Szablon lekcji 1 AdevertEN - Towns as a Friendly Space

Erasmus+ Strategic Partnership for School Education, KA2.2 Consortium
number: 2014-1-PL01-KA201-003664
The town as a friendly space for developing entrepreneurship and creativity
Project Title: The town as a friendly space for developing entrepreneurship and creativity.
Nr: 2014-1-PL01-KA201-003664
Czas: 1.09.2014-31.08.2017
Author: Technikum nr 15 in Katowice, Poland
Template for lesson plans:
Lesson Title
Positive and negative aspects of advertising
Aims:
Understanding the basic knowledge about advertising.
Media advertising.
Self-assess the impact of communication with the subconscious functionality to its
needs.
Self apply knowledge in new situations.
Time Necessary
45 min
Target Group
12th formers
Methods/
Forms
Explanation, analysing,searching for information, writing.
Lecture, work in groups
Material
necessary
Computer, projector, paper A0, markers
Bibliography
reference or
websites
Pietraszewski M., 1995r, Ekonomika i organizacja przedsiębiorstw, Wydawnictwo
eMPi2, Poznań.
www.10towns.eu
Erasmus+ Strategic Partnership for School Education, KA2.2 Consortium
number: 2014-1-PL01-KA201-003664
The town as a friendly space for developing entrepreneurship and creativity
Urbaniak P., 2010r., Podstawy ekonomii, Wydawnictwo eMPi2, Poznań
Nęcki Z., 2000r.,Komunikacja międzyludzka, Kraków
(autor i tytuł książki)
https://mfiles.pl/pl/index.php/Środki_przekazu_reklamy
Lesson content
1. Presentation of the lesson topic and objectives to be achieved;
2. Lecture on media advertising - its function
3. The division of the group into teams (double, triple), the choice of the
leaders of the group members;
4. Preparation of a SWOT analysis by group members for a selected
center media;
5. Presentation of results by group leaders;
6. Summary and conclusions.
www.10towns.eu