Marketing and Corporate Account Manager
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Marketing and Corporate Account Manager
Role Profile Job Description Job Title Marketing and Corporate Account Manager, Poland Directorate or Region EU Department/Country Poland Location of post Warsaw Pay Band G Reports to Head Comms and Marketing Duration of job 1 year fixed term initially Purpose of job: 70% marketing focus for teaching centre (Poland) 30% business development and corporate account management Aim of post: The post holder will be a core member of the Marketing and Teaching Centre Admin Team as well as the Business Development Team, Poland and will promote British Council as a provider of English language teaching for adults and young learners plus English for soft skill training to the corporate sector across Poland Marketing: Accountabilities, responsibilities and main duties: To liaise with Teaching Centre Teams as well as Communications and Marketing colleagues to: Ensure teaching centre customer needs (internally) and the customer offer (externally) are communicated effectively. Ensure effective B2B and B2C marketing through online and offline activities including e-mail marketing, online campaigns, events and act as a digital champion to generate business. Lead on collating Market Intelligence for the teaching centres across Poland eg competitor analysis, mystery shopping etc and analyzing data through online and offline reports. Ensure that internal student feedback is collated through focus groups, face to face interaction and other means in order to develop the offer and demonstrate value to the customer. To act upon results of student feedback to ensure satisfaction levels are maintained and student registrations maximised. Lead on developing marketing collateral such as brochures, student note pads and promotional items in accordance with brand guidelines, and liaise with printers / designers Lead on marketing events such as open days and parties and co-ordinate with teaching, admin and relevant teams. Ensure relevant content is available in the appropriate language for online and offline purposes, monitored for effective communication and result driven. Co-ordinate content creation for blogs, newsletters and other channels (on/offline) Contribute to the Marketing Action Plan and communicate customer requirements for product and service development internally and ensure that a flexible, realistic offer portfolio and pipeline is developed to meet their specific needs. Corporate Account Management: Accountabilities, responsibilities and main duties: 1 of 6 Building Relationships: Represent the British Council to key stakeholders within the Corporate sector, so as to build successful mutually beneficial relationships with them. Manage Relationships: Manage the internal / external relationships to ensure that the delivery capability matches up to the offer made to customers. Manage the relationship with the client via use of our CRM system Sales: Plan and deliver financial targets from the corporate sector in liaison with English department, involving other Strategic Business Units (Examinations, Arts and Education & Society) whenever possible, through identifying and implementing customer focused sales and delivery strategies. Other Meet British Council and Polish legal standards in all materials and activity especially brand, data protection, partner contracts, and Equal Opportunities and Diversity (EOD) and Child Protection. Represent British Council Poland in sharing best practice across European Union Region (EU) and beyond. This post will not hold direct line management of staff, but will support Head Communications and Marketing, Business Development Manager IELTS and Aptis and Teaching Centre Teams. Key Relationships: (include internal and external) External Corporate stakeholders in both public and private sectors, including CEO’s, Marketing and Sales Directors and HR Managers, in Poland and potentially UK. B2C relationships for Young Professionals within the Corporate Sector B2C relationships for teaching centre students and young learner parents Internal Poland Operational teams (eg Teaching Centre Teams, Examinations, Marketing). Poland Business Development Team Global, regional and other BC colleagues involved in marketing or corporate work Other important features or requirements of the job (e.g. travel, unsocial/evening hours, restrictions on employment etc) Routine travel within Poland, occasional EU travel. Weekend and or evening hours as required. Please specify any passport/visa and/or nationality requirement. Please indicate if any security or legal checks are required for this role. Right to work in Poland and EU N/A 2 of 6 Person Specification Essential Behaviours Connecting with Others (level more demanding) Actively appreciating the needs and concerns of myself and others Desirable Assessment stage Interview I find common ground and build relationships and connections to support British Council goals. I do this by building trust with others, by paying attention to their concerns and needs, and showing that I understand their interests. I achieve understanding and trust in a culturally sensitive way – whatever my role. Making it happen (level essential ) Delivering clear results for the British Council Not assessed during recruitment I deliver excellent results, achieve challenging goals and develop myself and others. I do this by setting clear and demanding objectives to deliver what is required. I stay focused on measurable outcomes, while building longer-term capability. I demonstrate standards of excellence and deliver value for money. I measure progress and adapt plans when necessary. Being accountable (Level More demanding) Putting the needs of the team or British Council ahead of my own Interview I show accountability and commitment to the British Council and I demonstrate resilience and determination. I hold myself and others responsible for delivering goals in line with the shared purpose of the British Council. I give and accept constructive feedback to maximise high performance and manage underperformance. Shaping the future (level -more demanding) Exploring ways in Interview 3 of 6 which we can add more value I achieve better business, innovation and growth by using my professionalism, knowledge and expertise to create a clear focus on what I want to achieve. I spot opportunities, plan appropriately and create innovative solutions that recognise ambiguity and deliver business benefit. Creating Shared Purpose (level –Essential ) Communicating an engaging picture of how we can work together Not assessed during recruitment I gain the active support of other people so they are fully engaged and motivated to contribute effectively. I do this by communicating our purpose in a way that others can understand and that achieves shared clarity. I help them understand the part they play, so that our aims are clear to all. Working together (level - more demanding) Ensuring that others benefit as well as me Knowing that we will achieve more with other people than we can do separately, by sharing goals and resources to add more value. I work towards common goals with others. I do this by agreeing effective and respectful ways of sharing success. I generate mutual support, shared benefits and promote interdependence. Skills and Knowledge DEVELOPING BUSINESS Level 3 Interview Short listing & interview Develops viable business Defines and develops products/programmes/services which deliver British Council goals on impact, income and surplus within a defined area of business that responds to market opportunities and aligns to wider corporate strategies. 4 of 6 MANAGING ACCOUNTS AND PARTNERSHIPS Short listing & interview Level 2 Supports account management Experience of communicating regularly with stakeholders, customers and/or partners to build mutual understanding and trust Research and analysis Analyse data as required by the plan and present the information clearly in a format appropriate to the British Council's needs. Short listing & interview Identify patterns in the data to turn it into information. Sales Possess a detailed knowledge of our products and services. Short listing & interview Understand our customers' needs and then match these with the features and benefits of our offer. Identify potential opportunities for appropriate cross-selling Deliver effective customer service Provide effective customer service and support within agreed budgets. Short listing & interview Develop a proactive approach to customer relationships by liaising effectively and frequently with customers and by ensuring effective and timely provision of service. COMMUNICATING AND INFLUENCING Short listing & interview Level 2: Relates communications to circumstances Displays good listening, writing and speaking skills, setting out logical arguments clearly and adapting language and form of communication to meet the needs of different people/audiences and timely provision of service. 5 of 6 Using technology level 2 Works as an advanced practitioner in the use of office software and/or British Council standard and social media platforms and trains or coaches others in their use. Experience Proven Sales experience Proven experience in the marketing arena using appropriate data collection and analysis tools Short listing Previous work experience of building relationships in the Education sector Short listing and interview Marketing Qualification to at least certificate level (eg the Chartered Institute of Marketing UK) or willingness to take this qualification in year 1. Short listing Track record of achieving results in generating income Qualifications Formal Education to at least Degree level Ability to operate in English & Polish (both written and spoken) at a business level equivalent to CEF level C1. Submitted by Jenny Simms Date 5 December 2016 6 of 6