Budapest, Hungar

TRAINING SEMINAR
TRAINING SEMINAR
“Identifying and
evaluating
“Marketing
of Innovative
Products
in Health/ Life
entrepreneurial
Sciences”
opportunities”
11April 2014
10 September 2014,
Semmelweis University
Budapest, HUNGARY
GeNeDis 2014, Corfu,
Greece
1st World Congress on Geriatrics
and Neurodegenerative Disease
Research
www.genedis.eu
Corfu Holiday Palace Hotel
Health2Market has received funding from the European Union's Seventh Framework
Programme for research, technological development and demonstration under grant
agreement No305532
Dear reader
The Health2Market Team is pleased to present to you “Identifying and evaluating entrepreneurial
opportunities”, a free of charge Training Seminar that will take place on 10 September 2014 at the
Semmelweis University, Budapest, HUNGARY. Join us to find out how to bring your research results to the
market.
Why
A common mistake that entrepreneurs often make is trying to promote a solution (i.e. technology or product)
to a problem that they have not fully understood and to stakeholders that they have not properly identified
and analyzed. Using techniques of divergent and convergent thinking, this course helps aspiring entrepreneurs
to identify and examine in detail real and important problems before venturing.
At a second stage, the role of stakeholders (customers, influencers, media, the state & regulatory
agencies, etc.) is analyzed in depth. This is particularly important for entrepreneurs in health sciences,
where innovative products & technologies often face considerable suspicion or even opposition from various
groups such as regulators, media, religious groups etc.
At the third stage, and only after the problem and stakeholders have been fully identified and analyzed,
strategies for devising a winning solution and successfully venturing a business are discussed.
This seminar thus offers a comprehensive toolkit for identifying and systematically evaluating new business
opportunities. Using hands-on learning and real business cases, it helps participants to apply the same
principles in analyzing and evaluating their own business ideas in order to maximize their chances of success
in the market.
For whom
This course is appropriate for any researcher who is interested in identifying and evaluating opportunities
for entrepreneurship, and starting his/her own business.
From whom
IE Business School - IE University, one of the most renowned business schools in Europe, is
responsible for the seminar curricula and training. IE University is a major part of the IE Higher Education
(IE), a leading international group of higher education and research institutions well renowned for its
innovative and entrepreneurial character.IE initiated activities in 1973 with IE Business School (ranked as
the best business school in Europe for 2012 and 2013 by the Financial Times). Its International,
Executive and Distance Learning programmes, are consistently ranked in the top tier of business schools and
learning programmes, by media like Financial Times, Business Week, The Economist, The Wall Street Journal
and Forbes among others. IE Business School holds accreditation by EQUIS (European Quality Improvement
Systems), AMBA (Association of MBAs) and AACSB International (The Association to Advance Collegiate
Schools of Business), that internationally recognize the quality of its learning programmes.
www.health2market.eu
Health-2-Market has received funding from the European Union’s Seventh Framework Programme for research, technological development and
demonstrationunder Grant Agreement No 305532
Trainer
Aleksios Gotsopoulos is an assistant professor of Management at the SKK Graduate School of Business, the
top ranked business school in South Korea. Before joining SKK, he was an assistant professor of
Entrepreneurship at the IE Business School in Madrid, Spain. Alex earned his PhD and MBA from the University
of Chicago Booth School of Business in 2009.
Alex’s research focuses on the emergence of new industries, and on how the
challenges and opportunities that entrepreneurs face evolve as industries progress
from infancy to maturity. He is particularly interested in first-mover (dis)advantages,
the evolution and influence of categories in emerging industries, and in the dynamics
of legitimacy, competition, and contagion. Among others, he has studied the early
automobile industry in US, the stock brokerage industry in Greece, the global
smartphone industry, and university spinoffs in UK.
Alex’s research has appeared in the Strategic Management Journal, the Academy of Management Journal, the
Academy of Management Best Paper Proceedings, has been featured in outlets such as the Wall Street Journal
and Inc.com, and has been supported by the National Science Foundation and a number of North American
and European foundations.
Organizer
Europa Media Non-Profit Limited (www.europamedia.org) is an independent, non-profit organization
based in Budapest, Hungary. Europa Media's mission is to provide the public with clear, structured and
concise information regarding the complex structure of the European Union and the available funding
opportunities it offers. Since its establishment in 2003, Europa Media has been working to provide and
present dispersed and highly technical information regarding EU policies, funding opportunities and
programmes in a streamlined and simplified manner to potential stakeholders in Europe and worldwide. To
this end, Europa Media has developed, launched and publicized a variety of information sources and tools
including web platforms, publications and events. Additionally, Europa Media is a leading European training
provider, with more than 100 trainings, comprehensive e-courses, e-training services and other web-based
information systems successfully developed and organized.
Join us and …
 Understand fully what constitutes an opportunity for entrepreneurship
 Analyze an opportunity and its constitutive parts, as well as evaluate its attractiveness
 Apply these principles to successfully starting your own business
Participation to the seminar is free of charge but pre-registration is
required! Please click here to access the seminar’s online registration page.
www.health2market.eu
Health-2-Market has received funding from the European Union’s Seventh Framework Programme for research, technological development and
demonstrationunder Grant Agreement No 305532
Seminar Agenda
08:30 – 09:00
09:00 – 11:00
11:00 – 11:30
11:30 – 13:00
13:00 – 14:00
14:00 – 16:00
16:00 – 16:30
16:30 – 17:30
Registration
The entrepreneurial Mindset: Thriving Under Uncertainty;
Opportunity Workshop: Identifying and evaluating business
opportunities
Coffee Break
Opportunity Workshop: Identifying and evaluating business
opportunities(continued)
Lunch Break
Recap and case analysis: Rose Hanna
Coffee Break
Putting theory to practice: analysis of your own cases
The seminar will be held in English without interpretation.
Venue
The seminar will take place at Health Services Management Training Centre of the Semmelweis
University, Budapest, Hungary.
Health Services Management Training Centre
Semmelweis University
Kútvölgyi Street 2.
Budapest
1125
Tel: +36 1 488-7600
For more information about venue, and how to get there, please click here
www.health2market.eu
Health-2-Market has received funding from the European Union’s Seventh Framework Programme for research, technological development and
demonstrationunder Grant Agreement No 305532