Exercise 1 Exercise 2 - Księgarnia Poltax.waw.pl

Exercise 1 Exercise 2 - Księgarnia Poltax.waw.pl

ANGIELSKI W PRACY
7
Exercise 1
After listening to the dialogue, answer the following questions:
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–
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What kind of employees is Sarah looking for?
Does the graphic designer have to have a lot of experience?
What are the most important features of an office assistant?
When would Sarah like the post of an office assistant to be filled by?
Why does Sarah prefer someone who has just left university for the
graphic designer job?
Exercise 2
Match the words to form expressions.
1. a background
a) hours
2. to have a medical
b) all-important
3. to make sth
c) in accountancy
4. to manage
d) computer programming
5. to have some experience of
e) to date with sth
6. to be
f) interpersonal skills
7. to have good
g) background
8. to work one’s
h) the mail
9. to be up
i) notice period
10. working
j) run smoothly
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UNIT 1
LESSON 2
Exercise 3
Complete the sentences using only one word
1. We are looking for team players with a solid ………………………
ethic to join our team.
2. Most IT providers prefer that you have a ………………………
in computer science.
3. In order to stay ……………………… with ideas, I regularly read student
newspapers.
4. My father’s advice really got me ……………………… of my boring job.
5. We desperately need someone to ……………………… the post
of Executive Director.
6. I trained him ……………………… to allow him to substitute me while
I am on holiday.
7. A suitably ……………………… nurse is needed to work for our client
based in Glasgow.
8. Our company is ……………………… a highly talented Creative Designer
to become part of the team.
9. Jim quickly learned the ……………………… of his new office.
10. The most stimulating part of my job is liaising ………………………
our customers and clients.
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17
Unit 2 Doing business
In this unit you will learn about advertising, some useful tips
about finance and invoices, handy information about networking
and business etiquette and also about attending conferences.
You will also learn useful words and phrases in English that cover
these areas.
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ANGIELSKI BUSINESS ENGLISH
Lesson 8 Advertising
23
In this lesson you will hear a conversation that takes place
between Alice Hodges, the marketing director of a furniture
and furnishings chain, and Thomas Hubbard, an advertising
consultant. Listen to the words and phrases together with their
Polish translations, then listen to the dialogue and answer the
questions below.
customer base – podstawowi klienci
comprehensive – wyczerpujący
mail order catalogue – katalog
wysyłkowy
to browse through – przeglądać,
wyszukiwać
retail outlet – punkt sprzedaży
detalicznej
professional people – ludzie
pracujący zawodowo
stylish furniture – stylowe meble
affordable price – rozsądna cena
advent – nadejście czegoś
to boost sales – znacząco zwiększyć
sprzedaż
to post directly – wysyłać
bezpośrednio
advertising campaign – kampania
reklamowa
to place an advert – umieścić
ogłoszenie
to be in touch – być w kontakcie
perusal – przeczytanie, przejrzenie
czegoś
breakdown of costs – rozłożenie
kosztów
Glossary
Match the words with their definitions:
1.
2.
3.
4.
5.
interior
affordable
to browse
comprehensive
breakdown of costs
6. to aim at
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a)
b)
c)
d)
e)
covering completely
analysing the expenditure
inside, inner
to choose, to direct one’s actions at
to be able to bear the cost, to make
available
f) to look over casually, to access
UNIT 2
24
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LESSON 8
A well-known high street furniture retailer has decided to launch
a mail order catalogue service in order to broaden its customer
base. Listen to the dialogue that takes place between the marketing
director Alice Hodges and Thomas Hubbard, an advertising
consultant, who has come to discuss their advertising campaign:
So far we have an average sized customer base with shops throughout
the country. What we would like to do is reach further into the market,
thus reaching out to non-current customers, therefore expanding our
sales. We would like to do this by launching a fully comprehensive mail
order catalogue, which allows customers the luxury of browsing through
our products without having to come to one of our retail outlets.
Can you tell me a little about your average customer?
Yes, we are aiming at the middle
classes, preferably professional
people with a limited budget. This
is our unique selling proposition,
we offer stylish furniture and
interior items, such as carpets,
pictures, throws, plates and mugs
etc. at an affordable price. We are
hoping that the advent of a mail order catalogue will boost our sales.
Have you thought about advertising on the web?
Yes, we have, but that’s a project for a later date. We have something
in the works, but right now we just want to concentrate on our catalogue
service.
What about distribution channels for your catalogue? Have you given
any thought to circulation? I am assuming that they will be available
in all your stores. Would you like to post them directly to previous
customers? Would you like to send them to potential customers who fit
your target, or would you like to send them to both?
Ideally we want to reach as many potential new customers as possible,
so I would like to send catalogues to both current and potential clients
through the mail, as well as have them available in our shops.
Right, what about the advertising campaign for your new catalogue?
What type of media would you like to use and where would you like
to be seen?
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