Business in Central and Eastern Europe

Business in Central and Eastern Europe

Course title
Business in Central and Eastern Europe
Course number
132071 - 0022
Lecturer
BieüMaria, PhD and team: BieüAlfred, PhD
3 ECTS points
A. Course objective
Presentation of determinants of doing business in the Central and East European markets. Characteristics of the
formulating strategy process and modes of entry on the Central and East European markets. Analysis of the functional
strategies, also marketing strategies, on the Central and East European markets.
B. Course syllabus
"Business in the Central and Eastern Europe" is a sub-discipline of international business management. It covers
presentation of doing business determinants and strategies on the Central and East European markets.
C. Educational outcome
Knowledge
Skills
1. Student understands internationalization strategies.
2. Student understands determinants of doing business on the Central and East European
markets.
3. Student knows strategies on the Central and East European markets.
4. Student knows how to conduct business negotiations with partners from the Central and East
European countries.
1. Student is able to identify and analyse determinants of doing business in the Central and East
European countries.
2. Student is able to formulate entry strategy on the Central and East European markets.
3. Student acquires skills in team work (in small teams).
Social competencies
Student understands legal and ethical problems in international business.
D. Semester time table
Szkoáa Gáywna Handlowa w Warszawie
Al. NiepodlegáoĞci 162, 02-554 Warszawa
centrala: +48 22 564 60 00, faks kancelarii: +48 22 849 53 12, informacja: +48 22 564 64 64
e-mail: [email protected], http://www.sgh.waw.pl/
1
c.d.Business in Central and Eastern Europe
1
Elements of the company internationalization strategy.
2
Transformation process in the Central and East European countries. Classification of Central and
East European countries.
3
Economic determinants of doing business in the Central and East European countries.
4
Political and legal determinants of doing business in the Central and East European countries.
5
Socio-cultural determinants of business activity in the Central and East European countries.
6
Business negotiations with partners from the Central and East European countries.
7
Competitive strategies on the Central and East European markets.
8
Modes of entry on the Central and East European markets.
9
Export as mode of entry on the Central and East European markets
10
Foreign direct investments on the Central and East European markets.
11
Mergers and acquisitions in the Central and East European countries.
12
Strategy standardization or adaptation in the Central and East European countries.
13
Formulating of marketing strategies on the Central and East European markets.
14
Case studies of transnational enterprises strategies on the Central and East European markets.
15
Case studies of Polish companies' entry strategies on the Central and Eastern markets.
E. Basic literature
M.Witek-Hajduk, Strategie i modele internacjonalizacji polskich przedsiĊbiorstw, Oficyna Wydawnicza SGH w Warszawie
(w druku); R.R.Gesteland, RyĪnice kulturowe a zachowania w biznesie, Wydawnictwo Naukowe PWN, Warszawa 2002;
The EU10 Regular Report, The World Bank, www.siteresources.worldbank.org/ECAEXT/Resources; Raport z
transformacji: Twarde lądowanie. Europa ĝrodkowo-Wschodnia wobec globalnego kryzysu, PricewaterhouseCoopers,
2009.
F. Supplementary literature
J.Káoczowski, Europa ĝrodkowo-Wschodnia w przestrzeni europejskiej,
www.jazon.hist.uj.edu.pl/zjazd/materialy/kloczowski.pd Konsumpcja w krajach Europy ĝrodkowo-Wschodniej, red.
A.Dąbrowska, M.JanoĞ-Kresáo, PWE, Warszawa 2008; Central Intelligence Agency, The 2008 World Factbook,
https://www.cia.gov/library/ publications/the-world-factbook/geos/up.html World Investment Report 2008, UNCTAD,
www.unctad.org/fdistatistics.
G. Author's most important publications concerning the offered course
A.Bieü, The Second Economic Crisis of the 21st Century: Causes and Forecasts, w Capital Flows in the Global Economy,
Wolters&Kluwer, Warszwa 2009 (ksiąĪka); A.Bieü, Briefing Paper on Proposed Changes to Capital Requirement
Directive in the Area of Securitization. Prepared on the request of the European Parliament's Committee on Economic
and Monetary Affairs, Committment nr 511/15393(2008), Brussel 2008; M.Drozdowicz-Bieü, Why Poland Avoided the
2007-2009 Recession, Prace i Materiaáy IRG SGH, Warszwa, 2011, nr 86;
H. Numbers of required prerequisites
not required
I. Course size and mode
Szkoáa Gáywna Handlowa w Warszawie
Al. NiepodlegáoĞci 162, 02-554 Warszawa
centrala: +48 22 564 60 00, faks kancelarii: +48 22 849 53 12, informacja: +48 22 564 64 64
e-mail: [email protected], http://www.sgh.waw.pl/
2
c.d.Business in Central and Eastern Europe
Full-time
Saturday-Sunday
Afternoon
Total:
30
16
30
Lecture
30
16
30
J. Final mark composition
traditional examination
50%
report
50%
K. Foreign language requirments
English
L. Selection criteria
M. Methods applied
reports
discussions
Szkoáa Gáywna Handlowa w Warszawie
Al. NiepodlegáoĞci 162, 02-554 Warszawa
centrala: +48 22 564 60 00, faks kancelarii: +48 22 849 53 12, informacja: +48 22 564 64 64
e-mail: [email protected], http://www.sgh.waw.pl/
3