Press Release

Press Release
ul. Pańska 97; 00-834 Warszawa
Tel. 22 323 73 10
kontakt: Agata Szybieniecka
Specjalista ds. PR
[email protected]
Warsaw, February 21st, 2006
Chalupec in the lead again
January 2006 saw Igor Chalupec, President of PKN Orlen, become the most popular media
figure of all presidents representing Poland’s biggest enterprises. After a two-month break, he
regained the leadership in the “Bosses of the Polish Economy” ranking compiled by the
Institute of Media Monitoring. Due to the beginning of the year, media mostly published
information about companies’ bosses in the context of strategies and plans adopted by the
businesses they head.
In January 2006, the names of presidents representing 50 companies appeared in the media 416
times: in press materials– 347, on the radio– 24, and TV – 45. The most popular media figure of all
the bosses representing 50 biggest enterprises in January was President of PKN, Orlen Igor
Chalupec (91 publications). He was followed by: Paweł Olechnowicz, President of Grupa Lotos
(64) and Cezary Stypułkowski, President of PZU (39). The names of Igor Chalupec and Paweł
Olechnowicz were chiefly mentioned when presenting the strategies of the companies they manage,
trade information and in the context of investment descriptions.
Chart 1. Ranking of releases discussing presidents of the biggest companies in January 2006 – top 15
Chart 1. Bosses of the Polish economy (broken down by the overtone of publications) –top
fifteen
Igor Chalupec, PKN Orlen 1
87
Paweł Olechnowicz, Grupa Lotos
44
7
Cezary Stypułkowski, PZU
13
38
Maksymilian Klank, Kompania Węglowa
20
Jan Krzysztof Bielecki, Pekao S.A.
23
Andrzej Matysiak, Lasy Państwowe
1
9
1
18
Marek Józefiak, TP
15
Józef Wancer, BPH
10
Vijay Kumar Bhatnagar, Mittal Steel
5
14
Andrzej Podsiadło, PKO BP
11
Stanisław Dobrzański, PSE
11
Leszek Jarno, Jastrzębska Spółka Węglowa
5
Stanisław Gajos, Katowicki Holding Węglowy
5
Alain Souillard, Carrefour
2
3
2
7
Enrico Pavoni, Fiat Auto Poland
6
0
negative
3
10
neutral
20
30
40
50
60
70
80
90
100
positive
Source: IMM
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The names of the companies’ bosses or their statements appeared in media mostly when journalists
talked about the strategies of the companies headed by the presidents – January was the month in
which majority of companies presented their plans for the year of 2006. Their names were also
often mentioned when discussing the already implemented or anticipated management reshuffling
and when presenting the whole industry in the enterprises they represent.
The biggest number of press quotations and mentions referring to directors and presidents of entities
subject to the analysis originated from Puls Biznesu – 51. TVN24 took the fist place of all TV
stations with 24 mentions, whereas Radio PIN was the first of all radio stations with 13 pieces of
information.
The overtone of media pieces was mostly neutral – 85%. Positive information constituted 12%,
while 3% was qualified as negative statements.
The turn of the year saw substantial personnel reshuffling in the Treasury-owned companies. Thus
the January ranking includes only 31 representatives of key enterprises.
The „Bosses of the Polish Economy in Media ” report compiled by the Institute of Media
Monitoring is based on the analysis of media publications that appear in press, radio and TV. The
research concerns presidents and directors of companies in Poland that are most often cited by
media. The list of companies’ presidents is based on Rzeczpospolita’s List 500 published in April
2005 – the list, along with the report “Bosses of the Polish Economy in Media” is available at
www.instytut.com.pl/raporty.
The analysis is based on a given month’s media publications that appear in press, radio and TV
stations that are currently monitored by the Institute of Media Monitoring (the list is available at
www.instytut.com.pl).
The Institute of media Monitoring monitors about 600 press titles, TV and radio stations, as well as Polish Internet
resources. The Institute of Media Monitoring is a member of FIBEP – the elite association of over 80 media monitoring
companies of dozens of countries around the world. Since 2002, the Institute of Media Monitoring has been supporting
the Corporate Governance Forum.
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