The Srebrne Szpalty Award for “Świat Piwa” and Kompania

PRESS RELEASE
Poznań, 28 May 2013
The Srebrne Szpalty Award for “Świat Piwa” and Kompania Piwowarska’s
Report on sustainable growth.
On 23 May the winners of the Szpalty Roku 2013 award were announced in the Capitol Theatre
in Warsaw. Two accolades went to Kompania Piwowarska: Srebrne Szpalty for the internal
bulletin “Świat Piwa” and for the company’s Report on sustainable development 2012.
This year the projects submitted as part of the contest competed within four categories: An employee
magazine (3 sub-categories related to the circulation), Magazines for clients and business partners (3
sub-categories related to the circulation), Single-event publications and Electronic Medium. Cover of
the Year 2013 was an additional prize granted by the Internet users within each sub-category of
corporate magazines.
Kompania Piwowarska submitted its “Świat Piwa” magazine in the Szpalty Roku 2013 contest in the
category for “Employee magazine, circulation of 1,001-5,000 copies” (developed in cooperation
with Morski Graphic Design) and the company’s Report on sustainable growth 2012 in the “Single
event publication” category (in cooperation with Double Brand agency). Both publications were
awarded with Srebrne Szpalty; the former for setting an editorial standard and the content’s high
quality, the latter for an original graphic design emphasizing the brand’s value. In 2008, during the first
edition of the contest, KP scooped one Srebrne Szpalty award for its employee magazine.
Ada Borucka, public relations specialist for Kompania Piwowarska and editor in chief of “Świat
Piwa”
rejoiced:
“Our magazine has been awarded the top prize in its category. Important as the prize is to us, we
equally appreciate the jury’s justification which confirms that we are on the right course while the
results of our work comply with high standards. This can be achieved only as a result of the entire
team’s hard work; in our case the team consists of beer fans and experts.”
About beer with passion
“Świat Piwa" is Kompania Piwowarska’s internal magazine published since 1999. The magazine is
distributed to approximately 3,200 individuals in all the breweries and depots all over the country. It is
dedicated to all the company’s employees plus made available to retired employees, selected
employees of the SABMiller Group in the world, KP guests and interested parties (journalists,
collectors).
First and foremost, the magazine is a source of information about what is going on in Kompania
Piwowarska, its divisions and its environment (the company’s performance, organizational changes,
the board’s important decisions, new products, management-related projects and activities,
information about SABMiller, the majority shareholder). The magazine’s other important role is to
educate the employees on the company’s brands, the beer market, sales channels and in the realm of
environmentally-friendly attitudes and responsible drinking. By enriching knowledge on the company’s
products, production methods, modes of serving beer or beer trivia, the magazine promotes the Beer
Ambassador’s attitude among the employees. On top of that, it underpins bilateral communication by
means of links to the Małe Piwo social portal where the employees have access to extended versions
of the articles published in the monthly, photographs and video materials. The magazine also provides
entertainment by promoting sports and cultural events. The editorial team for “Świat Piwa” represents
various departments of the company and cooperates with other KP employees.
The Szpalty Roku contest has been organized for 5 years by the Association of Corporate Publications
(Stowarzyszenie Prasy Firmowej). The contest’s goal is to propagate high standards of content
marketing in Poland by awarding and promoting the best publications. The contest’s jury consists of
experts in marketing, public relations, press design, typography, photography, information graphics
and journalism. The jury is headed by Tomasz Raczek.
Notes to the editors:
Kompania Piwowarska - leader of the Polish beer industry
Kompania Piwowarska is the largest brewer in Poland. Hundreds of years of experience in brewing,
state-of-the-art technology and rigorous adherence to ‘world class manufacturing’ guarantee highest
quality beer. The company's brand portfolio includes best-selling Polish beers: Tyskie, Żubr, Lech,
Dębowe Mocne, Redd's as well as international premium brands: Pilsner Urquell, Grolsch and Peroni
Nastro Azzurro. Kompania Piwowarska, established in 1999, operates three breweries (in Tychy,
Poznań and Białystok) and depots across the country. Kompania Piwowarska is engaged in a number
of social programs, addressing poverty- based social exclusion as well as educational programs
promoting responsible and moderate drinking. In the fiscal year ended on 31 March 2013, KP sales
volume amounted to 14.5 mill hectolitres.
SABMiller – one of the largest brewers in the world
Kompania Piwowarska is part of SABMiller plc, one of the world's largest brewers with brewing
interests or distribution agreements across six continents. The group's international portfolio of brands
includes premium international beers such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro
and Pilsner Urquell, as well as market-leading local brands such as Aquila, Castle, Miller Lite, Snow
and Tyskie. SABMiller is also one of the largest Coca Cola bottlers outside the US. In the year ended
on 31 March 2013, the group reported US$ 6.4 billion in profit (EBITA) and group revenue of US$ 34.5
billion. SABMiller plc is listed on the London and Johannesburg stock exchanges.
Enquiries:
Wojciech Mrugalski
communication manager
Kompania Piwowarska
Szwajcarska 11, 61-285 Poznań
Landline + 48 61 66 77 667
Mobile + 48 601 91 11 44
Fax + 48 61 66 77 850
[email protected]
www.kp.pl