Polish monuments support the national football team!

Polish monuments support the national football team!

Poznań, 22 April 2008
Polish monuments support the national football team!
What do monuments in Poznań, Krakow, Szczecin, Rzeszów, Zielona Góra, Gorzów Wielkopolski,
Olsztyn, Opole and Toruń have in common? A red and white, national football team’s shirt. Yes, you
got it right! Famous monuments in 9 Polish cities support the national football team as part of a social
project launched by Tyskie brand "In Poland even monuments support our footballers ". The activities
will end in mid-April.
The whole country supports our footballers A national social project launched on 17 March by Tyskie
brand "In Poland even monuments support our footballers" has the goal of encouraging Polish people
to support the national football team. Its aim is also to unite Polish football fans in supporting the team
together. For the first time in the history of Polish football, in June the Polish national football team
coached by Leo Beenhakker will play at the European Championships Euro 2008. The project
consisting in "dressing up" monuments as the national team footballers demonstrates that in the face
of supporting our footballers, at a time crucial for Polish football fans even monuments "come back to
life" and support the players.
From Rzeszów up to Szczecin
The list of "monumental football fans" includes monuments in 9 cities all over the country: Rzeszów
and Krakow in the south up to Poznań and Szczecin in the north. The monuments embarking on the
project include:
Krakow – the Dragon of Wawel Hill
Poznań – monuments to Adam Mickiewicz, Old Marych, Bamberg woman as well as Mars, Neptune
and Apollo
Szczecin – the monument to the Seaman
Rzeszów – monuments to Adam Mickiewicz and Juliusz Słowacki
Zielona Góra – the monument to the Winemaking woman
Gorzów Wielkopolski - the monuments to Adam Mickiewicz, Edward Jancarz and Śfinster
Opole – monuments to John the Good, the Old Soldier and Jerzy Grotowski
Olsztyn – monuments to Nicolaus Copernicus and "Gymnasts"
Toruń - monuments to Nicolaus Copernicus as well as Kargul and Pawlak
In each city it was possible to complete the project owing to vely friendly support and great
involvement on the part of the City Offices and local authorities.
“The goal of the project 'In Poland even monuments support our footballers' is to encourage all Poles
to support the national team in the upcoming finals of the European Football Championships. From the
very beginning of the road to the Championships Tyskie, a sponsor of the national football team and
its coach, has joined the rest of the country in supporting Leo Beenhakker’s players in this crucial
moment," said Tomasz Kanton, Brand PR manager at Kompania Piwowarska.
Hang out the flags
In June 2006 when our footballers played at the football world cup in Munich, Germany the whole
country supported them. A million of football fans’ flags sponsored by Tyskie for the time of the World
Cup were spontaneously hoisted in the windows of houses, flats and offices, flying from bridges, cars
and trams. The flags were displayed by football fans all over the country; they would even wrap
themselves with the flags! They became a symbol of supporting Our Footballers. Will Poles unite in
supporting the national team this year, too?
More at www.tyskie.pl
***
Tyskie. Our best.
Since 2005 Tyskie brand has supported the Polish national football team ( extended co-operation with
the Polish national Football Team started in 1998) and its coach, Leo Beenhakker. Tyskie supports
also the football fans whose faith and devotion accompany the national team’s efforts. For the World
Football Cup in Germany, Tyskie brand was involved in a project ‘Hand out the flags, Help our
footballers ‘.During the World Cup football fans identified themselves with the team by spontaneously
hanging out in their windows and balconies special, dedicated flags. The project of supporting the
Polish national team was embraced by chief Polish media as well as illustrious artists. During the Cup
one million flags was handed out to football fans – the project proved a genuine success.
Tyskie is also Kompania Piwowarska’s flagship brand. It has been an unrivalled leader on the Polish
beer market with respect to sales volume and the related revenues.
Tyskie has won numerous prestigious awards of the beer industry all over the Word; in 2005 it was a
Gold Medal and a Grand Prix at the Brewing Industry International Awards organized since 1886.
Tyskie repeated its success from 2002 when it also scooped both extraordinary awards.
Kompania Piwowarska - leader of the Polish beer industry
Kompania Piwowarska is the largest brewer in Poland. Hundreds of years of experience in beer
brewing, state-of-the-art technology and rigorous adherence to the World Class Manufacturing
principles guarantee the highest quality beer. The company's product portfolio includes TYSKIE Poles' favourite beer, ŻUBR - the second largest Polish beer brand, LECH, Dębowe Mocne, Pilsner
Urquell, Redd's, Dog in the Fog, Peroni Nastro Azzurro and Miller Genuine Draft. Kompania
Piwowarska was established in 1999 as a result of a merger of Tyskie Browary Książęce and Lech
Browary Wielkopolski. In 2003 Dojlidy Brewery in Białystok was acquired by KP and in 2008 a brewery
in Kielce. In the fiscal year F07, ended on 31 March 2007, KP sales volume amounted to 13 mill
hectoliters.
SABMiller – one of the largest brewers in the world
Kompania Piwowarska is part of one of the world's largest brewing groups - SABMiller plc. SABMiller
plc is one of the world's largest brewers with brewing interests or distribution agreements in over 60
countries across six continents. The group's portfolio of over 150 brands includes world-renowned
international names and established local brands recognized for their superior quality and brewing
excellence (Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell). The company is also
one of the largest Coca Cola bottlers outside the US. In the fiscal year F07 ended on 31 March 2007
SABMiller generated sales worth $18.6 billion and profit before taxation of $2.8 billion. Sales volume
amounted to 216 mill hectoliters.
Inquiries:
Tomasz KANTON
Brand PR manager
KOMPANIA PIWOWARSKA SA
[email protected]
Tel.: +48 61 87 87 776
Fax: +48 61 87 87 850
Mobile: +48 695 592 651