Date - e-Commerce Polska

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CHAMBER OF DIGITAL ECONOMY
www.ecommercepolska.pl
Plans for 2015
e-Izba - IZBA GOSPODARKI ELEKTRONICZNEJ
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e-Commerce Polska – projects
LEGISLATIVE OFFICE
EDUCATION
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E-COMMERCE POLSKA SCHOOL
TASK GROUPS
OMNI-CHANNEL RETAILING – CONFERENCE
E-COMMERCE POLSKA GUIDEBOOKS
„BUY ONLINE” CAMPAIGN
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RESEARCH
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PROMOTION &
NETWORKING
RESEARCH / REPORTS
CERTYFICATION
E-CHAMBER CERTIFICATES FOR ONLINE
STORES
LOBBY GROUP
REGISTER OF PROHIBITED CLAUSES
AMICABLE CONSUMER DISPUTE SETTLEMENT METHODS
– ALTERNATIVE DISPUTE RESOLUTION (ADR)/ONLINE
DISPUTE RESOLUTION (ODR)
LAW ON PROVISION OF ELECTRONIC SERVICES
TAXATION
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E-COMMERCE POLSKA CASTING
E-COMMERCE POLSKA AWARDS CONTEST
CATALOGUE OF E-COMMERCE POLSKA COMPANIES AND
SERVICES
CHEAP MONDAY
CONSTANT PRESENCE OF THE E-CHAMBER ON THE
EVIGO.PL, MENSIS.PL AND ELOGISTYKA.NET PORTALS
EXTERNAL SPONSORSHIP
TRADE FAIRS & EXHIBITIONS
COOPERATION WITH E-COMMERCE EUROPE
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komunikacja
EDUCATION
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e-Commerce Polska Projects – FOCUS GROUPS
Schedule of focus group meetings in 2015:
Focus groups
Time
Date
Date
Date
Date
Date
Promotion and
education
12-13
22.01
03.03
14.05
07.07
01.10
Open Source
e-Commerce
12-13
29.01
19.03
26.05
09.07
20.10
e-Payments
12-13
17.02
09.04
16.06
01.09
05.11
e-Logistics and
distribution
12-13
19.02
16.04
18.06
08.09
17.11
e-Services
12-13
24.02
21.04
25.06
22.09
26.11
e-Legislation
12-13
15.01
12.02
12.03
16.04
14.05
E-Legislation
12-13
18.06
17.09
15.10
12.11
10.12
We invite you to participate in groups. If interested please contact us at the address
[email protected]
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e-Commerce Polska Projects – EDUCATION
E-COMMERCE POLSKA SCHOOL
• Workshops organised by e-Commerce Polska School are addressed to online stores. All workshops organised by eCommerce Polska School are based on case studies and conducted by experts from the e-commerce industry members of the Chamber of Digital Economy. Over the last two years, we have trained nearly 400 representatives of
online shops.
Dates and topics:
20.02: Practical and Legal Aspects of PR in online shopping.
27.03: Open Source e-Commerce
17.04: High shopping cart abandonment rate – causes & possible solutions.
12.06: Logistics and Distribution – how to save time and money?
TBA: Law in e-commerce
18.09: E-mail cascades, discount codes, content marketing, RTB & Marketing automation – strategies
to win customers.
09.10: Usability of purchase path, cart & landing pages
The sponsorship offer includes:
• placing the logo on the ecommercepolska.pl website
• placing roll-up banners in the school venue
• promotion campaign on e-Chamber social networking websites
The cost of sponsorship: PLN 3,000 net for the e-Chamber members and partners
Contact: [email protected]
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Omni-channel retailing – online & offline – There's just one sale! – a new event organised by the Chamber of
Digital Economy.
The e-Chamber conference is devoted to the subject of traditional and online sale – how to effectively combine these
two channels in order to reach customers. The distinction between online and offline shopping disappears. The new
way of buying defines a multi-faceted and multi-component nature of the process, whose last element is a new product
in the customer's shopping cart. During the conference, we will show how stores should use innovative and integrated
multi-channel sales solutions to reach the dynamically changing customer needs.
•Audience: 100 representatives of online shops
•Experts on omni-channel solutions and strategies will give their presentations
•Duration: from 10.00 am to 3.00 pm
•Participation for shops belonging to the e-Chamber is free of charge
Date:
May 2015
We warmly invite you to sponsor our conference:
•Displaying the sponsor’s logo on the website: ecommercepolska.pl when communicating messages related to the
conference
•Promotion on e-Commerce Polska social networking websites – publishing information that the company "X" is the
sponsor of the event and promotional graphic on Facebook
•Promotion in the daily newsletter of the e-Economy Club in the news section – during three weeks preceding the
conference
•Displaying the sponsor’s logo in press releases about the event
•Displaying the sponsor’s logo during the conference on the main screen during the event – in the opening credits of the
conference
•Placing two sponsor’s roll-up banners in the conference venue during the conference
•Official thank-you speech to the sponsor during the conference
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Open Source e-Commerce Conference – a new event organised by the Chamber of Digital Economy.
•Audience: 100 representatives of online shops
•Experts on open source solutions will give their presentations
•Duration: from 10.00 am to 3.00 pm
•Participation for shops belonging to the e-Chamber is free of charge
Date:
September 2015
We warmly invite you to sponsor our conference:
•Displaying the sponsor’s logo on the website: ecommercepolska.pl when communicating messages related to the
conference
•Promotion in the daily newsletter of the e-Economy Club in the news section – during three weeks preceding the
conference
•Displaying the sponsor’s logo during the conference on the main screen during the event – in the opening credits of the
conference
•Placing two sponsor’s roll-up banners in the conference venue during the conference
•Official thank-you speech to the sponsor during the conference
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E-COMMERCE POLSKA GUIDEBOOKS
• e-Commerce Polska Guidebooks were published in response to market demand for
reliable knowledge concerning e-commerce. Materials were prepared by experts of the
Chamber of Digital Economy and the speakers and lecturers of the e-Commerce Polska
School.
Dates and topics:
03.2015: E-Logistics
06.2015: Complaints and Returns
09.2015: Omni-channel retailing –
multichannel sale
Distribution:
• Guidebooks will be available on the website www.ecommercepolska.pl
• Guidebooks will be distributed through the public mailing and online stores –
2000 recipients
Price list:
• Advertising: PLN 2,000 net for the e-Chamber members and partners
• Expert comment: PLN 1,500 net for the e-Chamber members and
partners
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”I BUY ONLINE” – a consumer education campaign
It is the third edition of the campaign which aims at educating consumers about the online shopping
and showing that the online shopping is fast, easy and convenient! We teach consumers, step by
step, how to make secure online purchases and encourage them to shop online, by showing them the
benefits of the online shopping. The consumer education campaign lasts all year long, but the
promotion campaign or rather its intensification lasts two months. The second "BUY ONLINE”
promotion campaign is scheduled for November 2015.
The campaign has its own website: http://kupujewinternecie.info.pl/
The „I BUY ONLINE” campaign is meant to show that the online shopping is:
• fast
• easy
• convenient
Target group:
• Internet users who have not yet purchased online
• Consumers who shop offline
Please feel invited to cooperate with us!
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komunikacja
RESEARCH &
REPORTS
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e-Commerce Polska Projects
RESEARCH & REPORTS
• e-Commerce Polska Report in Poland in 2015. Gemius Award for e-Commerce Polska. Research conducted
by the Chamber of Digital Economy.
In the report, you can find answers to questions about consumers’ attitudes, habits and motivations associated with
the online shopping. The topics associated with the online and offline buyers’ attitudes towards the online
shopping are discussed in detail, as well as the knowledge of brands present in the e-commerce and the motivation
behind the selection of online stores. In order to meet the needs of readers and rapidly evolving e-commerce
market, the report presents the results of research carried out according to the questionnaire method (Computer
Assisted Web Interview, CAWI) in March 2014 years on a sample of 1.5 thousand Internet users. May 2015
• e-Commerce Research in Poland: the report on the Polish e-commerce market has been published in English,
under the patronage of Ecommerce Europe and the Ministry of Economy. February 2015 Edition
• ShopMonitor – partnership research with Gemius
ShopMonitor is a new analytical tool dedicated to online shops that allows you to test the effectiveness of sales
channels. gemiusShopMonitor stands for the simplicity and transparency of use. All functions are dedicated to
online shops and this is reflected in the administrative panel of the application. An additional advantage is the
ability to analyse not only one’s own website but also other stores of a particular trade. This is called comparative
analysis which allows to obtain the compilation of comparable data with the overall results obtained by the stores
within a given e-commerce segment.
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komunikacja
CERTIFICATION
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PLAN FOR 2015 – CERTIFICATION
INTRODUCTION OF A RECOGNISED TRUST MARK FOR E-SHOPS TO
THE MARKET
•eCommerce Polska Quality Mark
•eCommerce Europe Quality Mark
The details concerning the certification will be revealed in January 2015.
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komunikacja
LEGISLATIVE OFFICE
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e-Commerce Polska PROJECTS – LEGISLATIVE
OFFICE
In 2015, the following topics will be proceeded by the legislative
office:
• lobby group
• register of prohibited clauses
• amicable consumer dispute settlement methods – alternative
dispute resolution (adr)/online dispute resolution (odr)
• law on provision of electronic services
• taxation
• Participating in Ecommerce Europe focus groups:
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e-Regulations
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e-Payments
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e-Logistics
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komunikacja
PROMOTION &
NETWORKING
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e-Commerce Polska Projects – EVENTS
E-COMMERCE POLSKA CASTING – a new event organised by the Chamber of Digital Economy.
• Casting is a convenient way to present the offer of the service providers belonging to the eChamber to the online shops. Casting will be divided thematically so that the shops’ representatives
have the opportunity to choose a topic that interests them specifically.
• Objective: to help to review the service providers’ offers available
DATES:
on the market
• Audience: 20 representatives of online shops
19th of March 2014,
• Service providers will give their presentations on their topics
14th of May 2014,
• Speech: 10 minutes, PLN 1,500 net
10th of September 2014
• Participation for shops belonging to the e-Chamber is free of charge
Topics:
• March: consulting in e-commerce/PR agencies for e-commerce/law in ecommerce
• May: e-mail marketing/ performance / google analytics
• September: ecommerce technologies: ecommerce open source
and boxed solutions
We invite you to sponsor the castings:
• Placing roll-up banner in the venue
• Promoting logo in the communications about the casting
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e-Commerce Polska Projects - EVENTS
E-COMMERCE POLSKA AWARDS CONTEST
•The competition aims at identifying the top-performing e-shops on the market and at rewarding them. In this way, eChamber wants to stimulate the e-commerce market to increase competitiveness, and thus – to improve the quality of
services provided. The "e-Commerce Polska Awards 2015" comprise two main categories – branding and sales. Small estores are evaluated separately from the medium and large e-stores. In addition, the prize is awarded to the Best
Customer Service. In 2014, more than 100 stores signed up for the competition and 280 people attended the
gala ceremony.
Become a premium sponsor of the competition in 2015:
•Displaying the sponsor’s logo on the competition website: on every tab and on the dedicated page for sponsors
•Description of the sponsor’s activity on the competition website
•Displaying the sponsor’s logo on the main page of the website: ecommercepolska.pl under the show case tab
•Promotion in the daily newsletter of the e-Economy Club in the news section – during one month preceding the
conference
•Displaying the sponsor’s logo during the competition gala (for 300 people):
on the main screen during the event
on plasma screens in the event venue
in the gala’s opening credits
in the main presentation of the winners with the gala’s sponsors
•Placing two sponsor’s roll-up banners
•Awarding one prize during the gala
•Official thank-you speech to the sponsor during the prize gala
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e-Commerce Polska Projects – ADDITIONAL
SPECIAL OFFER
CATALOGUE OF E-COMMERCE POLSKA COMPANIES AND SERVICES
• The Catalogue was created with a view to developing the member companies
already operating within the e-Chamber structure. We present there a list of
companies operating in the digital economy sector and their offers broken down
into separate economic sectors of operation. As part of the bids, there are
discounts offered by members and partners to members and partners (~ 20%).
The Catalogue will be hyperlinked to each "cheap Monday” offer
Updating of data: once a year – July 2015
CHEAP MONDAY E-COMMERCE POLSKA
• This is yet another e-Chamber activity in which the members grant each other
discounts. The discounts, however, may not be less than 20%. Every first Monday
of the month, we will publish the offers of the member companies. The offers will
be published under the news tab on the website: ecommercepolska.pl and on the
e-Chamber social networking websites. The discount is granted only to members
and partners. The offers will be collected at: [email protected].
CONSTANT PRESENCE OF THE E-CHAMBER ON THE PORTALS: we would like to
invite members and partners to get involved in creating texts
• EVIGO.PL
• MENSIS.PL
• E-LOGISTYKA.NET
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e-Commerce Polska Projects
ECOMMERCE EUROPE
The Chamber of Digital Economy is a member of Ecommerce Europe. The Ecommerce
Europe members can take part in the activities of Ecommerce Europe which include:
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Free participation in Ecommerce Europe task groups
Cooperation within the E-commerce certification project in Europe
Cooperation within the European e-commerce Awards
Free participation in the round table on the topic of cross-border trade in Poland in 2015
Free access to European reports including the "B2C e-commerce Report" in English. This year, a
Polish task group will be created in order to support the drawing up of the report so as to
provide the most accurate data concerning the Polish market.
• Free ticket to the pre-conference in Barcelona which will take place on the 6th of June,
organised by Ecommerce Europe
• Discount to the Global Ecommerce Summit (which will take place on the 7th and 8th of June) in
Barcelona, and free entry to the pre-conference which will take place on the 6th of June
The detailed offer of the Ecommerce Europe activities will be sent to the e-Chamber members in
January 2015.
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THANK YOU. PLEASE FEEL INVITED TO
COOPERATE WITH US!
[email protected]
www.ecommercepolska.pl
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Date - e-Commerce Polska

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