International Conference „Beyond `Business as Usual`

International Conference „Beyond `Business as Usual`

Wydział Zarządzania (Uniwersytet Łódzki)
Ul.Matejki 22/26, Łódź
CSR Impact
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Druga międzynarodowa konferencja “ Making a difference. CSR Trends.”
W
imieniu
władz
Wydziału
Zarządzania
Uniwersytetu Łódzkiego konferencję otworzył: dr
Maciej Turała.
Następnie dr Janusz Reichel także
przywitał gości przedstawiając program
konferencji i nieformalną inicjatywę
patronującą konferencji: International Working Group for Business Ethics
Education (IWBEE) a także odczytując adres od prof. Michaeli Haase z Freie
Universität Berlin, która animuje działania IWBEE.
Oprócz 4 sesji naukowych zorganizowano 3 sesje warsztatowe:
- Gaining profit while conserving nature (CEEWeb, Hungary),
- Business game: Homoresponsabilis in
the globalized World – business game led
by team from University of Łódź,
- Financial sources for collaboration –
chosen opportunities in the new financial
perspective (International Projects’ Office
and Research and Structural Programmes
Office, University of Łódź).
Uczestnicy chwalili organizację konferencji, interesujące
wystąpienia, warsztatowy charakter wydarzenia i panującą
atmosferę.
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Druga międzynarodowa konferencja “Making a difference. CSR Trends.”
Zaangażowanie Wydziału Zarządzania UŁ
Wśród wygłoszonych referatów były 4 referaty pracowników Wydziału Zarządzania UŁ.
Pracownicy Wydziału Zarządzania UŁ, którzy zaangażowani byli w przygotowanie referatów:
Dr Urban Dariusz z Katedry Zarządzania Przedsiębiorstwem;
Dr Reichel Janusz z Katedry Zarzadzania Miastem i Regionem;
Dr Rudnicka Agata z Katedry Logistyki.
Tytuły referatów pracowników Wydziału Zarządzania UŁ:
In a search of financial determinants of socially responsible investing. The empirical findings from
the Warsaw Stock Exchange - Dr. Dariusz Urban
Collaboration between business and NGOs in Poland – research findings - Dr. Janusz Reichel
New Business Models case studies - Dr. Agata Rudnicka, Dr. Janusz Reichel
The future of responsibility in a fashion industry - Dr. Agata Rudnicka
Konferencja była podzielona na 4 sesje tematyczne oraz 3 sesje warsztatowe. Odbyły się następujące
warsztaty: Gaining profit while conserving nature (CEEWeb, Hungary), gra biznesowa
Homoresponsabilis in the globalized World (University of Łódź) oraz Financial sources for
collaboration – chosen opportunities in the new financial perspective (University of Łódź). Sesja z grą
biznesową prowadzona była przez pracowników Wydziału Zarzadzania UŁ przeszkolonych w projekcie
Leonardo da Vinci „Homoresponsabilis in the globalized World” - Leonardo da Vinci Transfer of
Innovation Project (2011-1-PL1-LEO05-19895).
W Komitecie Naukowym konferencji z ramienia Wydziału Zarzadzania UŁ zasiadali profesorowie: Jan
Jeżak oraz Maciej Urbaniak.
Konferencję otworzył w imieniu władz Wydziału Zarządzania Uniwersytetu Łódzkiego dr Maciej
Turała, Pełnomocnik Dziekana Wydziału Zarządzania UŁ ds. Internacjonalizacji.
Na stronie internetowej konferencji (www.csrtrends.eu) umieszczano w przeszłości nie tylko
materiały dotyczące konferencji, ale także informacje o Wydziale Zarządzania UŁ – pojawiła się notka
na temat: otrzymanej akredytacji od PKA i certyfikatu “Uberimma fide”, który otrzymał WZ UŁ.
Statystyki dotyczące odwiedzin strony internetowej konferencji są zamieszczone na końcu raportu w
załączniku.
Partner:
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Program konferencji
(preliminary programme)
Miejsce: Wydział Zarządzania (Uniwersytet Łódzki), ul.Matejki 22/26, Łódź
Day I. 6.11.2014
Time
Activity
9.00
Registration, Welcome coffee
9.30 – 9.45
Official Opening
Dean of the Faculty of Management, University of Łódź, Poland
Prof. Dr. Michaela Haase (Freie Universität Berlin, IWBEE, Germany),
Dr. Janusz Reichel (Faculty of Management, University of Łódź, Poland)
9.45 – 11.30
Session I.
CSR and Economic Responsibility - Prof. Dr. Michaela Haase (Freie Universität
Berlin, IWBEE, Germany)
New Business Models case studies - Dr. Agata Rudnicka, Dr. Janusz Reichel
(University of Łódź, Poland)
Good and bad practices from retail sector - Dr Magdalena Stefańska (Uniwersytet
Ekonomiczny w Poznaniu, Poland)
Organizational renewal and shared value creation: dynamic capabilities in the
Polish brewing industry - Piotr Wójcik (Warsaw School of Economics, Poland)
11.30
Coffee Break
11.45 – 13.00
Session II.
The Green Side of the Automotive Industry: A Consumer-based Analysis Domenico Morrone, Angeloantonio Russo, Donato Calace (LUM Jean Monnet
University, Italy)
In a search of financial determinants of socially responsible investing. The
empirical findings from the Warsaw Stock Exchange - Dr. Dariusz Urban
(University of Łódź, Poland)
Collaboration between business and NGOs in Poland – research findings - Dr.
Janusz Reichel (University of Łódź, Poland)
13.00
Lunch and Networking
14.00 – 15.30
Workshop Session I.
14.00
Gaining profit while conserving nature - Sarolta Tripolszky (CEEWeb, Hungary)
Coffee Break
15.30 – 18.30
Workshop Session II.
15.30
Business game: Homoresponsabilis in the globalized World – business game led
by team from University of Łódź (limited number of participants)
20.30
Official Dinner
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Day II. 7.11.2014
Activity
Time
8.45
Welcome coffee
Session III.
9.00 – 10.45
Sustainable Value Creation: Customer Participation - Daria Krapchilo-Friedrich
(Freie Universität Berlin, Germany)
CSR- Closer to nature - Maja Szczygłowska (Politechnika Częstochowska, Poland)
Global CSR Management in multinational energy utilities – is there a best way? –
Prof. Silke Bustamante (Berlin School of Economics and Law, Germany) and Silvia
Ayuso, (International Trade Business School /ESCI/, Pompeu Fabra University
/UPF/, Barcelona, Spain).
Best examples of intersectoral partnerships in Poland – Magdalena Andrejczuk
(Responsible Business Forum and Ph.D. Candidate Warsaw School of Economics,
Poland)
Coffee Break
10.45
Session IV.
11.00 – 12.45
The future of responsibility in a fashion industry - Dr. Agata Rudnicka (University
of Łódź, Poland)
Role of benchmarking tools in driving improvement in CR management and
performance - Teresa Aldea (Ecodea Poland/United Kingdom), Dwayne Baraka
(ValueCSR, United Kingdom)
Understanding the Value of Pre-sourcing Activities – Coming to Agreement on
Workplace Standards - Bridget Scanlan (Independent expert, USA)
Integration of CSR in sourcing decisions of hospitals - Prof. Dr. Silke Bustamante
(Berlin School of Economics and Law, Germany), PD Dr. Heiner van Randenborgh
(Technscihe Universität München, Germany).
Debate session
12.45 – 13.45
CSR Trends – The future of CSR – discussion/debate
13.45
14.30 – 15.30
15.30 – 15.45
Lunch and Networking
Collaboration session
Financial sources for collaboration – chosen opportunities in new financial perspective –
Karolina Tomczyk (International Projects’ Office, University of Łódź); and Joanna
Korczyńska, Agnieszka Brzękowska (Research and Structural Programmes Office, University
of Łódź)
Closing the conference.
Official Closing. Prospects for the future.
15.45 – 16.00
16.00 – 17.00
Coffee Break
IWBEE meeting (room 115 - 1st floor)
IWBEE meeting and informal discussion (members of the group and all interested in
joining)
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Workshop:
Gaining Profit Naturally
Time: 6 Nov 2014, 14.00 – 15.30
Place : Faculty of Management, room 115
University of Łódź
About the workshop
Questions raised in the workshop
Business is depending on all those products and
services that ecosystems provide. Companies are not
just relying on but also affect ecosystems, including
their resource use, pollution and waste production.
Forward-looking companies across Europe have
already realized the importance of reducing their
negative impact on the ecosystems. However,
ecosystems mean not just a risk but also
opportunities. The demand for environmentally
friendly products is increasing, whilst the market for
green business innovations is growing. Besides,
efficient resource use can bring competitive
advantage. Research has shown that 87% of the
consumers expect companies to take conservation
measures.
 How much are European companies
dependent on natural capital?
 How can companies reduce the use of
resources and connected costs?
 How do international and national
regulatory framework regarding
biodiversity and resource use affect
companies in Europe? What are the best
ways to comply with?
 How can sustainable operation yield higher
consumer confidence and better
reputation?
 What CEE best practices regarding resource
use, biodiversity conservation and NGObusiness cooperation exist?
 What do CEE regional business need to
grow more resource efficient and more
sustainable?
About CEEweb for Biodiversity
CEEweb for Biodiversity is a network of 62 non-governmental conservation organizations in the Central and
Eastern European region established in 1994. Our mission is the conservation of biodiversity through the
promotion of sustainable development.
CEEweb started to work with firms and companies in 2007. In 2013, we developed Guidelines for strengthening
the cooperation between companies and NGOs. Our network of Central and Eastern European companies and
NGOs is continuously expanding. CEEweb is the only Central and Eastern-European member of the European
Commission’s Business & Biodiversity Platform initiative, which includes the biggest European companies,
NGOs and EU institutions.
CEEweb would like to help companies in making strategic decisions that are both environmentally friendly and
ensure long term competitiveness. We believe that cooperation between companies and green NGOs can help
both sides to conserve natural capital more efficiently.
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Business game:
Homoresponsabilis
Time: 6 Nov 2014, 15.30 – 18.30
Place : Faculty of Management, room 115
University of Łódź
Scenario Game
The game relies on the interaction between different teams playing the role of companies active on
the international market for cotton. The product traded is cotton long-sleeved shirts. The different
actors are: manufacturers located in Pakistan, retailers located in Poland, consumers in Karachi and
Poland. These companies need to acquire their raw materials (cotton), produce shirts, trade
agreements with customers, sell shirts (or buy), with a profit motive (to face their fixed charges and
to pay back a bank loan). They are subject to various constraints (market, legislation, social pressure,
etc..) and face different economic, social and environmental events (competition, pollution,
workers’ claims, etc.) that lead them to make decisions and take informed action, that are more or
less sustainable and consistent with the principles of social responsibility and environmental
responsibility. Besides the actors met throughout the game, “life-event cards” reveal other
“stakeholders”, including NGOs, media workers, local communities, consumers sensitive for the
environment and working conditions, auditors, certification bodies, etc. Moreover, companies are
faced with the choice of labelling or not their products (ethical label and / or ‘sustainable cotton’
label) and have to put up with their suppliers the various steps necessary to “chain of custody”
certification process. The turns are punctuated by the game facilitator who guides the teams
through the “schedule of activities”, broken down into six phases: planning, negotiation, payments,
purchase of raw materials, manufacturing and sales. The final turn of play sees the teams paying
back their bank loans and make the final report of their activities (net benefit, quality and number of
units sold, environmental and social actions).
Project
„Homoresponsabilis in the globalized World” is Leonardo da Vinci Transfer of Innovation Project
(2011-1-PL1-LEO05-19895).
Our project deals with such issues as corporate social resonsibility, global education, north-south
trade relations, responsibility of managers and ethical aspects of decision making process. Within
the project Homoresponsabilis in the Globalized World we transferred a successful simulation game
developed by Groupe One (Belgium) which is one of the core partner in the Project. The transfer
was done to Poland, Bulgaria and Austria (the respective parters are: University of Łódź
(coordinator), TIME-Ekoprojects Foundation and BEST Institut für berufsbezogene Weiterbildung
und Personaltraining GmbH).
Partner:
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Druga międzynarodowa konferencja “Making a difference. CSR Trends.”
Komitet naukowy (w porządku alfabetycznym):
Prof. Thomas Beschorner, Institute for Business Ethics, University of St.Gallen, Switzerland
Prof. dr hab. Tadeusz Borys, Katedra Zarządzania Jakością i Środowiskiem, Wydział Ekonomii, Zarządzania
i Turystyki w Jeleniej Górze, Uniwersytet Ekonomiczny we Wrocławiu
Prof. Dr. Michaela Haase, Friedrich-Alexander-Universität Erlangen-Nürnberg Institut für
Wirtschaftswissenschaft and Freie Universität Berlin, Marketing Department
Prof. dr hab. Jan Jeżak, Faculty of Management, University of Łódź
Prof. Jan Jonker, Nijmegen School of Management, Radboud University Nijmegen
Prof. J. Félix Lozano, Grupo de Estudios en Desarrollo, Cooperación y Ética, Universidad Politécnica de
Valencia
Prof. Nhung Nguyen, Department of Management, College of Business & Economics, Towson University
Prof. Emmanuel Raufflet, Assosiate Professor, Management, HEC Montréal, Canada
Asst. Prof. dr Duygu Türker, Yasar University, Turkey
Prof. dr hab. Maciej Urbaniak, Faculty of Management, University of Łódź
Komitet organizacyjny:
Agata Rudnicka Ph.D.
Janusz Reichel Ph.D.
Błażej Socha Ph.D. Candidate
Kontakt
E-mail: [email protected]
E-mail: [email protected]
Mobile: + 48 692427050
Fax. + 48 42 6655631
Wydział Zarządzania, Uniwersytet Łódzki
ul. Matejki 22/26
90-237 Lodz, Poland
http://zarzadzanie.uni.lodz.pl
Centrum Strategii i Rozwoju Impact
ul.Zielona 27,
90-602 Lodz, Poland
http://www.csri.org.pl
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Załączniki
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Strona internetowa konferencji: www.csrtrends.eu
Statystyki za okres 1.01.2014 – 30.11.2014.
Sesje: 6 288.
Nowi użytkownicy: 4 678 (74,40% sesji).
Powracający użytkownicy: 1 610 (25,60% sesji).
Odsłony: 13 340.
Zasięg terytorialny:
Łącznie użytkownicy z 129 krajów.
Partner:
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Informacje i materiały prasowe
Informacje o konferencji umieszczone zostały na wielu portalach konferencyjnych polskich i
zagranicznych oraz ukazały się m.in. na portalach internetowych Wydziału Zarzadzania UŁ
(wz.uni.lodz.pl), Uniwersytetu Łódzkiego (www.uni.lodz.pl), fundacji CSR Impact (www.csri.org.pl),
Forum Odpowiedzialnego Biznesu (fob.org.pl).
Ponadto propagowano konferencję na portalach społecznościowych: Twitter, Facebook, LinkedIn,
GoldenLine, Google+. Największy zasięg uzyskano dzięki grupom na portalu LinkedIn (ponad 20 grup
użytkowników dedykowanych CSR z całego świata, niektóre mają kilka tysięcy członków).
Przykładowe informacje:
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