EKONOMICZNE PROBLEMY TURYSTYKI NR 2(18)2013

EKONOMICZNE PROBLEMY TURYSTYKI NR 2(18)2012
STRESZCZENIA
JAN SIKORA, AGNIESZKA WARTECKA-WAŻYŃSKA
WYBRANE TEORETYCZNE ASPEKTY AGROTURYSTYKI
SELECTED THEORETICAL ASPECTS OF AGRITOURISM
Abstract
This paper presents fundamental issues connected with agritourism discussed in the
subject literature. Particular focus was on the essence of rural tourism and agritourism and the
resultant differences and similarities.
Functions of agritourism performed in agritourist farms and rural societies and the
barriers to its development were also taken into consideration.
The need for discussing and redefining these problems according to the current state of
development of agritourist activities in practice was also emphasized.
DANIEL SZOSTAK
ZARZĄDZANIE ZASOBAMI LUDZKIMI W PRZEDSIĘBIORSTWIE HOTELARSKIM –
WYBRANE ZAGADNIENIA
HUMAN RESOURCE MANAGEMENT IN HOTEL ENTERPRISE – CHOSEN ISSUES
Abstract
The paper presents problems connected with hotel business development in modern
global tourism market. Hotel industry is one of the basic element of tourism services. One of
the basic conditions of the hotel business development is creations an effective and efficient
personnel team in hotel enterprise. Hotel enterprises have to react to the occurring changes in
their closer and more distant environment. Very important problem in effective management
is finding proper managers who can built and lead the hotel team, and this managers must find
proper staff. This staff and their managers can create modern and competitive market
organization.
ZBIGNIEW ZONTEK, EWA LIPIANIN-ZONTEK
KSZTAŁTOWANIE JAKOŚCI USŁUG GASTRONOMICZNYCH I NOCLEGOWYCH
CREATING THE QUALITY OF THE CATERING AND ACCOMMODATION SERVICES
Abstract
In the article there were introduced chosen services quality aspects with reference to
tourist enterprises. It was showed, that the quality of catering and accommodation services is
the main component of general tourist product perception. There were introduced the chosen
results of investigations, relating to quality of these services in the presented region,
especially from the entrepreneur perspective.
KAZIMIERZ MROZOWICZ, DANIEL PUCIATO, PAWEŁ KWIATKOWSKI
GENEZA I AGONIA ORGANIZACJI. STUDIUM ATROFII POŚREDNIKÓW
TURYSTYCZNYCH W ŚWIETLE ANALIZY STRUKTURALNEJ RYNKU
TURYSTYCZNEGO PODKARPACIA
ORIGIN AND DISAPPEARANCE OF THE ORGANIZATION.
STUDY OF LOSS OF TRAVEL AGENCIES IN THE LIGHT OF STRUCTURAL ANALYSIS OF
THE TOURISM MARKET OF PODKARPACIE
Abstract
In today’s market of tourist services and literature distinguishes three types of
operators providing travel services, among which generally refers to tour operators, travel
agencies. Last, as a separately functioning until recently, organizational form, show a clear
trend actually quite atrophic. Setback of that legal form in the tourism economy makes it in
turns into a more versatile, and thus less unidirectionally specialized and less prone to rapid
and unpredictable market processes, organizational form - the organizer of tourism. The
authors of this article intending to prove the thesis bet, make it the same theme taken by
scientific analysis.
RENATA PRZEOREK-SMYKA, IZABELA MICHALSKA-DUDEK
BARIERY WPROWADZANIA INNOWACJI W OBIEKTACH NOCLEGOWYCH
TURYSTYKI NA OBSZARACH WIEJSKICH
LIMITATIONS TO INTRODUCING INNOVATIONS IN TOURIST ACCOMMODATION
FACILITIES IN RURAL AREAS
Abstract
The article draws attention to the factors determining innovations in tourist
accommodation establishments. It shows exemplary classifications of conditions set mainly
according to the place of its formation. It also presents the basic barriers to the introduction of
new solutions in these entities. Limitations to introducing innovations were identified in
accommodation facilities in the Wleń commune, of Lwówek Śląski district. To complement
described limitations the article presents analogical questionnaire results about barriers to
development of small and medium enterprises carried out by i.a. the Ministry of Economy.
ANDRZEJ RAPACZ, PIOTR GRYSZEL, DARIA E. JAREMEN
ROLA INTERNETU W PROCESIE PODEJMOWANIA DECYZJI ZAKUPU USŁUG
PRZEZ TURYSTÓW
ROLE OF THE INTERNET IN DECISION MAKING PROCESS REGARDING
SERVICES PURCHASED BY TOURISTS
Abstract
The objective of the hereby article is to provide answers to two questions, namely:
how does the Internet influence tourist travel planning and how significant it is in the process
of taking decisions by tourists. Such knowledge is indispensable for tourism agencies in order
to find new, effective methods and techniques for servicing clients in the perspective of more
and more common use of the Internet, especially in the process of travel planning by tourists.
In order to carry out the research objective studies were conducted, in 2010, in the group of
235 persons staying for tourism purposes in three locations, i.e. Karpacz, Szklarska Poręba
and Świeradów Zdrój. The authors of the study decided it is founded to explain the concept of
tourism travel planning process and present briefly basic theoretical assumptions regarding
models which characterize purchasing behaviours of tourists described by this process and its
determinants.
ANNA TOKARZ-KOCIK
POLITYKA PERSONALNA W PRZEDSIĘBIORSTWIE HOTELARSKIM NA
PRZYKŁADZIE HOTELU NOVOTEL W SZCZECINIE
HUMAN RESOURCES MANAGEMENT IN HOSPITALITY ENTERPRISES. THE CASE OF
NOVOTEL HOTEL IN SZCZECIN
abstract
The aim of the article is an analysis of human resources management in hospitality
sector. Theoretical discussion will be illustrated by a case study of hotel Novotel in Szczecin.
The paper is based on the scientific literature and internal data provided by hotel.
MIROSŁAW ZALECH
PROGRAMY LOJALNOŚCIOWE ORGANIZATORÓW I POŚREDNIKÓW PODRÓŻY
NA RYNKU B2C
LOYALTY PROGRAMMES OF TOUR OPERATORS AND TRAVEL AGENTS ON B2C
MARKET
Abstract
Rising competition on the tourist market leads to the fact that tour operators and travel
agents more and more frequently try to implement the guidelines of relationship marketing
concept. It becomes necessary to learn the rules and get to know the tools for efficient
relationship management. Establishing and then sustaining a long-term relationship between a
company and a client is a priority task for obtaining high profitability. Various loyalty
programmes are introduced in order to achieve this aim. Advantages offered by such
programmes should encourage clients to be loyal to the company and at the same time make it
more difficult for them to resign from the services on offer.
IWONA BĄK
PRZESTRZENNE ZRÓŻNICOWANIE ATRAKCYJNOŚCI PRODUKTU
TURYSTYCZNEGO ORAZ WYKORZYSTANIA BAZY NOCLEGOWEJ W
WOJEWÓDZTWIE ZACHODNIOPOMORSKIM
THE SPATIAL DIFFERENTIATION OF TOURIST PRODUCT ATTRACTIVENESS AND
UTILISATION OF ACCOMODATION DATA BASE IN WESTPOMERANIAN
VOIVODESHIP
Abstract
The aim of the article is a test of create of the communes ranking in Westpomeranian
voivodeship in view of the most attractive tourism product. The particular attention was paid
to the attractiveness of the natural environment, as it constitutes a basic element of the quality
tourist attractions. In addition, a sample evaluation of degree of the utilisation of
accomodation data base was made, also in spatial terms. The comparison of communes
rankings was made using diversity measure of ordinal set-up by Kukula.
JADWIGA BERBEKA
TURYSTYKA WOLONTARIUSZY NA ŚWIECIE – ISTOTA I ZNACZENIE
VOLUNTEER TOURISM IN THE WORLD - THE ESSENCE AND THE IMPORTANCE
Abstract
The aim of the paper is a presentation of the essence and a character of volunteer
tourism in the world. The analysis is based on secondary sources, published mainly in foreign
literature.
The paper provides an overview of the rapidly growing volunteer tourism market, and
analyses the motivations, behavior and travel patterns of volunteers and the activities of the
organizations providing volunteer travel experiences.
Most volunteer tourism involves a combination of travel and voluntary work. An
increasing demand for volunteer experiences is being met by a growing number of volunteer
service organizations. Over half of the organizations are non-profit, but the number of
commercial providers is rising rapidly.
It is estimated that overall the market has grown to a total of 1.6 million volunteer
tourists a year, with a value of between $1.7bn - $2.6bn. The most substantial growth in the
sector has taken place since 1990.
The main destinations for volunteers are: Latin America, Asia and Africa. Together
these regions account for almost 90% of the locations offered by volunteer service
organizations. This underlines the close link between levels of development and volunteering,
with most flows of volunteers being from relatively rich to relatively poor regions.
The general conclusion of the paper is that volunteer tourism could be an important
factor of sustainable development of the reception areas in all three dimensions: economic,
social and environmental.
ANNA GARDZIŃSKA, TOMASZ MAŃKOWSKI
OCENA ATRAKCYJNOŚCI TURYSTYCZNEJ GMIN NADMORSKICH
WOJEWÓDZTWA ZACHODNIOPOMORSKIEGO
DIE SCHÄTZUNG DER TOURISMUS ATTRAKTIVITÄT VON OSTSEEGEMEINDEN
WESTPOMMERN WOJEWODSCHAFT
Zusammenfassung
Was Touristen interessiert und hat eine große Einfluss auf die touristische Attraktivität
ist die Zahl und verschiedene touristische Ressourcen, gut ausgebaute touristische
Infrastruktur, und auch Verkehr zugänglich. Diese Elemente der Attraktivität befinden sich in
den Ostseegemeinden Westpommern Wojewodschaft. Überdies der TMR Indikator liegt auf
dem hohen Niveau in den Ostseegemeinden im Vergleich zu allen Gemeinden Westpommern
Wojewodschaft. Diese Situation beeinflusst die touristische Attraktivität und
Tourismusentwicklung in diesem Raum.
Ziel der vorliegenden Arbeit ist somit der Versuch zu beurteilen welche Elemente
haben die Einfluss auf die touristischen Attraktivität der Ostseegemeinde Westpommern
Wojewodschaft.
MIROSŁAW JANUSZEWSKI
KIERUNKI INWESTYCJI TURYSTYCZNYCH W WOJEWÓDZTWIE DOLNOŚLĄSKIM
DIRECTIONS TOURISM INVESTMENT LOWER SILESIAN
Abstract
The objective of the hereby article is to present directions of communal and
commercial investment processes occurring in tourism in Lower Silesia region. In order to
carry out the defined goal strategic documents of Lower Silesia region were used in which
goals and directions of regional development (including tourism management) were specified,
as well as surveys performed among the selected units of territorial self-government at
communal level and also among tourism oriented enterprises.
BEATA MEYER
ZNACZENIE OBSZARÓW CHRONIONYCH DLA ATRAKCYJNOŚCI TURYSTYCZNEJ
WOJEWÓDZTWA ZACHODNIOPOMORSKIEGO
THE IMPORTANCE OF PROTECTED AREAS FOR TOURISM ATTRACTIVENESS OF
WEST POMERANIA
Abstract
The main factor in choosing an area for tourists is its tourism attractiveness, which is
the result of many different elements and the subjective feelings of tourists. Mass-tourism
requires a permanent search for new regions, which could became attractive areas for tourists.
Increasingly, protected areas through their uniqueness become a determining factor in the
attractiveness of tourist regions. At the same time the need to respect the principles of
sustainable development means that they can be a barrier for tourism development. In the
province of West Pomerania protected areas cover 1/5 of its territory an constitute and
extremely attractive, but very poorly used potential for tourism development. Proper
promotion in conjunction with the investment in infrastructure would allow the development
of tourism in protected areas of West Pomerania.
DAWID MILEWSKI
OCENA PRODUKTU TURYSTYCZNEGO MIEJSCOWOŚCI WYPOCZYNKOWOUZDROWISKOWEJ NA PRZYKŁADZIE KOŁOBRZEGU
EVALUATION OF TOURIST PRODUCT OF HEALTH RESORT. THE KOLOBRZEG CASE
Abstract
Kolobrzeg is one of the main centers of leisure and spa in West Pomerania. Kolobrzeg
is a seaside health resort with mineral springs, brines and mud seams. The town has a
commercial port, passenger, fishing and yachting, and the seaside resort and a well-developed
accommodation, spa and recreation. These elements are the main components of the tourism
product of the city, which attractiveness determines the level of satisfaction of arriving
tourists, and consequently shapes the size and structure of tourism. This article aims to
assess the tourism product and the characteristics of the structure of tourism flow in
Kolobrzeg basing of the survey.