Table of content

Service Management
Vol. 14 | No. 3/2014
University of Szczecin Scientific Journal No. 820
Szczecin 2014
The articles are printed in accordance with the materials provided by the Authors.
The publisher does not take responsibility for the articles’ content, form and style.
Board of Editors
Adam Bechler, Tomasz Bernat, Anna Cedro, Paweł Cięszczyk
Piotr Michałowski, Małgorzata Ofiarska, Aleksander Panasiuk
Grzegorz Wejman, Dariusz Wysocki, Renata Ziemińska
Marek Górski – Head
Edyta Łongiewska-Wijas – Executive Editor of Szczecin University Press
Referees
List of referees is available on the journal’s website: www.wzieu.pl/SM
Scientific Board
Volkan Altinta (Bonn University, Germany)
Nerine Bresler (University of Johannesburg, Republic of South Africa)
Rayna Dimitrova (SWU N. Rilski, Bulgaria)
Violeta Dimitrova (College of Tourism, Varna, Bulgaria)
Kazimierz Kłosiński (John Paul II Catholic University of Lublin)
Jolanta Mazur (Warsaw School of Economics)
Piotr Niedzielski (University of Szczecin) – Chair
Mirosława Pluta-Olearnik (Wrocław University of Economics)
Kazimierz Rogoziński (Poznań University of Economics)
Muzaffer Uysal (Virginia Polytechnic Institute and State University, USA)
Scientific Editor
Aleksander Panasiuk
Thematic editor
Adam Pawlicz
Statistical editor
Marcin Hundert
Technical editorial and Text Design
Wiesława Mazurkiewicz
Proofreading
Joanna Grzybowska
COVER DESIGN
Joanna Dubois-Mosora
© Copyright by University of Szczecin 2014
Paper version of the journal is an original version
Service Management is indexed in BazEkon database. Abstracts of all articles are available at:
http://kangur.uek.krakow.pl/bazy_ae/bazekon/nowy/index.php
ISSN 1640-6818 | ISSN 1898-0511
SZCZECIN UNIVERSITY PRESS
Edition I. Publishing sheet size 13,0. Printing sheet size 9,9. Format B5. Printed in 81 copies.
Contents
Agnieszka Bretyn, Agnieszka Łopatka
The role of the informal labour market for consumers in Poland and in the European Union (2005–2013)
5–14
Sabina Kauf, Agnieszka Tłuczak
Social advertising and its role in shaping the attitudes of consumers in light of survey research
15–21
Alicja Winnicka-Popczyk
Organizational and financial aspects of the cooperation between family businesses and private equity funds
(practical recommendations)
23–30
Marlena A. Bednarska
Linking quality of work life to employee lifetime value in service industries – towards a research agenda
31–38
Agnieszka Wojtczuk-Turek
The role of organizational culture and human capital management in process organization
39–48
Krzysztof Kwilecki
Analysis and assesment of Lubuskie province in terms of tourism development
49–57
Joanna Kizielewicz
European funds and operational programmes supporting the development of tourist industry
in the coastal regions in Poland
59–68
Olivier Dehoorne, Corina-Florina Tatar, Dominique Augier
The paradoxes of a tourism crisis: the example of the Island of Martinique (French West Indies)
69–85
Katarzyna Biełuszko, Aleksandra Grobelna
The role of the hotel website quality in creating customers’ e-satisfaction
87–98
Jolanta Ćwiklińska
Crowdsourcing in marketing communication for hospitality industry
99–108
Bassey Benjamin Esu
Analysis of event quality, satisfaction and behavioural intentions of attendees of Calabar Festival, Nigeria
109–121
Ludmila Ivanova, Ilinka Terziyska, Julieta Trifonova
Characteristics of traditional food – the viewpoint of the tourism business
123–130
Magdalena Kachniewska
Towards the infomediation in tourism
131–140
Ana-Marija Vrtodušić Hrgović, Marina Andrijanić
Events as an element of tourist destination quality – a case study of Primorje-Gorski Kotar County
141–148
Alan S. Weber
Desert and Drylands Extreme Environment Tourist Development
149–158