WP_YT TeTXZbd @YTbP]^d_P_ ĥWÙ^VT b 6L_ZbTNLNS @YTbP]^d_P_ B]ZNčLb^VT BdŇ^eL >eVZčL -LYVZbL b 2OLď^V` BdŇ^eL >eVZčL -LYVZbL b ;ZeYLYT` `W -LYVZbL " 6L_ZbTNP _PW # bbb`^PO`[W UU[+SZXP]QTW`^PO`[W `W 6Z^eL]ZbL [ $ B]ZNčLb _PW " " " bbb[ZWT_ZWZRTL`YTb]ZN[W [ZNe_L+[ZWT_ZWZRTL`YTb]ZN[W `W /ZWYL -]LXL # ## 2OLď^V _PW # O^[+b^MROL[W bbbb^MROL[W `W =L_LUNeLVL " ;ZeYLď _PW ! ! bbbb^M[ZeYLY[W O^[+b^M[ZeYLY[W O] 8LčRZ]eL_L 8ZWíOLEOeTPNS 7ZMMTYR =ZeXZbLVbLWTQTVLNdUYL eLTY_P]P^ZbLYTLVLYOdOL_L OZĦbTLONePYTPeLbZOZbP XZ_dbLNUL ;TZ_]-`VL]_dV ;`MWTN=PWL_TZY^ @VZďNePYTP^_`OTÇbbdŇ^edNS VZWPUYZĦÛeRčZ^ePď O] 0bL 3Z[P ;`MWTN =PWL_TZY^ XTY# ZV# ;]ZQ O] SLM EMTRYTPb 9íNVT ;`MWTN =PWL_TZY^ # -]LV OLYdNS " ;]ZQ O] SLM ;`MWTN =PWL_TZY^ 6]ed^e_ZQ6ZYPNVT 6ZX`YTVLNUL ;P] O] SLM 5LNPV ^bLedUYL% ]PVWLXL BL]NSLWL [`MWTN ]PWL_TZY^ []ZXZNUL [ZWT_dNeYL 6ZX`YTVZbLYTP O] /L]T`^e T 6]PZbLYTP >V]ed[Tď^VT BTeP]`YV` ;`MWTNeYPRZ ;`MWTN =PWL_TZY^ 8LčRZ]eL_L 8TWP_TÛ T 8L]VP_TYR ;L]_YP]^VT ;`MWTN =PWL_TZY^ /Z]Z_L ČL[L T EL]eÙOeLYTP 6]ded^LXT =ZeXZbLVbLWTQTVLNdUYLVZWPUYZĦÛ eRčZ^ePď /PNdO`UPVZWPUYZĦÛeRčZ^ePď >PXP^_]eTXZbd YTPZR]L YTNeZYL ;W /PQTWLO ;VT9 C44 [Tí_]Z .ZWWPRT`X .TaT_L^ $BL]^eLbL _PW ! ! " #" w ^eVZčL YL`V ^[ZčPNeYdNS bbbNZWWPRT`XPO`[W T [ZWT_dNeYdNS ]PV]`_LNUL+NZWWPRT`XPO`[W `W3L]NP]edB]ePĦYTL! $6L_ZbTNP 2Ç]YZĦWÙ^VLBdŇ^eL _PW " # >eVZčL3LYOWZbLTX bbbRb^S[W B6Z]QLY_PRZ [ZOd[WZXZbP+Rb^S[W `W 9L]`_ZbTNeL #$ 2OLď^VB]eP^eNe ;ZWT_PNSYTVL 2OLď^VL _PW # " ! bbb^_`OT`X[][W 0bL3Z[P+>_`OT`X;=[W `W 2]ZYZ^_LUZbL #"6]LVÇb @YTbP]^d_P_ 5LRTPWWZď^VT _PW !! !" bbbPNZY`UPO`[W VZY^_LY_d+PNZY`UPO`[W `W 7TYOWPdL $ ČÇOŅ @YTbP]^d_P_ ČÇOeVT _PW ! # bbb`YTWZOe[W >PXP^_]eTXZbd >PXP^_]eTXZbd >PXP^_]eTXZbd XTY >PXP^_]eTXZbd :^ZMd[Z^TLOLUÙNPOd[WZX `VZďNePYTL^_`OTÇbbdŇ^edNS >PXP^_]WP_YT /d[WZXbdŇ^ePU`NePWYT W`M]Ze[ZNeí_d[TÙ_d ]ZVbdŇ^ePU`NePWYT >PXP^_]eTXZbd @VZďNePYTP^_`OTÇbbdŇ^edNS VZWPUYZĦÛeRčZ^ePď ! >PXP^_]eTXZbd $! 6ZWPUYZĦÛeRčZ^ePď >PXP^_]WP_YT ## @VZďNeZYP^_`OTLbdŇ^ePwXTY WTNPYNUL_ >PXP^_]eTXZbd ,YYL 6TP]ePV5LYTLV ,RYTP^eVL 6L^[]edV ;]ZQ O] SLM -L]ML]L 4bLYVTPbTNe=LV 6ZX`YTVLNUL >[ZčPNeYL T ;`MWTN =PWL_TZY^ 6ZX`YTVLNUL >[ZčPNeYL T ;`MWTN =PWL_TZY^ 6ZX`YTVLNUL >[ZčPNeYL T ;`MWTN =PWL_TZY^ -]LV OLYdNS BdŇ^eL >eVZčL -LYVZbL `W BLYOd !! .SZ]eÇb b ;ZeYLYT` bdOeTLč _PW $ # $# eLXTPU^NZbdb.SZ]eZbTP bbbNSZ]eZbb^M[W TYQZ+NSZ]eZbb^M[W `W 8čZOeTPŇZbL L #" ?Z]`ď BdŇ^eL >eVZčL -LYVZbL _PW ! !! # b ?Z]`YT` bbbb^M_Z]`Y[W [`MWTN+b^M_Z]`Y[W `W 1LM]dNeYL $ !$ B]ZNčLb BdŇ^eL >eVZčL -LYVZbL _PW " ! bP B]ZNčLbT` bbbb^Mb]ZNWLb[W O^[^+b^Mb]ZNWLb[W BdŇ^eL >eVZčL 0`]Z[PU^VL `W 6ZĦNT`^eVT " 6]LVÇb TX V^ 5ÇePQL ?T^NSYP]L _PW " $# bbbb^PV]LVZb[W b 6]LVZbTP MTPO]ZY^VL+b^PV]LVZb[W `W :M]ZďNÇb ;ZNe_d 2OLď^VTPU $ BdŇ^eL >eVZčL 3LYOWZbL B]ZNčLb _PW " bP B]ZNčLbT` bbbb^Sb]ZNPO`[W ]PV]`_LNUL+b^Sb]ZNPO`[W BdŇ^eL >eVZčL bbb[ZOd[WZXZbPb^SPWZOe[W 3`XLYT^_dNeYZ NV[+b^SPWZOe[W 0VZYZXTNeYL b ČZOeT `W >`NSL]^VTPRZ =eP^eÇb BdŇ^eL >eVZčL _PW " #!! !# 4YQZ]XL_dVT T EL]eÙOeLYTL S__[%[]b^Te]eP^eZb[W b =eP^eZbTP O_bZ]edOWZ+b^Te]eP^eZb[W `W 6WL]P_dď^VL $ $" ČÇOŅ BdŇ^eL >eVZčL 8L]VP_TYR` /eTPVLYL_ B>8T- _PW ! !!! b"# T-TeYP^` b ČZOeT bbbb^XTMPO`[W ]PV_Z]+b^XTMPO`[W >eVZčL BdŇ^eL `W .SZOLVZb^VL $ [ZV ;^dNSZWZRTT >[ZčPNeYPU # BL]^eLbL w.PY_]`X 6^e_LčNPYTL _PW " $# ;]LV_dNeYPRZ bbbNV[^b[^PO`[W NV[+^b[^PO`[W BdŇ^eL >eVZčL `W -`]^LVT 7`MWTY ;]ePO^TíMTZ]NeZĦNT _PW # " # " T,OXTYT^_]LNUT b 7`MWTYTP bbbb^[LW`MWTY[W ^[O+b^[LW`MWTY[W `W 2čZRZb^VL ! !" ;ZeYLď BdŇ^eL >eVZčL _PW ! ##! # @XTPUí_YZĦNT >[ZčPNeYdNS bbbb^`^[ZeYLY[W ;ZeYLď [ZOd[WZXZbP+b^`^[ZeYLY[W ,W 5P]ZeZWTX^VTP #! BL]^eLbL BdŇ^eL >eVZčL _PW #! "$ !# EL]eÙOeLYTL T ;]LbL bbbb^eT[bLb[W b BL]^eLbTP ]PV]`_LNUL+b^eT[[W `W ņZčYTP]^VL " >eNePNTY ELNSZOYTZ[ZXZ]^VL _PW $ # $ ##! >eVZčL -TeYP^` bbbe[^M^eNePNTY[W [ZOd[WZXZbP+e[^M^eNePNTY[W #! @VZďNeZYP^_`OTLbdŇ^ePwXTY WTNPYNUL_ "# $ @VZďNeZYP^_`OTLbdŇ^ePVZWPUYZĦÛ eRčZ^ePď >PXP^_]eTXZbd ## 6ZWPUYZĦÛeRčZ^ePď >PXP^_]eTXZbd >PXP^_]WP_YT 8L_P`^e EXdĦWZYd ;`MWTN =PWL_TZY^ # ! @VZďNePYTP^_`OTÇbbdŇ^edNS ;]ZQ B>3 O] SLM 8T]Z^čLbL ;W`_L:WPL]YTV ;`MWTN =PWL_TZY^ T 6ZX`YTVLNUL b -TeYP^TP 6ZWPUYZĦÛeRčZ^ePď`VZďNePYTP ^_`OTÇbbdŇ^edNS >PXP^_]WP_YT BZUNTPNS 5LYNedV 8POTL T ;`MWTN =PWL_TZY^ @VZďNePYTP^_`OTÇbbdŇ^edNS >PXP^_]eTXZbd TWP_YT O] /L]T`^e ?bZ]edOčZ []ZQ B>4TE ;`MWTN =PWL_TZY^ ! 1Z]X`WL]eeRčZ^ePYTZbd >PXP^_]eTXZbd ;]ZQ O] SLM >_LYT^čLb 2LUPb^VT ;`MWTN =PWL_TZY^ b 1`YVNUZYZbLYT` 9ZbZNeP^YPRZ ;]ePO^TíMTZ]^_bL @VZďNePYTP^_`OTÇbbdŇ^edNS >PXP^_]eTXZbd 6^e_Lč_ZbLYTP ;]ZQ O] SLM BTeP]`YV` -ZROLY BZUNT^eVP ;`MWTN =PWL_TZY^ -]LV OLYdNS @VZďNePYTP^_`OTÇbbdŇ^edNS >PXP^_]ETXZbd 4bZYL >Zč_d^ 6ZWPUYZĦÛeRčZ^ePď >PXP^_]eTXZbd # 9L[ZO^_LbTPečZŇZYdNS OZV`XPY_Çb >PXP^_]eTXZbd ;`MWTN =PWL_TZY^ 8POTLNUP ,WPV^LYO]L BZOL T 9PRZNULNUP O] ,YO]ePU /]edNTX^VT 8L]VP_TYR ;ZWT_dNeYd T 8POTLWYd # 6ZWPUYZĦÛeRčZ^ePď ;]ZQ O] SLM ,YP_L EPWPV ;`MWTN =PWL_TZY^ w 8POTL T 6ZX`YTVZbLYTP # $ @VZďNePYTP^_`OTÇbbdŇ^edNS ń]ÇOčZ%:[]LNZbLYTPbčL^YPYL[ZO^_LbTPXL_P]TLčÇbYLOP^čLYdNS[]ePe`NePWYTP CUîOQVZM`QYM`\[Pe\X[Y[ceOT_`aPUÈc\aNXUO^QXM`U[Z_ZMccc\UM^\X >PXP^_]eTXZbd >PXP^_]eTXZbd >PXP^_]eTXZbd