docCreating a Business Plan, Business Crises, Planning for
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Creating a Business Plan, Business Crises, Planning for
I webinarium 18.02.2015 Projekt „Zrównoważona działalność gospodarcza“ nr PL.3.22/2.1.00/13.03940 Współfinansowany ze środków Europejskiego Funduszu Rozwoju Regionalnego w ramach Programu Operacyjnego Współpracy Transgranicznej Republika Czeska - Rzeczpospolita Polska 2007-2013. PRZEKRACZAMY GRANICE Creating a Business Plan ◦ Determine Market ◦ Create Customer Profile ◦ Potential Sales Business Crises ◦ Start-up Costs, and Funding ◦ Financial Planning and Forecasting Planning for Future ◦ Growth plans ◦ Breakeven Analysis Projekt „Zrównoważona działalność gospodarcza“ nr PL.3.22/2.1.00/13.03940 State of Florida Economic Development Agency public/private partnership Responsible for Business: Recruitment, Retention, and Expansion Responsible for International Trade Development and Exporting for Small and Medium Enterprises (SME’s) Projekt „Zrównoważona działalność gospodarcza“ nr PL.3.22/2.1.00/13.03940 Can this be a business? Is there a real need for the product/service What am I putting at risk? Can I afford to do this business now Is there competition How will buy? How much? How often? Template Executive Summary Company Profile ◦ Product/Service ◦ Audience or ideal client ◦ Future of industry Company Description ◦ Key employees ◦ Mission Statement ◦ Details about product and service ◦ Qualities that will make your business a success Projekt „Zrównoważona działalność gospodarcza“ nr PL.3.22/2.1.00/13.03940 Define your Target Market People you will actively solicit, target, and pursue to sell your products or services What do you need to know about them? Demographics Psychographics Geographics Behaviors Projekt „Zrównoważona działalność gospodarcza“ nr PL.3.22/2.1.00/13.03940 Customer Profile Projekt „Zrównoważona działalność gospodarcza“ nr PL.3.22/2.1.00/13.03940 Market Research your Competition Sales and Revenue Industry segment held Privately owned or publicly owned Location Purchasing Power Licenses and Certifications Health of Business Sector Number of employees How long have they been in business What credit terms do they offer What do their customers like or dislike about them ◦ (Facebook, Twitter, Yelp) Projekt „Zrównoważona działalność gospodarcza“ nr PL.3.22/2.1.00/13.03940 Potential Sales Cost Basis ◦ Material, Labor, Delivery Overhead ◦ Rent/Utilities, Insurance, Office Space Market Basis ◦ Current Shelf Price, Alternative Price, Competitors Price Projekt „Zrównoważona działalność gospodarcza“ nr PL.3.22/2.1.00/13.03940 Start-Up Costs and Funding Start up Costs ◦ Registration, Inventory, Equipment, Website, Networking, Salary Funding ◦ The #1 problem for start up businesses ◦ Private funding (family), Private Investors, Stockholders, Venture Capital, Banks Alternatives: (Microlenders, Speciality, Brokers) Projekt „Zrównoważona działalność gospodarcza“ nr PL.3.22/2.1.00/13.03940 Financing Planning and Forecasting Accounting System Simple Easy to Understand Reliable Accurate Consistent - Quickbooks, Shopify, and Sage (great basic programs) Forecasting Industry Predictions, market analysis, number of business start-ups, cost of materials in future, customers discretionary spending Projekt „Zrównoważona działalność gospodarcza“ nr PL.3.22/2.1.00/13.03940 Break-even Analysis Determine the number of units sold to cover Overhead BE = +Price x Units – Overhead Projekt „Zrównoważona działalność gospodarcza“ nr PL.3.22/2.1.00/13.03940 Growth Plans Scalability Can you scale production fast, do you need more machinery to accomplish this? Reliability Is there a shelf life of your product, are there warranties and returns to account for? Complimentary Products to purchase Facebook buying Instagram, Google buying Youtube Projekt „Zrównoważona działalność gospodarcza“ nr PL.3.22/2.1.00/13.03940 Customer Service is 90% of your business Unless it is a consumer able good (food, etc) selling online (as well as in-store) is key to success Word of mouth (or word of website) is key to growing more business Planning for success vs Planning for the future (what part comes first) Projekt „Zrównoważona działalność gospodarcza“ nr PL.3.22/2.1.00/13.03940 Projekt „Zrównoważona działalność gospodarcza“ nr PL.3.22/2.1.00/13.03940
