Press release - Instytut Monitorowania Mediów

Instytut Monitorowania Mediów
Al. Jerozolimskie 53; 00-697 Warszawa
tel. +48 22 356 21 00, 698 634 593
kontakt: Katarzyna Ewert
Specjalista ds. PR
[email protected]
Press release
Warsaw, 29 April 2008
A sensational publication has won Gazeta Wyborcza a victory
The article „Ukryty grzech Kościoła” (“Hidden sin of the Church”) has brought Gazeta
Wyborcza the top position in March edition of the “Most Opinion-Shaping Media in Poland”
report by the Institute of Media Monitoring.
Scoring 1046 quotations, Gazeta Wyborcza was for the second time in a row on top of the rankings. The daily
owes its win to a series of widely-quoted articles on child abuse in Szczecin („Ukryty grzech Kościoła” by
Roman Daszczyński and Paweł Wiejas), situation in the Polish army, as well as opinion polls. Dziennik went up
from the 3rd to the 2nd position (760 quotations) owing to references to publications covering disputes around
the Lisbon Treaty, Polish politics, economy, markets and finances. In the 3rd position was Rzeczpospolita, which
was cited 754 times, most often in the context of opinion polls, economy, markets, finances as well as
legislations and law.
Chart 1. Most frequently quoted media in March 2008.
Gazeta Wyborcza
1046
Dziennik
760
754
Rzeczpospolita
TVN24
355
Wprost
323
Polska*
293
RMF FM
192
Newsweek
190
TVN
183
onet.pl
158
Gazeta Prawna
155
TOK FM
142
Nasz Dziennik
133
Puls Biznesu
126
Super Express
108
0
200
400
600
800
1000
Source: IMM
March saw a fall in the number of quotations of nearly all the media included in the present report. Up to the
fourth position went TVN24, its quotation score being 355. TVN was quoted 183 times (9th position). Weekly
Wprost, which was referred to mostly owing to statements of Maria Kaczyńska on in vitro fertilisation, dropped
to the 5th position (score: 323). Among radio stations the leader is RMF FM, the news of which were cited by
other media 192 times. Second best radio station – TOK FM – is ranked the 12th (142 references).
Scoring 2931 citations, daily Polska was ranked the 6th. The segment of opinion-forming weeklies, was, apart
from Wprost, represented only by Newsweek (190 references, 8th position). The rankings' only Internet portal –
Onet.pl is in the 10th position, being referred to 158 times. In the 13th position is Nasz Dziennik. When it comes
to business and economy dailies, the classification includes Gazeta Prawna, which was cited 155 times (11th
position) and Puls Biznesu (126 citations, 14th position).
At the bottom of the rankings is Super Express, the daily being quoted 108 times, most often in the context of
provocation against Ewa Sowińska, Ombudsman for Children's Rights. Fakt was outside of the top fifteen.
Table 1. Most frequently cited publications in March
No.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Author
Roman Daszczyński,
Paweł Wiejas
Medium
Publication title
Number of quotations
Gazeta Wyborcza
„Ukryty grzech Kościoła”
250
Zapis czatu
Wprost
„Jestem za in vitro”
89
Mikołaj Wójcik
Agnieszka Kublik,
Wojciech Czuchnowski
Jarosław Jabrzyk,
Maciej Duda,
Bertold Kittel
Dziennik
„Ultimatum Rydzyka”
65
Gazeta Wyborcza
„Kontrwywiad w Naszej Klasie”
64
Newsweek
„Tajemnice 40. piętra”
62
Michał Karnowski
Dziennik
„Tu nie chodzi o traktat”
60
Anna Nalewajk
Dziennik
„432 tysięce złotych od Urbańskiego”
77
Piotr Krysiak
Wprost
„Kret w rządzie”
33
Agnieszka Majchrzak
Rzeczpospolita
„Traktat dzieli wyborców PiS”
31
Leszek Kraskowski
Dziennik
„Dochnal w celi grał na giełdzie”
29
The issues most often referred to in March were: disputes over ratification of the Lisbon Treaty, the government
– the president misunderstandings, the sexual abuse at a reform school in Szczecin, new discoveries in the
investigation into the real estate parcel scandal, reactions in Poland and the world to the address given by the
President Lech Kaczyński, controversy around the release of businessman Marek Dochnal, celebrations
commemorating student movement in March 1968, plans to boycott Beijing 2008 Olympic Games by some
politicians, controversy around the Military Information Services (WSI), investigation into the sex scandal in
Olsztyn and findings related to car accident of Maciej Zientarski, a sports journalist.
Like in the previous months, the most quotations of regional press were derived from the voivodeship of
Mazowieckie (Życie Warszawy, 38), Śląskie (Polska Dziennik Zachodni, 22) and Małopolskie (Polska Gazeta
Krakowska, 18).
Within the period of 1– 31 March the Institute of Media Monitoring analysed 4839 media pieces for the purpose
of the present report. Journalists referred to other media's news 6746 times. The analysis covers only those media
pieces which were not of the press review type.
Each month has the Institute of Media Monitoring analyse all press articles as well as television and radio
broadcasts, whose authors quote news released by other media. The examination covers over 800 press titles,
television stations and selected programmes of radio stations. The standard version of the March report is
available at the Institute of Media Monitoring's website http://www.instytut.com.pl/raporty. If you wish to
receive a customized version, please contact: [email protected].
The Institute of Media Monitoring monitors over 800 press titles, 82 radio and television stations, as well as
Polish resources of the Internet. It is a member of FIBEP – an elite association of 91 media monitoring firms
from 41 countries. Since 2002 the Institute of Media Monitoring has supported the Responsible Business Forum
(Forum Odpowiedzialnego Biznesu).
1
The score of daily Polska is the total amount of references to its regional variations issued under the common title of Polska: Polska
Dziennik Bałtycki, Polska Dziennik Łódzki, Polska Dziennik Zachodni, Polska Gazeta Krakowska, Polska Gazeta Wrocławska, Polska Głos
Wielkopolski, Polska Kurier Lubelski, Polska Gazeta Opolska.