e-Chamber plans for 2016 - e

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Chamber of Digital Economy
www.ecommercepolska.pl
Get involved in the activities of e-Chamber in 2016!
e-Izba - IZBA GOSPODARKI ELEKTRONICZNEJ
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e-Commerce Polska Projects
DOMESTIC LEGISLATION
EDUCATION
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Education
School of e-Commerce Polska
Substantive Groups
e-Commerce Polska Guides
Promotion of the campaign “e-shopping is safe and trendy”
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Arbitral tactics of solving problems
Resolutions regarding service online
Taxes
Implementation of EU Resolution regarding protection of
personal data
RESEARCH
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Guides / Case studies / e-market analysis / Shopping trends
analysis
STANDARIZATION
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Certification process step by step
Gold standards for products description for ecommerce sector
FOREIGN LEGISLATION
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Internet platforms: saving data in the cloud
Consumers’ Laws
Cross-border online sales support dedicated to small and middle
sector of e-commerce
PROMOTION &
NETWORKING
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Conferences
Networking
e-Commerce Polska Awards
Guide of e-commerce companies & services
“Bonus Monday”
Constant activity of e-Commerce Polska into Evigo.pl, Mensis.pl,
Elogistyka.net, For Trade
Partnerships
Trade Fairs
Cooperation with E-COMMERCE EUROPE
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komunikacja
DOMESTIC
LEGISLATION
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DOMESTIC LEGISLATION
Priorities for 2016:
In year 2016 we will continue the most important law
resolutions for e-commerce sector in Poland such as:
- Arbitral tactics of solving problems
- Resolutions regarding service online
- Taxes
- Implementation of EU Resolution regarding
protection of personal data
We would like to invite Members and Partners of ECommerce Polska to be involved onto the process of
domestic legislation and to join the group of experts eLegislation.
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BREAKFAST E-COMMERCE POLSKA
In 2016, we’ve planned new legislative activity "Breakfast e-Commerce Poland" - such as breakfast meetings, during
will be discussed important issues from the point of view of legislative e-economy, having a significant impact on
economic activity and functioning of e-companies.
The scope of basic
• Art. 172 of the Telecommunications Law (December 2015)
• Protection of personal data from the point of view of e-Commerce - January 2016
• Legal barriers in national legislation in terms of e-Commerce - March 2016
• e-Commerce as a key factor in the development and growth national economies and the European Union - crossborder sales and exports as an opportunity for growth in e-sales for the Polish economy - May 2016
• Digitalization of communication services, e-Identification and trust services - still a challenge or longer necessary?
Opportunities to support and development of digital identification and trust services in various industries of the digital
economy - September 2016.
Video blog e-Commerce Poland - Legislative interviews with legal experts and the participants Breakfasts e-Commerce
Poland.
The scope of optional
• Legal aspects of Internet marketing
• Protecting customer bases and business secrets
• Online providers responsibility
• Challenges of domestic legislation in the context of the digital single market and a single capital market
• Legal aspects of Omnichannel
• Postal service vs. courier service: innovative technologies for deliveries; new challenges, old problems in the
European market in terms of shipments and packages; delivery as an important element in the development of ecommerce.
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komunikacja
FOREIGN
LEGISLATION
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DIGITAL SINGLE MARKET
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PUBLIC CONSULTATION - PRIORITIES
Priorities for 2016:
• INTERNET PLATFORM: saving data in the cloud
• SUPPORT FOR CONSUMER RIGHTS cross-border sales from the perspective of small and
middle business
• Unreasonable geo-blocking
• Delivery of parcels
• Removal of barriers to cross-border sales - VAT aspects
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komunikacja
STANDARIZATION
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CERTIFICATION OF E-COMMERCE POLAND
INTRODUCTION OF CERTIFICATION PROCESS - as a sign of confidence for online stores.
• Launch a national certification process dedicated to stores and web applications
• Connection certification of online shops with certification Ecommerce Europe
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STANDARDIZATION OF PRODUCT
DESCRIPTIONS FOR E-COMMERCE INDUSTRY
Izba Gospodarki Elektronicznej and GS1 Poland is run jointly a project that aims to define needs of e-commerce
industry in the field of electronic content labels: "Label Power. The strength of the label ". The project is a continuation
the actions taken in 2014.
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komunikacja
EDUCATION &
NETWORKING
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SCHOOL OF E-COMMERCE POLAND –
THE NEW EDITION
The new edition of the SCHOOL OF E-COMMERCE POLAND
2016!
1. The classes will last 4 hours:
• Two hours of theory
• Two hours of practice based on case studies stores present at the training.
2. The school e-Commerce Poland will be finished with an examination for
participants who achieve 80% presence.
3. The examination – test online (mobile and PC) will be prepared by
experts of e-Commerce Polska, who will lead each workshop. For each of 5
thematic falls - 5 questions (total 25).
4. Minimum level is 80% of correct answers to pass the test successfully.
5. The final test will be held on 25 November 2016 .. Time to complete: 30
minutes.
6. Persons who complete the exam successfully will be able to pick up
diplomas in mid-December 2016.
The scholl of eCommerce Polska
has new rules in
2016!
Exams and
certificates.
Contakt: [email protected] lub
[email protected]
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SUBSTANTIVE GROUPS
Dear members and partners, we invite you to actively participate in the work of groups of experts. During
meetings each group of experts has task to work out: the best standards for e-commerce industry in each
sector, prepare useful guides with content developed by experts and the results of marketing research. We
exchange business experiences in the field of e-commerce industry. Substantive group is also a good place
to establish business contacts.
Coordinator: IGA BALA, [email protected]
The schedule of meetings:
Groups
Time
Date
Date
Date
Date
Promotion &
Education
12-13
12.01
10.05
11.08
04.10
e-payment
12-13
05.04
07.06
06.09
08.11
e-logistic
12-13
12.04
14.06
20.09
15.11
e-service
12-13
19.04
21.06
27.09
29.11
e-legislation
12-13
14.01
04.02
03.03
07.04
e-legislation
12-13
05.05
02.06
07.07
08.09
E-legislation
12-13
06.10
03.11
08.12
-
Get
involved
in
the
activities
[email protected]
of
substantive
groups
as
an
expert.
Contact:
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SUBSTANTIVE GROUPS
• e-Logistics Group:
• Guide the "e-Commerce Polska e-Logistics" - issue: January 2016
• Workshops of School E-Commerce Polska in the field of professional logistics knowledge
• preparation dedicated materials created by experts for e-industry
• Promotion and Education Group:
• Project "iBuy - powered by consumer" – created by e-Izba and Mobile Institute. "IBuy" is a project that allows
shops to run a free monitoring e-shop. The “iBuy" support e-shops to use the benefits of market knowledge in
an easy and convenient way
• BUY ONLINE 2016 - an educational action in the field of shopping via the Internet is dedicated to econsumers.
• training for seniors at the University of the Third Age as part of the "buy online"
• guide "e-Commerce Polska: social media in e-commerce" - issue: September 2016
• workshops School of e-Commerce Polska: social media, m-commerce, marketing tools
• guides: "shopping online seasonality"
• e-Payments Group
• preparation materials for the promotion "I buy on the Internet"
• e-Services Group
• School workshops e-Commerce Polska in technology
• FORUM E-COMMERCE - 16-17.02.2016 r.
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SUBSTANTIVE GROUPS
• e-Legislation Group
• strong support of the promotion "Talk to a lawyer"
• Create a blog Legal Experts E-Commerce Polska
• Creating easy-to-use "Bookcase e-commersiak"
• Insider "e-Commerce Polska: Legal barriers in national digital economy 2016" - edition : February 2016
• Guide "e-Commerce Polska: Protection of personal data - for Polish companies according to the new EU
regulations" - issue: June 2016
• Guide "e-Commerce Polska: Legal aspects of omnichannel" - edition: April 2016
• Guide "e-Commerce Polska: start-ups and new technologies in e-Commerce. Crucial aspects from a legal
perspective "- edition: October 2016
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e-Commerce Polska GUIDES 2016
E-COMMERCE POLSKA Guides
e-Commerce Polska Guides are created in response to market demand for reliable knowledge of ecommerce. Materials are prepared by experts of e-Izba and School of e-Commerce Polska.
Planned for 2016:
• Guide "e-Commerce Polska: e-logistics"
• Guide "e-Commerce Polska: social media in e-commerce"
• Guides dedicated to online sales seasonality
• Insider "e-Commerce Polska: Legal barriers in national digital economy 2016" - issue: February
2016
• Guide "e-Commerce Polska: Protection of personal data - for Polish companies according to the
new EU regulations"
• Guide "e-Commerce Polska: Legal aspects of omnichannel" - edition: April 2016
• Guide "e-Commerce Poland: Start-ups and new technologies in e-commerce. Crucial aspects
from a legal perspective "- edition: October 2016
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FORUM E-COMMERCE 2016
I FAIRS E-SOLUTIONS
In 2016, we plan to engage our members and partners in the educational and
networking activities. Consequently, we planned:
E-COMMERCE
FORUM E-COMMERCE 2016 - 16-17 February 2016
During 16-17 February 2016 will take place a two-day special "Forum of ecommerce". Program was planned by experts of e-Izba.
• The projected number of participants is 600 people
• Approximately 50 speakers
• 5 panel discussions
FORUM FOR
600 PEOPLE!
The first day is aimed at those who plan to enter the online business or who are
planning to raise their skills in the field of e-commerce: find ideas and inspiration
for your business. In the first day of the conference are scheduled four thematic
blocks:
DAY ONE: From rags to riches. How to build and develop e-shop and why
shortcut is the longest way?
DURING THE
FAIR E-
SOLUTIONS
DAY TWO: DIGITAL COMMERCE - Omnichannel Sales.
• FAIRS E-SOLUTIONS:
Link to the offer to stand for Members and Partners e-Izby of the fair e-solutions:
http://ecommercepolska.pl/pl/o-nas/aktualnosci/grudzien-2015/targi-e-solutionsoferta-dla-czlonkow-i-partnerow-e-izby/
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DIGITAL COMMERCE - CONFERNECES
Conferences in the series DIGITAL COMMERCE - Omnichannel Sales.
Dedicated conferences of e-Izba. Free for members and partners of e-Izba.
DIGITAL COMMERCE: OMNICHANEL. How to reach the
consumer through effective online marketing. - Specialist
conference for shops.
• Date: 24/05/2016
• Place: Sienna Training Center
• No of people: 60
24.05.2016
DIGITAL
COMMERCE
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E-COMMERCE POLSKA INSPIRATIONS
e-Commerce Polska inspirations: e-Commerce
inspirations: NEW NETWORKING SESSIONS
In 2016 there are planned 2 networking sessions:
Time range: 19:00-24:00
Entry only for Members and Partners of e-Izba
Dates:
23.06
05.10
Agenda:
• Inspirational presentation or panel
• Business networking
Polska
23.06.2016
05.10.2016
e-Commerce
Polska
inspirations!
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THE FIRD E-IZBA BIRTHDAY
14.09.2016
BIRTHDAY OF
IZBA
GOSPODARKI
ELEKTRONICZNEJ
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E-COMMERCE POLSKA AWARDS 2016
e-Commerce Polska Awards - 17/11/2016
The competition aims to identify the best-performing e-stores in the market as well as their
positioning. In this way e-Izba stimulates e-commerce market to increase competitiveness which
reflected to increase of the quality of service.
Planned approx. e-shops 100 applications,
Place of Gala 2016: Novotel Warsaw
No of people: minimum 200
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“I BUY IN INTERNET” – 2016
“I BUY IN INTERNET” – education promotion for the consumers
This a fourth edition of this action in 2016. It aims to educate consumers in the field of online shopping and to show
that online shopping is fast, easy and convenient! Step by step we teach consumers how to make it safe and show
the benefits of this way of shopping. Consumer education takes all year, however promotion is planned for last two
months of the year and will start in November 2016.
Website: http://kupujewinternecie.info.pl/
“I BUY ONLINE” has one main education goal: to change the consumer perception and convince to online shopping
because are: Fast, easy and convenient.
Target group:
• Internet users who do not make purchases online
• Consumers who still prefer stationary shops
Contact: [email protected]
Promotion start: November 2016
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E-COMMERCE POLSKA BIEGW.NET
In September 2016 r. will take place a second edition of the action “e-commerce & internet people are running
together” – „e-Commerce Polska BIEGw.NET”. e-Izba is one of the partners of this action.
http://www.ecommercepolska.pl/pl/o-nas/aktualnosci/wrzesien-2015-2-2-2/fotorelacja-z-ii-urodzin-e-izby/
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komunikacja
RESEARCH &
REPORTS
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RESEARCH & REPORTS 2016
In 2016 we have planned the following studies and industry reports:
• Label Power Report - January 2016
• Report “I like it - if I buy it” (Is it true that social media sales?) - April 2016
• "M-commerce. I buy via mobile 2016” - September 2016
•" I BUY - powered by consumer " - during the whole year
•" E-commerce in Poland. Gemius for e-Commerce Polska " - 2016
Partnership cooperation:
• Report ROTOPO effect : e-Izba & Bluerank - April 2016
• Report e-shopping in 2016: Ceneo.pl and e-Izba - October 2016
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E-IZBA REPORTS
REPOT M-COMMERCE, MOBILE SHOPPING 2016
The second edition of the study "M-commerce. I buy via mobile ". m-Commerce is very useful tool however still we do
not know how is powerful from sales perspective. Therefore we want to verify how deep mobile links from consumers
perspective online and offline. How do they shopping in various industries and for single brand. What tools purchase
applications or mobile websites are desired by consumers, and whether, as in the US, Polish consumers are spending
more as omnichannel shoppers. In our study, we are going to verify: place using mobile devices: home, work, areas
outside the home, including points of sales, buying the same brand online-offline via mobile, mobile activities out of
shopping (mobile participation in the generation of buying behavior, the impact on the whole purchasing process), the
activities carried out in the store as a part of the show-roomingu, consumer expectations of real and virtual shops.
September 2016.
E-COMMERCE REPORT IN POLAND 2016. GEMIUS for e-COMMERCE POLSKA. SURVEY FOR E-IZBA
The report can answer the questions of attitudes, habits and motivations associated with online buying by consumers.
Issues are discussed in detail attitudes towards shopping online buyers and non-buyers, knowledge of brands present
in e-commerce or motivation in the selection of online stores. To meet the demands of readers and rapidly changing
market e-commerce. The report presents the results of research conducted by questionnaire (Computer Asisted Web
Interview, CAWI). May 2016.
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“iBUY - POWERED BY CONSUMER”
„iBuy – powered by consumer” - New project of
e-Izba and Mobile Institue.
„iBuy"
• This project allows shops to run a free monitoring eshop.
• initiative "iBuy" is to support e-shops to use the benefits
of market knowledge in an easy and convenient way.
.
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RESEARCH & REPORTS - CONT.
• Customer experience study – e-Izba is the patron of this survey which covers purchasing path until the
transaction. The research group is the students, both graduate and postgraduate studies in the area of ecommerce, e-marketing and management in a virtual environment - online merchandising in practice. A study
conducted by Symcore.
• Study: B2C e-commerce & Ecommerce Europe - e-Izba is the patron of the study. The report in the
English language prepared by Ecommerce Europe. This year we opening a new substantive group, supporting the
creation of the report with the most reliable data from the Polish market.
• Research ROPO - e-Izba is a partner of research that is carried out by Bluerank / Opiniac.com.
• Report e-commerce – study patrons via e-Izba. The report estimates value of the Polish e-commerce market.
Developer interaktywnie.com
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E-IZBA NEW REPORTS
• Label Power. The strength of the label: The study and report on whether the product descriptions are
important for operators in the trade. The study, which will serve as the basis for the report was carried out on 300
stores. In addition, will be processed desk research and 2-3 interviews that will help introduce readers to the subject
of labels and e-labels from goods turnover perspective. We will explain that in other countries are standardized
descriptions. We will answer the questions: whether for shopping labels and descriptions of products is an important
topic? What are the elements of the description of individual products within the fashion industry are the most
important from e-stores perspective for their consumers and B2B trading. January 2016
• I like it – if I buy it: The study and report will answer whether the social media channel sells. The survey will
process 1,000 people using at least one social media. Given the penetration of the most popular services - FB and
YouTube, we estimate that to generate the number of active users of social-1250-1300 need to investigate Internet
users. The result of the study will be a report and infographics. The issues we want addressed in that study and
describe in the report are: Which social media we use and for what purpose? How often? And social media support
the sale, and if so, how? On what stages of the purchasing path of social media are the most important - inspiration,
compare offers, search opinion, purchasing decisions? Whether and how much increases our inclination purchasing
as we follow the brand in social media? What brand of track, in which categories? What% of us are customers of
these brands? What kind of media / communication, we prefer the brand in social media? What we think about
brands in social media which do not exist? If it’s true or not that “if your brand is unable to be liked your brand do not
exist? April 2016
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komunikacja
PROMOTION
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PROMOTION VIA E-IZBA
E-COMMERCE POLSKA DIRECTORY (COMPANIES &
SERVICES)
Directory was designed for the business development of member
companies already operating in the structure of e-Izba. We
present the list of companies operating in the e-economy and
their offer by sector action. As a bonus there are discounts
offered by members and partners for members and partners (~
20%). The catalog will be hyperlinked to each tender "Bonus
Monday".
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“Bonus Monday” e-Commerce Polska
This is another activity of e-Izba whose members give one another
discount. Discounts, however, may not be less than 20%. Every first
Monday of the month we will publish the offer member companies.
Offers will be announced in the news on the website:
ecommercepolska.pl and social networking e-Izba. The discount is
granted only to members and partners. Offers will be collected at:
[email protected].
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E-COMMERCE POLSKA CROSS-PROMOTION
e-Izba consistently is looking for a new opportunities and solutions which help
effectively to support growth business of our members. We decided to start a new
project "e-Commerce Polska: cross - promotions," which refers to the exchange
of mailing.
• One of the possibilities of cross-promotion between f.e. two online shops is the
exchange mailing. It is based on sending to the base store newsletter with the
offer partner, and vice versa. Cross-promotion partner can give more detailed
information about its subscribers, proposed offer may be for them more
interesting and suitable to consumers’ needs.
Replacing the mailing may take place in 2 ways:
• Sending separate mailing, with the offer partner only, without additional
messages - the recipient is focused on a single message and not distract him
other information, and traffic is diverted directly to partner,
• Added content from partner to the regular newsletter of the store (in the form of
banner, text box).
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Consistent presence of e-Izba in media is a great opportunity
for members and partners to publish valuable experts’
comments which has broad reach and impact.
Selected media:
• EVIGO.PL
• MENSIS.PL
• E-LOGISTYKA.NET
• E-GOSPODARKA
• DLA HANDLU
• PROPERTY NEWS
• MAM STARTUP
• DZIENNIK INTERNAUTÓW
• BANKIER.PL
• WIRTUALNEMEDIA
• MARKETINGNEWS
EXTERNAL PARTNERSHIPS
•e-Izba is a partner of over
40 event each year!
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INTERNAL COMMUNICATION
We know how important is communication with our members. In 2016 we are going to continue communication via:
• E-COMMERCE POLSKA WEEKLY UPDATE - weekly newsletter e-Izby send to all Members and Partners
among Izba Gospodarki Elektroncznej (Chamber of Electronical Economy). Thanks to that solution each company is
informed about all projects conducted by e-Izba and opportunities how to participate into all activites.
• E-COMMERCE POLSKA MONTHLY UPDATE – monthly summary of e-Izba activites..
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ECOMMERCE EUROPE
Izba Gospodarki Elektroncznej (Chamber of Electronical Economy) is member of
Ecommerce Europe. Members and Partners of e-Izba can use knowledge and information
from the activity of the association:
Research activity: access to a new research report in the 2nd quarter of 2016. The report will present data for the
B2C e-commerce by region, will include the latest data regional and national and European e-commerce market.
Access to the survey to report EE will be published in the second half of January 2016. Information on the report
will be available to members and partners of e-Izba.
Business networking and activities of groups of substance: participation in the meetings of Ecommerce
Europe:
• 11-12.02.2016 - Paris - a two-day working meeting of the Commission (corresponding to our groups
substantive) - the first day is planned dinner and networking; the second day is planned organizational
meeting and the meeting of the Board of EE
• 5/29/2016 - Barcelona - organizational meeting and the meeting of the Board of EE and International
Meeting of the Round Table Ecommerce Europe
• 5/30/2016 - Barcelona - Europe annual conference Ecommerce - Ecommerce Europe Annual
Conference
• 27/10/2016 - Brussels - organizational meeting and the meeting of the Board of EE
• Participation into Ecommerce Europe Expers Groups:
•
e-Regulations
•
e-Payments
•
e-Logistics
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THANK YOU AND WELCOME TO
COOPERATION
[email protected]
www.ecommercepolska.pl
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e-Chamber plans for 2016 - e

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