2010_01_04_audience share_2009

PRESS RELEASE
TVN S.A.
166 Wiertnicza Str.
02-952 Warsaw, Poland
tel. +48 22 856 60 60
fax. +48 22 856 66 66
www.investor.tvn.pl
www.tvn.pl
www.onet.pl
www.n.pl
http://prasa.tvn.onet.pl
FAKTY DEFEAT WIADOMOŚCI IN 2009
Warsaw – January 4th, 2009, TVN Group announced audience share results for 2009.
In 2009 for the first time in history our main news bulletin Fakty defeated its major
competitor Wiadomości TVP.
In 2009 Fakty recorded an average audience share of 31.7%, outpacing for the first time in
history its main competitor Wiadomości TVP (31.2%) and becoming the most popular news
bulletin in Poland.
On an year on year basis Fakty recorded an impressive average market share growth by 1.2
percentage point, while Wiadomości recorded a loss of 1.9 point in the corresponding period.
We are content with our victory over our major rival, especially now when we still have lower
technical coverage than Wiadomości. This is mainly thanks to Fakty Team – the best television
team in Poland. I would like to express my appreciation to our continuously growing audience
for choosing Fakty TVN as a main news source – said TVN Fakty Editor in Chief Kamil Durczok.
Nationwide audience share
Fakty TVN
Wiadomości TVP
Basic commercial target
group (16-49)
2009
2008
2009
2008
31.7%
31.2%
30.5%
33.1%
28.6%
26.7%
27.5%
29.2%
Source: AGB Nielsen Media Research
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In 2009 our TVN channel recorded excellent results.
In 2009 in its key target group – the most demanding and attractive audience from an
advertisers perspective, our TVN channel maintained market leadership almost doubling the
results achieved by its competitors.
TVN’s key target group (16-49, cities 100,000+) audience share in 2009:
All day
TVN
Polsat
TVP1
TVP2
Peak Time (18:00-23:00)
2009
2008
2009
2008
21.1%
14.6%
12.8%
11.2%
22.0%
15.4%
14.5%
12.4%
25.4%
15.8%
13.7%
12.7%
26.2%
17.8%
15.1%
12.7%
Source: AGB Nielsen Media Research
TVN channel maintained the leadership position in the basic commercial target group, being the
most widely watched television channel in Poland in peak time.
Basic commercial target group (16-49) audience share:
All day
TVN
Polsat
TVP1
TVP2
Peak Time (18:00-23:00)
2009
2008
2009
2008
16.9%
17.4%
17.5%
14.3%
17.5%
18.5%
19.2%
15.6%
20.0%
18.4%
18.4%
16.1%
20.6%
20.4%
19.9%
15.8%
Source: AGB Nielsen Media Research
Despite a significantly lower technical coverage when compared to its main competitors (89% of
households in Poland), TVN was in 2009 the second most widely watched television channel in
peak time and on an all day basis.
Nationwide audience share:
All day
TVN
Polsat
TVP1
TVP2
Peak Time (18:00-23:00)
2009
2008
2009
2008
15.9%
14.8%
20.9%
15.4%
16.7%
15.4%
22.6%
16.8%
19.5%
16.0%
21.2%
17.1%
20.4%
17.6%
22.5%
17.3%
Source: AGB Nielsen Media Research
Our TVN channel, by recording the most converged results when compared to 2008, proved to
be the most resilient of all main television channels in Poland to the market fragmentation trend.
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***
TVN Group is the leading media group in Poland. TVN Group owns and operates eleven
television channels.
TVN, our principal free-to-air channel, is recognized in the Polish market as a leading
television broadcaster of high quality entertainment and comprehensive independent
news and current affairs programs. TVN reaches 89% of households in Poland.
TVN7 is an entertainment channel that complements TVN’s offer by broadcasting
feature films and television series. The channel reaches 52% of households
in Poland.
TVN24 channel is the first 24-hour news and current affairs television channel
in Poland, reaching 48% of households in Poland.
TVN CNBC Biznes is our business news channel launched in cooperation with
CNBC Europe.
TVN Meteo is Poland’s first dedicated weather channel reaching 47% of households
in Poland.
TVN Turbo is Poland’s first thematic channel aimed at man and at the same time
dedicated mainly to motorization. The channel reaches 47% of households in
Poland.
TVN Style is a thematic channel focused on life styles, health and beauty aimed
at women. The channel reaches 47% of households in Poland.
ITVN is a television channel that targets viewers of Polish origin living abroad.
It is available in Europe, Northern America and Australia.
Telezakupy Mango is the only, all day, teleshopping channel in Poland, reaching
44% of households.
NTL is a local television channel addressed to residents of Radomsko and
surroundings.
TVN Warszawa is a local television channel focused on Warsaw, its life and
inhabitants.
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TVN Group also owns Onet.pl, which is the largest and the most popular internet
portal in Poland.
Onet.pl is pioneer among Polish internet portals in income diversification. Apart from marketing
income (advertisement, e-commerce, search advertisement), Onet.pl generates income out of
services (pay content services, mail and hosting services, auction and dating services,
telecommunications services). Since 2000 Onet.pl has been the uncontested leader in the
Polish internet advertising market.
Onet.pl is the internet leader in Poland in core content: business, finance, law; news, sociopolitical journalism; media; sport; touristic.
Onet’s services are also leaders in their categories:
OnetBlog – the biggest blog service in Polish internet.
Sympatia.pl – the most popular dating service in Poland.
Onet.tv – an innovative multimedia platform.
OnetLajt – a special version of the portal aimed at mobile phones and mobile
devices users.
Onet is also strategic partner of Skype Communications.
OnetSkype is a Polish version of the world’s most popular internet
communicator.
In 2007 Onet launched Zumi.pl.
Zumi is a new tool, not existing before on the Polish market, bringing together
the features of map services, online directory and yellow pages.
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TVN Group holds 51% of share capital of digital platform “n”
The new generation “n” television launched on October 12, 2006. It is the first satellite
platform in Poland and central-eastern Europe to offer HD channels, Personal Video Recorder
(PVR) and Video on Demand (VOD) in one.
“n” television’s offer gives the largest selection of programs among all digital platforms in
Poland. It includes 9 HD channels: TVN HD, TVP HD, HBO HD, MGM HD, FILMBOX HD,
DISCOVERY HD, NSPORT HD, EUROSPORT HD, MTVNHD as well as some own-produced
channels, such as: RELIGIA.TV, WOJNA I POKÓJ, NSPORT HD and unavailable on other
platforms: MGM HD, NTALK, TVN LINQUA, RELIGIA.TV, DISCOVERY HD and DISCOVERY
HISTORIA, NASN, BABY TV, DA VINCI LEARNING, OTV, TVP SPORT, SPORTKLUB,
SPORTKLUB + and TVN MED.
“n” platform is an unchallenged leader in the most up-to-date TV technologies available in the
Polish market. Along with riche program offer, “n” platform is also about some innovative
services, including: NPORTAL – seven theme information services available after connecting
your nBox HDTV or nBox HDTV recorder to internet; NRADIO and NRADIO HD featuring
5.1 sound; and the most advanced EPG offering some unique and easy to operate features.
N television is available in over 1500 nationwide points of sale, an online shop and
through a state-of-the-art call center.
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TVN Group also owns tvn24.pl, the first news portal in Poland, which
combines text, voice and video. The web site contains extensive video
content related to the most important events in Poland and all over the world.
The portal features paid access to the on-line broadcast of the TVN24
channel as well as information and materials that haven’t been broadcast on
television.
TVN Group also owns plejada.pl, an interactive multimedia site dedicated to
show business. It is the first project on the Polish market available
immediately on launch via three platforms – Internet, mobile phones and “n”
platform.
TVN S.A.’s shares have been traded on the Warsaw Stock Exchange since December 7, 2004
and are included in the Warsaw Stock Exchange indices, including the WIG 20 and WIG Media.
***
For further information please contact:
Karol Smoląg
Corporate PR Director, Spokesman
+48 22 856 66 88
mobile: +48 516 444 388
e-mail : [email protected]
Joanna Górska
PR Section Manager
+48 22 856 65 13
mobile: +48 502 555 054
e-mail : [email protected]
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Annex 1
Operational statistics for 2009 vs 2008
Nationwide audience share
%
TVN Group including
TVN
TVN7
TVN24
TVN Meteo
TVN Style
TVN Turbo
TVP1
TVP2
Polsat
TV4
TVP Info
All day
2009
2008
22.0%
16.7%
1.6%
2.7%
0.1%
0.4%
0.4%
22.6%
16.8%
15.4%
1.8%
4.3%
21.2%
15.9%
1.7%
2.7%
0.1%
0.4%
0.4%
20.9%
15.4%
14.8%
2.1%
4.4%
Peak Time (18:00-23:00)
2009
23.9%
19.5%
1.6%
1.9%
0.1%
0.3%
0.3%
21.2%
17.1%
16.0%
2.2%
3.5%
2008
24.7%
20.4%
1.6%
1.9%
0.1%
0.3%
0.3%
22.5%
17.3%
17.6%
1.8%
3.4%
Source: AGB Nielsen Media Research
Basic commercial target group (16-49) audience share
%
TVN Group
TVN
TVN7
TVP1
TVP2
Polsat
TV4
TVP Info
All day
2009
22.3%
16.9%
2.0%
17.5%
14.3%
17.4%
2.5%
2.5%
2008
22.9%
17.5%
2.0%
19.2%
15.6%
18.5%
2.2%
2.7%
Source: AGB Nielsen Media Research
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Peak Time (18:00-23:00)
2009
24.3%
20.0%
2.0%
18.4%
16.1%
18.4%
2.6%
2.0%
2008
25.1%
20.6%
2.1%
19.9%
15.8%
20.4%
2.2%
2.2%
TVN’s key target group audience share (16-49, cities 100,000 +)
%
All day
2009
TVN
TVP1
TVP2
Polsat
TV4
TVP Info
21.1%
12.8%
11.2%
14.6%
2.3%
2.2%
2008
22.0%
14.5%
12.4%
15.4%
2.4%
2.7%
Peak Time (18:00-23:00)
2009
25.4%
13.7%
12.7%
15.8%
2.5%
2.0%
2008
26.2%
15.1%
12.7%
17.8%
2.4%
2.4%
Source: AGB Nielsen Media Research
Key target group audience share of remaining TVN group’s channels
%
All day
TVN
TVN7
TVN24
TVN Meteo
TVN Style
TVN Turbo
Peak Time (18:00-23:00)
2009
2008
2009
2008
21.1%
2.1%
4.8%
0.1%
0.9%
1.3%
22.0%
2.8%
4.9%
0.1%
0.9%
1.3%
25.4%
2.0%
3.6%
26.2%
3.0%
3.7%
Key target group definition
TVN
16-49, cities 100,000 +
TVN7
16-34, cities 100,000 +
TVN24
25+, above average income, cities 100,000 +
TVN Meteo
Cities
TVN Style
Women, 18-54, cities
TVN Turbo
Men, 16-39, cities
Source: AGB Nielsen Media Research
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Annex 2
Ten Top shows on TVN in 2009.
Date
Title
December 5, 2009
Number of
viewers
Description
MAM TALENT!
Entertainment show
6 692 101
November 29, 2009
TANIEC Z GWIAZDAMI
Entertainment show
6 287 158
November 11, 2009
FAKTY
Main news bulletin
5 557 709
December 22, 2009
BRZYDULA
Series
5 032 473
SHREK TRZECI
Movie
4 835 008
October 9, 2009
October 15, 2009
UWAGA!
Current affairs program
4 551 890
November 1, 2009
LAWINA
Movie
4 426 303
December 22, 2009
MAJKA
Series
4 399 630
January 27, 2009
NA WSPÓLNEJ
Series
4 361 243
January 29, 2009
W-11 WYDZIAŁ ŚLEDCZY
Docu-crime
4 360 211
Source: AGB Nielsen Media Research
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