Informacja prasowa

Press release
Warsaw, 04.12.2015
ABC Data's offer is full of Christmas toys
Four months after introduction of the toys category into the offer, ABC Data is fully prepared
for the upcoming St. Nicholas' Day and Christmas. Clients can choose from several thousands of
carefully selected and diversified toys and children products of the most popular brands. The
Distributor focuses on products of the highest quality in order to meet needs and tastes of both
parents and children.
The Christmas aura can be felt everywhere around, and it makes us think about preparations
to Christmas and, among other things, about the choice and purchase of a nice and carefully
selected gift for our closest ones, especially for children. ABC Data's offer comprises toys of
those brands, which children of different ages like the most. In the offer, among other toys,
you will find Mattel dolls and Lego products. The colorful bricks of the latter, have been on
top of children lists for a very long time. Currently, the Company cooperates with suppliers of
toys of such brands as: Bburago, Hasbro, Artyk, Mondo, Hexbug, Monster High, Fisher Price,
Disney. Recently, the Company has incorporated into its offer products of another distributor,
having the catalogue of ca. 9000 products of the best toys producers, for example: StarPak,
Siku, Simba, Smoby, Smily Play, Tomy, Trefl, Mervil, Alexander, Cobi, Animal Planet. At the
end of the year, ABC Data plans to increase its portfolio with additional several thousands of
children products of another popular world producers.
"The toy market is a very interesting area, because the final recipients are children, who
constitute a unique and demanding group – says Konrad Zach, a person in charge of the sales
of toys in ABC Data – We also know, that for adults, most important in the choice of toys is
that they are safe and of good quality, and that they generate learning effects. However, for
us, as an IT distributor, a different trend is the most interesting – toys should resemble
smartphones, tablets or household appliances, and have similar functions, because for
children, imitating adults is the best fun".
Toys that teach practical skills, are also very popular. Such skills are, for example, cooking,
tinkering, creating various decorations or planting the plants and also toys and games which
introduce interaction with another user and constitute a perfect alternative to playing on
computers. Toy miniaturisation trend which characterises also IT devices is interesting as well.
Not only adults are more and more mobile and require the smallest possible equipment, but
children move with them as well. Therefore, items which our kids can carry with themselves
and which occupy little space in small flats are popular.
ABC Data S.A., ul. Daniszewska 14, 03-230 Warsaw, District Court for the Capital City of Warsaw, 13th Commercial
Division of the National Court Register, KRS (National Court Register number): 0000287132, share capital fully paid-up:
PLN 125,266,899, NIP (Tax Identification Number): 524-26-17-178, REGON (Statistical Number): 141054682,
www.abcdata.eu
ABC Data is a well-known distributor of IT devices and consumer electronics in Poland and
CEE region, and increasing its portfolio with new product categories, including toys, children
products, school supplies, office supplies, tools and power tools, is one of key strategic
initiatives for 2016-2018. After thorough market analysis, ABC Data recognised the category
of toys as a prospective area. Investigations show that an average Polish person spends on
toys for their children much less than a Japanese, Briton or American (ca. USD 250–300 each
year), so the growth potential is very high.
O ABC Data S.A.
ABC Data S.A. jest liderem rynku dystrybucji sprzętu IT i elektroniki użytkowej w Polsce oraz
jedynym podmiotem działającym bezpośrednio w ośmiu państwach Europy Środkowej i
Wschodniej (należących do UE). Firma od ponad 25 lat oferuje sprzęt komputerowy,
oprogramowanie i elektronikę użytkową. ABC Data dysponuje największą na rynku ofertą
ponad 100 tys. produktów ponad 430 renomowanych dostawców. W ostatnich miesiącach do
portfolio produktowego włączone zostały nowe kategorie takie jak produkty smart, artykuły
papiernicze i biurowe oraz zabawki, a w najbliższym czasie planowane jest dalsze poszerzenie
oferty o narzędzia oraz elektronarządzia. Dzięki systematycznemu rozwojowi i wieloletnim
inwestycjom w internetowe platformy obsługi klientów, firma zajmuje czołową pozycję w
zakresie sprzedaży on-line. W latach 2009 – 2014 ABC Data została pięciokrotnie wyróżniona
nagrodą EMEA Channel Academy dla najlepszego dystrybutora regionu Europy ŚrodkowoWschodniej. W 2015 roku spółka po raz kolejny zajęła pierwsze miejsce w głównym rankingu
raportu Computerworld TOP 200 utrzymując status największej firmy informatycznej na rynku
polskim. Jako pierwsza firma z Polski została członkiem GTDC, prestiżowego stowarzyszenia
obejmującego 24 największych dystrybutorów IT na świecie. W 2010 roku ABC Data S.A.
zadebiutowała na Giełdzie Papierów Wartościowych w Warszawie.
Contact Person:
Agnieszka Forasińska
ABC Data S.A.
[email protected]
+48 22 591 67 83
ABC Data S.A., ul. Daniszewska 14, 03-230 Warsaw, District Court for the Capital City of Warsaw, 13th Commercial
Division of the National Court Register, KRS (National Court Register number): 0000287132, share capital fully paid-up:
PLN 125,266,899, NIP (Tax Identification Number): 524-26-17-178, REGON (Statistical Number): 141054682,
www.abcdata.eu